Best Local SEO Tools in 2024

If you’re a small company owner, you may think there’s no purpose in spending resources to improve your Google results when you’re competing with giants like Walmart and Amazon. Perhaps this may ring true for main organic results, but certainly not for local search. Local SEO tools let you reach out to customers in your area, whether you operate a storefront or provide services to a specific region.

By focusing on local search engine optimization, you can reach potential customers who are in close proximity to your company and who are actively looking for the items or services you provide. To help you boost your online marketing and sales in your immediate area, this article discusses the best local SEO tools available today.

These days, going online before purchasing any product or service is a staple among consumers. Recent SEO statistics reveal that 99% of consumers have utilized the internet to look for information about local businesses in 2021. In addition, about 78% of potential customers are leveraging online services to look up local enterprises at least once a week. This underscores the fact that online presence has now overtaken any printed marketing efforts in reaching the local community.

And with 4.67 billion active mobile internet users around the world, the present and the future of marketing for local businesses point toward the digital world. This is further supported by the fact that 57% of local search queries are made using some form of a mobile device. On top of that, Millennials—members of an age group with $2.5 trillion purchasing power—are 50% more likely to focus on local searches to find products and services within their proximity and are twice as likely as any other generations to look for businesses that they can immediately visit.

Unfortunately, up to 58% of companies do not optimize their online presence for local search. And only about 30% have actual plans and strategies in place to capitalize on the traffic within their neighborhoods. The tools listed below are some of the best platforms, from local SEO audit tools to digital marketing suites, that can help businesses reach local audiences.

20 Best SEO Tools in 2025

1. SE Ranking

One of the top keyword monitoring tools available is SE Ranking. Auditing your website, checking the quality of your backlinks, and spying on the marketing strategies of your local competitors are all within your reach, in addition to monitoring the effectiveness of certain keywords. From the one-person admin to the multi-person firm, everyone can benefit from this powerful, all-in-one SEO solution. Even if you have no experience with SEO, you should be able to get up and running quickly using the platform. Follow the prompts, and they will take you through the five stages of the process. You’ll need to provide some basic facts about your site, choose some keywords you’d want to keep an eye on, select a location, and pick a search engine.

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SEO tools (SERPs) can evaluate local search engine optimization with great precision. In contrast to just checking your SEO position, this comprehensive tool does so much more. You can use SE Ranking to track the efforts of your competitors, find new customers, see how well your website is doing in the search engines, and identify any SEO issues that may be present. After entering the terms you want to watch, the tool provides data on how well those keywords are doing across devices, regions, and languages. Moreover, you can see how well your site does in all of the main search engines. You can also choose a more localized area, like a city, to conduct your search inside. More than 40 nations can be added to the list. This is a terrific tool for regional companies to use to differentiate themselves from the competition.

2. Semrush

Whether you need it for crawling, monitoring, or ad hoc keyword research, Semrush has you covered. The dynamic approach to keywords, backlinks, and more that Semrush facilitates is useful to local organizations of all sizes. For a low monthly fee, subscribers get access to everything they need to launch more efficient campaigns and study the outcomes of their efforts. The success of search engine optimization (SEO) and pay-per-click (PPC) marketing campaigns relies on accurate data, and Semrush provides all the insights needed to develop winning keyword strategies. In addition to CPC, volume, and trends, all search keywords based on organic and sponsored traffic, including local keywords, are available to subscribers.

Through Semrush, you can find out who is connecting to you, what they are linking to, how authoritative those sites are, and how your backlink profile stacks up against the competition. In addition, you can keep ahead of the competition and get an advantage in your industry by using Semrush’s extensive features for researching your rivals. This allows you to keep an eye on everything, from keywords and text to ad spend and GDN tactics to the Semrush Organic Competitors Report, which has a comprehensive index of every domain in Google’s top 20.

3. MOZ Local

Among the many features of Moz Local is its ability to automatically maintain listings and synchronize that information with other platforms and businesses. Its primary goal is to improve users’ search engine rankings by making it simple for them to provide accurate location information. The capabilities of the platform include active and ongoing synchronization of location data to Moz’s partner network and ownership of data at the source. It rapidly refreshes location data on affiliated sites to provide users with the most up-to-date information possible. Through an automated system, duplicate listings can be found, confirmed, and removed from the database, greatly reducing the potential for error.

Moz Local makes it less of a hassle to keep an eye on your site’s health, monitor rankings, make changes to your site to boost SEO, measure your traffic and social metrics, mimic your rivals’ best backlinks, and compare your results to the industry standard. It interacts with clients across all of your social media platforms at the most opportune times to deliver news, specials, and updates. One of the essential elements is the ability to do keyword research. This capability brings together a set of powerful tools that play a starring role in their respective domains. You may find all the keywords that can benefit your site with the aid of keyword recommendation tools. The keywords and phrases that are most likely to bring you noteworthy traffic are pinpointed by our keyword generator. There is also a tool to determine the difficulty of keywords, which may help you determine how competitive your niche market is.

4. Serpstat

Finding fresh keywords for content, analyzing backlinks, getting technical SEO statistics, and much more are all possible with the help of Serpstat, a comprehensive SEO tool. To improve your local SEO and PPC efforts, use Serpstat’s keyword research tool to identify the most effective terms on Google. If you type a word or phrase into the search bar, the tool will provide a list of related organic keywords or key phrases. Each keyword’s competitiveness is shown, allowing you to choose less-popular terms with substantial monthly search volumes. The monthly search volume, CPC, number of results, and degree of competition are all factors in determining a keyword’s worth. You’ll also see long-tail keywords, which can be a fruitful source of traffic if they correspond to common queries or phrases people have about your product or service.

The SEO software uses a one-of-a-kind algorithm to determine the relative market share of each domain in the top 100 results for a given keyword and related keyword groups. Thus, SEO experts can track the ups and downs of a domain’s popularity and avoid common errors. Changes in market share can be seen in Serpstat as well, giving users the information they need to keep tabs on the competition and delve further into a certain market segment. You can easily assess the current state of your website’s optimization and compare it to that of your rivals. This will help you choose which optimization strategies to use and which to scrap. Additionally, you will be able to improve your website’s search engine rankings by identifying and fixing new issues and duplicates.

5. Ahrefs

Although most SEO managers utilize Ahrefs for its backlink checking functionality, the tool’s full potential is often overlooked. Ahrefs is one of the most popular SaaS products on the market because of its extensive database. If you operate a small or big website, the software is a must-have for your SEO efforts. Its roots are in a backlinks index, but it has since expanded to provide other SEO functionalities, and it is now among the top tools that completely cover all the capabilities you may need, including local SEO. Using Ahrefs Site Explorer, you can research any page or website to get a full report on its backlinks, keyword rankings, traffic, and value. This report shows how well the site is doing in sponsored search results, too.

Through a thorough examination of your site, the Site Audit tool will give you a Health Score. It identifies where your site falls short technically and locally and offers advice on where to focus your efforts. You can keep tabs on how well individual keywords perform for your site over time by using the Rank Tracker. Additionally, the Keyword Explorer includes keyword ideas from Google, YouTube, Amazon, and a variety of foreign search engines, allowing you to both find new phrases and broaden your current range. Topics, as well as relevant authors and websites, are shown through the Content Explorer. Ahrefs creates an organized, straightforward dashboard displaying all of your vital KPIs.

6. AgencyAnalytics

AgencyAnalytics‘ primary goal is to serve as a centralized hub through which agencies and businesses can oversee information across their various marketing channels. There are already over 50 possible integrations, allowing agencies to easily generate streamlined dashboards and reports for each of their clients. You can monitor keyword rankings, conduct an audit of your website, and manage your backlinks using its three in-house SEO tools. To do further in-depth SEO analysis, agencies can use data from one of the many available SEO tool integrations, such as Ahrefs or SEMrush. Any marketing firm or expanding company would benefit greatly from using the platform. AgencyAnalytics is a cost-effective solution for reporting and SEO research, making it ideal for solopreneurs and smaller businesses.

This platform offers a simple but effective method for measuring the rankings of keywords, allowing firms to keep tabs on the performance of a large number of search terms across several languages and regions. The keyword rank tracker is often updated but offers just the most basic features seen in other well-known SEO software. If an agency needs assistance finding and fixing SEO problems on a client website, they may use AgencyAnalytics’ in-house Site Auditor to do so. With this feature, you can keep tabs on the status of any site about issues that affect its SEO performance. Your client’s website will be evaluated by the site audit tool and given a health score that can be easily monitored. Finally, it offers a proprietary backlink manager with limited capabilities that you can use to perform real-time monitoring and link drafting.

7. Moz Pro

Moz Pro provides a unified platform for managing organic search engine optimization for small enterprises. Freelancers will appreciate that several of the Moz Pro products have trial periods that allow for free usage. Its strength is in making the intricate SEO environment accessible to a wide audience. In the often-confusing realm of keyword research, the Moz Keyword Explorer is an invaluable tool. Using a massive quantity of SEO data determines meaningful KPIs for marketers. The 40 trillion links indexed in Moz’s Link Explorer provide an exhaustive analysis of your site’s backlink profile. You can learn a lot about your site’s ranking performance by using this function to monitor fresh links and brand mentions. These findings are also used for strategic content development and link prospecting. As opposed to competitors like SEMrush and SpyFu, Moz Pro does not come equipped with its own set of tools for handling link outreach.

The backbone of every successful organic search marketing campaign is technical SEO. Your pages won’t appear in Google search results if Google can’t crawl and index them. Moz Pro comes with its own site crawler, which is useful to both ad hoc audits and regular maintenance. In comparison to more advanced technical SEO tools, it does not provide the same level of forensic information. However, organizations with very big and complicated domains may benefit from combining Moz Pro with a technical SEO crawler. As a bonus, it has built-in notifications that will notify you whenever there is a major change in the status of your domain.

8. Raven Tools

Raven Tools has all the essential SEO tools, such as a site auditor, backlink explorer, and keyword research database. It also has useful integrations for comparing data from many sources, such as email, social media, and advertising campaigns. You can see how your site stacks up against the competition in terms of SEO, site, and social metrics by clicking the Site Performance tab and entering two rival sites. There is a help button at the end of each section with tips on how to boost your site’s overall quality score.

Furthermore, the Rank Checker is a tool accessible through the SERP Tracker Rank Checker page that enables users to investigate top keywords and ranking data for any website. This tool is useful for competitive research since it reveals the terms for which your competitors are achieving high search engine rankings. Information on the top 100 keywords, including positions, search volumes, expected traffic, CPCs, traffic costs, and SERP features, are also provided by this SEO tool. On top of that, the Competitor Manager page is a basic classification tool where clients may get a bird’s eye view of the competition. Information from Moz and Majestic is used in this tool to provide a comparison of site quality. Users of any pricing tier have the bonus of being able to include an infinite number of rivals in this analysis.

9. BrightEdge

BrightEdge combines search engine optimization with key performance indicators. To improve their organic search traffic outcomes, it advises content marketers and companies on the best options available to them. Using this method, users can direct their efforts toward the most effective content and generate more organic search traffic, conversions, and revenue as a result. In today’s digital marketing landscape, this is a tool that no company can go without. Only a very effective and truly productive content performance marketing tool will do in today’s cutthroat market.

Find out what people are looking for and how you may attract them to your site with the aid of this tool. BrightEdge allows you to develop a content strategy and reach your specific audience by boosting your content’s exposure. In addition, it offers guidance on how to make the most of social media to expand awareness of your product and attract a wider audience. Utilizing the tools provided by BrightEdge, you will be able to become a master of the materials, processes, and assessment of outcomes necessary to make the most of the micro-moments. Success in content strategy, forecasting, and optimization can be guaranteed with the help of BrightEdge’s analytics. Through the platform’s reporting and analytic tools, users can swiftly rank content performance and organize the most successful campaigns.

10. UpCity

UpCity is a platform that facilitates genuine and productive interactions between companies and marketing service providers. It’s useful for penetrating untapped markets and winning over new clientele. Regardless of how large or small your company currently is, it can benefit from the tailored solutions it provides. The UpCity Marketplace is where companies go to discover reliable service suppliers. Building credibility, expanding reach, and strengthening word-of-mouth are all facilitated by joining the UpCity marketplace. To effectively expand, it offers software for agencies that combines reporting with workflow management, letting users construct dashboards, organize projects, and set up automatic report generation. If your business is ready to step up its digital marketing, you can take advantage of its white label SEO services.

Businesses can use the data to monitor keyword and SEO trends across several campaigns and drill down into the regional level for more specific information. Right after customers set up their campaigns, the program begins auditing and analyzing them. UpCity simplifies the process of monitoring the health of a user’s portfolio by notifying him or her in real-time whenever a new site links back to a client’s domain. Brands can provide a consistent white label experience by adding their logos, colors, and themes to the software’s editable interface. UpCity helps businesses streamline content curation and distribution processes, from locating relevant information to incorporating it into pre-scheduled updates. UpCity is adaptable to any client management model, whether you prefer to handle client interactions in-house, allow clients more autonomy in their work, and more.

11. Sitechecker

Sitechecker is an all-in-one SEO audit software for websites, letting you track the success of your website’s marketing campaigns with ease and efficiency. This platform has all the resources you need, including a comprehensive collection of data, whereas many specialized services just supply partial information or disregard important SEO aspects. This will allow you to take the required steps toward enhancing your site’s search engine optimization performance. Furthermore, notifications can be set up to inform you of any significant changes, and reports can be generated automatically.

It includes a web crawler that finds things like broken links and other technical SEO problems that can hurt a website’s search engine rankings and general performance. While the website crawler itself is free to use, premium users have access to exclusive features and a wealth of additional information. By doing an audit of a website, you may assess how well it is doing and learn how to improve it. If you input the necessary URLs, you can see how long it takes for each page to load. Sitechecker is also a useful tool for keeping tabs on your site’s popularity since it gives you a wide variety of choices for managing your space and eliciting user feedback. Depending on the specifics of your marketing plan, you can adjust the granularity and emphasis of the data that is gathered via SEO monitoring. Because of this, Rank Tracking provides a comprehensive platform for expanding your reach and establishing your authority.

12. Conductor

Conductor is an enterprise-level search engine optimization (SEO) and content technology solution that gives tools to develop compelling content and boost search engine exposure, hence increasing income via tried-and-true processes. Users can develop content that is more targeted at their audience because of the information provided by the platform. This facilitates content analysis and gives guidance on how to enhance current material for a bigger impact. The software simplifies the process of prioritizing SEO activities by traffic, predicted leads, and conversions and provides in-depth insights into both successful and failed content. It also allows you to take preventative measures and respond promptly, thanks to the daily performance reports and notifications.

Organizations can improve decision-making by keeping stakeholders up to speed on intent and intelligence data. Reports are readily generated and modified, allowing for better internal communication. Customer intent can be uncovered, and trending themes can be accessed with the assistance of Conductor. Businesses may now provide customers with material that is focused on achieving certain goals. Content clusters can be compared to one another, and their overall performance can be evaluated with the use of segmentation and comparison tools. Forecasting and analysis tools assist in anticipating the return on content enhancement, while mapping and optimization help detect gaps in the organization’s content strategy, assess performance, and uncover new possibilities.

13. SearchMetrics

Searchmetrics is one of the few tools that address both organic and paid search, SEO, and PPC and was first developed with SEO companies in mind. The vendor created a visibility index that combines information from Google’s paid search keyword planner with rank tracking in search engines, so you can analyze your site’s growth and relative performance over time with a single look. It has developed into the field of content marketing and now has a site crawler and a backlinks tool. Its primary market position now is that of an SEO and content marketing tool for small and large businesses alike.

The platform has all the standard tools that an SEO company would want. Searchmetrics seems to be most suited to SEO and content marketing companies, as well as large SEO operations, while the more user-friendly Research Cloud is a better option for small and medium-sized businesses in auditing, monitoring, and researching their search marketing efforts. Site crawling, backlinks analysis, keyword monitoring, and content analytics are just a few of the many functions offered. Searchmetrics’ data comes from its own unique data collection techniques that work in tandem with the likes of Google Analytics and Adobe Analytics. The Searchmetrics Research Cloud is an excellent resource for quickly gaining an understanding of how well a site performs in both sponsored and organic search results. When used as part of the complete Suite, the tool excels at both content creation and site-building.

14. Yext

Yext‘s Answers Platform is state-of-the-art since it is driven by AI and can interpret natural language, providing users with immediate responses rather than just links when they ask questions about a company online. Solutions for help desk, ecommerce, workplace, and development are included. However, its marketing platform is one of its most notable features. With its capabilities, you can provide a dynamic AI search experience on your website, converting users into buyers while also learning more about their interests. In addition, boosting your company’s visibility on more than 200 different search engines, maps, and other platforms is as simple as pressing a button. Because of this, you can easily connect with people in your area and convert them into consumers.

More search traffic may be acquired with Yext’s review generation, management, and response capabilities. Acquia and Yext AI site search can be used to create a unified digital experience that increases conversion on your site, decreases support expenses, and provides you with valuable new customer insights. Additionally, the system works along with pre-existing tools. Adobe Experience Manager Sites, for instance, makes it simple to integrate an AI search function onto your website. And with Yext’s AI Search for WordPress plugin, you can optimize your user experience and make your content easier to locate.

15. GrowthBar

For results-oriented business owners, marketers, and bloggers, GrowthBar is an invaluable SEO tool. In addition, it includes a popular SEO Chrome extension that incorporates all the main functions you’d expect to find in an SEO software package straight into your browser. When installed and active, the Chrome extension provides quick keyword variants and a ranking difficulty score for each Google search. Domain data like DA, organic traffic, and top backlinks are readily available for each Google result directly in your browser. It is also possible to track a website’s Facebook advertisements and see which keywords the site is paying the most for. With all this information at your disposal, you’ll have a much better idea of how challenging it would be to rank on Google for your target keywords, both organically and with paid advertising.

GrowthBar’s underlying principle is to reduce the number of elements generally found in established SEO tools to the bare minimum, allowing users to zero in on the most important data. You may simply find the perfect keywords to target to improve your website’s search engine rankings, website traffic, and conversion rates. The Google search bar makes it easy to find related search terms for use in SEO, PPC, and social media advertising campaigns with a single click.

16. SpyFu

SpyFu promotes itself as a comprehensive tool for domain and keyword research, free of the tedious data-heavy dashboards that other similar tools have. It’s an excellent choice for smaller organizations that just care about the most essential criteria to rank well in Google. It has a wide range of PPC and SEO strategy tools. It doesn’t go into detail on technical SEO or content marketing, but it does provide some useful backlink tools. Companies can learn more about the sorts of queries and phrase combinations that generate results on Google’s SERP, thanks to the application’s matching features (SERP).

You can essentially “spy” on the competition using SpyFu by identifying the keywords they use in their online advertising and zeroing in on the phrases that bring in the most visitors. This strategy can help you get an edge over other businesses and services in your field while also increasing traffic to your online sites. You can quickly go to your keywords, SEO tools, PPC research, monitoring, and reporting from the seven tabs at the top of SpyFu’s dashboard. This gives you a quick snapshot of your SEO campaign’s health relative to paid advertising in terms of clicks, as well as how well certain keywords are faring.

17. Netpeak Software

The powerful SEO tools in Netpeak Software, available for both Windows and Mac, let teams and experts in a wide range of disciplines collect, analyze, and monitor data with ease and precision. Through the usage of Netpeak Software, users can discover, collect, process, and analyze extensive and important data from a wide variety of online sources, including websites, web pages, search engines, third-party services, and applications. As a result, processes like SEO audits, link building, competition analysis, and market research are streamlined and enhanced.

Automatic SEO audits and website crawling jobs may be scheduled using the tool’s built-in calendar in a matter of minutes. Projects can be created and modified as often as needed; their whole histories can be tracked and compared, and audit results and SEO data can be compared and analyzed over time for trends and patterns. The helper tool also provides the ability to create reports on SEO audits of websites, complete with graphical representations of the data.

18. WooRank

WooRank is a program that monitors and analyzes your site’s SEO performance and alerts you to any issues you may have missed. Simply enter a URL to get a comprehensive report on how well optimized the site is for search engines. The developers of WooRank set out to provide a tool that would be useful to everyone, from the local proprietor of an ecommerce site to the casual blogger who just wants to get his or her name out there. It will examine your site and provide suggestions on how to enhance it. To see the website evaluation immediately, go to the homepage and paste your URL into the address box. You’ll be limited to a subset of the tool’s functionality, but you’ll still be able to see how it works.

Additionally, the platform provides a keyword tool for analyzing your site’s performance in relation to certain keyword phrases. The tool also compares your keyword rank to that of your competitors so you can see where you stand in the marketplace. WooRank also finds additional keywords to use in your SEO strategy by analyzing your existing content. Using this function might help you find useful terms you had overlooked.

19. CanIRank

CanIRank is an SEO program that promises to make use of data collecting and analysis in the field of online marketing by delivering actionable insights, strategies, and suggestions. The software aims to integrate SEO data diagnostics with all data acquired by activities and content marketing, with the primary emphasis being on the data that marketers and strategists utilize to boost SEO ROI. With this knowledge, both seasoned SEO professionals and newcomers can make more informed choices about their campaigns.

The fact that CanIRank provides customers with concrete ideas and strategies while you track, analyze, and evaluate existing SEO campaigns sets it apart from other tools. This function helps you to evaluate your website more closely by revealing the precise requirements that keywords provide. Furthermore, it identifies the measures and activities that have the biggest influence. It uses its extensive database to offer courses of action, providing customers with a wealth of information from which to choose to solve the unique challenges presented by its website. This function not only reduces the time spent on developing strategies to boost website rankings and SEO performance but also prevents the waste of resources on unnecessary activities.

20. Nightwatch

Nightwatch is an effective SEO monitoring and enhancement tool that provides comprehensive reports. Using this application, you can learn more about your keywords and websites’ rankings, your AdWords campaigns, your competitors’ efficacy, and much more. Its extensive monitoring and segmentation of both keywords and backlinks, as well as its thorough visualization and graphs, set it apart from competing options.

With Nightwatch, you can manage a large number of keywords quickly and easily, thanks to its sophisticated set of features. You can also use it to narrow your term search depending on several criteria. The solution also lets you modify the dashboard’s columns so that you only see the information that’s relevant to you. Nightwatch keeps track of emerging trends and opportunities and alerts you when they occur. These enable you to make a quick decision on how to proceed in light of new data. This solution makes it easy to generate individualized reports. Simply drag the required components onto the display. It’s made for experts who are already familiar with SEO tools, so they can provide detailed information quickly.

Optimize Your Customer Reach With the Best Local SEO Tools

Increased traffic to your website and individual pages is one of the most significant advantages of doing local SEO. Optimizing your website’s exposure in its local market, increasing sales in a direct manner, and building brand awareness among local consumers are all possible results of increasing your website’s local traffic. This works well for small, regional companies who want to expand their customer base from inside a limited area.

While countless SEO platforms on the market can help you market to your community, we highly recommend SE Ranking. Beyond local SEO, SE Ranking is a complete SEO solution that aims to optimize your online presence on one platform. Businesses of different sizes can leverage the software to launch numerous campaigns such as content marketing, market research, digital advertising, social media, and much more. This makes SE Ranking one of the best deals on the market when it comes to local SEO tools.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.