Writing is hard work, but writing a personal finance blog is harder. A study by PowerReviews revealed that 97% of consumers rely on reviews found online before taking any purchase or investment decision. In fact, millennials today are increasingly depending on finance blogs for reliable information.
However, unlike other blogs, the success of a personal finance blog lies in the ability of the blogger to convey important ideas in a manner that is comprehensible and easily implementable.
Many personal finance bloggers have met an early end due to their inability to churn out posts that are valuable to their readers. Creating and curating content that will actually add value to your readers’ lives is a great way to prevent your personal finance blog from fizzling out.
The biggest challenge for finance bloggers is to help their readers understand the meaning of finance terminology. For example, terms like ‘Annuity’, ‘Credit report’, ‘Unsecured loan’ and ‘Yield’ are complicated for most readers. If your reader doesn’t understand what a particular finance term means, the chances of his continuing to read your blog till the end are negligible.
The best way to ensure your reader has a comfortable reading experience is to include a glossary of finance terms in your blog, which he can reference back to when reading your posts.
Tip: Prepare a general glossary and keep updating its content. Avoid using dictionary definitions of terms and explain the terminology as you would to a friend.
Currently, financial discussions are geared towards topics like ‘student loans’, ‘cheaper travel’ and ‘rising interest rates’. Writing about these articles is a great way to interact with readers who want to know the latest buzz in the world of personal finance.
These days it’s not just about writing your own blogs. Today, we have content creation tools, like DrumUp, where you can source articles and blog posts about the topic of your choice. If for example, you wish to post about personal finance, all you need to do is build a content stream using the keyword ‘personal finance’ or ‘finance tips’ and you’ll have a list of ready-to-post articles on your dashboard.
Tip: ‘Investment management’ and ‘retirement planning’ are hot topics for 2020. Churn out posts that deal with ‘the ideal investment mix’ and ‘personal budgeting’ for increased reader engagement.
Many readers use personal finance blogs as a hunting ground for tools and financial tips. When blogging, write posts about finance tools which readers can actually use in their daily lives.
For example, You Need a Budget is a great tool that’s designed for beginners who wish to start managing their finances. For the lazy investor, Acorns, the investment app is absolutely brilliant; and if you wish to keep track of your stock prices, be sure to download Personal Capital, your very own financial advisor.
Tip: Create separate lists of personal finance tools for corporate readers and individuals. Here you can recommend tools that are small business-friendly and people-friendly. This will help you reach a wider audience.
Readers of personal finance blogs will be familiar with names like J. Money, Lauren Greutman and Amanda Abella. They are some of the biggest names in finance blogging. By adding links to their blog posts, you will not only look more authoritarian, but you will also add great value to your readers’ learning.
Additionally, back-linking to a reputed finance blogger’s posts will help you get brownie points with the bloggers and their audience. Your blog’s visibility and reader engagement will be extremely high.
Tip: Backlink to at least one finance blog in each post.
The average website visitor only read about 25% of a webpage. In fact, a majority of readers only skim through content, instead of taking the time to read through every word. By incorporating lists in your content, you can make it easier for your readers to consume your information.
Tip: Listicles can take many forms – experience-based advice, research findings, editorial list and so on. Create the listicle based on what your target reader will respond to the best.
Keywords matter; especially so because that’s what your readers use to find content they actually want to read. For example, if your reader wants tips on financial planning, he may use keywords like ‘financial advisor’ or ‘retirement planning’.
When you’re writing, use these keywords in your titles and in the copy. Google AdWord’s Keyword Planner is a great tool for finding relevant keywords.
Tip: Always check the performance of keywords on Keyword Planner before incorporating them in the copy. Use keywords which have the rating ‘High’ in blog titles and those with ‘High/Medium’ in the copy.
With over 3 billion active social media users worldwide, it comes as no surprise that 81% of businesses use social media as their most used digital marketing method.
However, what does this mean for your company?
Social media is your answer.
Social media is a great source of content ideas and you can use social media marketing to find great topics to write about and interact with your readers. Facebook and Twitter are great places to find trending financial news and LinkedIn is a great place for interacting with industry members.
After all, value addition isn’t just about producing quality content; it’s also about audience engagement.
Tip: Use social media analytics tools to understand readers’ perception towards your post.
The best way to add value to your personal finance blog is to write about your financial adventures and misadventures. When you write about your own experiences, there is a personal feel to your post. Your blog will be more relatable to your readers and it will assure them that there is a solution to their predicament.
Listicles are a great way to include personal anecdotes. For example, title the post as ‘7 reasons why I will never invest in penny stocks’. You can continue talking about your own experiences and justify your title.
Tip: Steer clear of ‘success stories’. While stories of Zuckerberg and Jobs sound great, they are an exception and not the rule; a fact your readers are aware of. Stick to everyday examples to make your blog more relatable.
The content you publish should remove all traces of worry from your readers’ minds and assure them of the soundness of your advice. This can only happen when you provide information that is relevant and high in value.
Provide them with valuable inputs and watch as you become the go-to blogger for advice on personal finance.
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