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Nestor Gilbert

Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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Articles published by Nestor Gilbert:

A Deep Dive Into Artificial Intelligence in Learning Management Systems

A Deep Dive Into Artificial Intelligence in Learning Management Systems

In an era where technology is reshaping the landscape of education and corporate training, Learning Management Systems (LMS) have become invaluable tools for delivering, managing, and tracking learning experiences. The digitization of education has brought about a seismic shift in how knowledge is disseminated, and LMSs stand at the forefront of this transformation. These digital […]
Sales Intelligence vs. Market Intelligence: Understanding the Key Differences

Sales Intelligence vs. Market Intelligence: Understanding the Key Differences

Throughout much of modern history, the sales process has predominantly followed a reactive approach. Although sales professionals may take proactive steps to engage with customers, a deeper understanding of the individual’s needs and preferences is often required before crafting a tailored sales proposal. However, adhering to traditional sales methods doesn’t mean there isn’t room for […]
The Ethics of Digital Advertising in a Data-Driven World

The Ethics of Digital Advertising in a Data-Driven World

Since its inception in the earliest days of the internet (October 27, 1994, to be exact), digital advertising has evolved to open up a whole new world of lucrative sales opportunities predicated on marketing to the consumers with the highest conversion potential.  Simultaneously, it’s opened up a Pandora’s box of ethical concerns, as most advertisers […]
The Ultimate Guide to SaaS Upselling and Cross-Selling

The Ultimate Guide to SaaS Upselling and Cross-Selling

Software as a Service (SaaS) is a business model that sees centrally hosted software leased to a customer as a service. The live service model provides the customer with greater convenience and the company with more dependable revenue. B2B SaaS typically involves large deals with multiple stakeholders, so the buying process tends to be fairly […]
7 Effective Ways to Scale Social Media Content Production

7 Effective Ways to Scale Social Media Content Production

Scaling your social media content production can contribute to your brand’s growth in so many ways. Not only will your content be more visible to your followers and improve your overall presence, but you can also boost your brand recognition and, in turn, your sales.  But unless you have the manpower and resources to scale […]
Simplifying Tax Compliance and Reporting with SaaS Solutions

Simplifying Tax Compliance and Reporting with SaaS Solutions

SaaS solutions are very helpful for businesses to manage their taxes and compliance requirements. Organisations discover that they can lessen the complexity of tax-related tasks by automating additional tax processes. With so many tax jurisdictions, procedures, financial reporting, and audits, automating these processes and making them simpler has a profound impact on the employee experience.  […]
Lead Nurturing Strategies with Marketing Automation Software

Lead Nurturing Strategies with Marketing Automation Software

The marketing industry is not what it used to be a decade ago. Today, businesses depend on automated tools and technologies to boost the lead nurturing process and stand ahead in a competitive world.  This automated lead nurturing process by the marketing automation software involves using the technology to engage and guide your prospects all […]
6 Types of Route Planning Software Tailored For Your Business

6 Types of Route Planning Software Tailored For Your Business

No matter what field you’re in, today’s business environment is fiercely competitive. Planning and optimizing your routes can make all the difference in staying ahead of the competition, whether you run a small in-house delivery service or a sizable fleet. In this article, we’ll look in depth at 6 route planning software categories designed to […]

What is Customer Feedback and Why Is It Important?

Сustomer experience can make or break a business and understanding the voice of your customer is more critical than ever. There are multiple tools that can make it easier for companies to engage with their customers. In this comprehensive guide, we will delve into more tools for improving customer feedback. What is Customer Feedback? Simply […]
Real-Time Reporting and Dashboards: Enhancing Decision-Making with Data

Real-Time Reporting and Dashboards: Enhancing Decision-Making with Data

Good, clean, organized data is the bedrock of sound decision-making. For leaders, mastering data analytics and crafting insightful dashboards isn’t a mere advantage—it’s a pressing imperative. This article explores the critical importance of data-driven choices, the pivotal role of integrating diverse data sources, and the craftsmanship behind compelling dashboards that amplify data visualization. The Power […]
Tips And Tricks To Hire The Best Virtual Assistant For Growth

Tips And Tricks To Hire The Best Virtual Assistant For Growth

Time is gold in the world of entrepreneurship. You are constantly striving to focus on the operations that increase recurring revenue and drive growth. Then there are the time-consuming tasks like managing paperwork or managing your inbox. They can eat up a lot of time! Research shows that nearly 60% of Americans check their mail […]
Maximizing Productivity: Tips for Structuring Your Employee Work Plan

Maximizing Productivity: Tips for Structuring Your Employee Work Plan

Planning increases the likelihood of the success of achieving goals. An employee work plan is a detailed document that outlines an employee’s responsibilities, tasks, deadlines, resource requirements, and KPIs metrics over a specific period of time. It guides employees to work towards the defined goals and sets clear expectations for everyone. Structuring an effective employee […]
8 Reasons Web Designers Should Embrace CRM for Enhanced Productivity

8 Reasons Web Designers Should Embrace CRM for Enhanced Productivity

For many web designers, especially ones managing a team, keeping track of client needs, project details, team management, and more can be tricky. However, one thing that can help with that mental load would be Customer Relationship Management (CRM) software. In this article, we’ll cover how a web designer could benefit from a CRM. What […]
How to Create a Data Backup Plan in 14 Easy Steps

How to Create a Data Backup Plan in 14 Easy Steps

Do you think that having a data backup plan nowadays is crucial for businesses? Whether you’re a business owner, a decision-maker, or an IT professional, implementing a structured backup strategy is imperative. These noteworthy statistics shed light on the importance of a robust backup plan in ensuring business continuity. Backblaze recorded a significant increase in […]
The Role of SaaS in Employee Performance Reviews

The Role of SaaS in Employee Performance Reviews

If you do a quick whip-round about performance reviews among managers, employees, and business owners, you will hardly find any fans of regular performance evaluations. People say that performance appraisals are time-consuming, stressful, unpleasant, confronting, and expensive. But in fact, they offer a lot of benefits to both business owners and employees. A performance evaluation […]
Insights on Integrative Hiring: LMS in the Recruitment Process

Insights on Integrative Hiring: LMS in the Recruitment Process

Integrative hiring is a new approach to recruitment and aims to create a seamless connection between hiring, onboarding, and learning and development processes. It generates new learning and career opportunities and ensues a diverse and inclusive workforce. Organizations can use a learning management system (LMS) in the recruitment process to enhance their recruitment efforts and […]
Data Hygiene in Marketing – How To Boost Sales With Better Data

Data Hygiene in Marketing – How To Boost Sales With Better Data

Let’s dive right into the world of data hygiene. It’s an often overlooked aspect of marketing that can dramatically affect your sales. And no, we’re not talking about keeping your computer clean (though that’s important too!). We’re referring to ensuring your customer and prospect data is accurate, up-to-date, and valuable. In fact, bad data is […]
Are Your KPIs Keeping Up with Growing Ecommerce Payments Complexity?

Are Your KPIs Keeping Up with Growing Ecommerce Payments Complexity?

From digital wallets to cryptocurrency, the ecommerce payment ecosystem is getting larger, more convenient for more consumers, and increasingly complex for retailers. U.S.-based companies that sell globally online “now accept an average of 7.3 payment methods and 19 currencies.”  As a result, many online businesses are adding new payment KPIs and giving weight to specific […]
Pros and Cons of Airbase: Analysis of a Leading Spend Management Software

Pros and Cons of Airbase: Analysis of a Leading Spend Management Software

What are the pros and cons of Airbase? The pros and cons of Airbase are anchored on its comprehensive tools that effectively streamline spend management processes. From guided procurement to expense tracking and corporate card management, Airbase provides timely insights and control over company spending. However, it may not be the best fit for smaller […]
15 Creative Writing Strategies for Content Writing

15 Creative Writing Strategies for Content Writing

In the digital age, content writing has become a cornerstone of online communication. Whether you’re a blogger, a business owner, or a marketer, the ability to create compelling and engaging content is essential. To excel in this realm, one must harness the power of creative writing strategies. Creative writing strategies refer to the techniques, approaches, […]
5 steps to take your accounting firm remote and reap the benefits

5 steps to take your accounting firm remote and reap the benefits

One in three US employees who can work remotely do so. Just four years ago this number stood at a mere 7%. Like with many other things, the COVID pandemic turned work on its head. Both employers and employees realized that they don’t need to be sitting in an office to do their jobs. As […]
How Data Management Software Empowers Banks to Anticipate and Address Risks

How Data Management Software Empowers Banks to Anticipate and Address Risks

Do you remember the 2008 financial crisis? So many businesses went bankrupt, so many people lost their jobs; the entire world came to a halt. Why? Because people with bad credit were given loans that they couldn’t afford, and banks packaged these loans and sold them to investors. Consequently, it created a huge housing bubble, […]
LMS Specialist Career Guide: Path to Success

LMS Specialist Career Guide: Path to Success

An LMS Specialist manages and maintains an organization’s Learning Management System (LMS). They are primarily responsible for implementing and administering the LMS, ensuring it runs smoothly and effectively for its users. This job requires a solid understanding of educational technology and proficiency in assisting an LMS platform. One of the key tasks of an LMS […]
The Future of B2B Business: Trends and Predictions

The Future of B2B Business: Trends and Predictions

As the business landscape continues to shift and evolve, it’s crucial for B2B companies to adapt to these changes in order to thrive. With technological advancements, the needs and expectations of B2B buyers are constantly evolving, and it is up to businesses to find ways to meet these new demands. But what does the future […]
A Comprehensive Overview  of AI-powered CRM Systems in 2024

A Comprehensive Overview of AI-powered CRM Systems in 2024

AI in CRM: Customer Relationship Management (CRM) systems are used by 90% of businesses with more than ten employees but only 50% of companies with fewer than ten workers.  Even though these tools have become a big part of how businesses make sales, the improvements in AI technology affect this answer. As CRM tools get […]
Navigating SaaS Compliance: What You Need to Know

Navigating SaaS Compliance: What You Need to Know

Software as a Service (SaaS) is essential in today’s fast-changing digital landscape. It helps businesses work better, collaborate more, and create new things. It is like a toolbox for modern business, promising to make things bigger, more flexible, and cheaper. But as companies use these services more, following its rules has become critical. In this […]
The Emergence of SaaS Financial Solutions: A Holistic Guide

The Emergence of SaaS Financial Solutions: A Holistic Guide

In an era where digital transformation is more than just a buzzword, Software as a Service (SaaS) has emerged as a linchpin, valued at over $195 billion according to Gartner. With Bettercloud estimating that 85% of business apps will be SaaS-based by 2025, it’s clear that SaaS is revolutionizing how businesses operate across various sectors.  […]
Shopify To WooCommerce Migration: Ultimate Guide [With 5 Tips]

Shopify To WooCommerce Migration: Ultimate Guide [With 5 Tips]

Are you constantly dealing with high transaction fees, limited customization options, and restricted access to your Shopify store’s data? Let’s end your struggle today by migrating from Shopify to WooCommerce with our detailed guide. In this article, we’ll cover all you need to know to migrate Shopify to WooCommerce: Shopify vs WooCommerce: Why move to […]
Strategies for Effective Cash Flow Management in Small Businesses

Strategies for Effective Cash Flow Management in Small Businesses

When sales growth slows down, inflation remains high and consumers pull their belts. This means it’s time to buckle up. The importance of business cash flow during a recession is most important and we can’t deny that. But first, let’s acknowledge that managing cash flow is a multifaceted endeavor that goes beyond just crunching numbers. […]
The Role of Supply Chain Management and Technology in Navigating an Inflationary Economy

The Role of Supply Chain Management and Technology in Navigating an Inflationary Economy

In an ever-evolving global economy, inflation stands out as a phenomenon that can significantly disrupt the balance, characterized by a widespread hike in prices and the subsequent diminishing value of money. Navigating through an economy experiencing inflation, marked by a universal surge in prices and dwindling purchasing power, is an endeavor that demands resilience, adaptability, […]
How to Optimize Email Sequences for Increased Open and Click Rates?

How to Optimize Email Sequences for Increased Open and Click Rates?

Attention email marketers! Need help with lackluster results from your sales email sequences? Looking to supercharge your email marketing game? Discover the ultimate solution right here. This informative article unveils the secrets to optimizing your sales email sequences for maximum impact.  Learn practical strategies, expert tips, and proven techniques to transform your automated email sequences […]
5 Key Factors to Consider When Choosing a Financial Assistant App

5 Key Factors to Consider When Choosing a Financial Assistant App

Well-weighted financial decisions require a lot of experience and knowledge. Yet, even the most intelligent individual will make better financial decisions with some assistance. There are a ton of impressive apps online, some using old technology, others opting for AI. If you’re overwhelmed, here’s something to help you choose the most suitable financial assistant app […]
The Power of Personalization: Enhancing B2B Customer Relationships

The Power of Personalization: Enhancing B2B Customer Relationships

Forging robust and enduring customer connections is imperative to triumph in business-to-business (B2B) interactions. One highly productive approach to accomplish this is by harnessing the power of personalization. By customizing your strategies to cater to the distinct requirements and preferences of your B2B clientele, you can amplify their encounters, nurture allegiance, and ultimately propel the […]
How AI is changing the recruitment and future of HR

How AI is changing the recruitment and future of HR

Recruitment has gotten better as technology has been developed over the years. These technologies include artificial intelligence software that has the capability of making all recruitment processes increasingly easier and better. But what does AI give to recruitment, and how will it affect the future of all human resources sectors? According to a Forbes article […]
Serverless Architecture for SaaS: Reducing Operational Overhead in the Cloud

Serverless Architecture for SaaS: Reducing Operational Overhead in the Cloud

Welcome to the eccentric world of Serverless Architecture! Today, we are going to start a magical journey. It will showcase how this incredible technology can transform SaaS businesses like never become. In case you are a businessman or an entrepreneur looking to reduce your business’s operational cost. If you wish to get the optimal benefit […]
5 Emerging Technology Trends for 2024

5 Emerging Technology Trends for 2024

Recent technological advances have changed how we view the real and digital world; whether this is for better or worse remains to be seen. From Artificial Intelligence to Virtual reality, the possibilities of emerging technologies can improve our workflow, the way we communicate and positively impact how we live our lives. With that in mind, […]
How Much Does It Cost to Develop an AI-based SaaS Product

How Much Does It Cost to Develop an AI-based SaaS Product

In today’s tech-savvy world, artificial intelligence (AI) plays a crucial role in revolutionizing businesses across industries, helping them get innovative solutions and driving efficiency. One such AI-based solution that has completely transformed the modern business world is software-as-a-service (SaaS). SaaS applications are run in the cloud and can be accessed through desktops, web interfaces, and […]
Optimizing Business Decisions with Restaurant Database Tools

Optimizing Business Decisions with Restaurant Database Tools

Are you tired of making blind decisions for your restaurant business? Well, we got you covered here. With Restaurant Database Tools, you can revolutionize how you optimize your business decisions.  In this article, we’ll dive into the power of leveraging data-driven insights to drive success in the competitive world of the restaurant industry. As Peter […]
How To Develop a Mobile-First SaaS Solution for Your Enterprise

How To Develop a Mobile-First SaaS Solution for Your Enterprise

Mobile-friendly software-as-a-service (SaaS) solutions can transform small and medium-sized businesses. If you plan to integrate these applications into your daily operations, you must ensure they use a mobile-first design. According to Statista, global smartphone users will continuously increase between 2023 and 2028 and are expected to reach a new peak of 6.2 billion in 2028. […]
Streamlining B2B Recruitment with Talent Acquisition Software: Benefits and Best Practices

Streamlining B2B Recruitment with Talent Acquisition Software: Benefits and Best Practices

We all know that the traditional hiring process can become overly complicated, drawn out, and unnecessary at times. Also, in highly competitive sectors like B2B and SaaS categories, alternatives for recruiters are constrained since fewer candidates have the necessary abilities to fill roles. With a smaller-than-ever talent pool, finding the right people in the B2B […]