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Top 10 Marketing Automation Software
1
HubSpot Marketing Hub
Our score: 9.5
User satisfaction: 98%
HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
READ REVIEW- Pricing: free
- Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
- Pricing Model: Free, Monthly payment
- Customer Types: Small Business, Large Enterprises, Medium Business
- Deployment: Cloud Hosted, Open API
2
Brevo
Our score: 9.3
User satisfaction: N/A
A comprehensive email and SMS marketing campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, comprehensive workflows, SMS campaigns, personalized signup forms, and customized landing pages.
READ REVIEW- Pricing: $25
- Devices Supported: Web-based
- Pricing Model: Free, Monthly payment, Quote-based
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted, Open API
3
Pardot
Our score: 9.0
User satisfaction: 97%
Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.
READ REVIEW- Pricing: $1,250
- Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
- Pricing Model: Annual Subscription
- Customer Types: Small Business, Large Enterprises, Medium Business
- Deployment: Cloud Hosted
4
monday.com
Our score: 9.8
User satisfaction: 99%
An industry-leading collaboration and communication app for on-site and remote work teams. This software offers a collaboration-first interface that allows users to build Boards with a wide variety of powerful columns. With this flexibility, the software allows teams to handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption.
READ REVIEW- Pricing: $8
- Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
- Pricing Model: Monthly payment, Annual Subscription
- Customer Types: Small Business, Large Enterprises, Medium Business
- Deployment: Cloud Hosted, Open API
5
Adobe Marketo Engage
Our score: 9.3
User satisfaction: N/A
A software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes.
READ REVIEW- Pricing: By quote
- Devices Supported: Windows, iPhone/iPad, Mac, Web-based
- Pricing Model: Quote-based
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
6
Marketing Creatio
Our score: 9.3
User satisfaction: 100%
Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand’s core capabilities which allows application interactions from front-office to back-office.
READ REVIEW- Pricing: $40
- Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
- Pricing Model: Annual Subscription, Quote-based
- Customer Types: Large Enterprises, Medium Business
- Deployment: Cloud Hosted, On Premise, Open API
7
ActiveCampaign
Our score: 9.2
User satisfaction: 100%
ActiveCampaign is a software that combines all aspects of small business marketing in a single and easy-to-use platform. It is packed with powerful features for marketing automation, newsletter management, SMS marketing, and many more. It can also integrate with over 200 external services.
READ REVIEW- Pricing: $9.00
- Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
- Pricing Model: Monthly payment, Annual Subscription
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
8
iContact
Our score: 9.2
User satisfaction: 100%
iContact is a user-friendly email marketing tool that provides analytics, segmentation, automation, and editable templates to maximize email campaigns.
READ REVIEW- Pricing: $9
- Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
- Pricing Model: Monthly payment, Annual Subscription, Quote-based
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted, On Premise
9
SharpSpring from Constant Contact
Our score: 9.2
User satisfaction: 98%
A software solution that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Features include modules for dynamic forms, lead engagement, behavior-based email automation, and many more. It is also known among users for its powerful and insightful analytics.
READ REVIEW- Pricing: $450
- Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
- Pricing Model: Monthly payment, Quote-based
- Customer Types: Small Business, Medium Business
- Deployment: Cloud Hosted, Open API
10
Microsoft Dynamics 365 Marketing
Our score: 9.2
User satisfaction: 96%
Marketing software that uses intelligent features such as AI and machine learning to continuously evaluate and improve marketing performance. Allows marketers to unify customer information, automate marketing processes, and provide more personalized customer journeys.
READ REVIEW- Pricing: $750
- Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
- Pricing Model: Free, Monthly payment
- Customer Types: Small Business, Large Enterprises, Medium Business
- Deployment: Open API
Our Score
Our website uses our unique SmartScore™ system to analyze all the services in the Marketing Automation Software category so that we can help you get the best possible app. It evaluates the following factors: individual components, collaboration capabilities, custom elements, available integrations, user friendliness, customer support, security, support for smartphones and tablets, scores in other media. Currently, HubSpot Marketing Hub is the leader in this category and our experts are really satisfied with it. After extensive research and analysis it had the best results among its competitors and our reviewers strongly suggest that you consider it as one of the choices for your needs.
9.5
HubSpot Marketing Hub Features
9.3
Brevo Features
9.3
Pardot Features
9.3
monday.com Features
9.3
Adobe Marketo Engage Features
9.3
Marketing Creatio Features
9.2
ActiveCampaign Features
9.2
iContact Features
9.2
SharpSpring from Constant Contact Features
9.2
Microsoft Dynamics 365 Marketing Features
User Satisfaction
An overview of total user satisfaction with the services in our Marketing Automation Software category based on our unique algorythm that finds client reviews, comments and opinions across a wide set of social media platforms in order to help you make an informed purchase decision.
98%
N/A
97%
99%
N/A
100%
100%
100%
98%
96%
Pricing
Each vendor in the Marketing Automation Software category will provide a different set of pricing plans for its service and each package will include a unique set of features. Below we list the overal pricing for the cheapest plan available for each product. Please note that advanced features may have an extra cost.
free
$25
$1,250
$8
By quote
$40
$9.00
$9
$450
$750
Devices Supported
An overview of what type of devices and operating systems are supported by the listed B2B tools in the Marketing Automation Software category, including mobile platforms and web-based solutions.
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Pricing Model
Examine what pricing packages are offered by the vendors in the Marketing Automation Software category to see which one suits your business needs and budget best. Be aware that specific apps can provide free or freemium accounts for you to test first.
Free
Monthly payment
One-time payment
Annual Subscription
Quote-based
Customer Types
An analysis of which groups of companies a selected B2B service in the Marketing Automation Software category aims for, from small businesses and non-profits to large enterprises.
Small Business
Large Enterprises
Medium Business
Freelancers
Deployment
An overview of what kinds of service deployement are offered by each B2B vendor in the Marketing Automation Software category. Even though most of modern SaaS services are cloud-hosted certain solutions may offer an on-site deployment model as well.
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