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Top 10 Social Media Monitoring Software for Small Business

1

Semrush

Our score: 9.7 User satisfaction: 99%

An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.

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  • Pricing: $99.95
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
2

HubSpot Marketing Hub

Our score: 9.5 User satisfaction: 98%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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  • Pricing: free
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
3

SharpSpring from Constant Contact

Our score: 9.2 User satisfaction: 98%

A software solution that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Features include modules for dynamic forms, lead engagement, behavior-based email automation, and many more. It is also known among users for its powerful and insightful analytics.

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  • Pricing: $450
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted, Open API
4

ActiveTrail

Our score: 9.1 User satisfaction: 100%

A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.

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  • Pricing: $7
  • Devices Supported: Android, iPhone/iPad, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API
5

Zoho Social

Our score: 9.0 User satisfaction: 100%

Zoho Social is a social media management software equipped with media publishing features to create engaging marketing content. This software lets you manage and monitor multiple social networks, schedule posts, monitor performance, as well as collaborate using a single dashboard. It also delivers real-time alerts for customer inquiries or feedback.

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  • Pricing: Free
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted
6

Hootsuite

Our score: 9.0 User satisfaction: 99%

Hootsuite helps organizations streamline their social media management. It provides tools for managing social networks, scheduling messages, engaging your audiences, and measuring ROI. HootSuite helps organizations be on top of all their social media processes from listening to reporting. It has an intuitive user interface and is easy to use.

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  • Pricing: $19
  • Devices Supported: Android, iPhone/iPad, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
7

AdRoll

Our score: 9.0 User satisfaction: 97%

AdRoll is a digital marketing platform that specializes in retargeting to achieve results in your digital marketing efforts. With this, you can reach audiences on Instagram, Twitter, and Facebook. On top of that, it aids you in creating the best ads for social media platforms.

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  • Pricing: $300
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
8

BuzzSumo

Our score: 9.0 User satisfaction: 98%

BuzzSumo is a software that helps you get access to the most relevant and compelling content and assists your social media marketing efforts. It can also inform you about competitors’ strategies. Thus, you can match or even outdo them with intelligent campaigns.

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  • Pricing: $39
  • Devices Supported: Windows, Linux, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
9

Qwaya

Our score: 9.0 User satisfaction: N/A

Qwaya is a powerful Facebook ads tool. It helps you create the best ads for optimum audience engagement and then aids you in building an effective marketing campaign. It even integrates with Google Analytics to provide you with spot-on numbers regarding your marketing efforts.

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  • Pricing: $149
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
10

Sprout Social

Our score: 8.9 User satisfaction: 93%

Sprout Social is a social media management software providing companies with tools to grow and manage their social communities. It provides users with collaboration tools and other features for monitoring and analytics. This social CRM tool, when used well, can bring your social media presence and engagement to new heights.

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  • Pricing: $99
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Medium Business, Freelancers
  • Deployment: Open API

Our Score

Our site employs our proprietary SmartScore™ system to evaluate all the solutions in the Social Media Monitoring Software for Small Business category in orded to help you get the best possible solution. It evaluates the following elements: individual modules, collaboration elements, custom elements, integrations with other services, how easy a software is to use and learn, customer support, security, support for mobile devices, general media ratings. As of now, Semrush is the leader in this category and we gave it the highest score in our tests. After thorough examination it had the best results among its competitors and our experts strongly suggest that you consider it as one of the choices for your needs.

Our Score
9.7

Semrush Features

9.5

HubSpot Marketing Hub Features

9.2

SharpSpring from Constant Contact Features

9.1

ActiveTrail Features

9.0

Zoho Social Features

9.0

Hootsuite Features

9.0

AdRoll Features

9.0

BuzzSumo Features

9.0

Qwaya Features

8.9

Sprout Social Features

User Satisfaction

An overview of overall user satisfaction with the services in our Social Media Monitoring Software for Small Business category calculated using our unique algorythm that gathers client reviews, comments and opinions across a broad range of social media sites in order to help you make an informed investment choice.

User Satisfaction

99%

98%

98%

100%

100%

99%

97%

98%

N/A

93%

Pricing

Every vendor in the Social Media Monitoring Software for Small Business category will provide a different set of pricing packages for its app and every plan will include a unique group of tools. Below we list the general pricing for the most affordable plan offered for each service. Please note that advanced features may have an extra cost.

Pricing

$99.95

free

$450

$7

Free

$19

$300

$39

$149

$99

Devices Supported

A summary of what kind of devices and operating systems are supported by all B2B solutions in the Social Media Monitoring Software for Small Business category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Examine which pricing plans are provided by the vendors in the Social Media Monitoring Software for Small Business category to check which one matches your business needs and expenses best. Note that some software can offer free or freemium accounts for you to try out first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

An overview of which groups of customers a given B2B solution in the Social Media Monitoring Software for Small Business category is designed for, from small businesses and non-profits to big enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

An overview of what styles of service deployement are provided by each B2B vendor in the Social Media Monitoring Software for Small Business category. While most of modern SaaS solutions are cloud-hosted there are solutions might offer an on-site deployment model too.

Deployment

Cloud Hosted

On Premise

Open API

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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