Best CRM Software for Enterprise in 2025

The vast array of enterprise CRM software systems and providers available in the market today may overwhelm you, especially since most of them will say they meet your organization’s needs. However, only you will be able to know what works best for your business. This is why it’s always best to study your needs so you can assess which CRM tool has the right features.

You should first register for a free trial or demo from leading vendors. You will then have the chance to experience each platform firsthand and compare the functionalities of each product. Here is the list of top CRM tools for enterprise that currently rank high in our SmartScore and Customer Satisfaction Rating reviews: HubSpot CRM, Pipedrive, Salesforce CRM, NetSuite CRM, and monday.com sales CRM.

• Businesses with marketing campaigns – A CRM software will help such companies scale and streamline their campaigns, include as many customers as they want without unnecessary expenses, and become more precise in their processes and operations.
• Businesses who do sales – This tool will guide them in identifying customer trends and take advantage of up-selling and cross-selling according to the customers’ needs.
• Businesses looking to improve their efficiency – CRM platforms automate a wide range of crucial processes to help you save time and effort. In this way, teams can also focus on more important tasks like lead generation.

No matter the industry that your enterprise belongs to, the most integral asset you could ever have is your CRM system. While small and midsized businesses are keen on growing their market, enterprises should have a program that helps establish and nurture current connections with their customers. Simultaneously, these CRM enterprise software deliver insights  into your your customers’ behavior and monitor each interaction you have with them to discover opportunities and trends.

1. HubSpot CRM: One of the top CRM applications in the market today. Free and easy-to-use, it is designed to enable sales teams to use it seamlessly without having to make too many changes in their present workflows.
2. Pipedrive: A sales and CRM solution that aids sales teams in managing their sales pipelines more effectively. Built by salespeople themselves, you are assured that it comes with all the necessary features that you need for your business.
3. Salesforce CRM: A wonderful addition to Salesforce’s productivity tools. It monitors and documents cyberspace activities for a more fruitful business.
4. NetSuite CRM: A powerful CRM platform that offers a 360-degree view of your customers in real-time. It provides a continuous flow of information from all facets and throughout the customer lifecycle.
5. monday.com sales CRM: One of today’s leading CRM programs. It aims to streamline project and customer management by syncing and arranging information in a unified database.

• Collaborative CRM – It includes third-party stakeholders and shares pivotal customer details with them. This is to enhance communication and collect information that can be utilized for targeting potential customers and creating promotional offers.
• Operational CRM – Also referred to as basic CRM, operational CRM strives to integrate marketing, sales, and support. Its subcategories are sales force automation (studying target cycles from leads to customers, marketing automation (automating marketing functions to make and implement multi-channel campaigns), and service automation (facilitating customer service and consolidating advanced support types).
• Analytical CRM – It is supposed to assess data and generate conclusions for reports and decision-making. It uses robust techniques, like data mining, correlation, and more.

• Contact manager – Arranges your contacts by category for quick sorting and retrieval. This capability may be an independent module or integrated with others.
• Communication channels – This one is typically integrated with other modules. Most CRM solutions provide various channels to interact with customers, including phone, email, live chat or IM, social, and forums.
• Sales tracking – This feature is either a standalone module or included in sales automation. It helps evaluate sales analytics. A CRM tool should have at least a dashboard and a basic suite of report templates to help you produce sales reports or have an overview of your overall sales performance.
• Sales automation/marketing – The key ingredient of a CRM service. It automates sales processes, from prospecting to order-taking. It should assist you in following leads, which include past sales, customer inquiries, or web visits. This module is also known as marketing automation.

• Streamlined Communication with Customers. CRMs are known to boost customer retention rates, thanks to their ability to track company relationships with every customer.
• Data Availability. CRM is the best tool to collate and review data in a single location. With their several integrated analytics tools, CRMs make the understanding of data easy and hassle-free.
• Better Collaboration. Since CRMs are cloud-hosted, all customer information are readily available to everyone in every team.
• Improved Accountability. CRMs also augment customer communication and make your organization more reliable and accountable. It does not just help employees know their tasks, it also helps them know their mistakes and learn from them.
• Efficiency and Productivity. A good CRM fills the gaps between your operational ineffectiveness. It also leads to vigorous system integrations.
• Security. High-quality CRMs usually come with extra layers of security. Choose one with the best security measures for your business.

• AI – AI is now being deployed in nearly all industries, including CRM. From conversational intelligence systems to sales analytics tools, AI-supported software programs are now practically visible in any industry that revolves around SaaS services. Many CRMs suit that category, integrating AI into their wider capability.
• Voice and conversational UI – Voice technology is essential for the improvements in SaaS solutions. It is a major aspect of accessibility, and it also makes technology simple and interesting to use. There is no denying that technology is streamlining the way salespeople monitor, message, update, and notify each other about customer data. In the coming years, more CRMs will follow suit with voice assistant implementation and supporting hardware.

• Scalability. It is crucial that the provider enables the scalability of features and payment schemes. This is helpful to organizations with seasonal requirements and thriving or contracting sales.
• Integration. Determine if your preferred CRM app can be used with your current systems, or if you can export/import files to and from it.
• Data Security. The thought of putting your data in the hands of your provider may not sit well with you at first. Nevertheless, the provider’s infrastructure and reputation should be that good for you to trust them than depending on your own team. Perform a background check on the provider to mitigate the risk of data security breaches. Or, invest in an in-house data security infrastructure and team.
• Vendor’s Support and Credibility. Purchase from a well-reputed provider only. Get feedback from their past and current users. Check social mentions or forums, too. A good provider should support you consistently as you will face issues along the way.

Free. There are tons of free CRM systems out there, as well as free versions that you can upgrade if you wish to.

Monthly Subscription. This is the most in-demand payment scheme offered by CRM vendors. It is advisable when you are early into your software implementation as you can quickly opt out should problems arise. But they are also more costly than yearly plans. Hence, just stick to this plan for just a few months.

Yearly Subscription. This plan is normally priced cheaper than monthly plans. If you are using CRM software long-term, this should be your choice.

Buying a fitting product for your business is always tricky. And there are many considerations to keep in mind. One would be your budget. Then, examine if it can give you an ROI. Also, ponder on how you can measure it.

At the same time, you should be able to get the perfect mix of people, policies, and workflows to implement proper and profitable software implementation. Leadership and teamwork are both involved. Plus, mindsets, attitudes, and your overall organizational culture should all be in sync with each other.

Having a good mix of all of these is indeed difficult. This is especially true for huge businesses and even for smaller ones with big personalities. One thing to keep in mind though: whichever platform you buy, you will deal with many things other than the tool itself.