Robin was one of the writers helping with early development of FinancesOnline. He is no longer part of our team.
New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, and search to reach customers. But their core messages often skirt the characteristics valued most by customers.
New research shows that potential business-to-business (B2B) consumers are increasingly utilizing digital channels to create opinions about their major purchases. The digital evolution is dramatically changing the B2B industry and transforming business practices, giving rise to a new challenge for B2B marketers to be present and active in various digital tools and channels at all […]
This article reveals the different interactions customers expect in different stages of the buying cycle. It specifies the events that trigger them to buy. The article then clarifies how to improve your sales by using this information to perform more effective marketing. The Customer Buying Cycle The customer buying cycle consists of three stages: Awareness […]
There is no question about it: The dawn of on-demand marketing is here. It has been touted for several years, and finally, it is already right round the corner. It is a new world out there for businesses, and they should be ready to tackle it out and survive. New technologies are already radically changing […]
SaaS brands have many important performance indicators to evaluate the effectiveness of their marketing practices including free trial registrations, feature usage, and sales conversions. This article provides tips for brands to improve their SaaS conversion rate. 1. Free Trial or Freemium Offering Give customers a free trial of your offering to help them evaluate its […]
Blog marketing is important for SaaS brands as it improves conversion rates, retention, and loyalty. SaaS brands should use a robust blog marketing strategy to gain more customers. They can use blog content to offer the right stories and information to sway potential customers. Thus, blogs can play a vital role in SaaS marketing strategy. […]
Content marketing can play a big part in the sales process of software companies. This strategy can be a robust tool for generating leads, and converting the leads into sales. First, software companies should draft a process and allocate resources to it. Then, they should use a tool to measure the results, and improve the […]
Software as a Service (SaaS) solutions are becoming popular among customers and enterprises. As a result, the SaaS market is growing fast with the high demand. This is not surprising given the many benefits of using this type of service. In this article, we provide effective tips for SaaS marketing that can help to boost […]
Have you ever thought how a big company, say Coca-Cola, provides new computer sets for its thousands of employees? They would never ask an office manager to go to a computer shop to buy in bulk, but these transactions are important for the success of their business. Welcome to the world of business-to-business or B2B […]
Before organizations make a strategy, they need to make a critical evaluation of their environment first. What is the current environment for their organization? More importantly, what is the future like for your organization? No matter how grand your strategic decision making is, it will still fail if you do not consider the factors affecting […]
Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making process and units are more complex. While a consumer purchase decision is made by one or two individuals, B2B decisions are made by several employees, each specializing in a different field. Second, B2B decision makers are accountable for their […]
To meet the demands of today’s competitive marketing scenario, business-to-business (B2B) marketers are focusing on becoming more customer-friendly, and improving their branding strategies. Should they also appeal to their customers’ emotions? This question is answered by a research survey conducted by Google in partnership with CEB’s Marketing Leadership Council. We bring you the findings of […]
Now that you’re convinced about the value of help desk software, you’re ready to buy one. Before you do based on technical specifications alone, consider the following areas that can help you shortlist the best or top help desk software for your company. Here are 5 steps on how to choose the best help desk […]
Before we discuss the question, “What is the difference between help desk and ticket management software?” let us first discuss what help desk software is and what features of a reliable help desk software you should consider before you decide which solution will work best for your company and its specific needs. What is help […]
The best help desk software system can spell the difference in the business success of your enterprise firm or small business. But before you look for a vendor already and buy already the help desk software program, make sure you make a review of all the angles first. Here are 10 things you should consider […]
Almost anyone these days can take tons of tphotos using a smartphone or a tablet, so our modern culture might not be paying too much attention to photographs compared to fame they reveived even a few decades ago. Today tablets and smartphones can take breathtaking pictures of outstanding quality; thus they are always present in most events, family reunions […]
A 300- to 500-dollar personal loan for someone with bad credit is reasonable to cover for minor emergencies like changing a busted faucet valve or a car tire. But you may need a 1000 dollar loan no credit check if the situation is more complicated like a busted plumbing system or car wreck. Trell wants […]
Jewelry has always been a part of mankind’s history and remains to be so in the present. In the earlier times, jewelry was meant to indicate social status, familial roots, and significance. Today, people wear jewelry for a variety of reasons. Some sport it to add zing to their fashion ensemble. Others rock a couple […]
There are quite a few predictions that surfaced decades ago that China will become a superpower and will surpass the United States as the world’s strongest economy in the immediate future. Those predictions are now becoming a reality. Regarded in the past as a poor nation, China is still ranked as one of the countries […]
Google’s Chromecast has proven to be a good media streaming device from a lot of standpoints. That said, it is also obvious that there is a plethora of other media streaming equipment as well as some simple apps that can perform just as well or even better. Check them out.
What is the most expensive pair of Air Jordan sneakers ever sold? It’s still Air Jordan 12 (Flu Game), costing $104,000! Here’s the 2018 list of the most expensive Air Jordan sneakers: Air Jordan 12 (Flu Game) – $104,000 Air Jordan 12 OVO – $100,000 Air Jordan Silver Shoe (Autographed) – $60,000 Air Jordan 2 […]
What are the most expensive sunglasses in the world for 2018? Unbelievably, They cost more than a Ferrari FF. The Chopard Sunglasses at $400,000 tops the list. Using a special technique, sunglasses maker De Rigo used diamonds that are laid out so closely together they refract fiery brilliance. It’s been worn by big names like […]
What is the most expensive dessert for 2018? Would you spend over $9 million for strawberries? That’s right, Strawberries Arnaud in New Orleans tops the list at $9.85 million. The price though has much to do with what comes with it and not exactly what are in it. It goes with a 10.06-carat royal blue […]
The police force is an important part of any government, which is why it is not surprising to see modern countries beef up their police with the latest equipment, weapons and the skills and knowledge needed to keep criminals behind bars and peace undisturbed. But when it comes to cars, some countries are willing to […]
Precious. Expensive. Elegant. Luxurious. These are just some of the adjectives one can use to describe gold and for good reason. People appreciate gold. But how would you react if someone offers you gold that you can eat? Edible gold? You might wonder if such a thing does exist. But it does. Many classy and […]
Considered to be one of the most recognizable actors in modern cinema, Leonardo DiCaprio has proven himself time and time again with a string of blockbusters since he entered the showbiz fray in 1991. His first movie, Critters 3, may have went straight to video, but that did not stop DiCaprio from rising through the […]
Sometimes it’s not how much you earn but it’s where you earn it. When Sports Illustrated came up with its Fortune 50 that lists the top paid U.S. athletes, Zack Greinke of the Los Angeles Dodgers is among the top ten income earners. However, after being slapped with 13.3% Californian taxes (state and local) amounting […]
What is the most expensive supercar in the world? Rolls Royce owns this title with its Sweptail costing $13 million. Only 4,000 units of this carriage-inspired, vintage-looking luxury car are made two years ago. We have updated our most expensive supercars in 2018 and the usual luxury car brands dominate the category.
What does make a city rich? Is it the people? Is it the culture? Or is it a combination of a lot of things? In most cases, state of wealth at the city level is measured by its Gross Domestic Product, or GDP. The term refers to the market value of all the goods and […]
Thinking of learning a new set of skills to enhance your chances of success? Consider learning how to code, a skill that allows you to create basic to complex programs that help companies to run their business more efficiently. We’ll give you five good reasons why having a set of coding skills can help your […]
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