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New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, and search to reach customers. But their core messages often …

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McKinsey B2B Report Reveals The Key Factors In Effective Communication With Clients

New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, and search to reach customers. But their core messages often …

How To Increase Online Sales: Using Trust Seals In Marketing And Customer Acquisition Strategy

Do you recall dropping a shopping cart on a Thursday while you’re thinking of buying something online? If yes, you’re one of the many shoppers that made Thursday the day when people abandon shopping carts most often, according to SalesCycle.
Shopping …

Google’s B2B Report Analysis: How Digital Evolution Transforms The B2B Industry

New research shows that potential business-to-business (B2B) consumers are increasingly utilizing digital channels to create opinions about their major purchases. The digital evolution is dramatically changing the B2B industry and transforming business practices, giving rise to a new challenge for …

How To Improve Your Sales By Recognizing Your Customers’ Expectations

This article reveals the different interactions customers expect in different stages of the buying cycle. It specifies the events that trigger them to buy. The article then clarifies on how to use this information to perform more effective marketing.
The Customer …

Insider’s Guide To The Challenges Of On-Demand B2B Marketing

There is no question about it: The dawn of on-demand marketing is here. It has been touted for several years, and finally, it is already right round the corner. It is a new world out there for businesses, and they …

Highly Efficient Strategies That Improve SaaS Marketing Conversion Rates

SaaS brands have many important performance indicators to evaluate the effectiveness of their marketing practices including free trial registrations, feature usage, and sales conversions. This article provides tips for SaaS brands to improve their marketing conversion rates.
1. Free Trial or …

How To Create A Successful Blog Marketing Strategy For Your Saas Brand

Blog marketing is important for SaaS brands as it improves conversion rates, retention, and loyalty. SaaS brands should use a robust blog marketing strategy to gain more customers. They can use blog content to offer the right stories and information …

Marketing Tools For B2B Companies: How To Build Trust & Nurture Your Leads

Content marketing can play a big part in the sales process of software companies. This strategy can be a robust tool for generating leads, and converting the leads into sales.
First, software companies should draft a process and allocate resources to …

B2B Marketing Strategies: How To Make Your SaaS Marketing More Effective

Software as a Service (SaaS) solutions are becoming popular among customers and enterprises. As a result, the SaaS market is growing fast with the high demand. This is not surprising given the many benefits of using this type of service. …

10 Crucial Factors That Can Influence Your B2B Marketing Strategy

Have you ever thought how a big company, say Coca-Cola, provides new computer sets for its thousands of employees? They would never ask an office manager to go to a computer shop to buy in bulk, but these transactions are …

Looking Ahead: How To Make Better Management Decisions

Before organizations make a strategy, they need to make a critical evaluation of their environment first. What is the current environment for their organization? More importantly, what is the future like for your organization? No matter how grand your strategic …

B2B Decision Making Process: How To Address Your Customers’ Needs

Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making units are more complex. While a consumer purchase decision is made by one or two individuals, B2B decisions are made by several employees, each …

Why B2B Marketers Need to Appeal to their Customers’ Emotions

To meet the demands of today’s competitive marketing scenario, business-to-business (B2B) marketers are focusing on becoming more customer-friendly, and improving their branding strategies. Should they also appeal to their customers’ emotions? This question is answered by a research survey conducted …

Comparison Of iPhone 6 Innovative Features: Which Apple Smartphone Model Had The Most Improvements?

In the summer of 2007, Mike Lazardis, co-founder of BlackBerry, got an iPhone to check what’s inside. He pried it open and was shocked on what he saw: BlackBerry wasn’t competing with a phone, he thought, it was competing against …

Countries With Best Customer Service: Current Trends & How CRMs Improve Client Satisfaction

Last March, Bloomberg reported the number of jobs reached a record pre-recession peak at 116.1 million, even surpassing the U.S.Labor Department’s projections. The economy seemed to be picking up however gradually. Around the same time, a tiny blip in the …

10 World’s Most Expensive Cars Owned By Celebrities: Bugatti & Maybach’s Luxurious Alternatives To Ordinary Rides

Does having the most expensive car matter to a celebrity? Apparently not to David Beckham. Nor does he care that his Rollys-Royce Phantom Drophead is the slowest in top speed and acceleration rate among the top 10 most expensive celebrity …

Comparison of 10 Best-selling Products In The World: Incredible Sales of Coca-Cola, iPhone and Angry Brids

What have condoms got to do with Coke? Melinda Gates made a case in a September 2010 TED Talk that humanitarian agencies could use the Coca-Cola global logistics model to distribute medicines and sanitation (condoms included) to remote areas that …

The Most Expensive Food In The World: 10 Lavish Alternatives To Your Everyday Dishes

It’s just another Paris Hilton Instagram post showing the room service meal she ordered during her Shanghai sojourn last November. “I love Chinese food,” she commented. But there’s one problem, except for the fried rice, the dishes were hardly Chinese: …

Beer Prices Around The World Compared: The Cheapest, Most Expensive And Most Popular Beer Brands

I drink beer to supplement my bones with vitamin D and prevent bone degeneration. Saying that makes me feel I’m making a healthy lifestyle choice every time I pop a bottle. I could be, at least according to the International …

The Art of Deceptive Advertising: Quick Review of False & Misleading Tricks Used In Ads

If you drool over that gleaming pure honey flowing over steamy mashed potato you’ve seen on TV, hold your horses. You’re likely salivating over motor oil and freshly microwaved wet tampon placed behind the potato. These are some of the …

Comparison of the Most Valuable Brands of 2014: How Google Overtook Apple at the No. 1 Spot

Tipping Point author Malcolm Gladwell once described Steve Jobs’ perfectionism not as an inventor but a tweaker. “His gift lay in taking what was in front of him—the tablet with stylus—and ruthlessly refining it.” Jobs would be infamous for perfecting …

Top Grocery Brands Comparison: Disturbing Truth About How Big Food Companies Exploit Your Shopping Habits

Standing in the supermarket’s food section aisle you’re confronted with hundreds of different products compounded by the happy proliferation of subcategories. You have a wide choice of grocery items at your fingertips. Or have you?
A 2013 study by the U.S. …

Comparison of the Top Tech Company Acquisitions: Microsoft, Google, Facebook, Apple and Other Business Giants

In 2005, Rupert Murdoch, a veteran business mogul with a solid reputation in creating empires out of companies was so sure of social media’s future that he bought MySpace for a whopping $580 million.  He couldn’t be any more right… …

Comparison of Americans’ Weird Habits: Smartphones Are More Important Than Sex And Waffles Measure Storm Severity

America is facing its biggest threat to its existence. Not terrorism or the threat of weapons of mass destruction, but from mobile phones. A survey published by Statista last February revealed that more Americans would rather live without sex than …

Social Media and Smartphone Facts: Review of Why Men Look For Business & Love While Women Seek Games & Knowledge

Social Media and Smartphone Facts: Review of Why Men Look For Business & Love While Women Seek Games & Knowledge

Social media and mobile use give us a treasure hoard of insights about our general habits as a community. So it’s only inevitable that we find numerous surveys about the two platforms based on one of the most popular categories: …

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with …

Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr

We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned …

Top 10 most dangerous jobs in the US: It’s not police officers & firefighters who have the most risky career path

Check out the infographic about America’s most dangerous jobs in 2012. They truly have harsh environments: falling trees, molten hot iron, high altitude, and the open sea create conditions conducive to fatal work injury.

‘The Hobbit’ & Secrets of Smaug the Dragon: Is Benedict Cumberbatch the Most Wicked Character in the Upcoming Film?

Come December 13 all Middle Earth is set for a fiery encounter, or at least 13 dwarves, a hobbit and a wizard are. Peter Jackson’s The Hobbit: The Desolation of Smaug introduces us to the most impressive depiction by far …

Top 10 Most Expensive Shoe Brands: From Gucci to Louis Vuitton

If you’ve ever seen shows like MTV Cribs, or any reality TV show based around celebrities or wealthy housewives, you’re probably already aware that the world’s rich and famous spend more money on shoes that most of us make in …