Best Free Social Media Management Tools in 2025

Small businesses and freelancers alike use free social media management tools or social media management software (SMMS) to manage marketing efforts, engage their customers, and build their online presence. There are multiple tools out there that include similar features, so it can be tough to decide which one to use. This buyer’s guide gathers the best free social media management tools and highlights their powerful features that could meet the marketing needs of SMEs and independent users.

SMEs and individual subscribers can use a social media management tool free of charge through a vendor’s free trial offer. Taking advantage of a free trial gives users the chance to test the software and see how its features can help streamline social media marketing activities. Free trial periods can vary from 7 to 14 days. Here are free social media management tools to start exploring: HubSpot Marketing, monday.com, Planable, Facebook Pages Manager, and Zoho Social. These platforms received top ratings from our social media management software reviews.

• Marketing agencies use social media management free tools to efficiently manage and monitor their client’s social media accounts and campaigns.
• Small and mid-sized business owners rely on free social media management tools to grow their online community, get feedback from customers, and advertise their products or services.
• The marketing teams of enterprises and multinational organizations use the advanced features of social media management apps to increase brand awareness. They also use social media tools for social listening, events, and product launches.
• Nonprofit organizations can raise awareness around their cause, engage prospective donors, and facilitate fundraisers using social media management apps.

• HubSpot Marketing: HubSpot’s free marketing tools allow marketers to gain valuable social data and turn those into insights that bring in the most qualified leads. Leads are segmented into interest, lifestyle, and more to provide personalized and targeted marketing.
• monday.com: monday.com’s project management tools make it an excellent platform for social medial scheduling. Teams can plan their social media content calendar or update campaigns using intuitive scheduling tools.
• Planable: With its visual collaboration tools, Planable lets content planners put together social media posts that look exactly like the live version. It streamlines workflows and speeds up social media approval.
• Facebook Pages Manager: Using Pages Manager, businesses can easily update their Facebook pages, upload posts, share content and interact with customers. Users also get notifications for page activities, which help track comments and interactions.
• Zoho Social: Users can schedule unlimited posts and use the drag-and-drop function to reschedule posts on their content calendars. The platform’s social listening feature allows businesses to track brand mentions, brand keywords, and reviews.

• Social Listening Software: Social listening can be the best free social media management tool as it allows marketers to monitor what is being said about their brands, products, or services. It’s also a powerful tool to learn about competitors.
• Social Conversion Software: Companies look for the best social media management tools free to use for their sales efforts. Social media apps are among the most effective places to reach customers, make offers, and convert.
• Social Analytics Software: With so much data available to marketers today, social analytics tools have become in demand. Reporting and analytics allow companies to see how well their social media campaigns are performing. From there, they can make adjustments to their strategies until they achieve their business goals.
• Social Influences Software: This helps marketers know more about their audience. They can identify followers’ interests, preferences, and buying psychology.

• Social Ads: Using a free social media management tool for managing ads has become indispensable for businesses. Social ads help reach followers based on their past clicks and interaction on social media. So, a company’s ads are served to the most relevant audience.
• Social Sharing: Marketers can add smart social share buttons on their posts so it’s easier to track the performance of their content. They would be able to track who’s sharing what post and any conversions connected to the post.
• Social Campaigns: A free social media management tool that comes in handy for managing campaigns is auto-posting. Marketers can schedule each post with precise times and on multiple social accounts. They can also measure likes, comments, and reshares of their posts. These metrics provide insights into how impactful posts are and the entire campaign.
• Social Engagement: Creating a buzz around products via social media can increase conversions and help build a positive reputation for a brand. It’s easier to engage with customers and followers using modern social media tools.
• Social Analytics: Marketers gather data from the company’s social media accounts to identify trends and opportunities. Social analytics includes measuring and interpreting interactions with different posts, topics, and people.
• Collaboration Tools: Social content is often made by not just one person. That’s why collaboration tools are essential for any good and modern social media management platform. Teams can work on different aspects of a post in one place; thus minimizing confusion and speeding up the creation process.

• Obtain in-depth knowledge about client satisfaction and behavior.
• Monitor the social media activity surrounding your competitors’ businesses.
• Handle complaints and grievances promptly to avoid further escalation.
• Gather important information from your consumer base and followers on social media.
• Manage all social media accounts using one platform.
• By granting your customers complete access to your direct channels, you can stay current with social engagement.
• Improve customer experience and relationships by providing timely responses to each customer inquiry.
• Personalize recommendations and customer interaction by accessing customer conversion history/past purchases.
• Use an SMMS program to streamline team collaboration so that multiple agents do not reply to the same message. You can also ensure nothing falls through the cracks.

Social Customer Care

Customers reach out to brands on social media because they expect a timely response. This trend has been pushing companies to invest more resources in social customer care to gain organic marketing traffic. Brands directly reply to followers and have a casual conversation on a social app. As a result, customers feel heard and delighted while the brand is able to build a stronger online presence and positive reputation.

Metaverse Social Strategy

Brands are exploring what’s possible with metaverse (VR/AR) technology. More than two-thirds of marketers anticipate their companies to invest at least a quarter of their marketing budget into technologies and strategies connected to the metaverse. Gen Zs and millennials are the primary demographics likely to interact with brands using VR/AR tech. Brands are now preparing to capitalize on this opportunity and serve immersive, hyperreal experiences to customers.

Creator Partnerships 

Brands will continue to look into their community for possible partnerships with influencers/content creators. Statistics show that 90% of marketers consider influencer marketing as an effective form of marketing. Also, influencer content was viewed 13.2 times more than media and brand content. In the next years, marketing experts project that the creator/influencer economy will continue to grow and brands need to leverage their social networks to find creators they can partner with for their campaigns.

Taking care of several social media profiles

Managing multiple social media accounts for a company can be challenging. Social media management tools free marketers from the inefficiency of shifting between platforms to update and track social posts. With a social media management app, it’s easier to link all social accounts like Facebook, Twitter, or LinkedIn and manage them in one app.

Measuring KPIs

Without the ability to check marketing campaigns against company KPIs, marketers and other stakeholders would also not be able to determine what works and what doesn’t. And if data from social accounts are not organized, marketers can’t be agile and proactive and could miss out on trends and opportunities for gaining customers. Free social media management tools include reporting and analytics capabilities that can address data visibility issues for many marketers.

Creating meaningful content 

Social media managers believe finding new and meaningful content for their audience is one of the most difficult parts of content creation and marketing. How can they increase the value and engagement potential of each content they publish? Listening and analytics features in social media management tools help marketers find insights into their customers and followers. By tracking social chatter, marketers can discover new topics or identify gaps in their content.

Cost is a huge factor for companies looking to purchase social media management software. But the good news is many vendors offer free plans to suit small businesses and individual users. For companies that have more complex business requirements, there are also customized plans that offer premium features and big savings.

Free. Marketers can use a free social media management tool by login on to their free accounts. Most vendors include basic features in free accounts like planning and scheduling and post preview. They might also limit the number of posts marketers can upload monthly on a free account.

Monthly Plans. Vendors often combine their products’ basic features and more advanced tools in paid accounts. Automation and workflow approvals, for instance, are often part of paid plans.

Annual Plans. The initial investment for annual plans is often bigger than monthly subscriptions but they also come with discounts. Though the features included are usually the same, companies could benefit from cost savings when they opt to pay for the entire year.

Customized Plans. Vendors also offer customized plans for clients with specific requirements or business problems. Basic and advanced features could be combined in a customized plan and quoted differently from the fixed monthly prices. Companies might also want a customized plan if they plan to implement the software across departments or global social media/marketing teams.

Businesses that are not yet ready to commit to paid software products can always go for free social media management tools. Getting a free account or signing up for free trials is always a good way to start and learn about the software. Once your company has determined the right app, you can upgrade to paid versions or subscriptions to use advanced features.

Once you’ve signed up for a social media management platform, onboarding is crucial to users’ success. Though vendors have greatly improved in designing intuitive apps, employees still need to become familiar with the features and capabilities of the software.

Aside from providing technical support, vendors often provide an online knowledge base so that users can self-help if they get stuck using the app. Make sure to introduce this self-help option to your social media team to refer to it as they get used to your chosen social media management software.