How You Make Coffee a Billion-Dollar Business
Your morning caffeine fix is but a drop in the global bucket that makes coffee one of most traded commodities in the world along with petroleum. But with 100 million Americans like you drinking coffee every day, the bucket easily overflows to make the US the world’s top coffee consumer, according to the International Coffee Organization data used in the infographic. That’s enough to perk up a big chunk of our economy, or to be precise, $18 B spent for coffee last year. And it’s all because you love coffee. People drinking expensive coffee brands also seem to play their part in stimulating this market.
But how far down the supply funnel does your coffee dollar go? Follow how coffee is made from your favorite house specialty blend to the farmer in a developing country struggling to make both ends meet. It’s a journey across social classes, lifestyles and cultures that will make you see coffee in a different light. It’s big businesses that run coffee in America. But it’s the small farmer in a developing country who starts it all.
Should you care for the farmer who grows your favorite coffee? Would you care even if you don’t know him?
Check this infographic and see how the two of you are connected in this multi-billion business:
OTHER COFFEE RELATED ARTICLES YOU MIGHT FIND INTERESTING:
- There’s still a lot of people out there who ask “what is Fairtrade?” and they wonder why it should matter to them. Read our article and find out how Fairtrade works and what you can do to help.
- Do you ever wonder what’s the origin of the coffee cup you drink every morning? In this article we embark on the complex yet fascinating journey through the world of coffee economics.
- Do you want to learn how to make coffee like a pro? Our coffee infographic will teach you how to do that and share some cool tips, tricks and trivia for good measure.
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