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Top 10 Search Marketing Software
1
Semrush
Our score: 9.7
User satisfaction: 99%
An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.
READ REVIEW- Pricing: $99.95
- Devices Supported: Android, iPhone/iPad, Web-based
- Pricing Model: Monthly payment, Annual Subscription, Quote-based
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
2
Serpstat
Our score: 9.6
User satisfaction: 100%
Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Other features include rank tracking, search analytics, keyword research, and content marketing ideation. The platform is also known for its market intelligence modules, reports, and analytics.
READ REVIEW- Pricing: $11.4
- Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
- Pricing Model: Free, Monthly payment, Annual Subscription
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
3
SE Ranking
Our score: 9.6
User satisfaction: 94%
A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.
READ REVIEW- Pricing: $65
- Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
- Pricing Model: Monthly payment, Annual Subscription
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
4
AgencyAnalytics
Our score: 9.5
User satisfaction: 100%
AgencyAnalytics is an SEO reporting software solution for marketing agencies. With this, analysts and consultants will have easy to use tools to diagnose SEO performance and general digital presence health. Key features include rank tracker, custom dashboards, and automated reports. It also integrates well with third-party systems.
READ REVIEW- Pricing: $39
- Devices Supported: Windows, Mac, Web-based
- Pricing Model: Monthly payment, Annual Subscription, Quote-based
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
5
Raven Tools
Our score: 9.4
User satisfaction: 94%
Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports. Businesses use Raven Tools to make campaign management across different channels easier. With the solution, businesses will have one single hub for all their digital marketing needs.
READ REVIEW- Pricing: $99
- Devices Supported: Web-based
- Pricing Model: Monthly payment
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
6
Moz
Our score: 9.3
User satisfaction: 97%
Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization. The software offers a keyword research tool, an SEO keyword generator, as well as capabilities for link analysis. Its SEO toolbar for browsers also makes it easier to compare link metrics and study your site’s ranking potential.
READ REVIEW- Pricing: $99
- Devices Supported: Windows, Mac, Web-based
- Pricing Model: Monthly payment, Annual Subscription
- Customer Types: Small Business, Medium Business, Freelancers
- Deployment: Open API
7
BrightEdge
Our score: 9.2
User satisfaction: 95%
BrightEdge is a software platform whose Data Cube provides marketers with a web-wide understanding of billions of pieces of content and consumer intent. It also has robust SEO modules for keyword ranking, PPC discovery, backlinks tracking, and automated site auditing. The platform also generates reports for performance analysis.
READ REVIEW- Pricing: by quote
- Devices Supported: Windows, Android, Mac
- Pricing Model: Quote-based
- Customer Types: Large Enterprises
- Deployment: Cloud Hosted, On Premise
8
UpCity
Our score: 9.2
User satisfaction: N/A
UpCity is an online marketplace that connects companies with proven digital marketing service providers and agencies. This platform assists SMBs in finding vetted professionals and trusted partners to help grow their business. It also comes with powerful tools for tracking campaigns and service clients.
READ REVIEW- Pricing: $100
- Devices Supported: Windows, Mac, Web-based
- Pricing Model: Free, Monthly payment
- Customer Types: Small Business
- Deployment: Cloud Hosted
9
Optimizely
Our score: 9.0
User satisfaction: N/A
This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.
READ REVIEW- Pricing: by quote
- Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
- Pricing Model: Quote-based
- Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
- Deployment: Cloud Hosted
10
SpyFu
Our score: 9.0
User satisfaction: 100%
SpyFu is an online search marketing platform that provides unparalleled research on keywords that work for online search marketing strategies.
READ REVIEW- Pricing: $33
- Devices Supported: Windows, Mac, Web-based
- Pricing Model: Monthly payment, Annual Subscription
- Customer Types: Small Business, Large Enterprises, Medium Business
- Deployment: Cloud Hosted
Our Score
Our platform employs our unique SmartScore™ mode to gather information about all the products in the Search Marketing Software category to help you select the best possible app. It includes the following elements: core components, collaboration capabilities, custom elements, available integrations, intuitiveness, help & support, how secure a software is, mobile support, ratings in media. Currently, Semrush is the leader in this category and is recommended by our experts. After thorough research and analysis it received the best results among its competitors and our reviewers strongly suggest that you include it as one of the alternatives for your needs.
9.7
Semrush Features
9.6
Serpstat Features
9.6
SE Ranking Features
9.5
AgencyAnalytics Features
9.4
Raven Tools Features
9.3
Moz Features
9.2
BrightEdge Features
9.2
UpCity Features
9.0
Optimizely Features
9.0
SpyFu Features
User Satisfaction
A summary of general user satisfaction with the software in our Search Marketing Software category based on our unique algorythm that collects client reviews, comments and opinions across a wide set of social media platforms to help you make an informed investment decision.
99%
100%
94%
100%
94%
97%
95%
N/A
N/A
100%
Pricing
Every vendor in the Search Marketing Software category will offer a different set of pricing plans for its product and each plan will include a different group of features. Below we list the overal pricing for the most affordable package provided for each product. Please note that advanced features may have an extra cost.
$99.95
$11.4
$65
$39
$99
$99
by quote
$100
by quote
$33
Devices Supported
An analysis of what kind of devices and operating systems are supported by all B2B tools in the Search Marketing Software category, including mobile platforms and web-based solutions.
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Pricing Model
Examine what pricing packages are provided by the vendors in the Search Marketing Software category to see which one fits your business requirements and budget best. Keep in mind that certain services can provide free or freemium accounts for you to test first.
Free
Monthly payment
One-time payment
Annual Subscription
Quote-based
Customer Types
A brief look at which types of customers a given B2B software in the Search Marketing Software category is designed for, from small businesses and non-profits to big enterprises.
Small Business
Large Enterprises
Medium Business
Freelancers
Deployment
An overview of what styles of service deployement are offered by each B2B vendor in the Search Marketing Software category. Even though almost all modern SaaS solutions are cloud-based certain solutions may offer an on-site deployment model as well.
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