Best Free Landing Page Builders & Creators in 2025

You can grow your business in many ways, from using various marketing campaigns to employing different promotional tools. But if you’re seriously on a growth path, there is nothing like a well-thought-of and well-designed landing page. If you’re a startup, you can explore the possibilities of a free landing page builder or a free building page creator. Using a landing page builder free of charge should take care of initial cost worries while letting you learn the ropes of this class of applications. Once you’ve tested a few of them, you should arrive at an intelligent investment decision. This buyer’s guide should help you in all aspects of arriving at this decision with the current crop of the best free landing page builders.

You can’t go wrong taking on the various vendors’ free trial offers. While browsing through the print matter of their product descriptions, features, and pricing packages helps, you can always go the extra mile by testing their products in real-time environments. Ensure you do so with staff who would actually use them. The intended users can compile a list, compare them, and finalize their choice. They may start going through the free trial offers of these top apps: HubSpot Marketing, Wix, and Unbounce.

• Online advertisers and marketers – Depending on the budget, these users may opt for premium offerings or start with free landing page builders. Free landing page software is not to scoff at these days, with many of them giving premium apps a run for their money with top features and other capabilities.
• Content creators – If you’re a blogger or sell other online content, you will find free landing page tools a great option to conduct business without worrying about software costs.
• Businesses seeking to establish an online presence – Any business can benefit from an online presence. Acquiring the services of landing page tools free of charge should always work in their favor.

• HubSpot Marketing: HubSpot is well-known for various free tools that compete with their premium counterparts. This is the case with its free landing page builder and creator app.
• Wix: A consistent top choice for content creators and various businesses that need an online presence without worrying about upfront costs. It comes with a free Wix domain, unlimited pages, and free hosting. Many view Wix as the best free landing page builder and creator in the market today.
• GoDaddy: The web creator and hosting service of choice for many businesses, content creators, and just about any type of user out there. The free plan comes with one website with hosting and branded creator, among other things.
• Strikingly: This landing page and website creator providing a no-code system is perfect for novice and expert users alike. Free users get a Strikingly domain, unlimited websites, and 5GB of monthly bandwidth.
• GetResponse: You get one landing page creator free to use, a website builder, unlimited newsletters, and signup forms from this free landing page software.

You will find free landing page builders and creators are either used for transactional or reference purposes. What you want to accomplish with your landing pages will define what type it is.

• Transactional. As the name implies, you create landing pages to facilitate online transactions. To do so, you would need to provide a form that your visitors can fill up, allowing you to collect and compile email addresses for your marketing and promotional campaigns. Your objective for a transactional landing page is to turn visitors into paying customers.
• Reference. Use this type of landing page to provide relevant information to your visitors. You will need copies, graphics, and dynamic link compilations to accomplish this. The best free landing page builder should let you do this easily. You can also do it by taking advantage of landing page software free of charge.

• Customizable Templates. Even if you’re an expert in dealing with various elements that go into website creation, you will find customizable templates useful, especially when you want to establish your online presence fast. The same applies if you have a developer working for you. Templates let you come up with and execute your ideas while
• Useful forms. Forms are among the most crucial elements of any landing page. Whether you’re using premium web creators or the best free landing page builder, this feature should be one to watch out for when deciding on this class of applications.
• Integrations. A free landing page creator that integrates well with other applications can do more in the long haul. Landing pages do so much more with help from third-party components, including CRM tools, email marketing, optimization, and automation tools, among others.
• Seamless image masking. In the past, adding crucial images to a website is a headache, requiring exact codes and the like. Today’s premium and free landing page builders and creators have done away with this esoteric hurdle, letting users automatically scale images to fit templates.
• WordPress plug-in. This feature is useful to expert WordPress users and those looking to try the platform popular with many businesses, individuals, and diverse organizations alike.
• A/B testing. A critical component of landing pages, A/B testing lets you how effective your website is and the elements that are most productive in generating leads and conversion rates.

• Templates that work for you. Most landing page builders and creators come with templates that work beyond design purposes. You can select a template and glean its effect on your conversion rates. You can, thus, compare them and select the best for your purpose.
• Intuitive and fast. In the past, very few people ventured into website and landing page creation, seeing it as reserved for people with esoteric knowledge and the like. The advent of modern platforms and tools has shifted this trend, allowing even non-experts to create landing pages in a flash.
• Speedy split testing. The modern versions of premium and free landing page builders and creators let you duplicate pages and see which ones your visitors actually frequent. This is a crucial capability that lets you generate better conversion rates, something that only experts were able to do before.
• Mobile deployment. In a time when many would prefer to browse, chat, and shop via their mobile devices, it stands to reason that a landing page worth its salt should let you create websites that work as well with your desktop or laptop screens as they would with mobile screens.

• Well-crafted graphics in place of photos. Thoughtful illustrations can do wonders for your landing pages. Unlike working with photos, you can impart more meaning with creative illustrations and connect better with your target audience. Illustrations being smaller in size, they load faster than photos too.
• Subtle animations for better effect. As with illustrations, you can convey more meaningful messages with well-thought-of animations to enliven your landing pages. Micro animations could do to your websites what bland videos could not—glue your visitors and interest them enough to clinch that conversion target for you.
• Create standout videos. Despite the excitement about creative illustrations and animations, videos remain the top eye-catcher for millions of people online. You can’t beat videos, so why not reimagine them and turn them into an exciting vehicle to show your story, service, or product in one go at just the right time to pique the interest of your viewers?

• Slow loading times. This potential landing page issue, whether you’re using premium or free landing page builders and creators, could easily turn off visitors and drive them to your competition. It hampers your lead-building schemes and any chance of growing sales conversions.
• Lack of customer support. Free landing page builders and creators are good until you need the help of customer support and find none. As it is, customer support is generally available only for premium offerings.
• Lack of useful features. This especially matters when your business is growing and you realize you can hardly meet demands with the free features. On the other hand, you might find yourself trapped in premium plan alternatives that are much pricier than competitors that you avoided for lack of free offerings.

It’s easy to start cheap when you don’t have a good budget to start your enterprise. On the other hand, it will be more difficult if you have a growing business that needs more useful features. As such, consider these factors before settling on a free landing page builder and creator:

• Scalability. Pick a platform that can grow with you in terms of features, reasonable pricing, and customer support.
• A/B Testing. This feature is crucial if you want to ensure your landing page performs optimally.
• Analytics. Along with A/B testing, this capability should let you improve on weak areas to increase conversion rates.
• The number of pages. If you have a large inventory, being saddled with a limit to landing pages can disrupt your business operations badly.
• Integrations. You will need this to work with your current and future third-party applications that are crucial to run your business.
• Template library. It’s a bad idea to always create from scratch every time you need to create a landing page or just add a new page. With templates available, you will not have to spend hours conceptualizing and designing.
• Customization. Understandably, you will need this feature to revise an existing template to fit your needs.