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Top 10 CRM Software

1

HubSpot Smart CRM

Our score: 9.8 User satisfaction: 99%

HubSpot CRM is the winner of our 2019 Best CRM Award. It has a free CRM platform that offers a powerful set of tools to engage customers and manage CRM-related operations. HubSpot takes care of all customer engagement channels from website traffic to landline calls. It is easy to use and it can integrate with other business systems as well.

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  • Pricing: Free to get started
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
2

Salesforce CRM

Our score: 9.7 User satisfaction: N/A

Salesforce CRM is a software app that lets you track all customer information and interactions in one location to follow more leads. It has lead management and marketing automation tools to help you improve your conversions. Its powerful integrations with other leading business applications allow you to have a more flexible customer relationship management.

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  • Pricing: $25
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted, Open API
3

Freshsales

Our score: 9.7 User satisfaction: 95%

A sales solution that integrates CRM, marketing, and communication features to help sales agents nurture customer relationships and close more deals. AI-powered deal insights also empower agents in hitting performance goals and sales quotas.

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  • Pricing: $9
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Free, Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
4

NetSuite CRM

Our score: 9.5 User satisfaction: 100%

A robust CRM solution that boasts of providing companies with a complete 360-degree view of their customers. Equipped with email marketing, compensation management, and more, this gives you a central hub for customer information, knowledge base resources, and team management.

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  • Pricing: by quote
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
5

Nimble

Our score: 9.4 User satisfaction: 94%

Nimble is a software tool that allows you to combine your contacts, email, social, activities, and follow-ups in one place.

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  • Pricing: $24.90
  • Devices Supported: iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
6

Zoho CRM

Our score: 9.4 User satisfaction: 92%

A go-to product for many businesses of different types and sizes, Zoho CRM is a true leader in the CRM software category. It is easy to use from its contact management module to its customer engagement interface. The platform also includes powerful automation and reporting features. It is great for omnichannel CRM.

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  • Pricing: free
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Free, Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted, Open API
7

Pipedrive

Our score: 9.4 User satisfaction: 100%

Pipedrive is the winner of our Expert's Choice Award. It is a personal sales manager for small, medium-sized, and large businesses that lets you close more deals and improve sales. Built by both salespeople and web developers, it is a practical easy-to-use tool that people with varying tech-savviness can instantly use.

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  • Pricing: $24
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Medium Business, Freelancers
  • Deployment: Cloud Hosted
8

Nutshell CRM

Our score: 9.4 User satisfaction: 96%

Flexible online CRM platform for sales automation and collaboration.

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  • Pricing: $13
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
9

Insightly

Our score: 9.4 User satisfaction: 95%

Insightly is a service that integrates customer relationship with project management in mobile and social platforms. Built for small businesses, Insightly offers enterprise-grade CRM features to help you get a complete overview of your business, track deliverables, and improve communication with your customers,

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  • Pricing: $29
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
10

CRM Creatio

Our score: 9.3 User satisfaction: 96%

Creatio CRM is an end-to-end CRM solution that features high-end automation products for marketing, sales, and service, and a no-code platform providing a maximum degree of freedom for workflow automation, business application development, and UI customization.

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  • Pricing: $40
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, One-time payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, On Premise, Open API

Our Score

Our website makes use of our unique SmartScore™ approach to evaluate all the solutions in the CRM Software category so that we can help you pick the best possible solution. It evaluates the following aspects: core functionalities, collaboration elements, customization, integrations with other services, simplicity, customer support, security, support for mobile devices, ratings in media. As of now, HubSpot Smart CRM is the leader in this category and we gave it the highest score in our tests. After detailed evaluation it received the best results among its competitors and our reviewers strongly suggest that you include it as one of the options for your company.

Our Score
9.8

HubSpot Smart CRM Features

9.7

Salesforce CRM Features

9.6

Freshsales Features

9.5

NetSuite CRM Features

9.4

Nimble Features

9.4

Zoho CRM Features

9.4

Pipedrive Features

9.4

Nutshell CRM Features

9.4

Insightly Features

9.3

CRM Creatio Features

User Satisfaction

An overview of general user satisfaction with the solutions in our CRM Software category based on our unique algorythm that gathers customer reviews, comments and opinions across a wide range of social media sites to help you make an informed investment decision.

User Satisfaction

99%

N/A

95%

100%

94%

92%

100%

96%

95%

96%

Pricing

Every vendor in the CRM Software category will have a different set of pricing packages for its product and each package will include a unique set of tools. Below we list the overal pricing for the cheapest package provided for each app. Please note that advanced features may cost extra.

Pricing

Free to get started

$25

$9

by quote

$24.90

free

$24

$13

$29

$40

Devices Supported

A summary of what kind of devices and operating systems are supported by these B2B services in the CRM Software category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Examine which pricing plans are provided by the vendors in the CRM Software category to check which one matches your business needs and budget best. Keep in mind that certain apps can support free or freemium accounts for you to test first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

A brief look at which types of companies a given B2B software in the CRM Software category aims for, from small businesses and non-profits to large enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

An overview of what types of software deployement are offered by every B2B vendor in the CRM Software category. Even though the majority of modern SaaS services are cloud-hosted some services may offer an on-site deployment model too.

Deployment

Cloud Hosted

On Premise

Open API

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

History of CRM Software

The gains of decent CRMs pattered the road for vulnerable and poorly competitive businesses long enough for us to know we can’t do without them. Darrell K. Rigby revealed in a Harvard Business Review interview that behind every company with an outrageous reputation and flawless product delivery, there are these well-developed data gathering hubs that turn business decisions into productivity keys. A glance at the impressive CRM timeline will show there was more to CRM than a game of chance, and will reveal who exactly we ought to credit for our easy and streamlined interactions…

Long before they became standalone products, customer management services were embedded in marketing data collection and analytic programs. It was only in 1986 that a CRM-like service became available on the market, known under the name ACT!, and developed by Tim Siebel. ACT! looked nothing like the trendy CRMs of today, but it paved the way for contact handling to contribute to sales automation, the thing Forbes considered to be the official start of the CRM race. Wiretech devoted a special post on CRM milestones that explains exactly how CRM diminished restriction between sales and marketing, and how it made it from a backend database into a system for interaction and communication. If you wish to go further and compare the bells and whistles of our time, you’d probably qualify it as your lead generator, team connector, analyzer, or mention some other CRM benefits.

Current CRMs have to value few pivotal moments in their development, such as the introduction of the CRM term by Gartner, which believed the destiny of customer relationship software was already predictably at their summit in 2000. It seemed like a poor consolation, as 2001 and 2002 were not the “smooth start” the organization had promised, but the deepest CRM black hole noted this far when all development drew back, and Siebel Systems and Oracle lost quarters of their revenue. The turnover happened when Microsoft decided to join the industry, integrating its products with Navision, and launching a CRM of its own.

Once revived, CRM underwent all sorts of innovations and development strategies, the most notable being its mobile optimization. An interesting Techcrunch article describes how CRMs came to be mobile-friendly and foresees them to be mobile-exclusive. Believe it or not, the first mobile CRM app was introduced in 1999, and it was called Siebel Sales Handheld (nowadays it’s an Oracle product).

2016 marked the peak of CRM development, where no limitations to as who can use it, how, or why exists. It is associated with a number of vital business operations, and has a bright, social, and cloud-exclusive future.

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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