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  • 51 Key Mobile Marketing Statistics: 2019 Data Analysis & Market Share

51 Key Mobile Marketing Statistics: 2019 Data Analysis & Market Share

Category: B2B News

Mobile marketing is a boon for marketers. But unless you know how to leverage this fast-evolving channel, you’ll lose leads and even your customers to mobile-savvy competitors. Based on the latest mobile marketing statistics, things are only heating up as this platform evolves into highly-sophisticated processes that make use of new tech, the most prominent being cloud computing.

Investing in mobile marketing software has become the norm, allowing businesses to keep tabs on consumers while engaging them with rich content. Here, we provide you with the most recent and relevant mobile marketing research. After reading the statistics below,  you’ll gain more understanding–and appreciation–of mobile marketing, how it benefits businesses of all sizes across industries.

key mobile marketing facts

Considering the benefits that these platforms offer, purchasing one is a no brainer for most organizations. There are top mobile marketing tools out there and doing a little digging could give you the ideal tool. You need only read the latest marketing software statistics to confirm this. But the mobile marketing market is not without its problems, the recent decline in the global sales of mobile phones is bound to impact the mobile marketing landscape. To give you a better grasp of the situation, we have come up with a list of the most relevant mobile marketing statistics, information that will give you an idea of how to navigate the current market.

Mobile Phone Market Statistics

The global mobile phone market has hit a snag. After years of enjoying tremendous growth, the mobile landscape is expected to decline. A variety of challenges are to blame for this gloomy forecast, the significantly weaker Chinese economy, longer mobile phone replacement times and uncertain political and economic conditions in key markets.

  • Global mobile phone market sales in 2019 is forecasted at 1.8 billion units, a drop of 3% from 2018. (ccsinsight.com)
  • 1.4 billion units – The projected sales of smartphones. (ccsinsight.com)
  • Mobile phone sales in Western Europe dropped by 23% from 2013 to 2018. (ccsinsight.com)
  • Mobile phone sales in the US will drop by 9% in 2019. (ccsinsight.com)
  • Meanwhile, in China, mobile phone sales will decrease by 9% in 2019. (ccsinsight.com)

mobile marketing stats

Smartphone Market Share Statistics

The global smartphone market is not doing so good with a 7% decline recorded during the first quarter of 2019. A total of 310.8 million units were shipped during the said period, registering the 6th consecutive quarterly decline in shipment. This resulted in market analysts anticipating another bad year for the industry. The only silver lining in the gloomy market is the continued increase in Huawei’s shipments. To provide you with a clearer picture of what’s going on in the smartphone market, we have compiled a list of relevant statistics on vendor market share.

  • 23.1% – Samsung’s total share in the smartphone market during the first quarter of 2019. (IDC)
  • Samsung’s Galaxy Series is the main line of its smartphone products. (counterpointresearch.com)
  • 72 million – Samsung’s total smartphone shipment during the first quarter of 2019. (counterpointresearch.com)
  • 42 million – The total number of iPhones shipped by Apple during the first quarter of 2019. (counterpointresearch.com)
  • 11.7% – Apple’s total share of the smartphone market during the first quarter of 2019. (IDC)
  • 19% – Huawei’s total share of the smartphone market during the first quarter of 2019. (IDC)
  • 59.1 million – The total number of units shipped by Huawei during the first quarter of 2019. (counterpointresearch.com)

Top Five Smartphone Makers

Market share (1Q 2019)

Samsung (23.1%) Huawei (19.0%) Apple (11.7%) Xiaomi (8.0%) Vivo (7.5%) Others (30.7%)

Source: IDC Quarterly Mobile Phone Tracker (April 2019)

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Consumer Mobile Use Statistics

The advantages that come with the use of mobile phones have these devices selling like there’s no tomorrow. For users, these include being able to surf, purchase online, access social media and content–all from the comfort of a smartphone. In fact, there was a time when the annual sales of mobiles reached just under 2 billion units a year. Despite the forecast decrease in the sales of smartphones, they are still a force to reckon with when it comes to marketing. Let’s take a look at some statistics that drive mobile marketers to reach this specific audience.

  • 84% of men in the US own a smartphone. (pewinternet.org)
  • 79% of women in the US own a smartphone (pweinternet.org)
  • 57% of online traffic in the US happens through tablets and smartphones (BrightEdge)
  • 70% of web traffic goes through mobile devices (CIODive)
  • 88% – The increase in the time spent by consumers on watching videos on a smartphone. (adweek.com)

mobile marketing data

Mobile Email Statistics

Ever since the Internet came online in the early 90s, email became an important marketing tool. And if you look at the current mobile marketing statistics for businesses, this movement is likely to go on for years to come. Email marketing still stands as one of the most effective channels to reach target audiences. But for mobile users, email marketing can be a bit tricky as the needs of mobile users differ from those using desktops. If you want a dedicated platform, you can choose from a vast selection of email marketing solutions that are currently in the market. These developments make it imperative for businesses to be on the lookout for news in mobile users’ behavior as reflected in the statistics below.

  • 3 seconds – The average time an incorrectly displayed email on mobile stays before being deleted. (Adestra)
  • 50% – the percentage of emails opened through mobile devices (campaignmonitor.com)
  • 38% of shoppers admit to buying products that they saw or read about in a marketing email (fluentco.com)
  • 37% of in-store retail sales are impacted by a shopper’s use of a mobile device (Deloitte)
  • 85% – The average reduction in prospective customers from the incorrect display of emails on mobile devices. (Adestra)
  • 15% of users are likely to unsubscribe rather than deleting incorrectly displayed email (Adestra)

Open Rates for Emails

Personalized

%

General

%

Source: Statista

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Facebook Use On Mobile Statistics

Although there are a variety of social media channels that are available to mobile marketers, Facebook stands out among the rest. The platform’s massive mobile user base alone (some 500 million users) allows marketers to reach more audiences. The channel helps marketers optimize lead generation using ads while enabling companies to discover for themselves new marketing strategies and tools with which to build their audience.

mobile marketing research

Consumer Behavior Statistics

A key ingredient of mobile marketing, consumer behavior continues to be an important factor in the process. Understanding consumer behavior lets marketers come up with rich marketing content that helps engage customers. Such is not confined to providing target audiences with purchasing factors, but more importantly, being able to tap into consumers behavioral patterns. Although not an easy task, accounting for consumer behavior can be very rewarding in terms of capturing new customers and retaining old ones. To give you a better idea of what’s happening in this area, we have here a list of pertinent consumer behavior statistics.

  • 80% of smartphone users are likely to buy from companies with mobile apps or sites. (Google)
  • 89% of users are likely to recommend a brand following a positive experience on mobile devices. (Google)
  • 51% of consumers discover and purchase new products using mobile devices. (BrightEdge)

Mobile Research That Leads to Purchase

in %

Restaurants

Apparel & Beauty

Electronics

Source: iresearchservices.com

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Mobile Video Statistics

Mobile video has earned its place as a marketing tool and for good reason. Video marketing in itself is quite an effective tool, providing meaningful content while giving consumers good entertainment. So it’s not hard to see what mobile technology can do to improve such an already powerful marketing tool. If you’re considering using mobile video to up your mobile marketing game, it’s always a good idea to be abreast of how things work in the real world. Here are some statistics that you need to know.

  • 100% – The yearly increase in video consumption. (insivia.com)
  • 92% of users watching online videos will share it with others. (wordstream.com)
  • 33% of users will stop watching a video after 30 seconds. (adage.com)
  • 94% of people watching TV have a smartphone on hand (facebook.com)
  • 73% of B2B marketers say that videos impact their ROIs positively (tubularinsights.com)
  • 59% of executives prefer watching videos over reading text (wordstream.com)
  • 82% – The projected share of online videos in all consumer Internet traffic by 2022. (cisco.com)

mobile marketing facts

Mobile B2B Marketing Statistics

B2B marketing has undergone drastic changes given the great advances in technology. New tools have allowed B2B mobile marketers to retain that much needed conversational selling structure that got everything started in the first place. Whereas these methods are considered costly and labor-intensive, mobile marketing platforms have been able to reduce costs while retaining customers on a scale. Another B2B marketing method is search engine optimization (SEO), the only difference being the fact that companies now focus on content, ease-of-use apart from the basic keyword strategy. 

  • 80% of B2B buyers use a mobile device at work. (bcg.com)
  • 90% of customers report that they are likely to repurchase from a company that gave them a rich mobile experience. (bcg.com)
  • 70% – the increase in B2B buyers’ use of mobile phones. (bcg.com)
  • 92% of senior executives have a smartphone that they use for business (IDG Global Solutions)
  • 3 hrs/day – the projected increase in the use of mobile at work by 2020. (bcg.com)
  • 60% of B2B consumers say that mobile played a key role in a recent purchase (bcg.com)
  • 20% – the percentage of time acceleration of a B2B purchase using mobile marketing (bcg.com)

Mobile Use by Senior Executives

92%

Senior executives with a smartphone

77%

Senior executives who use their smartphone to research a product for their business

50%

Senior executives who purchased IT products for business using their smartphone

Source: IDG Global Mobile Survey

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Mobile SEO and Search Statistics

Mobile SEO has gained prominence in recent years, with mobile devices becoming a key component of search engine optimization. Mobile searches have overtaken desktop back in 2015 while Google further upped the standard by introducing the mobile-first index in 2017. Some sectors and mobile marketing studies have hinted that Google has been favoring mobile over desktop searches, with indexed content coming from mobile.

Considering these developments, it is advisable that companies adopt mobile SEO best practices and make sure that all content can be indexed on mobile. They should likewise align their content with voice search to gain higher rankings. Apart from these, knowing the current state of mobile SEO and search is equally important. Below are key statistics on the topic that should help you get a better grasp of the situation.

  • 96% of mobile traffic is driven by Google. (netmarketshare.com)
  • 55% of teenagers use voice search every day (citrusbits.com)
  • 40% of adults utilize mobile voice search at least once daily (edit.co.uk)
  • 79% of keywords in 1 to 20 positions have different rankings on desktop and mobile. (brightedge.com)
  • 1 out of 5 mobile searches is done through voice (selnd.com)

abandoned mobile sites

Cloud Computing: What Does It Mean for Mobile Marketing?

One of the most notable mobile marketing developments is the current craze over cloud-deployed systems, which have undeniably touched mobile marketing. The benefits that come with Software-as-a-Service have companies scrambling to get their hands on these tools. Such platforms basically get rid of the tedious maintenance jobs that come with owning on-premise solutions, effectively outsourcing all matters related to maintaining computer systems. They also come really cheap, costing only a fraction of what businesses pay for conventional software. Apart from their mobile features, these systems offer many marketing automation benefits. Here we discuss the potential impact that SaaS on the sector as indicated by the latest mobile marketing data available.

Increased Mobility for Marketers

SaaS is known for having mobile applications that can be accessed anytime, anywhere. And with a vast majority of marketers owning a smartphone, these services are bound to define dynamic organizations from those who are not. And since most marketing teams are out in the field, cloud-deployed tools come highly-recommended. This may be the reason why many organizations go for top marketing automation software.

Cloud Leads the Pack

Whereas software developers once focused on corporate giants, cloud vendors decided to cater to the little guy, which proved to be a new niche for the sector. The cloud app market has doubled in size and continues to expand even as we speak. This growth is being driven by small businesses and organizations who have come to realize that business should be conducted in real time.

Low-Cost Marketing

Marketing is undeniably a resource-intensive process, a complication that cloud computing effectively resolves. SaaS serves as an inexpensive alternative to traditional systems. When used in mobile marketing, these tools offer users the unparalleled mobility, support and features for a fraction of the price of on-premise software. 

And there you have it, the latest mobile marketing statistics currently available. You might want to take these market data into consideration when trying out mobile marketing for the first time as they will give you an idea of what to expect from such a marketing tool. Remember that it has all the marketing software benefits and more, making it worth checking out.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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