Best Free Conversion Rate Optimisation (CRO) Tools in 2025

If you want to create a shortlist of the best free conversion rate optimization (CRO) tools, you need first to have an understanding of what these products do and how they’re used. This term refers to a wide variety of analytical tools and capabilities that are intended to enhance conversion channels in such a manner that will turn inactive users into active prospects or into paying customers. Free CRO tools are used by businesses of all sizes and in all types of sectors since there is a consistent need to improve both the user experience and the effectiveness of sales funnels. These solutions will also make it possible for you to improve the allocation of your resources and should remove the majority of the roadblocks that prevent you from providing a fantastic user experience to your clients.

Free conversion rate optimization (CRO) tools allow you to test the capabilities and features of these platforms. Like any solution, there’s a free CRO tool that perfectly fits your needs and workflow. Many of these CRO solutions have paid versions with advanced functionalities. As your business grows and needs change, you can opt for the paid version, which usually comes with premium support and other benefits on top of better features. Some of the best free conversion rate optimization (CRO) tools in the market are Freshmarketer, Hotjar, Smartlook, Mixpanel, and GetSiteControl. These have received top rankings in our conversion rate optimization software reviews.

Every company that wants to measure its existing conversion rates, find barriers in its conversion channels, and design a plan of action may benefit from free CRO software. While their conversion needs are similar, each company has specific goals:

• Established enterprises wanting to lower expenses and maximize their ROI. Once a CRO system has been implemented and put into use, businesses are able to track their spending per customer, a metric that becomes more useful as the company’s client base expands. After that has been computed, the system associates conversion rates directly with profit and sends it to the bottom line while requiring the user to put in the bare minimum amount of work. However, they may need to opt for paid services unless the features in free options are enough for their needs.
• Growing companies aiming to remain competitive. Finding the right CRO tools takes time and can be expensive. Fortunately, free CRO platforms allow them to test out key features and see if they fit their needs. Additionally, some of these services may be enough, minimizing further expenses.
• Small teams wanting to boost their market reach. With limited manpower and resources, small businesses will need smart tools in order to keep up with competitors. In order to attract the right prospects, these teams will need CRO software to make the process as painless as possible for the sales and marketing teams.
• eCommerce and other online businesses. A free ecommerce CRO tool is essential for any digital business. With most people choosing to do their shopping and other transactions online, these organizations need smart tools to find opportunities to attract and effectively convert leads into customers.

• Freshmarketer – It’s time to quit making educated guesses and start understanding your site’s visitors’ actions. Find and resolve bugs on your website to enhance the user experience. With Heatmaps, you can see where users are spending time on your site, and with Session Replay, you can see a video of a user’s activity on your site. Additionally, Funnel Analysis allows you to track the actions of your site’s visitors to help you find places where conversions may have been made but weren’t.
• Hotjar – The goal of this user research and feedback system is to assist you in better comprehending your target audience. If you want to boost your website’s speed and conversion rates, you’ll have full insight into how to improve the user experience. User comments and site analytics are readily available in real time, allowing you to make informed decisions about how to improve the site. These enhancements let you learn more about your consumers’ online habits and respond to their feedback.
• Smartlook – The program is designed to increase the effectiveness of websites and mobile apps by providing in-depth qualitative metrics. You can learn more about your site users’ behavior because of its innovative features, such as its ability to record their sessions and keep track of events. You can deduce how clients use your website and mobile app with this information. And there’s no time wasted on intricate configuration; Smartlook is ready to go as soon as you add it to your website or app.
• Mixpanel – It’s an innovative analytics platform that can be used on any device or platform. Mixpanel is a distinct kind of analytics platform because instead of tracking page views, it tracks and analyzes the specific activities that users perform inside your system or app. Actions in Mixpanel can be anything at all. This includes everything from a simple photo upload to sharing content from your site.
• GetSiteControl – Its widgets can be made and activated without any knowledge of code, and it is compatible with all the most common website platforms. GetSiteControl gives you a collection of simple and user-friendly contact forms. All of these features, as well as their creation, editing, activation, deactivation, and analysis, can be accessed from a unified user interface, allowing for rapid response to changing conditions and needs.

Despite the fact that all CRO tools are meant to improve under-optimized websites, you still need to do some groundwork before deciding on the best tool for your company. Here are some categories of features you should learn about so you can create an optimization plan tailored to your company:

• Tools for enhancing landing pages. Since first impressions matter and landing pages are where your plan begins to bear fruit, they are the most important part of any website. In order to enhance the user experience and increase conversion rates, a free e-commerce CRO tool usually focuses on this particular area and assists you in optimizing titles, sections, and calls to action.
• Features to lower user bounce and exit rates. Maybe you’ve implemented every best practice of usability on your landing page, yet traffic is still not converting. Numerous CRO applications were developed to solve such issues in mind; they all seek to determine exit rates (both unique and aggregate), test users, and examine the biggest offenders that result in users clicking the “Back” button.
• Services for improving funnel via split-testing and heat mapping. Typically, a CRO system will consist of interconnected analytics tools to boost the site’s marketing competitiveness and provide an in-depth analysis of the site’s traffic sources. However, simplified analytic versions exist that are limited to a single type of testing (A/B, for example). These are usually streamlined to focus on specific functionalities like heat mapping and split testing.
• Platforms for advanced data collection and analytics. Various CRO tools focus on leveraging data to provide you with valuable insights. These usually focus on uncovering opportunities and identifying hurdles. They include data collection features, report generation functionalities, dashboards, and more.

Based on our research and comparisons, the following are the most crucial aspects of free conversion rate optimization (CRO) software:

• Data Analytics. Keep in mind that your CRO app’s ultimate goal is to report in real-time what’s occurring on your website, allowing you to analyze the impact of individual users and pieces of content on conversion rates. Accept nothing less than a comprehensive analytic package with measurements and indications for audience segmentation and monitoring if you want to achieve your goals.
• Data Collection and Survey Forms. Analytics can only give you a basic idea of what your consumers require, but you can learn a lot about how to tailor your site to their expectations by administering surveys using your free CRO app. Their comments and feedback will be invaluable to developing a better optimization approach and increasing users’ experience.
• Accessibility and Usability Tests. The free CRO tool is meant to let you study the interaction between your website and its visitors, try out modifications, and foresee potential outcomes before launching a new page. In an ideal world, you’d be able to poll actual users for their thoughts and see roadblocks that you would otherwise miss if you couldn’t step into the shoes of your website’s visitors.
• A/B and Multivariate Tests. The most effective approach for optimizing conversion rates will provide multiple methods for evaluating success. You can track the progression of key performance indicators and make before-and-after comparisons of performances to spot favorable and undesirable patterns.
• Heatmaps. Website owners and administrators can utilize tools like heatmaps and scroll maps to detect where visitors click most often and then adjust their placement strategies accordingly. Since improper placement is such a common cause of funnel failure, you should only use an app that provides a visual representation of barriers.

We’ve been stressing the commercial significance of free CRO tools from the very beginning of this piece, but we’ve only scratched the surface of the fundamental benefits they can provide your website. It’s time to take a closer look at the advantages and see how different kinds of conversions could affect your productivity and overall workflow.

• Affordable than paid advertising. Your CRO software, no matter how polished and feature-rich it is, will be far more cost-effective than traditional forms of marketing. Promotional efforts can increase traffic, but they won’t help you identify or address underlying issues, so visitors won’t spend much time on your site. This wastes the effort and budget you’ve spent on your advertising campaigns.
• Focus on the right audiences. While you want to cast your net as wide as possible, it is worth focusing your limited resources on the right audiences. They are likely to convert into customers, which increases your conversion rates. Additionally, providing them with tailored experiences boosts their overall experience with your brand.
• Increase your profit. Streaming your workflow and targeting the right audience increases your chances of gaining loyal customers. Free CRO systems also make it easy to identify opportunities so you can increase your overall conversion rates.
• Better brand image. As you improve your target audience’s experience, they will come to trust your brand. This improves your overall image not only to leads and customers but to potential business partners, affiliates, and more.

CRO is predicated on examining and measuring trends; thus, it’s crucial to change with the times and remain ahead of the competition. For the time being, these trends are the most important ones to keep an eye on:

• Sticky navigation further improves user experience. Sticky menus and CTA elements are becoming more common on many websites since they increase conversions simply by making the landing page easier to use. You should try them out to see if they may help your website too.
• Video content is essential. High-quality video marketing has a remarkable ability to generate traffic, convert leads, and provide long-term benefits to your organization. The increasing popularity of short-form video content is also changing audience interest in dynamic content. Quality video marketing can have an immediate and lasting effect on profits if done properly.
• Hyper-personalization is the future. As CRO platforms become more powerful, they are able to collect more user data so you can understand their behavior in much more detail. These treasure troves of information and insights can be used to provide personalized experiences to specific groups of people.

It is believed that the root of all CRO issues lies in the fact that there is no such thing as an optimal optimization method. However, whether you choose to quit or adapt to the changing industry is entirely up to you.

Below are some of the issues that you may experience when utilizing free conversion rate optimization (CRO) tools:

• Free usually means a tradeoff. While an increasing number of free CRO tools come with powerful features, many of these are only meant to address basic challenges and needs. These may be enough for small and growing organizations. However, as your business scales, your needs change as well. Most of these advanced functionalities are behind paywalls.
• CRO tools are part of a suite. A free CRO tool may be considered truly free if you can use all its features. However, some service providers may design these platforms to only work with their suite of products without the option to integrate with those outside their brand. This forces you to pay for other software that you may not need or subscribe to expensive plans.

At the end of the day, being free does not mean being completely free. Even if you are content with utilizing a free CRO tool, you will still spend resources and manpower to learn how to use them. You still need to ensure that these solutions positively impact your business. These are the factors that you need to consider before choosing a free CRO app:

• CRO Workflow. Creating a CRO strategy is necessary before even thinking about a tool. Make a plan that details your top objectives and attainable deadlines. In addition, you need to recognize a number of possibilities and challenges in choosing what information to gather and how to use them.
• Type of CRO Software. There is a large variety of metrics to consider when trying to optimize conversion rates. Determine which of these indicators are most important based on your goals, and then use that information to guide your selection of the resources most suited to achieving your objectives. Consider landing page builders, page rendering tools, and A/B testing applications, for instance, when introducing a new service or product.
• Potential Paid Upgrades. While a free CRO system may suffice, for now, you may need more features as your company grows. As such, you should examine if the solution comes with upgrades, even if they are paid. Switching to an entirely different CRO tool will slow down your growth.

You can’t have much of an internet presence without a website. That’s why optimizing its many components is crucial to turn site visitors into paying clients. Some of the most important skills you should hone are:

• Landing Pages. These sections are designed to get site visitors to sign up, offer their information, and maybe make a purchase. As a result, an in-depth examination of such pages is also required to optimize conversion opportunities.
• Blog. This is a great area to convert visitors into buyers on your website. Useful information can be published to draw in more readers. Then, you can either gather email addresses or encourage them to continue browsing your site.
• Homepage. The homepage of your website is a great place to attract new visitors and convert them into repeat buyers. It may be used to direct customers to certain areas of your website or to specific offerings. Several kinds of calls-to-action would work there as well.
• Pricing Page. A pricing page may make or break a sale. You may win over more consumers and inspire upgrades by tailoring your price to certain demographics.