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New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, …

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McKinsey B2B Report Reveals The Key Factors In Effective Communication With Clients

New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, …

How To Increase Online Sales: Using Trust Seals In Marketing And Customer Acquisition Strategy

If you’re an online seller, there’s a goldmine right under your house. One way you can increase online sales is to decrease shopping cart abandonment rate. According to PayPal 88% …

Google's B2B Report Analysis: How Digital Evolution Transforms The B2B Industry

New research shows that potential business-to-business (B2B) consumers are increasingly utilizing digital channels to create opinions about their major purchases. The digital evolution is dramatically changing the B2B industry and …

10 Crucial Factors That Can Influence Your B2B Marketing Strategy

Have you ever thought how a big company, say Coca-Cola, provides new computer sets for its thousands of employees? They would never ask an office manager to go to a …

B2B Decision Making Process: How To Address Your Customers' Needs

Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making units are more complex. While a consumer purchase decision is made by one or …