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Top 10 Email Marketing Software

1

Constant Contact

Our score: 9.6 User satisfaction: 93%

A powerful marketing platform that integrates email marketing, social media, and ecommerce together for more comprehensive marketing campaigns. It includes a website builder and an extensive library of highly-customizable email templates optimized for both web and mobile. Reports and analytics are also quickly generated so you can easily track performance.

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  • Pricing: $20
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Medium Business, Freelancers
  • Deployment: Cloud Hosted
2

HubSpot Marketing Hub

Our score: 9.5 User satisfaction: 98%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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  • Pricing: free
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
3

Brevo

Our score: 9.3 User satisfaction: N/A

A comprehensive email and SMS marketing campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, comprehensive workflows, SMS campaigns, personalized signup forms, and customized landing pages.

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  • Pricing: $25
  • Devices Supported: Web-based
  • Pricing Model: Free, Monthly payment, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted, Open API
4

Salesforce Marketing Cloud

Our score: 9.3 User satisfaction: 97%

A connected marketing solution for personalized customer journeys across devices and channels.

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  • Pricing: By quote
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
5

Adobe Marketo Engage

Our score: 9.3 User satisfaction: N/A

A software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes.

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  • Pricing: By quote
  • Devices Supported: Windows, iPhone/iPad, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
6

ActiveCampaign

Our score: 9.2 User satisfaction: 100%

ActiveCampaign is a software that combines all aspects of small business marketing in a single and easy-to-use platform. It is packed with powerful features for marketing automation, newsletter management, SMS marketing, and many more. It can also integrate with over 200 external services.

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  • Pricing: $9.00
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
7

iContact

Our score: 9.2 User satisfaction: 100%

iContact is a user-friendly email marketing tool that provides analytics, segmentation, automation, and editable templates to maximize email campaigns.

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  • Pricing: $9
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted, On Premise
8

Microsoft Dynamics 365 Marketing

Our score: 9.2 User satisfaction: 96%

Marketing software that uses intelligent features such as AI and machine learning to continuously evaluate and improve marketing performance. Allows marketers to unify customer information, automate marketing processes, and provide more personalized customer journeys.

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  • Pricing: $750
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Open API
9

ActiveTrail

Our score: 9.1 User satisfaction: 100%

A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.

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  • Pricing: $7
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
10

Omnisend

Our score: 9.1 User satisfaction: 100%

An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels.

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  • Pricing: $16
  • Devices Supported: Web-based
  • Pricing Model: Free, Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted

Our Score

Our platform makes use of our special SmartScore™ method to analyze all the applications in the Email Marketing Software category so that we can help you get the best possible app. It includes the following factors: cruscial components, collaboration elements, customization, integrations with other services, user friendliness, help & support, security, support for smartphones and tablets, media rating. As of now, Constant Contact is the leader in this category and we gave it the highest score in our tests. After extensive research and analysis it got the best results among its competitors and we strongly suggest that you include it as one of the options for your company.

Our Score
9.6

Constant Contact Features

9.5

HubSpot Marketing Hub Features

9.3

Brevo Features

9.3

Salesforce Marketing Cloud Features

9.3

Adobe Marketo Engage Features

9.2

ActiveCampaign Features

9.2

iContact Features

9.2

Microsoft Dynamics 365 Marketing Features

9.1

ActiveTrail Features

9.1

Omnisend Features

User Satisfaction

A look at general user satisfaction with the products in our Email Marketing Software category calculated using our unique algorythm that gathers client reviews, comments and opinions across a broad range of social media platforms in order to help you make an educated purchase decision.

User Satisfaction

93%

98%

N/A

97%

N/A

100%

100%

96%

100%

100%

Pricing

Every vendor in the Email Marketing Software category will provide a different set of pricing plans for its app and every plan will include a varied set of tools. Below we list the overal pricing for the most affordable plan offered for each app. Keep in mind that advanced features may have an extra cost.

Pricing

$20

free

$25

By quote

By quote

$9.00

$9

$750

$7

$16

Devices Supported

An analysis of what kind of devices and operating systems are supported by all B2B tools in the Email Marketing Software category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Learn which pricing packages are offered by the vendors in the Email Marketing Software category to see which one suits your business requirements and expenses best. Keep in mind that specific solutions can offer free or freemium accounts for you to try out first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

An overview of what types of companies a selected B2B platform in the Email Marketing Software category provides for, from small businesses and non-profits to large enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

A summary of what styles of service deployement are offered by every B2B vendor in the Email Marketing Software category. While the majority of modern SaaS services are cloud-based some services might offer an on-site deployment model too.

Deployment

Cloud Hosted

On Premise

Open API

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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