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Mary Keaton

Mary Keaton is an eLearning and education specialist with years of experience in online course development, curriculum design, and corporate learning management. Having been part of the FinancesOnline team for 5 years, she has reviewed and analyzed over 100 learning management systems to provide users worldwide with insights into how each one works. She is a strong supporter of the blended learning model and aims to help companies get the information they need to bring their L&D initiatives into the 21st century.

How Do Applicant Tracking Systems Work?

Recruiting at a mid-sized or large enterprise often means juggling hundreds of applications for a single job opening. Without the right tools, important candidates can slip through the cracks, communication can lag, and hiring becomes painfully slow. It’s no wonder nearly 98% of Fortune 500 companies use applicant tracking system (ATS) software to streamline recruitment, […]

How SaaS Companies Can Leverage Product-Led Growth

Ever thought about what it would be like when your product sells itself? Well, the 2023 Product Benchmarks Report has shown that product-led growth companies are growing 50% year over year faster than traditional SaaS companies. Therefore, there’s no doubt that product-led growth companies are growing faster, driving more revenue for the business. It has […]

More Than Just Fees: 7 Hidden Financial Elements Shaping Educational Institutions

In earlier times, managing the finances of a school or educational institution was fairly straightforward: collect tuition, pay salaries, and balance the books. But today, the financial operations of educational organizations—from K–12 schools to colleges and skill-training centers—are more complex than ever. Modern institutions are managing cafeteria payments, coordinating transport logistics, partnering with third-party vendors, […]

Top 7 Time Management Tips to Boost Productivity

If you often feel like your to-do list is growing faster than you can check things off, you’re not alone. Time can feel like a scarce resource to some, yet we all have 24 hours. So why do some people seem to get more done, with less stress? The answer lies in how they manage […]

The Rise of RegTech: How AML Tools Are Helping to Innovate Compliance

In modern times, because financial activities are fast-paced, laws and regulations are also becoming more difficult and criminals use new tactics. It has become very important and challenging for financial institutions to fulfill their AML requirements. Complying with regulations the old way is not adequate for dealing with rising levels of financial crimes. For this […]

How Smart POS Systems Help Small Businesses Stay Profitable in Uncertain Times

Rising costs, shifting customer habits, supply chain curveballs, it’s a lot to be a small business owner in today’s day and age. While some businesses throw in the towel, others quietly find ways to adapt, grow, and stay profitable. Want to know one of their secret weapons? It’s not luck. And it’s definitely not working […]

Enhancing SaaS Growth with SSO Integration: Simplified Access for Better Retention

In today’s hyper-competitive SaaS landscape, product quality alone isn’t enough to drive sustainable growth. As businesses strive to deliver a seamless user experience and scale rapidly, they often overlook a silent yet powerful growth lever: authentication. Specifically, Single Sign-On (SSO) integration has evolved from a security add-on to a growth enabler, significantly impacting user retention, […]

Using AI and Machine Learning to Enhance Business Intelligence

Every day, we create over 378 million terabytes of data — that’s equal to over 37 billion hours of high-definition streaming. This wealth of information, while powerful, can often be overwhelming. To harness its true potential, companies are increasingly incorporating Artificial Intelligence (AI) and Machine Learning (ML) into their Business Intelligence (BI) strategies. Here, we […]

Top Continuous Data Protection Solutions for Virtual Machines in 2025

Why DevOps-Centric SaaS Tools Are Dominating the Market in 2025

In 2025, the software-as-a-service (SaaS) landscape is being redefined by a powerful force: DevOps. What began as a set of cultural and technical practices to bridge the gap between development and operations has become the backbone of the most successful SaaS products on the market. From continuous integration to automated deployment and observability, DevOps principles […]

Workable Pricing Package: How Much Does This HR Software Cost?

How much does Workable cost? Workable’s pricing starts at $149 per month for the Starter plan, with higher-tier Pro and Enterprise plans offering custom pricing based on your hiring volume and team size. You’re ready to invest in a hiring platform, but Workable’s pricing page leaves you unsure which plan fits your budget and needs. […]

From Spreadsheets to Smart Systems: The Evolution of IT Asset Management in B2B

In the digital era, the success of B2B companies hinges on far more than just innovation and market demand—it also depends on how well they manage their internal infrastructure. One of the most crucial, yet historically underappreciated, areas is IT asset management (ITAM). For years, companies relied on spreadsheets to track computers, software licenses, and […]

The Ultimate Guide to Opening an IRA: Steps, Benefits, and Pitfalls to Avoid

When it comes to planning for your future, there are few tools as effective and accessible as an Individual Retirement Account (IRA). Whether you’re just beginning your career or you’re a seasoned professional looking to boost your retirement savings, opening an IRA can be a smart financial move. It’s not just about saving money for […]

Understanding Payment Gateway Fees: A Complete Breakdown

In today’s digital economy, businesses rely on online payment gateways to process transactions securely and efficiently. Whether you run an eCommerce store, a SaaS business, or a subscription-based service, choosing the right payment gateway is crucial for minimizing costs and maximizing profits. However, understanding payment gateway fees can be complex due to the different pricing […]

Cybersecurity and Financial Regulations: A Guide to Meeting Compliance Requirements

Suppose you run a business in the financial services industry. In that case, you don’t need anyone else to tell you that you’ve got a lot on your plate regarding cybersecurity and compliance with changing regulations. You handle extremely sensitive customer data day in and day out. Without proper security protections in place, you risk […]

How SaaS Integrations are Streamlining Corporate Travel Itineraries

Corporate travel is an integral part of business operations, but managing itineraries, expenses, and logistics can be overwhelming. Traditionally, travel planning involved manual bookings, disconnected systems, and time-consuming approval processes. Now, Software as a Service (SaaS) integrations are transforming the landscape, bringing automation, real-time data, seamless workflows, significant cost savings and increased efficiencies to the […]

From Paper Checks to Digital Transfers: The Evolution of Bank Transactions

Banking has undergone a remarkable transformation over the years, evolving from a slow, paper-based system to the fast, efficient, and convenient digital transactions we rely on today. What once required physical visits to a bank branch or reliance on paper-based transactions is now a seamless digital process. This shift has been driven by technological advancements, […]

Enhancing Productivity: Efficient Ways to Handle PDF Files with SaaS

Most people understand the stress of finding documents when they are scattered in different folders on your computer or cloud service. It’s overwhelming, but cleaning up can help you focus. In fact, 41% of office workers say a tidy workspace boosts productivity. Imagine trying to compile reports, sign contracts, or manage project files scattered across […]

VoIP’s Role in the Telehealth Boom: Innovation in Virtual Patient Care

The healthcare landscape is profoundly transforming, with telehealth emerging as a pivotal force in delivering accessible, convenient, and adequate medical services. At the heart of this evolution lies Voice over Internet Protocol (VoIP), a technology revolutionizing how healthcare providers connect with patients and collaborate. Let us explore VoIP’s critical role in the telehealth boom, highlighting […]

Turning Shoppers into Lifelong Fans: The Secrets of Effective Loyalty Programs Using Loyalty Management Software

When it comes to your business, the customer is king — and that means retention is just as vital as acquisition. Brands that convert shoppers into lifelong fans are the brands that are obsessed with customer loyalty. Advanced loyalty management software helps businesses design and implement a strong loyalty cohesion system that incentivizes customers to return, making well-organized […]

Backup and Disaster Recovery Best Practices for SaaS Providers

In the digitized world, data backup and disaster recovery has become a concerning and critical need for SaaS companies and software providers. More than others, the image, brand loyalty, association with advancement feels constantly challenged in cloud services. Disruptions in the SaaS industry—usually linked to visionary leaps of tech innovation—also take the form of the […]

How SaaS Tools Help Older Adults Balance Medical Costs and Daily Expenses

Older adults are not generally the population one associates with having the most know-how when it comes to online applications. Those over the age of 65 didn’t grow up with smartphones, and the World Wide Web didn’t even become available to the general population until the early 1990s (and was, of course, nothing close to […]

How Layer 1 Blockchains Drive Innovation in Fintech Software Development

The financial technology sector is in constant flux, propelled by innovation and the demand for faster, more secure, and more efficient systems. Disruptions, breakthroughs, and revolutions are terms frequently tossed around. But how about a more concrete example? Layer 1 blockchains — Bitcoin, Ethereum, Solana, and others — are the engines driving a revolution in […]

How much does it cost to develop a mobile banking app

How much does it cost to develop a mobile banking app? This question often arises for businesses looking to tap into the growing fintech market. With millions of users relying on mobile apps for their banking needs, the demand for secure, user-friendly, and feature-rich solutions has skyrocketed. In this guide, we’ll discuss the key factors […]

Top 10 Mistakes to Avoid While Developing React Native Apps

In the realm of mobile app development, React Native has now become quite a popular choice. With this framework, developers can easily build various cross-platform applications just with a single codebase. Thus, they can notably reduce both the cost and time of any kind of app development. For more information on React Native, please see […]

Streamlining ITIL Practices with the Power of Generative AI

We are working in a rapidly increasing digital transformative world where things compel businesses to work continuously. It leads to gathering the different ways of gaining higher efficiency in businesses’ working mechanisms, and operations, saving on costs, and ensuring high service delivery. ITIL is the framework used by businesses normally because it’s the best practice […]

Revolutionizing Medical Conferences: How Event Management Software Enhances Healthcare Events

Was organizing your last medical conference a headache? Wishing for an easier way to manage registrations, schedules, and resources? Well, your wish is about to come true with the help of event management software! Event management software automates tasks, simplifies planning, and enhances the overall experience for healthcare events. In a time when 68% of […]

The Challenges of Integrating SaaS with Legacy Systems & How to Overcome Them

Businesses are increasingly moving from legacy systems to Software as a Service (SaaS) solutions. SaaS systems are predominantly cloud-based, they are more user friendly and are much better at scaling with your business. Legacy systems, while reliable and often deeply embedded in the organisation’s processes, are not designed to work seamlessly with newer technologies. This […]

The Future of SaaS Finance: Breaking Away from the Status Quo

The world of Software as a Service (SaaS) finance has undergone a profound transformation over the past two decades. As someone who has observed this evolution for over 15 years as a financial technology journalist, it’s clear that cloud-based solutions and automation have revolutionized financial operations. However, in recent years, one disruptive force stands out […]

Overcoming Workplace Inefficiencies: How SaaS Solutions Are Revolutionizing Productivity

In today’s fast-paced business environment, workplace inefficiencies are among the greatest obstacles to productivity. From miscommunication and siloed workflows to outdated tools and time-consuming manual processes, these inefficiencies can cost organizations significant time and money. Fortunately, Software as a Service (SaaS) solutions are proving to be game-changers in addressing these challenges, offering scalable, accessible, and […]

Why Digital Wallets and Money Transfer Apps Are the Future of Finance

Digital wallets are changing how we pay, save, and manage money. A new study by Juniper Research shows that digital wallet transactions will grow from $7.5 trillion in 2022 to over $12 trillion by 2026. This massive growth is because digital wallets make payments easy and secure by storing all payment information in one place. […]

Energy-Efficient Hardware and Infrastructure: The Path to Sustainable Data Centers

When discussing carbon emissions, we often think of oil companies, cars, cargo ships, and other large polluters. However, it’s often overlooked that tech companies also contribute to pollution. This number isn’t staggeringly high, but making up 2% to 3% of total greenhouse emissions is worth checking out. Furthermore, why shouldn’t we all aim to lower […]

The Evolution of Digital Safety: What Businesses Need to Know

Cybercrime costs businesses over $6 trillion annually, highlighting the critical importance of digital safety. This article explores how digital safety practices have evolved and provides essential insights for businesses to protect themselves in an ever-changing cyber environment. Understanding the Evolution of Digital Safety The digital landscape transforms rapidly, and with it, so do the threats […]

Quick and Easy Ways to Optimize Images for SaaS Products

Software as a Service (SaaS) is a competitive field of play. For companies that sell products in this terrain, building a unique selling point and maintaining a competitive advantage are both essential factors. Considerable attention is rightfully given to products’ features, pricing models, intricacies, long-term benefits, and use cases. However, one vital aspect – as […]

The Cost-Effectiveness of SMS Marketing for SaaS Startups

For SaaS startups, competing with big-name companies with huge marketing budgets can seem daunting. However, SMS marketing can offer a solution — it’s flexible, cost-effective, and can elevate your startup’s presence. What makes SMS marketing so compelling is its ability to directly and personally reach your audience. Unlike emails, which might end up in spam […]

How Much Does Poor Email Delivery Really Cost Your Business?

Even companies that invest seriously in email marketing — launching global campaigns for upselling and customer retention — often overlook important factors that can make or break their efforts. How does email delivery impact businesses, and what steps can you take to ensure your emails actually reach your customers? Email Delivery vs. Deliverability In the […]

The Future of Money: How SaaS Tools Are Revolutionizing Financial Management

Managing your finances effectively is one of the most critical aspects of achieving long-term financial stability. It’s not just about tracking expenses—it’s also about understanding what you can realistically save, invest, and spend without straining your budget. Calculating a comprehensive financial plan ensures you don’t feel overwhelmed by debt or struggle with unexpected expenses. By […]

Sales Invoicing for Better Financing: 5 Tips to Follow

61% of late payments are due to incorrect invoices. If you’ve ever faced delayed payments or had to chase down clients, it’s likely because of an invoicing issue. You need to have proper sales invoicing processes in place. This will help you speed up your process and get paid faster without any inaccuracies. But what […]

The Most Effective Ways To Prevent SaaS Customer Churn

Are you trying to reduce SaaS customer churn in your company? With over 10,000 new SaaS companies launched each year, customer retention is more critical than ever. A HBS study found that a 5% improvement in customer retention might increase your profit by 25- 95%. In this article, we’ll look at the most effective strategies […]

The Impact of Mobile Technology on Business Operations

Without question, mobile phones have become a driving force in today’s technology world, with their capabilities exceeding many expectations. This has had an impact on many aspects of our daily lives. One such example is the area of business operations and how they are conducted. The possibilities of mobile devices have gone far beyond hundreds […]

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Mary Keaton

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