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Mary Keaton

Mary Keaton

Mary Keaton is an eLearning and education specialist with years of experience in online course development, curriculum design, and corporate learning management. Having been part of the FinancesOnline team for 5 years, she has reviewed and analyzed over 100 learning management systems to provide users worldwide with insights into how each one works. She is a strong supporter of the blended learning model and aims to help companies get the information they need to bring their L&D initiatives into the 21st century.

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Articles published by Mary Keaton:

How SaaS-Based Digital Signage Players Are Transforming Retail Experiences

How SaaS-Based Digital Signage Players Are Transforming Retail Experiences

Today’s retail environment is more competitive than ever. Businesses must find innovative solutions to stay ahead and adapt to changing consumer demands. One such solution is the use of SaaS-based digital signage. These cloud-based digital signage systems are powerful tools that are transforming the way retailers interact with customers.  Let’s find out how they are […]
Web Development Best Practices for Building a Modern LMS Platform

Web Development Best Practices for Building a Modern LMS Platform

In this world, the flexibility of online learning has increased the development of the Learning Management System Platform. The rapid rise of online education globally has proved the vast necessity of the Magento Web Development agency in Australia.  The market for learning management systems was estimated to be worth USD 14.43 billion in 2021 and […]
JPG To Text Converters: Revolutionizing Data Entry And Document Management

JPG To Text Converters: Revolutionizing Data Entry And Document Management

The digital age has a wave of data influx but much of the data is wrapped in visual formats like JPEG images. The images do have valuable information and the JPG to Text conversion assists in extracting text from images. The OCR is one of the modern technologies and has emerged as a game-changer. Data […]
Employee Engagement 2.0: The New Metrics That Matter

Employee Engagement 2.0: The New Metrics That Matter

Employee engagement is a relatively recent phenomenon, gaining traction since around the early 1990s. From its early days to now, there’s conclusive proof that actively disengaged employees can cost enterprises between $450 and $550 billion a year in lost productivity. This is a significant amount and should not be overlooked. Stick around to find out […]
How Medical Billing Software Can Increase Revenue in Healthcare Setups

How Medical Billing Software Can Increase Revenue in Healthcare Setups

We’ve reached the technological plateau where technology has become so advanced that you can get tools to make virtually any process more efficient or profitable. In a healthcare setup, gone are the days when doctors and hospital staff would note everything down on a piece of paper. Now, you can use CRM software, automation tools, […]
Breaking Down Data Silos: Achieve Unified Patient Care with Next-Gen Clinic Management Software

Breaking Down Data Silos: Achieve Unified Patient Care with Next-Gen Clinic Management Software

Envision a clinic where doctors and nurses have instant access to every patient’s complete medical history with just a few clicks. No more searching through stacks of paperwork or dealing with disconnected data systems. Seamless data management is setting a new standard in healthcare experience. Despite advancements in technology, many healthcare settings are still plagued […]
Why Know Your Business is Crucial for Your SaaS Company?

Why Know Your Business is Crucial for Your SaaS Company?

In the dynamic landscape of Software as a Service (SaaS), ensuring that you know your business partners, clients, and other associated entities is essential. SaaS provides important tools and services for running a business, managing data, and facilitating communication. However, this entails taking responsibility for guaranteeing the platform’s security and integrity. Here is where the […]
How SaaS Innovations are Transforming VPN Management for Businesses

How SaaS Innovations are Transforming VPN Management for Businesses

Businesses of all kinds depend on safeguarding private data in the digital terrain of today. Long a mainstay in security, virtual private networks (VPNs) let companies keep their networks private and preserve this data. But as technology develops, VPN management techniques change as well. Now enter Software as a Service (SaaS), a VPN management game-changer. […]
Maximizing Customer Service Efficiency: The Comprehensive Guide to Contact Center Technology

Maximizing Customer Service Efficiency: The Comprehensive Guide to Contact Center Technology

What is customer service? Customer service involves the assistance offered by an organization to its customers, spanning from before they make a purchase or use a service to after. This includes suggesting products, resolving problems and complaints, and responding to questions. Each customer service interaction is a chance to enhance business growth, as outstanding service […]
Create a Winning Social Media Strategy for SaaS Businesses

Create a Winning Social Media Strategy for SaaS Businesses

As the trend of digital presence is evolving endlessly, creating a robust social media strategy for businesses is no longer an option – it’s become an essential approach. Today, social media has transformed the way businesses engage with their targeted audience. Whether small or big – every business gets unparalleled opportunities for real-time engagement. Today, […]
How Generative AI is Transforming the Future of SaaS Solutions

How Generative AI is Transforming the Future of SaaS Solutions

Generative AI set new standards of effectiveness and efficiency breaking all records in the field of technology advancement. It has opened new frontiers for the leaders with predictive and innovative capabilities. McKinsey study showed compelling evidence of AI’s role in across industries. They found that 79% of leaders reported cost savings with AI adoption highlighting […]
Boost Your SaaS Growth: Effective Marketing Strategies from Leading Agencies

Boost Your SaaS Growth: Effective Marketing Strategies from Leading Agencies

In the competitive landscape of Software as a Service (SaaS), growth isn’t just a goal—it’s a necessity. To stay ahead, SaaS companies must adopt innovative and effective marketing strategies. Leading agencies in the field have honed methods that drive traffic, increase conversions, and foster customer loyalty. This article explores these strategies and offers actionable steps […]
Building A Resilient Workforce: SaaS Solutions For Corporate Mental Health

Building A Resilient Workforce: SaaS Solutions For Corporate Mental Health

Did you know that poor mental health is a contributing factor to almost half of work-related illnesses? Sick days aren’t optimal for productivity and business growth – especially if your employees struggle to recover from a mental health lapse. What can you do to support your employees and ensure they are mentally healthy? It may […]
10 Benefits of Finance Function Automation

10 Benefits of Finance Function Automation

Money holds significant power and greatly influences our decisions, especially those made by a company’s CFO. Accountants are responsible for decisions and control, financial planning, resource allocation, cash flow management, acquisitions, mergers, and capital budgeting. At the end of each quarter, accountants and finance professionals work hard to ensure the timely and accurate closing of […]
Unlock the Potential with Flutter for Enterprise App Development

Unlock the Potential with Flutter for Enterprise App Development

Software tools and Enterprise applications are indispensable for businesses today. The solution’s design is to enhance usability and productivity. It thereby streamlines the enterprise processes and operations with the management of customer relations. It also helps with the automation of business systems and more. Flutter for enterprise app development emerged as a preferred tech for […]
The Intersection of Fintech and Automotive Finance: Disruptive Innovations and Future Trends

The Intersection of Fintech and Automotive Finance: Disruptive Innovations and Future Trends

Fintech and automotive finance are disrupting finance and technology and shaping future market trends. As fintech innovations transform traditional financial services, automotive finance benefits from new solutions, better customer experiences, and a wider market reach. Fintech and automotive finance disruptors and trends are examined in this article. Fintech companies use AI, biometrics, RPA, big data, […]
Subscription Management in SaaS: Strategies for Reducing Churn and Increasing Retention

Subscription Management in SaaS: Strategies for Reducing Churn and Increasing Retention

The SaaS field is highly competitive now. Most of these companies use subscription models in their work. If you choose this approach, proper subscription management is a must. It can help you improve your operational efficiency. Plus, your decisions will become more insightful. You need to pay attention to two aspects to optimize your subscription […]
Pros & Cons of Click Maint: Analysis of a Top CMMS Solution

Pros & Cons of Click Maint: Analysis of a Top CMMS Solution

What are the pros and cons of Click Maint? Click Maint’s pros include streamlined maintenance management, enhanced asset reliability, scalability for businesses of all sizes, and seamless integration with existing systems. However, users note cons such as the mobile app’s limited functionality compared to the desktop version and some missing features in inventory management, though […]
Maximizing Returns with Stock Analysis Apps: Tips and Tricks

Maximizing Returns with Stock Analysis Apps: Tips and Tricks

Investing in the stock market can be daunting, especially with the constant influx of information. However, stock analysis apps have made it easier for you to navigate the market and maximize your returns. These apps provide real-time data, analysis tools, and insights that can help you make informed investment decisions. Here’s how you can make […]
SaaS and Compliance: Ensuring Financial Regulatory Adherence

SaaS and Compliance: Ensuring Financial Regulatory Adherence

In the ever-evolving financial industry, staying compliant with regulations is a critical aspect for institutions to maintain their credibility and avoid legal repercussions. With the advent of Software as a Service (SaaS) solutions, financial institutions now have innovative tools to streamline their operations while ensuring regulatory adherence. This article delves into how SaaS is revolutionizing […]
Navigating Compliance: SaaS Solutions for Streamlining Financial Accounting and Reporting

Navigating Compliance: SaaS Solutions for Streamlining Financial Accounting and Reporting

Software as a Service (SaaS) is revolutionizing the way businesses manage their operations, particularly in the field of financial accounting. As businesses increasingly migrate from traditional, manual accounting methods to more dynamic, cloud-based systems, the impact on efficiency and strategic management is profound. This article delves into the transformative role of SaaS in financial accounting, […]
Navigating strategic FP&A for SaaS businesses

Navigating strategic FP&A for SaaS businesses

Financial planning and analysis (FP&A) are at the core of strategic decision-making in SaaS companies· Because of their unique, subscription-based model, SaaS companies need to take a tailored approach to financial management if they want to drive growth and stay competitive· Let’s explore how adapting your FP&A strategy can help you better navigate the SaaS […]
Staying Ahead of the Curve: Leverage Modern Video Marketing Strategies for SaaS Success

Staying Ahead of the Curve: Leverage Modern Video Marketing Strategies for SaaS Success

SaaS is seriously competitive, yet equally rewarding. But how do you plan to step in, and disrupt the market? Trends are changing everyday. This blog will guide you through the best video marketing strategies to level up your game with SaaS marketing. So, make sure to give it a good read: Improved customer experience throughout […]
Future-Proofing Your IT Infrastructure: Role Of Cloud Modernization

Future-Proofing Your IT Infrastructure: Role Of Cloud Modernization

How can your IT infrastructure keep up with the changing technological tides? Modernizing today for the future is possible through cloud computing. Digital transformations are accelerating business needs. Traditional on-premises systems can’t meet the demands of the market and innovation. Cloud computing offers a viable solution – a flexible, scalable system that can be adapted […]
Tax Implications of SaaS Revenue: What Every Business Should Know

Tax Implications of SaaS Revenue: What Every Business Should Know

The focus of the current businesses has shifted towards software solutions and the market has come up with new services, such as Software as a Service (SaaS), which are flexible and cost-effective. However, these innovative solutions bring with them a complex web of tax implications, often too intricate for a SaaS business to navigate without […]
3 SaaS Trends Shaping Healthcare Management in 2024

3 SaaS Trends Shaping Healthcare Management in 2024

The SaaS market for healthcare alone is growing at 19.5% annually, and the vast majority of organizations in this sector have embraced cloud-based software in some form over the past few years. As forward momentum is ongoing in the SaaS sphere, there’s always some new breakthrough to celebrate. With that in mind, here’s a look […]
The Role of Predictive Analytics in Financial Forecasting

The Role of Predictive Analytics in Financial Forecasting

Predictive analytics in healthcare utilizes data and AI/ML algorithms to forecast future health outcomes, diagnoses, and other factors. The global healthcare analytics market is expanding rapidly. It is expected to reach USD 69.63 billion in the US alone by 2029, growing at a 31.8% CAGR over the 2021-2029 forecast period. The predictive healthcare analytics market […]
How AI Paraphrasing Tools Are Reshaping Content Creation

How AI Paraphrasing Tools Are Reshaping Content Creation

Have you ever found yourself struggling to find the right words to convey your message? Or Maybe you have written a draft, but it doesn’t capture the essence of what you want to say. If you are nodding along, you are not alone. Many others are experiencing the same! Content creation can be a challenging […]
How Digital Tools Transformed the Process Behind Marketing Campaigns

How Digital Tools Transformed the Process Behind Marketing Campaigns

In the past decade, digital marketing tools have evolved from simple email newsletters to sophisticated platforms capable of targeting audiences with pinpoint accuracy. Initially, marketers relied on their gut feeling and experience, using only basic analytics to understand their audiences. Nowadays, every move you make is data-driven and supported by a suite of advanced tools, […]
Future of Work: How SaaS is Reshaping Remote Work Environments

Future of Work: How SaaS is Reshaping Remote Work Environments

Critical global developments over the past few years, such as the Covid-19 pandemic, have led to a dramatic increase in remote work. But to ensure that remote workers are productive, organizations need to invest in the right tools. Whether it’s for customer security, internal communication, project management, or anything else, software-as-a-service (SaaS) tools have emerged […]
Why KYB Solutions Are Essential for Financial Services and Insurance Providers

Why KYB Solutions Are Essential for Financial Services and Insurance Providers

As all companies’ financial and regulatory landscape continues to evolve, an organisation needs to mitigate risks and foster trust in business relationships. Businesses should conduct internal processes to comply with the wide range of requirements, particularly when dealing with regulations of more than one country. Following well-managed governance and implementing internal controls help increase an […]
Empowering Entrepreneurs: Harnessing Cutting-Edge Technology for Success

Empowering Entrepreneurs: Harnessing Cutting-Edge Technology for Success

In an era defined by rapid technological advancements, entrepreneurship has become a cornerstone of economic vitality and innovation. Entrepreneurs are the driving force behind transformative ideas and new business models, playing an important role in shaping the future of industries. As technology continues to evolve, it becomes increasingly integral to the entrepreneurial journey, offering new […]
Boost Hotel Profits with Hotel Revenue Management System

Boost Hotel Profits with Hotel Revenue Management System

Managing revenue has become a pivotal element for every industry, and hospitality is no exception. The success of a hotel is not determined by the volume of guests; rather, it’s about how much revenue that hotel makes.  A hotelier can maximize revenue and occupancy rates by investing in  revenue management software for hotels. By leveraging […]
Exploring Digital Transformation Solutions in Finance and Payment Platforms

Exploring Digital Transformation Solutions in Finance and Payment Platforms

Digital transformation is disrupting almost every industry and the SaaS sector is no exception. The technologies introduced by digitalization, have made the SaaS platforms way too customer-centric and humanized while also shifting to everything digital. Isn’t it commendable? Well, this is not just it. Studies by well-known research centers indicate that in the coming years, […]
Which Channel of Survey App to Use in Different Audience

Which Channel of Survey App to Use in Different Audience

Which survey channel to use and when is also determined by another factor that is your survey goals. Your survey collection mode may differ according to your survey goals. You need to identify the reason and for whom you want to conduct a survey. There are basically 2 targeted audiences that define your survey goals: […]
Developing Landing Pages for SaaS Platforms that Convert

Developing Landing Pages for SaaS Platforms that Convert

A Software as a Service (SaaS) platform landing page needs both an attractive design and an easy-to-follow route that turns prospective customers into paying clients.  Good first impressions are crucial when establishing a presence online. In the same way that a front door welcomes guests, a landing page establishes the stage for interaction and, finally, […]
The Future of Restaurant POS Systems: Integration and Automation

The Future of Restaurant POS Systems: Integration and Automation

Imagine walking into your favorite restaurant and, instead of being greeted by a waiter, an interactive screen displays your usual favorites based on past visits, offering to reorder with a single tap. This scenario isn’t a snippet from a sci-fi movie; it’s the impending future of restaurant POS systems where integration and automation are not […]
AI and Email Deliverability: Ensuring Your Message Reach the Inbox

AI and Email Deliverability: Ensuring Your Message Reach the Inbox

Although artificial intelligence has been with us for several decades now, in recent years, we have undoubtedly been experiencing a boom in the latest AI-powered programs and tools. Such solutions have burst into our lives and intend to stay here for good. With their incredible skills, they can make our work easier and more efficient. […]
Streamlining E-Commerce: The Role of Advanced Delivery Solutions

Streamlining E-Commerce: The Role of Advanced Delivery Solutions

Businesses operating in the $3.2 trillion e-commerce market might be tempted to assume that since there’s so much demand for their services, they can afford to take their foot off the gas and coast with the bare minimum in terms of customer experience. However, in reality the opposite is true, and in order to keep […]
What is Chatbot Automation and How Can You Make It Work for You?

What is Chatbot Automation and How Can You Make It Work for You?

In today’s rapid-fire society, customer satisfaction and streamlined operations spell the difference between business success and failure. This is where AI-powered Chatbot automation comes into play as a game changer — it’s a revolutionary technology that has changed how businesses interact with their clients. This guide covers everything about chatbots, their advantages, and how you […]