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Mary Keaton

Mary Keaton

Mary Keaton is an eLearning and education specialist with years of experience in online course development, curriculum design, and corporate learning management. Having been part of the FinancesOnline team for 5 years, she has reviewed and analyzed over 100 learning management systems to provide users worldwide with insights into how each one works. She is a strong supporter of the blended learning model and aims to help companies get the information they need to bring their L&D initiatives into the 21st century.

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Articles published by Mary Keaton:

What Are Medical Practice Management Software Requirements?

What Are Medical Practice Management Software Requirements?

What is medical practice management software? A medical practice management software (MPMS) is a set of tools that help hospitals, doctors, medical practitioners, healthcare facilities, and healthcare workers manage various aspects of their practice and organization. It includes Electronic Health Records (EHRs), patient scheduling, billings and payments, insurance payer claims, telehealth functions and implementation, practice […]
The Benefits of an In-house Restaurant Ordering Software

The Benefits of an In-house Restaurant Ordering Software

Online ordering and food delivery are here to stay. According to a QSR Magazine survey, in 2021, 53% of respondents and 64% of millennial respondents said that food delivery and takeout are essential to their lifestyle. If restaurants want to increase their profit by providing pickup and delivery services, they are faced with a choice: […]
Do B2G Businesses Need Blogging For Marketing Purposes

Do B2G Businesses Need Blogging For Marketing Purposes

Typically, marketing to an audience involves using different channels to present your products or services that serve a specific audience.  Marketing makes it easy for your audience to know and understand how it can improve their lives. In (B2C), the primary audience is individuals, while B2B is about catering to other businesses. To attract government […]
Key Challenges Rental Business can solve with a Rental Software

Key Challenges Rental Business can solve with a Rental Software

The global ecommerce industry is growing by leaps and bounds every year. The number of online customers is surging at an astonishing growth rate measuring up to an approximate half a billion from the year 2016 to 2021. This further signifies a massive scale jump in the number of e-retailers, which is expected to reach […]
10 Different Kinds of Videos You Can Use To Market Your Business

10 Different Kinds of Videos You Can Use To Market Your Business

From explainer videos to social videos, there is a video type for every business and every marketing goal. So whether you want to increase brand awareness, drive traffic to your website, or boost sales, there is a video that can help you achieve your objectives. But not every kind of video will work. To create […]
How to Expand Your Shopify Store to Different Countries Globally

How to Expand Your Shopify Store to Different Countries Globally

If you are a small business or a large store, expanding your enterprise and making it global seems like a no-brainer. Seeing that we are in a digital age, doing this is easier than ever before because of the e-commerce concept. A platform like Shopify is present to not only aid the sale of your […]
4 B2B Sales Strategies That Boost Buyer Engagement

4 B2B Sales Strategies That Boost Buyer Engagement

B2B sales strategies are plans of action aimed at helping salespeople sell effectively to prospective buyers.  These plans of action are conceptualized by considering the following typical stages of a B2B buyer’s journey: Lead generation: Find and gather contact information of individuals who have expressed interest voluntarily in your products or services. Discovery: Understand their […]
The Complete Guide to Team Customer Service Training

The Complete Guide to Team Customer Service Training

It is not without reason that the most effective and profitable business is the one that is shaped by the demands of the target audience. Try to base your decisions and business strategy on demand, and you will see instant results. Orientation to customers always allows you to hit the trend and guess the market’s […]
How to Enhance Your WooCommerce Store

How to Enhance Your WooCommerce Store

If you have a WooCommerce store and want to kick it up a notch to boost sales and keep up with the competition, this is the right article for you. Online shopping has become the new normal, and retailers are racing to meet customer expectations. While WooCommerce is great for startups, is it enough for […]
How a Strong Workplace Strategy Can Help Your Business

How a Strong Workplace Strategy Can Help Your Business

As companies move toward a post-pandemic environment, many employees still appreciate the concrete benefits of working in a physical office. They serve as a place not just for work but also for collaboration and positive work culture. According to a survey by Mercer in 2021, about 70% of employers planned to adopt a hybrid work setup. With […]
How Clock Software Can Save Your Business Time & Money

How Clock Software Can Save Your Business Time & Money

Time management is at the heart of any line of work, and managing time effectively will increase productivity at work. However, it can present challenges for both employees and employers. Not everyone finds it easy to plan their time and stick to their schedule, and with more people in the USA working from home, this […]
Benefits of Integrating Your Access Control With Your HR Tools

Benefits of Integrating Your Access Control With Your HR Tools

The role of identity and access management (IAM) in successful enterprise security has increased exponentially in recent years. Brought even further into the spotlight in the wake of the pandemic-induced rise in remote-working trends, smart IAM is now a vital component for efficiently and effectively managing company securities.  In addition, the increasing trends towards bringing […]
How to Start a Dropshipping Business in 2024

How to Start a Dropshipping Business in 2024

It’s common knowledge that since the pandemic, eCommerce sales have escalated. So much so that for the first time, online shopping is predicted to hit $1 trillion and $5 trillion worldwide in 2022. That said, it’s no wonder so many entrepreneurs and those contemplating their first foray into business are considering launching an eCommerce dropshipping […]
Top 7 Photo Editing Services for Your Business Promotion

Top 7 Photo Editing Services for Your Business Promotion

According to the CrowdRiff statistics, 67% of buyers claim that their purchasing decisions are influenced by the availability and quality of product photos. That’s why, if you want to attract new customers and gain their trust, you need to allocate a budget for photo retouching services based on your corporate style and format. We have […]
How to create a lead magnet funnel that keeps converting (with examples)

How to create a lead magnet funnel that keeps converting (with examples)

It’s no secret—customer acquisition is hard. Probably the hardest part of running a business, in fact. When you’re trying to capture an audience, generate leads and put them on the path to becoming customers, sometimes ads, social media and a spiffy website just aren’t enough. Lead magnet funnels can help.  A lead magnet funnel is […]
Document360 Pricing Packages: What’s Included in The Plans?

Document360 Pricing Packages: What’s Included in The Plans?

How much does Document360 cost? Document360 offers three pricing tiers—Professional, Business, and Enterprise—all available by quote. The Professional plan targets growing teams with essential documentation tools. The Business plan caters to mid-sized businesses. The Enterprise plan, for large organizations, provides robust solutions. Detailed pricing for each plan is readily available on their website, along with […]
Pros & Cons of Document360: Analysis of Top Knowledge Base Software Solution

Pros & Cons of Document360: Analysis of Top Knowledge Base Software Solution

What are the pros and cons of Document360? The pros and cons of Document360 are evident in its ability to deliver an exceptional authoring experience for writers and editors. Additionally, its fast search and clutter-free interface offers a great experience for customers and end-users. Barring its limited integrations and lack of article templates, Document360 is […]
What is a Knowledge Management System? Analysis of Features, Benefits, Pricing, Issues and Trends in 2024

What is a Knowledge Management System? Analysis of Features, Benefits, Pricing, Issues and Trends in 2024

What is a knowledge management system? Knowledge management system is a solution used to document, record, and manage information that is produced by organizations in their day-to-day activities. It provides tools to organize, consolidate, and facilitate the indexing and retrieval of a company’s institutional knowledge and information for customer service and internal support, resulting in […]
20 Best Knowledge Management Software for 2024

20 Best Knowledge Management Software for 2024

What is the best knowledge management software? The best knowledge management software is Zendesk. From content management and SEO to intelligent search and AI-powered bots, this platform has all the essential tools you need to leverage company data to build your FAQ and product information database and improve your customer support and strategic planning significantly. […]
Top 10 Alternatives to PeopleAdmin: Analysis of Popular Talent Management Software Solutions

Top 10 Alternatives to PeopleAdmin: Analysis of Popular Talent Management Software Solutions

Talent management software can be utilized by businesses to create educational courses to enhance the skills of their employees. Why is talent management important in the corporate world? Because companies need to fully maximize the potential of their paid employees by providing them the necessary training on key skills. Conversely, losing a talent is costly, […]