Customer Support Software is a web category that covers all applications and bulletin board systems companies use to answer questions and deal with queries and complaints timely and effectively. Show moreCommon features include help desk functionality, ticketing & points of contact, CRM, and contact management, while advanced systems also offer lead extraction, registration mechanisms, and tutorial builders. In order to find the perfect customer support app for your business, check our leader Zendesk and other products mentioned in this category.Show less
In order to develop this ranking of best Free Customer Support Software we have checked various systems currently present on the market, studying their features, how easy are they are to learn, customer service, offered integrations with other systems as well as mobile device support using our exclusive SmartScoreTM rating system. This ranking has been created by Nestor Gilbert, our SaaS expert responsible for the Free Customer Support Software category.
Customer support is very important in today’s customer-centric on-demand culture. It isn’t just large enterprises that are held to a high standard of customer service. Smaller businesses and even individual professional services are also expected to provide great customer support. However, not all businesses can afford top premium solutions. Fortunately, free customer support software tools are available. And, for smaller operations, they can be more than enough. In this buyer’s guide, you will get to know their key features and the possible benefits of proper use. Plus, we will also discuss important factors to consider in choosing the right free product that fits your needs best.
As demand for quality customer support soars, the supply of customer support software increased as well. Today, there are hundreds of these solutions. Also, there are a good amount of free offerings. We can categorize these free solutions into two categories. Firstly, there are genuinely free customer support software tools. These standalone platforms, however, are usually pretty basic or, if they are quite comprehensive, can be unwieldy. Well, this is because they are free and free forever. But, there are pretty good ones out there that have a good balance between features and usability, making them perfect for small business use. Secondly, there are free versions of premium solutions. Many of these free plans are robust enough for small operations. However, as you grow, you would need to upgrade your feature set. Moreover, there are also providers that offer a longer free trial period for specific kinds of organizations. Trials may last for up to six months. In this guide, we will include software belonging to each of these categories. As such, you will be able to test these platforms for yourself.
Testing these platforms is the best way to find the right fit for your needs. As they are free in the two senses mentioned, you will only need to sign up for them. Keep in mind though that, normally, free basic plans or free versions of customer support solutions are just a come-on for their premium versions. Typically, software providers also offer free trials of their paid counterparts. So, you might as well give these trial or demo offerings a try with no commitment. This is because there are top customer support software tools out there that have very affordable offerings.
If you don’t have any idea which platforms to try out first, we recommend you start with the free products that received the highest expert and user ratings on our site. These are Freshdesk, Zendesk, Zoho Desk, ConnectWise Control, and HubSpot Service Hub.
Software providers offering free customer support software tools typically target small businesses in a wide array of industries. Normally, these free tools are used by:
There are three basic types of free support solutions with respect to how they are free.
Moreover, it is good to note that platforms are usually pretty general. This means that they are customizable for any industry or use from tech to hospitality. Moreover, some are also quite specialized in that they come with specific tools for particular use cases such as tech support or sales.
Free support solutions don’t usually offer the same features. This is because, typically, software companies offer them with different intents. Again, some are used as a come-on for premium subscriptions. Hence, they will intentionally offer a very limited set of tools. Some offer free tools within just a set period. So, you get all the tools but only for a short time. These can be leveraged for one-off event management and the like. Nevertheless, you should expect these general features that come with customer support software free offerings.
Provide 24/7 accessibility
Make your business and support services easily accessible to customers across multiple channels, from email to website chat to social media and phones. This is very important in an on-demand culture where customers expect quick and easy support services.
Save time and resources
Cut down manual entry and routing. Free support solutions usually offer automation options for contacts and ticket management. With these, your agents will be able to cut time and improve accuracy.
Opportunity to provide stellar support
Thanks to automated workflows, your agents won’t be hounded anymore by clerical tasks. Hence, they will be set up to offer stellar support better.
Better accountability
Surely, there will be gaffes and mistakes in every customer support operation. Hence, software providers allow users to track granular performance with respect to specific issues and the particular agent that handle them. This is not just to be able to put the blame on someone but also to provide a learning experience for the team. With this, teams will be able to improve their knowledge and update best practices.
Improved coordination
Customer support solutions usually include collaboration solutions such as team chat, commenting, and task management. With these, agents will be able to coordinate with each other in solving complex issues. Moreover, as customer support platforms centralize all interactions and customer-related data, companies will be able to leverage this database for other business functions such as sales and marketing. Basically, these platforms offer a single source of truth that can facilitate and streamline coordination.
Empower customers
There are free customer support solutions that offer self-service tools. These include community forums, knowledge bases, and customer portals. With these, customers are empowered to solve their own issues, especially those that are easily resolved without the need for a customer representative.
Build and maintain a community
Also, knowledge bases and forums would help you build and maintain an active community of customers. Moreover, they can create their own content that can be helpful to the overall community and even in product development. Plus, with these, you can identify current and future issues better. Of course, this is provided you keep tabs on the development of these platforms regularly. Furthermore, you can also use these to announce product updates and promotions as well.
Have a scalable platform
Companies that use customer support software free of charge are setting themselves up for growth. These tools, while designed for smaller operations, are very flexible and scalable. This means that you can add features and capabilities as you go. Hence, you will have a platform that isn’t only good for now but something that future-proofs your operations.
The power has shifted to the buyers’ side of the equation. It is simply self-evident that we live in an on-demand and customer-centric culture. This overarching trend is not slowing down, thanks to the popular use of social media tools that democratizes having an influence. Hence, businesses must accept this fact and, better yet, keep up with what is going on to be competitive when it comes to providing customer support. This is because it is not enough to just have a digital platform, especially a free one, to be successful. One must incorporate the latest trends and best practices into their operations.
Just having a customer solution is not the end of your problem. In fact, it is only the beginning of a way easier one—making stellar customer support tractable. So, success is tied to having the best practices around. A tool is only as good as how you wield it. So, as you adopt your new free customer support software platform, we recommend that you should watch out for these common potential issues:
Choosing the best free customer support software solution is something you have to do with respect to your particular business needs. Also, there are many kinds of free platforms out there. Some are all-in-one solutions while others are quite specialized with one or two main features. Hence, you will need to map out the software’s functionality to your requirements. There are, however, general considerations that you should make before committing to a platform. They are:
The use of customer support software is growing at a steady rate. This only shows that adoption is becoming more popular as time goes on. So, if you want to be competitive, you have to keep up with current trends and best practices. Here are interesting customer support software statistics that can give you a bird’s eye view of its use across industries.
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Infrastructure plays an important role in a SaaS software. If there is downtime, you would not be able to access the system. So, you should pay good attention to the program’s infrastructure when analyzing SaaS vendors.
Many companies fail to ask their shortlisted SaaS providers questions about disaster recovery, service level agreements (SLAs), and security. These are important infrastructure factors that need careful consideration when evaluating a vendor.
SaaS is straightforward to subscribe to. All you need to do is go the website and buy a suitable plan for the required number of users. For this reason, many organizations pay attention only to the price of the package and not to infrastructure considerations. They may also think that careful evaluation is not essential since it is so easy to get started quickly.
But you need to be ready for situations as such as the SaaS provider going out of business or their website going down. You need to have contingency procedures in place to face these situations to make sure they do not have a deleterious impact on your organization. It is easy to subscribe to a SaaS solution, but think about the effect on your enterprise if the platform is withdrawn by the provider.
Freshdesk. A solution by Freshworks, the platform is an AI-powered omnichannel support solution. The product is known for enabling collaborative customer service. As it centralizes all customer interactions across different channels into one hub, agents can keep within the context of all customer interactions regardless of what online channel they are initiated. The platform’s free plan is free forever. And, surprisingly, it supports an unlimited number of agents–something that others simply cannot provide.
It also comes with features for email ticketing, social ticketing, and a knowledge base. Plus, it has a handy call-to-ticket conversion tool available as well. With these, users can provide true omnichannel support. Other features include ticket dispatch, ticket trend reports, and the aforementioned collaboration tools. Lastly, it has a wide range of native integrations available for different kinds of business software including CRM, ecommerce, and HR tools. Integrations include those for Zoho CRM, Olark, Magento, and Harvest among many others.
Provide 24/7 accessibility. Provide your customers access to your support services across different channels. Typically, free customer support software solutions provide tools to manage email, chat, and social media tickets.
Concentrate on providing stellar support. Customer support solutions come with automation tools for workflows and routing. Free products also come with more or less the same features but at a more basic level. Nevertheless, these features can free your agents from menial clerical tasks giving them the opportunity to truly provide stellar customer support.
Personalize your support. Customer support software centralizes customer interactions across multiple channels into one single command center. With this, agents won’t have to manually browse for threads to keep within the context of a customer’s issues. This allows them to provide truly personalized support.
Faster issue resolution. These platforms usually come with internal knowledge base creators. When used well, your agents can build and maintain an easily searchable database to quickly provide and find solutions. This cuts down on the time that agents typically spend resolving problems. Moreover, this also allows agents to proactively collaborate on detecting issues and problem-solving.
Improved accountability. These tools make it easy for managers to track organization-wide performance metrics and perform a deep dive into a particular agent’s performance. This way, managers will be able to identify learning opportunities and make necessary corrections along the way.
Live chat. This module is usually embedded in your company’s website. This makes it easy for customers to contact support right away. Moreover, most products today offer hybrid live chat capabilities, combining AI-based and live agent support together. This feature is quite handy not just for agents but also for customers who’d rather communicate via chat than be on a phone.
Self-service options. Customer support software tools often allow users to create self-service portals for customers to access answers to common questions and issues. Self-service tools can range from knowledge bases and customer portals to community forums and blog sites. You can furnish these with FAQs and how-to’s, and even allow users to submit tickets via these channels.
Multi-channel management. One main feature that you should look for in a customer support solution is multi-channel management. This centralizes all customer interactions initiated from various channels into one single hub. With this, agents can be kept within the context of the issues and offer a more personalized support session. And, of course, this promotes faster issue resolution.
Customer feedback. Customer support solutions have customer feedback mechanisms. These are also typically used to collect customer sentiments and reviews on a particular support session. With this, companies can solicit suggestions and feedback for improvement. Moreover, information collected from these tools can also be used to improve service provision and serve as input for strategic directions and product development.
Reporting and analytics. These help businesses track and monitor the performance of their support operations. Usually, free customer support solutions are fitted with basic analytics and report packages with dashboarding capabilities. With these, companies can quickly gauge the quality and efficiency of their support teams. Moreover, these enable them to make data-driven decisions for optimization.
Today, most, if not all, customer support software solutions are very easy to use, including free ones. They come with high out-of-the-box usability and are very intuitive to set up right off the bat. However, there are still those that are head and shoulder above everybody else when it comes to ease of use. These are:
Freshdesk. Freshdesk offers one of the best free customer support software plans around. Its free plan supports unlimited agents with email ticketing, social ticketing, and knowledge base features. Plus, its collaboration tools are prized not only for their comprehensiveness but also for their streamlined design, making it very intuitive even for first-time users.
Zendesk. A leading customer support software tool, Zendesk is known for its clean intuitive design that allows users to access all of its features in just a few clicks. It has a free offering for venture-based startups allowing them to access all of its features for six months, making them poised for growth.
Zoho Desk. Zoho has always been known to provide easy-to-use and highly-accessible software solutions for companies. Zoho Desk, its customer support offering, is no different. It has a clean design that makes using it quite enjoyable. Its free plan supports three agents with remote support capabilities for one user.
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