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Market analysts consider 2014 as the base year for SaaS, the period of standardization and adoption when the infrastructure from both the developers’ and consumer’s ends had stabilized to grow …

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The State of SaaS in 2015: Global Market Trends, Growth Forecasts, Industry Reports

Market analysts consider 2014 as the base year for SaaS, the period of standardization and adoption when the infrastructure from both the developers’ and consumer’s ends had stabilized to grow …

Customer Success: 5 Effective SaaS Growth Strategies

What is customer success? For many marketers it stops at customer acquisition, which is really just the start of the whole strategy. For others, it is customer retention. But retention …

Best SaaS Customer Onboarding Strategy: 5 Effective Practices

Do you have a clear picture of your customer onboarding process? That includes a clear objective that distinguishes this stage from your lead generation and customer retention goals. Customer onboarding …

5 Insights To Effectively Define Customer Success For B2B & SaaS

What is customer success? For many marketers it stops at customer acquisition, which is really just the start of the whole strategy. For others, it is customer retention. But retention …

Increase your SaaS sales with these 6 promotion ideas

The SaaS market will be a $50.8 B worldwide enterprise by 2018 (IDC report) and it can only grow bigger as more businesses adopt a cloud-based infrastructure. That’s great news …

How To Increase Online Sales: Using Trust Seals In Marketing And Customer Acquisition Strategy

If you’re an online seller, there’s a goldmine right under your house. One way you can increase online sales is to decrease shopping cart abandonment rate. According to PayPal 88% …

McKinsey B2B Report Reveals The Key Factors In Effective Communication With Clients

New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, …

Google's B2B Report Analysis: How Digital Evolution Transforms The B2B Industry

New research shows that potential business-to-business (B2B) consumers are increasingly utilizing digital channels to create opinions about their major purchases. The digital evolution is dramatically changing the B2B industry and …

10 Crucial Factors That Can Influence Your B2B Marketing Strategy

Have you ever thought how a big company, say Coca-Cola, provides new computer sets for its thousands of employees? They would never ask an office manager to go to a …

B2B Decision Making Process: How To Address Your Customers' Needs

Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making units are more complex. While a consumer purchase decision is made by one or …