Demand generation software helps marketing professionals to expand their reach to new markets, stimulate consumer interest, promote new products, create PR buzz, and re-engage existing customers. These solutions can be used for improving conversion optimization and sales cycles. They enable you to create consumer excitement about your product and offers useful tools to help you execute effective marketing strategies.Show more The main purpose of demand generation software is to help marketers build and nurture lead and customer relationships over the long term. Key features of this system include lead generation, lead capture, lead mining, lead intelligence, lead scoring, and predictive analytics. For more information on this category of software, you can peruse our in-depth reviews of the best apps in this group starting with the current topper HubSpot Marketing Hub. Show less
To prepare this list of best Demand Generation Software we have analyzed 331 trending applications currently available on the market, analyzing their features, ease-of-use, customer support, offered integrations as well as mobile support using our unique SmartScoreTM rating system. This list has been prepared by Nestor Gilbert, our SaaS authority responsible for the Demand Generation Software category.
Put in a single sentence, demand generation software is a set of comprehensive and advanced online tools for identifying leads before those are actually passed to the nurturing team. What these programs do is to qualify prospects and to separate prospective buyers from ‘casual visitors’, based on their responses, participation in events, user campaigns, and inbound marketing, which is, in fact, the launching process of demand generation.
As such, demand generation tools help the sales team build a long-term collaboration with the marketing one, and to score conversion in advance, rather than healing the consequences of an unsuccessful one. In fact, demand generation companies allow you to dissolve the traditional marketing concept to such extent that organizations entrust their entire market discovery, product promotion, and PR reengagement exactly to their DG systems.
But how to do knowledgeable comparisons to choose the best among demand generation tools for small business or enterprises? Let this buyer’s guide lead you there!
A good course of action is to sign up for at least a few free trials or demo and starter unpaid plans from popular demand generation software providers. With that method you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of different apps. The best thing to do when choosing the best Demand Generation software for your company is to try the list of services that currently have the highest SmartScore rankings and Customer Satisfaction Rating in our demand generation software reviews, such as OSI Affiliate software reviews, LeadSquared, or RapidMiner.
Demand generation software tools are good for any company wishing to increase demand and score leads more efficiently. However, there are a few scenarios in which demand generation software is most needed:
There are many different types of demand generation software, varying from free and basic tool suites to ultra costly and accurate programs. Features can also be categorization criteria, as certain programs do nothing but collect leads, while others are more robust and they allow marketers to score those leads, to develop purchase incentive strategies, and even do some custom branding. Deployment is also an important factor based on which there are:
When deciding whether a demand generation system is good for you or not, check whether it aggregates the following features and practices:
Only in 2015, 70% of all inbound strategies were based on demand generation. The trends, practices, and the applied systems vary significantly, but the purpose is always the same: Demand generators reveal invaluable truths about customer behavior without which conversions cannot be properly filtered.
Is a demand generation system going to help you too? Let’s check:
Resurgence of websites
Websites remain the number one source for leads, with email and paid search tied at second, and social media at fourth. Expect a resurgent trend towards creating more content geared for websites and free review sites as they promise bigger returns.
Need for higher quality content
Presenting higher quality content has become the new KPI for generating demand and leads. Companies need to have more than the technology available and that includes content that is findable, memorable, share-worthy, and actionable.
Availability of long-form content
With the increasing number of online shoppers, the demand for more detail about products before pulling the purchase trigger has become more pronounced. The availability of blogs, client stories, and other long-form content can help sway the inquisitive customer into signing on.
Lead management sourcing
If your company is employing different methods for generating leads, it might become difficult to efficiently separate which leads came from what activity. This, in turn, can keep you from comparing the contributions of each method. To remedy this, it might be best to find a platform that can perform automated lead management.
Lead quality
Filtering your leads can help you separate the gems from the duds in your pool of prospective clients. Common results will display a sizable quantity of duplicate entries or invalid contact information. Coming up with and implementing a verification process for leads is a challenge that can significantly raise the quality levels.
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To select an apt SaaS provider you need to consider key criteria such as privacy and security, support and service, and transparency.
Find out if the provider can be trusted with data security and privacy. Do they have procedures in place to protect your sensitive information and data? Find about the security processes they use. This is an important aspect of a SaaS system that cannot be over-emphasized.
It is essential that the provider provides consistent support to resolve any issues quickly. Ask your potential providers the following queries: Do they provide consulting and training services to assist your employees to use the solution competently? Do they have an online support center that has valuable articles and training resources? What channels of support do they provide? Do they monitor issues till they are resolved? Is customer satisfaction measured?
Does the SaaS provider conduct their business in a transparent and open manner? You can find out by requesting them for references you can contact. Talk to existing customers of the solution to learn about the quality of service provided. Does the vendor make public the algorithms they employ in the program? Ask these queries to find a SaaS vendor whom you can trust with your sensitive customer and business data.
HubSpot Marketing is our choice for best demand generation software, as it is also the winner of our Expert’s Choice, Great User Experience, and Supreme Software awards for 2019.
It functions not only as a demand generation software but also as an all-in-one marketing suite that covers the digital marketing process from start to finish. It helps prepare and optimize your custom content for distribution to the targeted audience. SEO and social suggestions are also provided so you can share the content with the right influencers and consumer segments.
In addition, HubSpot Marketing also helps create engaging calls-to-action and offers personalized messaging to engage specific audiences.
Hubspot Marketing provides a free version that includes most features, including forms, contact activity, and management, contact and company insights, ad management, team email and conversations inbox, live chat, chatbots, and reporting dashboards.
Aside from HubSpot, there are also vendors that provide free trial plans, which can be helpful in choosing a paid platform. For instance, Marketing Creatio, Wishpond, and Criterio all offer a 14-day free trials for their products. Meanwhile, Qwaya has extended its trial version to 30 days.
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