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What is SEO Reporting Software?
Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking. Show more
Many apps also offer analysis of competitor data and industry trends. SEO tools are used by SEO experts, and marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. Top SEO software tools also offer features to analyze ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization. Start by checking our leader SE Ranking, and other recommended solutions in this category.Show less
How was this ranking made?
In order to develop this ranking of best SEO Reporting Software we have examined various systems currently available on the market, studying their features, ease of implementation, client support, available integrations with other systems and mobile support with our unique SmartScoreTM rating system. This list has been developed by Louie Andre, our SaaS authority responsible for the SEO Reporting Software category.
List of Top 12 SEO Reporting Software
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1. SE Ranking
Our score: 9.6 User satisfaction: 94%A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.
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2. Semrush
Our score: 9.7 User satisfaction: 99%An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.
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3. MOZ Local
Our score: 9.9 User satisfaction: 99%MOZ is a phenomenal platform that is designed for content marketing, SEO, and link analysis. Key features include competitive analysis, on-page recommendations, and a deep knowledge base. The solution also connects a community of users and experts. Moz, the company, is considered a thought leader in the industry.
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4. Serpstat
Our score: 9.6 User satisfaction: 100%Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Other features include rank tracking, search analytics, keyword research, and content marketing ideation. The platform is also known for its market intelligence modules, reports, and analytics.
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5. Moz Pro
Our score: 9.5 User satisfaction: 99%Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. It implements critical SEO metrics such as Page Authority and Domain Authority that improves the overall performance of your website.
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6. Ahrefs
Our score: 9.5 User satisfaction: 95%Ahrefs is a software app whose proprietary technology allows its index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. This powerful platform includes SEO tools like explorers for keywords, sites, and content. It also has features for domain comparison and batch analysis.
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7. AgencyAnalytics
Our score: 9.5 User satisfaction: 100%AgencyAnalytics is an SEO reporting software solution for marketing agencies. With this, analysts and consultants will have easy to use tools to diagnose SEO performance and general digital presence health. Key features include rank tracker, custom dashboards, and automated reports. It also integrates well with third-party systems.
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8. Raven Tools
Our score: 9.4 User satisfaction: 94%Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports. Businesses use Raven Tools to make campaign management across different channels easier. With the solution, businesses will have one single hub for all their digital marketing needs.
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9. BrightEdge
Our score: 9.2 User satisfaction: 95%BrightEdge is a software platform whose Data Cube provides marketers with a web-wide understanding of billions of pieces of content and consumer intent. It also has robust SEO modules for keyword ranking, PPC discovery, backlinks tracking, and automated site auditing. The platform also generates reports for performance analysis.
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10. Sitechecker
Our score: 9.0 User satisfaction: 96%Billed as an all-in-one SEO platform, it provides key features that cover the whole gamut of your SEO strategy from the initial audit to regular monitoring. Sitechecker is easy to use and is fitted with a variety of automations. Key features include checkers for keyword ranking and on-page SEO.
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11. Majestic
Our score: 9.0 User satisfaction: 98%Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world.
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12. Conductor
Our score: 9.1 User satisfaction: 100%SEO and content technology solution for enterprises to increase revenues by creating engaging content and improving search engine visibility.
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Table of contents
Businesses use SEO reporting software to discover and track data behind their website’s SEO performance and improve site rankings on search engine results pages. It can be difficult to select the right SEO reporting platform for your business’ needs, especially with the number of SEO tools available on the market today. This guide can help you choose the right software by explaining the important features to look for.
Get to know each product with free trial
It’s always a good idea to sign up for free trials or try demos offered by SEO reporting software providers. These free trials let you explore all the features of a software without spending a single cent. You can check these top SEO reporting tools to see if they offer free trials: SE Ranking, Semrush, Moz Local, Serpstat, Moz Pro. You can also read our detailed reviews on SEO reporting software to get an idea of each tool’s specific features.
Targeted Businesses
SEO reporting software are useful for SEO and digital marketing teams, as well as business owners who are interested in finding out the specific website features they need to improve site rankings.
Examples of SEO Reporting Software
- SE Ranking: SE Ranking enables real-time tracking of keyword rankings across major search engines and various countries and cities. The software also provides drag-and-drop functions for building SEO reports.
- Semrush: One of the best SEO reporting software today, Semrush comes with over 50 tools to help SEO professionals do market research, analyze site traffic, and study the performance of social media posts. The software also provides tools for technical SEO audits.
- MOZ Local: Moz Local helps businesses manage business listings, listing updates, and reviews, all from one platform. The platform also comes with built-in tools for scoring the completeness of online listings and analyzing review sentiment.
- Serpstat: Serpstat allows users to do thorough research on SERPs with its advanced analytics tools. Through the platform, users can also perform in-depth competitor research and track the performance of niche leaders.
- Moz Pro: Moz Pro comes with tools for accurate rank tracking for keywords and their overall visibility over time. The software also offers features for creating customized reports and setting up a schedule for report generation.
Types of SEO Reporting Software
There are various types of SEO reporting software:
- Rank tracking tools – The software makes it easier for SEO teams to track website performance on SERPs. These tools also help users monitor the ranking of keywords on a daily, weekly, or monthly basis.
- Keyword research tools– Through these tools, SEO professionals can discover keywords they can target for their websites. Many SEO report software can also generate customized reports for suggested and related keywords.
- Competitor analysis systems – Many SEO reporting tools are designed for competitor research, providing data on competitors’ organic search and advertising campaigns. These insights come in handy for improving SEO strategies.
- Backlink analysis software – Backlink analysis tools allow users to analyze the effectiveness of backlinks and build better backlink profiles. These tools help decrease spammy links that point to your website.
- Technical SEO audits tools – These tools help analyze a website’s performance according to technical SEO and on-page optimization factors. These tools can generate reports on optimization scores and improvement opportunities.
- Content analysis software – Similar to technical SEO tools, these software analyze websites’ content to identify opportunities for optimization. Many of the best SEO report software also provide suggestion on improving content’s relevance.
Key Features of SEO Reporting Software
Data visualization
One of the core features of SEO reporting software is the ability to translate data and numbers into easy-to-understand dashboards and reports. Many of these tools have templates for commonly used reports, but users can also generate customized reports with metrics relevant to their organizations.
Rank tracking
These tools also come with features to help users track their site’s rankings and measure their campaigns’ impact. With these tools, SEO and digital marketing teams can track the ranking of their targeted keywords over time.
Website audits
Many SEO reporting systems can run full website audits to check for technical SEO issues and other problems with on-page optimization. These tools can also provide suggestions on how to fix these issues to help users save time.
Backlink analysis
With this software, users can make sure that only high-quality links refer traffic to their websites. To ensure this, SEO reporting tools can perform backlink analysis and provide data on metrics such as domain authority, linking domains, and most valuable pages.
White-labeling
For added convenience, many of these software applications also come with white-labeling capabilities. With these features, users can generate branded reports with customized color themes and logos.
Benefits of SEO Reporting Software
SEO campaigns can be difficult to execute and it can be even trickier to measure their impact. By using SEO software, SEO teams get access to the exact figures behind each campaign, determine what’s working, and identify opportunities for improvement. SEO reporting software can also provide the following benefits:
- Accurate data on metrics such as keyword rankings and site traffic
- Insights into competitor campaigns
- Easy-to-digest visualizations of complicated data
- Scheduled generation of out-of-the-box and customized reports
- Automated sending of SEO reports
- Discovery of more relevant keywords and keyword suggestions
- Support for creating more relevant, more engaging content
- Improved website performance on SERPs
Latest Trends
Widespread use of voice search
More people are now using voice search technology—like that found in Apple’s Siri and Amazon’s Alexa—to search the Internet for what they need. SEO professionals can optimize for voice search by targeting longer, question-based keywords that are phrased more naturally. Optimizing content for these keywords can also help websites show up in searches performed through voice assistants.
Content is still king
With the most recent updates to Google’s algorithms, SEO teams are expected to focus on improving the quality of their content. This means it’s more important than ever to create content that’s factual and relevant to users’ needs. This trend also indicates the need for greater collaboration between content creators and SEO professionals with more knowledge in technical SEO.
Localization of SERPs
Another SEO trend is the continuing localization of SERPs, which is evident in how country-specific content performed better than previously top-ranked content. As such, SEO professionals must make sure to consider users’ intent, set up a Google My Business page, and strengthen their website’s backlink profile.
Potential Issues
Black hat SEO software
There are some SEO tools that use black hat SEO techniques to improve website rankings in SERPs. These techniques include automatically generated content, hidden text, keyword stuffing, and sneaky redirects. While these techniques may be effective, they violate search engine guidelines and will result in penalties for your website.
Outdated, complicated user interfaces
Some SEO reporting software may have clunky, outdated interfaces that make it difficult to take full advantage of the software. Free trials can help users ensure that they can get the hang of using the software.
Payment Schemes
Vendors usually offer SEO reporting software in a variety of payment schemes:
- Free. There are free SEO reporting tools on the market, but you may find that these offer limited features for one or two SEO tasks. Many free software offer paid upgrades where users get access to more features.
- Monthly plans. This is the most common payment scheme for SEO reporting platforms today. Monthly plans come in handy for SMBs that have smaller budgets to invest in software. These shorter payment schemes also make it easier to opt out if you want to try other software.
- Annual plans. Most vendors who offer monthly pricing plans also offer annual billing. Annual plans are often more affordable when computed on a per-month basis. However, such payment schemes are ideal for large organizations and enterprises with large enough budgets to pay for a year’s subscription upfront.
The Bottom Line
It can be tricky to choose the best SEO reporting software for your organization, especially with the sheer number and variety of SEO tools available on the market today. This is why it’s crucial to study the features and capabilities offered by a piece of software before signing up for a subscription.
A good way to determine if an SEO reporting tool meets your needs is to sign up for free trials. The good news is that many of these software offer at least a 7-day free trial to explore their features. The top SEO reporting software listed here provide a good starting point for your search.
List of SEO Reporting Software Companies
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Things to consider when you invest in a SaaS
Disaster recovery and security are two main factors that need to be considered by SaaS consumers when evaluating potential providers.
Many SaaS providers do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted providers: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have discrete infrastructure; are your chief site and your disaster recovery site positioned in different geographical locations?
You need to be aware that many SaaS providers do not use enterprise-grade infrastructure to install SaaS apps. Many programs have multiple providers. For instance, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a problem rears up, there is a lot of finger-pointing. This problem is common with on-premise IT platforms. The solution is to decrease the number of providers so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS providers the following queries about security: Is your company SAS70 compliant? What security processes are used at your data centers? What security audits and guidelines does your company follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research thoroughly and get the answers to the above queries before you invest in an apt SaaS product.
Frequently asked questions about SEO Reporting Software
What is the best SEO reporting software?
SE Ranking places top on many SEO tools list today and for good reason: It provides all the SEO analysis and marketing tool businesses need in one neat, simple package. The software comes with numerous tools to help companies achieve measurable results with their SEO campaigns and online marketing strategies.
With the platform’s SEO reporting features, users can easily track daily changes in keyword rankings across major search engines and cities around the world. Users can also do competitor SEO analysis to gain insights into what works for top-ranking websites in their niches. For added convenience, users can run website audits to discover and fix issues with on-page optimization and technical SEO.
SE Ranking is available at three paid pricing plans to meet different businesses’ needs. You can customize your plan, but check out the Pro Plan that starts at $71.20 per month. You can see how the SEO platform works in real time by signing up for its free trial.
What are the benefits of SEO reporting software?
Here are some benefits of using SEO report software:
- Measurable SEO performance. SEO reporting tools take the guesswork out of measuring the impact of SEO campaigns. The software can provide a wide variety of data on metrics such as site traffic, referring pages, and top-ranking keywords.
- Visualization of complicated data. Through the software, users can easily create charts, dashboards, and reports to make complex SEO data easier to understand.
- Automated report generation. By automating the generation of reports, SEO teams can save time on manual tasks and focus on improving SEO strategies instead.
- Insights into competitor’s SEO strategies. The best SEO report software also allows users to do thorough research on competitor’s SEO campaigns, gaining insights on how to improve their own strategies.
What are the features of SEO reporting software?
Below are the most important features of SEO reporting software.
- Report templates. SEO reporting tools come with a template library that makes it easier to create common SEO reports, like overall site reports, site audits, and backlink profiles.
- Report builders. This feature allows users to create customized reports. Most of these report builders have drag-and-drop functions so users can easily combine different data points into one report.
- Dashboards with real-time data. SEO reporting software also provide dashboards where users get a bird’s eye view of their projects’ SEO performance, including metrics such as search visibility, total visits, and domain authority.
- Scheduled reports. Many of these tools allow users to set up a schedule for generating reports, whether based on templates or customized with relevant metrics.
- SEO tools. These software also often come with an extensive range of SEO tools for keyword research, rank tracking, link analysis, and content optimization, among others.
What is the easiest SEO reporting software to use?
Many of the best SEO reporting software are designed with user-friendly interfaces. Here are some of the easiest SEO reporting tools to use today:
- SE Ranking: SE Ranking has a simple, intuitive interface that makes it easy to access the platform’s numerous SEO tools. The software also comes with multiple report templates and a drag-and-drop report builder.
- Moz Local: Focused on optimizing websites for local SEO, Moz Local is an easy-to-use software with simplified reporting tools. The software provides easy access to data such as profile completeness scores and review sentiments.
- Serpstat: Serpstat is designed to make data discovery and report generation easy as well. The software allows users to combine any different data modules into one report.
What is a good free SEO reporting software?
Though it can be difficult to find SEO reporting software that’s completely free to use, many of these tools offer free trials and specific tools that are free to use. Such software include:
- Semrush: Semrush is a comprehensive suite for SEO research and analytics. The platform has a free 7-day trial that lets users test all its features.
- Moz Pro: Moz Pro is another all-in-one SEO software designed to simplify SEO practices such as keyword research, competitor analysis, and rank tracking. The software also offers a lengthy 30-day free trial to let users fully explore the tools and features available.
- Ahrefs: Though Ahrefs doesn’t offer a free trial, the software provides free access to certain tools, like Ahrefs Webmaster Tools. Designed for webmasters, Ahrefs Webmaster Tools allows users to access data on any website’s organic search traffic and backlink profile.
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