Best Online Sales Tools in 2025

Recent sales management statistics reveal that a significant number of companies around the globe have transitioned to using digital sales tools since the pandemic to support hybrid and remote selling. Digital sales solutions are web-based tools popular among small and medium-sized companies and designed to help businesses support and manage their sales processes, from capturing leads to closing deals. Furthermore, online sales solutions are more convenient and cost-efficient as companies no longer have to worry about database maintenance, security compliance, and backend system updates.

Online sales tools, however, are not exact copies of each other, which makes choosing the right ones tricky, especially for those that are not yet familiar with how these work. In this quick buyer’s guide, we will share with you some of the important information and steps you have to know before picking an online sales system that will work best for you.

Taking advantage of free trials is an ideal way to find out if the features and interface of an online sales solution are what you need to streamline your data and make sales more efficient. Vendors of online sales platforms offer free demos and trial versions of their online sales solutions for a limited period. On the other hand, other service providers have completely free packages that come with standard sales tools that new users can take advantage of until they decide to upgrade to a premium version or try a different platform. You can start your product research with the top solutions in our list: Freshsales, HubSpot Sales. Salesforce CRM, Toast POS and Connectwise PSA.

Online sales software caters to the sales teams of businesses in the following categories:

• Small and medium-sized businesses. These businesses include small startups that need sales automation tools to make up for their limited budgets and workforce.
• Independent sales representatives. Sales representatives working in the field or remotely from online sales solutions to manage customer data and interactions with prospects and customers.
• Large enterprises. Large companies use online sales tools not only to streamline their sales management and customer management processes but also to keep track of their sales teams’ activities and productivity.

Large enterprises require more powerful online sales tools to empower multiple sales teams and further enhance the interoperability of their software system infrastructure. For large organizations, standard sales automation tools to streamline workflow and core sales processes are not enough, they need robust sales management features, as well as comprehensive reporting and analytics tools, among others. Furthermore, online sales solutions with built-in CRM and marketing solutions, as well as multi-channel communication and collaboration tools are available as well.

There is a vast number of online sales solutions currently available in the market that claim to be the best. But if you are looking for a good example of an ideal online sales platform, below are some of the leading software solutions based on our user reviews and SmartScore rankings:

• Freshsales. This online sales solution is powered by AI technology and other advanced features that automate the sales cycle from end to end.
• HubSpot Sales. HubSpot Sales is an ideal option for SMBs in search of a full-featured free online sales platform that offers an affordable pricing scheme for when you are ready to upgrade to a premium package.
• Salesforce CRM. A powerful CRM platform, Salesforce CRM’s automation tools help sales teams determine the most valuable leads based on real-time customer data.
• Toast POS. Toast POS is a free cloud- and tablet-based software designed to streamline restaurant operations by digitizing ordering and payment, customer rewards, inventory management, and more.
• Connectwise PSA. This provides users with a unified business management platform that comes with built-in marketing and sales opportunity management capabilities.

Online sales solutions include a broad range of tools designed to make the job of sales representatives easier. Some of the essential online sales tools are the following:

• CRM tools. A staple tool for online software sales teams, easy-to-use customer relationship management solutions help maximize customer data to gather valuable insights to help them close deals with leads and existing customers.
• Account-based marketing tools. These tools enable marketing teams to create personalized campaigns, especially for high-value customers and the most promising leads.
• Sales intelligence tools. These include a variety of technologies including the best sales analytics software solutions that provide sales teams with contextual information on their contacts, such as purchase history, frequently searched or viewed items or services, other digital footprints, etc. This allows them to have a better understanding of their customers and formulate the most effective approach to close deals.
• Sales automation tools. Good sales automation tools enable sales teams to standardize the sales process and improve their productivity by eliminating manual and repetitive tasks.
• Sales management tools. The advantages of sales management solutions include automation and streamlining the sales process. Furthermore, sales management solutions promote team collaboration and accountability, as well as enable sales managers to monitor and improve the performance of their sales representatives.

Below are features of online sales tools:

• Contact management. This feature helps businesses utilize their contact databases and keep track of their prospective and existing clients’ status and activities.
• Lead management. Every sales software online or not must have a lead management feature to simplify and automate lead generation, segmentation, prioritization, and assigning leads to sales representatives.
• Pipeline management. This feature provides managers with a 360-degree view of sales opportunities at every stage from lead generation to post-sale. The pipeline management feature also helps managers keep track of the productivity of their sales representatives.
• Proposal and quote generation capabilities. These tools greatly reduce the time and effort sales representatives have to spend on putting together a good sales proposal and giving price quotes with the help of customizable premade templates.
• Sales forecasting. This function helps businesses formulate effective strategies to incorporate in business plans based on analysis of historical data and accurate prediction of market trends.
• Reports and analytics. The capability to quickly generate reports with updated data is crucial for getting a comprehensive view and understanding of whether existing sales processes and models are effective or if they need improvements.
• Online collaboration. This enables the members of the sales team to seamlessly work together on a task or project regardless of their location.
• Communication tools. Sales representatives use built-in or integration communication platforms to connect with leads and existing clients.

Using online sales tools offer a number of benefits and here are some of them:

• Reduced travel costs. Online sales tools enable sales teams to collaborate and connect with potential and existing customers virtually from anywhere in the globe.
• Faster sales cycle. Leveraging the power of automation, digital sales tools eliminate tedious repetitive tasks, which gives sales representatives more time to focus on closing deals.
• Reduced human errors. Manual tasks make the sales process more vulnerable to inaccurate data that can negatively affect a sales team’s success rate.
• No maintenance cost. The service providers behind cloud-based sales solutions take care of their systems’ maintenance, leaving their users worry-free when it comes to regular system and compliance updates.

The COVID-19 pandemic has left a significant impact on the sales industry by effectively changing how it works. These changes are evident in the current relevant sales software trends, some of them are as follows:

• Social media becomes the preferred marketplace. Social selling is not a new concept but it became even more relevant during the pandemic when many businesses switched to online operations. This strategy has been proven to be effective with the help of social media analytics tools that give sales teams valuable information on their target customers’ interests.
• Sales videos increase the sales success rate. Recent sales software statistics reveal that sales videos generate more engagement and responses, which can result in a faster and more successful sales cycle.
• Remote sales continue to grow. The number of sales professionals who prefer the convenience of interacting with prospects and existing customers via video conferencing platforms and other digital communication tools continues to increase.
• Leveraging AI technology to improve the entire sale process. According to statistics, businesses that invested in AI-powered marketing and sales tools reaped the benefits of increased leads, reduced costs and call times, and reduced errors in sales forecasting.

Digital sales solutions are essential elements to help businesses improve their sales processes. These modern sales tools, however, have their own limitations, such as the following:

• Lack of control over technical issues. If you are using SaaS sales platforms, technical problems such as system glitches—or worse, system crashes—are completely out of your control. While these issues can have a significant negative impact on your business, the resolution timeframe is solely in the hands of the service provider.
• Cost. Investing in sales software, especially the more sophisticated ones, can cost a lot of money. And while there are free and affordable online sales tools for SMBs, some of them come with limited features and can only accommodate a small number of users.

One of the most important considerations when it comes to choosing business software solutions is the price. For online sales tools, especially SaaS sales platforms, here are the usual pricing schemes for using their services:

• Free versions. Some online sales solutions have completely free versions that come with basic sales features. These are ideal for small startups that are still new to using online sales tools as it gives them an unlimited amount of time to test if the software works for their business and if it is worth upgrading to the premium version.
• Standard monthly and/or annual subscription. The selection of premium packages is priced according to the tools and capabilities included in each plan. Furthermore, users typically have the option to renew their subscriptions monthly or annually.
• Add-on features. These are the features that are not included in the standard packages but that businesses can add to their subscription plans at extra cost.

Another important factor to consider when choosing a digital sales solution is usability. While one of the advantages of SaaS software is that they are designed to be user-friendly, there is still a bit of a learning curve, especially for users that are still in the process of transitioning from manual to online sales tools. In some cases, sales teams may need more formal instructions and this is where you may want to look into service providers that offer onboarding or training for free or for a minimal cost.