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Mary Keaton

Mary Keaton

Mary Keaton is an eLearning and education specialist with years of experience in online course development, curriculum design, and corporate learning management. Having been part of the FinancesOnline team for 5 years, she has reviewed and analyzed over 100 learning management systems to provide users worldwide with insights into how each one works. She is a strong supporter of the blended learning model and aims to help companies get the information they need to bring their L&D initiatives into the 21st century.

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Articles published by Mary Keaton:

The Impact of Distance Learning on Kids: 4 Pros and Cons

The Impact of Distance Learning on Kids: 4 Pros and Cons

The growth of distance learning is significant, with COVID-19 consequences and an increase in remote work and hybrid models at the workplace. Like the ambiguous shifts in work schedules, eLearning for kids has advantages and disadvantages. Its effects range from greater convenience of studying to mental health complications that may even include anxiety and depression. […]
MDM vs EMM vs UEM: Understanding the Differences

MDM vs EMM vs UEM: Understanding the Differences

Salesforce stirred ‘all things software’ back in 1999 and created the first-ever SaaS solution from scratch. Two and a half decades later, SaaS solutions are now part of most organizations—big or small. One particular technology that has perhaps had the most influential impact is mobile. What started as a term reserved for the automotive industry […]
5 Remarkable Benefits of Membership Plugins for LMS Success

5 Remarkable Benefits of Membership Plugins for LMS Success

You’ve poured your heart and soul into creating an online course. The content is top-notch, the videos are engaging, and you’re ready to share your knowledge. But there’s a problem. Most Learning Management Systems (LMS) feel a bit… bland. They can lack the excitement and community vibe that keep learners returning for more. Sound familiar? […]
SEO or SEM: Which Is Better For Your SaaS Business?

SEO or SEM: Which Is Better For Your SaaS Business?

In the rapidly evolving landscape of software as a service (SaaS), effective digital marketing strategies are crucial for success. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two powerful approaches to online marketing, but they serve very different purposes depending on your business goals, budget, and timeline. SEO focuses on optimizing your website […]
Navigating the Complexity: How AI Solutions are Revolutionizing Monthly Financial Close Audits

Navigating the Complexity: How AI Solutions are Revolutionizing Monthly Financial Close Audits

In the ever-changing world of finance, monthly financial closure is a necessary process that helps to keep financial statements accurate and fair. Traditional methods in which monthly close audits are conducted can however be time-consuming, requiring a lot of labor and susceptible to human error. Artificial intelligence (AI) solutions bring about tremendous efficiency, accuracy, and […]
How to Improve Your Marketing in 2024

How to Improve Your Marketing in 2024

Let’s be honest. Businesses need meticulous marketing strategies to engage people, acquire customers, and keep them coming back. However, this isn’t easy because one needs a multifaceted business strategy to retain customers. People typically hate spending money and always look for discounts and deals. The reason behind this is simple: people want to get the […]
9 Essential Features Your Real Estate CRM Must Have in 2024

9 Essential Features Your Real Estate CRM Must Have in 2024

As the clock ticks forward, real estate professionals face an expanding horizon of opportunities. And what stands between maximizing those opportunities and merely keeping pace? The caliber of your CRM system. A robust real estate Customer Relationship Management (CRM) suite is no longer a luxury. Rather, it’s the cornerstone of modern success in a competitive […]
5 Ways Not Having an Asset Management Solution is Putting Your Business at Risk

5 Ways Not Having an Asset Management Solution is Putting Your Business at Risk

Is Your Business Really at Risk? There is so much talk these days about digital transformation, and especially big buzz around how one form of digital transformation – holistic asset management – may be the easiest, most affordable and most intelligent way to affect comprehensive and meaningful transformation in any business or organisation. This discussion […]
How To Reduce Customer Acquisition Cost In SaaS

How To Reduce Customer Acquisition Cost In SaaS

Selling SaaS products usually takes a bit of time. You’ve got to navigate through demos, trials, and negotiations — sometimes involving a whole team of decision-makers. All this back-and-forth can rack up the costs. Then there’s the subscription model. While it’s great for creating recurring revenue, it means that the cost of acquiring a customer […]
Everything you need to know about Online Payments in 2024

Everything you need to know about Online Payments in 2024

For the ever-evolving e-commerce landscape, online payment methods are crucial elements, facilitating seamless and efficient transactions. In 2022, the e-commerce sector saw its most significant expansion in the last decade, rising by 19% to reach $4.6 trillion. This growth represents nearly three years of the average progress condensed into just one year. Now current projections […]
How Can AI Summarizer Help You to Success in Business Writing

How Can AI Summarizer Help You to Success in Business Writing

Business writing refers to any form of written communication that is done in a company or between companies. Some common examples of this are emails, proposals, plans, and even contracts. To answer the question posed in the title, we need to understand what is summarizing. Summarizing is essentially distilling the important points of the text […]
The Future of Education: Redefining Learning in the Age of Technology and Automation

The Future of Education: Redefining Learning in the Age of Technology and Automation

Several technological innovations in different stages of development will combine digital, material, cognitive, and social realities in new ways. Such interaction requires unprecedented integration of educational, digital, environmental, and industrial policy, changing the future of education. JRC report On education technology’s future: trends and policy implications identifies technological innovations that could change pedagogy and education […]
How to Choose the Best Cloud Storage for Your Business

How to Choose the Best Cloud Storage for Your Business

Choosing the best cloud storage provider for your business is one of the most crucial decisions a business can make. Cloud storage will increase your company’s productivity, and collaboration to improve workflows within departments will help maintain the confidentiality of employee and customer records. Despite the wealth of cloud storage providers currently on the market, […]
5 Best Practices for Agile Project Management in IT Development

5 Best Practices for Agile Project Management in IT Development

Organizations aiming for competitiveness must adapt to Agile project management practices as a decision and not an option. Agile methodologies offer the flexibility and responsiveness required to be able to meet the constantly changing requirements of the IT industry. According to the VP of Software Engineering at Space-O Technologies, “Agile project management ensures success by […]
From Beginner to Pro: The Ultimate Guide to Becoming a Video Producer

From Beginner to Pro: The Ultimate Guide to Becoming a Video Producer

Are you passionate about creating captivating visuals and storytelling? Do you want to turn that love for videos into a rewarding career? Becoming a video producer might be the perfect professional path for you. In this comprehensive guide, you’ll discover the essential steps, qualifications, and skills needed to go from a beginner to a pro […]
How Industry 4.0 And ERP compliment each other

How Industry 4.0 And ERP compliment each other

You’ve probably heard of the term Industry 4.0. Well, today, we’re talking about Industry 4.0 and ERP. Technology has been an important part of the manufacturing industry for many years. In the era of Industry 4.0, Enterprise Resource Planning (ERP) systems have become a key driver of efficiency and integration across industries.  Now, an entirely […]
Mastering Lead Generation Strategies For Business Growth

Mastering Lead Generation Strategies For Business Growth

Every business is looking for strategies to increase its leads. And that’s probably what you want to learn which is why you are here reading this. If so, the good news is, you’re in the right place! In this article, we will take a look at the 6 best lead generation strategies that every business […]
How To Audit Expenses Effectively With Powerful Tools

How To Audit Expenses Effectively With Powerful Tools

When navigating through the complex maze of financial management, auditing expenses can appear intimidating. But fret not! Equipped with the right approach and the appropriate tools, it can be simplified drastically.  This guide is designed to equip you with valuable knowledge and practical tips on conducting efficient expense audits. From understanding where to start, using […]
How To Build a Safety Net Around Your Successful Business

How To Build a Safety Net Around Your Successful Business

In the ever-evolving landscape of business, ensuring the longevity and stability of your company is paramount. Just as a tightrope walker relies on a safety net to prevent a fall, entrepreneurs need to create a robust safety net around their successful businesses to protect against unforeseen challenges and setbacks. Let’s explore how technology can play […]
Building Customer Loyalty Through Personalized Marketing Strategies

Building Customer Loyalty Through Personalized Marketing Strategies

Ever come across an email in your inbox or an ad on a website that made you feel like they were crafted exclusively for you? Like, you receive an email from your favorite online store, and it starts with your name. Not just a generic greeting, but your actual name. It feels like they know […]
Top 5 CRM Integrations Every Small Business Needs

Top 5 CRM Integrations Every Small Business Needs

CRM systems have come a long way, boasting advanced features and dynamic capabilities. If you’re intrigued by the varied functions of CRM solutions, you should also be aware of some fantastic methods to make the most of these functions to your small business’s advantage. The key lies in syncing your CRM system with other valuable […]
How to safeguard your financial emails with email authentication?

How to safeguard your financial emails with email authentication?

In recent times, where most of our financial transactions and communications occur online, ensuring the security of our sensitive financial information has become paramount. In the era of AI and automation, Cybercriminals are constantly devising new ways to exploit vulnerabilities, making it essential for individuals to adopt robust measures to protect their financial emails. One […]
10 Benefits of VPN for Digital Marketing Success

10 Benefits of VPN for Digital Marketing Success

In the fast-paced and ever-evolving world of digital marketing, staying ahead of the competition is crucial for success. While there are myriad strategies and tools available to marketers, one often overlooked yet indispensable tool is a Virtual Private Network (VPN). With its ability to enhance online security, increase productivity, and unlock global opportunities, a VPN […]
Building a Reliable Document Management System through Process Automation

Building a Reliable Document Management System through Process Automation

In the modern technology-driven business environment, efficient document management is essential for smooth operation. Documents lie in the ground of critical business processes, encompassing everything from contracts and invoices to employee records and customer information. However, traditional document management methods often create significant challenges, decreasing productivity, increasing costs, and the risk of errors and inefficiencies. […]
How to Use Infographics as Part of Your Content Marketing Strategy

How to Use Infographics as Part of Your Content Marketing Strategy

Content marketing is all about creating, repurposing, and promoting both visual & written content to engage, educate and provide value to your audience. The goal is to build an authentic relationship with your audience with the intention of converting them into paying customers.  One of the most engaging content types is infographics which help you […]
The Ultimate Social Media Marketing Guide For SaaS Businesses

The Ultimate Social Media Marketing Guide For SaaS Businesses

Most SaaS businesses know how hard it is to acquire a customer — and keep them happy. Social media allows you to reach the right people on a scale that most other marketing platforms struggle with. And it helps you to do so while maintaining a human essence in your messages and communications, which makes […]
Role of SaaS in Data Security and Compliance

Role of SaaS in Data Security and Compliance

The 90s. The first ever cloud-based SaaS—CRM. Marc Benioff—Salesforce. Rest is history. And what a glorious past, with a strong present and a future full of endless possibilities to behold. Who knows, Metaverse SaaS can be the next big one.  SaaS is serious business! McKinsey estimates that the global SaaS market will touch a whopping […]
The Latest Starting E-Commerce Trends: Hip or Hype?

The Latest Starting E-Commerce Trends: Hip or Hype?

The e-commerce industry is constantly evolving, and new trends emerge every year. From voice search and same-day delivery to personalized marketing and augmented reality, businesses are adopting these trends to stay competitive. While some trends may seem hype, they can significantly impact a business’s success. Social media shopping, subscription services, and promoting social responsibility are […]
Everything you need to know about Social Media Project Management

Everything you need to know about Social Media Project Management

Social media has become an integral part of the modern world, and businesses of all sizes are leveraging its power to increase their reach and connect with their customers. The current number of worldwide social media users is 2.73 billion and is estimated to reach 5.85 billion by 2027. These numbers obviously explain why it […]
How SaaS Restaurant Technology Can Solve the Labor Shortage in Foodservice and Hospitality

How SaaS Restaurant Technology Can Solve the Labor Shortage in Foodservice and Hospitality

The labor market for restaurants is tight. And has been since the Great Resignation – which Harvard Business Review finds has been the result of the multi-decade symptoms of the “… Five Rs: retirement, relocation, reconsideration, reshuffling, and reluctance.” Yet the numbers are still perplexing. According to the U.S. Department of Labor, “The number of […]
A Guide to Selecting the Perfect Management Software for Your Business

A Guide to Selecting the Perfect Management Software for Your Business

With so many options on the market, choosing the right business process management software for your business can feel like a daunting task. But with a little research and planning, you can find a solution that will work for your company and help you achieve your business goals. In this blog post, we’ll guide you […]
How to Build a Successful SaaS Product Management Team

How to Build a Successful SaaS Product Management Team

SaaS (Software as a Service) product management focuses on designing, creating, marketing, selling, and improving the product. Almost all of the SaaS teams are involved in this iterative process involving research, analysis, design, implementation, testing, and maintenance of the product. It includes customer segmentation, product roadmap, pricing strategies, market analysis, competitive analysis, and customer feedback. […]
Improving B2B Communication Through Cloud and VoIP Technology

Improving B2B Communication Through Cloud and VoIP Technology

VoIP (Voice over Internet Protocol) phone technology has revolutionized the way businesses communicate with one another. B2B (business-to-business) communication has improved considerably with the introduction of VoIP phone systems, making it a popular choice for companies worldwide. According to a report published by Grand View Research, the current VoIP market size was valued at $20.5 […]
The Most Effective B2B Guest Posting Strategies

The Most Effective B2B Guest Posting Strategies

Many companies still neglect guest posts. Someone misunderstands their importance, and someone does not know how they can affect their business. In fact, guest posts are essential to your marketing strategy and can generate significant organic traffic and brand awareness. Also, this is an excellent tool for external website optimization, which allows you to increase […]
A Beginner’s Guide to Using Proposal Management Software and Increasing Revenue with Affiliate Marketing

A Beginner’s Guide to Using Proposal Management Software and Increasing Revenue with Affiliate Marketing

A proposal management software is a valuable tool for businesses looking to streamline their proposal process and ensure that all necessary information is included. These software programs can be used to create, manage, and track proposals, making it easier for businesses to win new clients and grow their revenue. However, many businesses struggle to know […]
DevOps Catalyzes SaaS Start-Ups

DevOps Catalyzes SaaS Start-Ups

DevOps was born out of a need to accelerate the development and deployment of software to closely follow consumer requirements. It is an evolution of agile development methods. It automates all phases of application creation and maintenance through to operation. It requires being able to create test environments on demand, being able to deploy, test […]
How To Create Business Systems To Scale Successfully

How To Create Business Systems To Scale Successfully

While often used synonymously, growing a business and scaling a business are two different concepts. Growth in an organization can mean the addition of new resources and a slight increase in revenue as a result. But scaling refers to when a business increases revenue without any significant addition in resources, and hence, it requires careful […]
7 ways online payment tools make your business run smoother

7 ways online payment tools make your business run smoother

When you first started your business, you probably imagined yourself following your passion, not going over financial blogs in search of ways to improve your payment and accounting processes. But, here we are.  No matter your industry or the size of your operation, if you’re a business owner, you (or someone on your team) spend […]
20 Best Landing Page Creators in 2024

20 Best Landing Page Creators in 2024

What is the best landing page creator in CURRENT_YEAR? The best landing page creator in CURRENT_YEAR is HubSpot Marketing. It offers an all-in-one CRM platform for sales, inbound marketing, and customer service. It helps generate leads, create landing pages, convert leads into customers, and enhance the complete customer experience. More than 1,000 custom integrations in […]
How to Build an Effective Backup Strategy

How to Build an Effective Backup Strategy

Most organizations invest heavily in cybersecurity. Yet, their infrastructures remain vulnerable to cyber threats as social engineering and hacking tactics evolve. At least 93% of networks can be breached, according to Positive Technologies. So unless you’re in the other 7%, your organization’s security system can fail sooner or later, compromising operations and the safety and […]