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What is SEO Software?
Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking. Show more
Many apps also offer analysis of competitor data and industry trends. SEO tools are used by SEO experts, and marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. Top SEO software tools also offer features to analyze ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization. Start by checking our leader SE Ranking, and other recommended solutions in this category.Show less
How was this ranking made?
To create this list of best SEO Software we have researched 222 different solutions currently available on the market, contrasting their features, ease-of-use, customer support, available integrations with other systems and mobile support with our unique SmartScoreTM rating algorithm. This ranking has been created by Louie Andre, our B2B authority responsible for the SEO Software category.
List of Top 12 SEO Software
Order by:
Sponsored
- Sponsored
- Score
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1. SE Ranking
Our score: 9.6 User satisfaction: 94%A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.
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2. Semrush
Our score: 9.7 User satisfaction: 99%An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.
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3. MOZ Local
Our score: 9.9 User satisfaction: 99%MOZ is a phenomenal platform that is designed for content marketing, SEO, and link analysis. Key features include competitive analysis, on-page recommendations, and a deep knowledge base. The solution also connects a community of users and experts. Moz, the company, is considered a thought leader in the industry.
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4. Serpstat
Our score: 9.6 User satisfaction: 100%Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Other features include rank tracking, search analytics, keyword research, and content marketing ideation. The platform is also known for its market intelligence modules, reports, and analytics.
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5. Moz Pro
Our score: 9.5 User satisfaction: 99%Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. It implements critical SEO metrics such as Page Authority and Domain Authority that improves the overall performance of your website.
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6. Ahrefs
Our score: 9.5 User satisfaction: 95%Ahrefs is a software app whose proprietary technology allows its index to update data every 15 minutes and to capture over 1.5 trillion unique external backlinks. This powerful platform includes SEO tools like explorers for keywords, sites, and content. It also has features for domain comparison and batch analysis.
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7. AgencyAnalytics
Our score: 9.5 User satisfaction: 100%AgencyAnalytics is an SEO reporting software solution for marketing agencies. With this, analysts and consultants will have easy to use tools to diagnose SEO performance and general digital presence health. Key features include rank tracker, custom dashboards, and automated reports. It also integrates well with third-party systems.
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8. Raven Tools
Our score: 9.4 User satisfaction: 94%Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports. Businesses use Raven Tools to make campaign management across different channels easier. With the solution, businesses will have one single hub for all their digital marketing needs.
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9. BrightEdge
Our score: 9.2 User satisfaction: 95%BrightEdge is a software platform whose Data Cube provides marketers with a web-wide understanding of billions of pieces of content and consumer intent. It also has robust SEO modules for keyword ranking, PPC discovery, backlinks tracking, and automated site auditing. The platform also generates reports for performance analysis.
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10. Sitechecker
Our score: 9.0 User satisfaction: 96%Billed as an all-in-one SEO platform, it provides key features that cover the whole gamut of your SEO strategy from the initial audit to regular monitoring. Sitechecker is easy to use and is fitted with a variety of automations. Key features include checkers for keyword ranking and on-page SEO.
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11. Alexa
Our score: 9.0 User satisfaction: 99%Alexa's suite of intuitive analytics products that transforms data into meaningful insights that lead to competitive advantage for your company.
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12. CA Infotech
Our score: 8.0 User satisfaction: 100%CA Infotech specializes in eCommerce website development, offshore software development, Application Development, Website design, content management systems, and back office support.
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Table of contents
Industry Report - SEO Software for 2022
CloudRank™ system is a unique algorithm that our research team uses to evaluate SEO Software solutions in a detailed and accurate way. The Summer 2022 edition of the ranking was prepared by Louie Andre, our leading expert in the field of SEO Software, who has authored 1380+ product reviews in this category. The goal of CloudRank™ is to present an unbiased, multi-layered perspective on SEO Software, considering a wide range of metrics and factors, and educating potentiala customers about both opportunities and challenges associated with each piece of software.
In order to achieve full objectivity the position in our CloudRank™ is based on:
- Expert Score: which involves extensive analysis by our internal team which carefully examined all key elements of each software and testing it in real-life situations
- User Score: which involves an aggregated opinion of actual users of each product whose identity was properly verified
- Market Position: which involves general recognition of a given vendor on the market and reflects its overall popularity and reach
What do the tiers in CloudRank™ mean?
We’ve calculated a score for each product based on the average experience shared by our users in their product reviews and arranged the list in three tiers. You can see the methodology below on how the calculations were made.
- Leaders: those with a User Score of 8 or higher; this tier includes products that are currently leaders on the market and are appreciated by both experts and actual users. They always represent the best of what the SEO Software market has to offer and are all worth trying out if you’re looking for a reliable solution.
- Contenders: those with a User Score between 7 and 8; this tier includes high-quality products that still have some minor drawbacks that prevent them from becoming leaders on the market. They always represent well-designed tools that, over time, will most likely develop into market leaders as the missing features are added.
- Rising Stars: those with a User Score between 6 and 7; this tier includes products that have high-potential but still lack some crucial features or services expected from a leading solution. They are products with solid foundations and a vision that makes us eager to see what they will become as their solution improves in the future.
Regardless of their tier, all products included in our CloudRank™ are popular, quality products considered top-performers by our team of experts. Make sure you read a more detailed review of each solution to find one that will work best for your specific needs and budget.
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MARKET POSITION
A score between 1 and 10 based on popularity and market reach of each product.
TOTAL score
A score between 1 and 10 based on the average of our Expert Score and User Score.
How does CloudRank™ work?
Market Position
A score between 1 and 10 based on popularity and market reach of each product.
Total Score
A score between 1 and 10 based on the average of our Expert Score and User Score.
CloudRank™ tier
Based on product's total score.
Rising Star
Contender
Front Runners
25 Most Popular SEO Software
Here is a list of all 25 SEO Software solutions evaluated with our CloudRank™ analysis. We have compared their features, user satisfaction, market presence and other key factors in an in-depth analysis you can find below:
Our score and features analysis:
}
CloudRank™
Score:8.41
Score:8.41
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:8.03
Score:8.03
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.99
Score:7.99
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.57
Score:7.57
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.53
Score:7.53
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.51
Score:7.51
Customers company size
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51-100
100+
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Our score and features analysis:
}
CloudRank™
Score:7.39
Score:7.39
Customers company size
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51-100
100+
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Our score and features analysis:
}
CloudRank™
Score:7.35
Score:7.35
Customers company size
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51-100
100+
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9. AgencyAnalytics
7.29
Our score and features analysis:
}
CloudRank™
Score:7.29
Score:7.29
Customers company size
No. of employees:
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51-100
100+
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Our score and features analysis:
}
CloudRank™
Score:7.24
Score:7.24
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.22
Score:7.22
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.15
Score:7.15
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100+
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13. Pro Rank Tracker
7.12
Our score and features analysis:
}
CloudRank™
Score:7.12
Score:7.12
Customers company size
No. of employees:
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.08
Score:7.08
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100+
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15. SearchMetrics
7.04
Our score and features analysis:
}
CloudRank™
Score:7.04
Score:7.04
Customers company size
No. of employees:
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100+
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Our score and features analysis:
}
CloudRank™
Score:6.97
Score:6.97
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:6.94
Score:6.94
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100+
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18. Raven Tools
6.84
Our score and features analysis:
}
CloudRank™
Score:6.84
Score:6.84
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100+
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19. Sitechecker
6.68
Our score and features analysis:
}
CloudRank™
Score:6.68
Score:6.68
Customers company size
No. of employees:
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100+
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Our score and features analysis:
}
CloudRank™
Score:6.62
Score:6.62
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100+
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21. Netpeak Spider
6.61
Our score and features analysis:
}
CloudRank™
Score:6.61
Score:6.61
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100+
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22. ReportGarden
6.50
Our score and features analysis:
}
CloudRank™
Score:6.50
Score:6.50
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100+
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23. SEO PowerSuite
6.32
Our score and features analysis:
}
CloudRank™
Score:6.32
Score:6.32
Customers company size
No. of employees:
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51-100
100+
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Our score and features analysis:
}
CloudRank™
Score:6.12
Score:6.12
Customers company size
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100+
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25. ContentKing
6.10
Our score and features analysis:
}
CloudRank™
Score:6.10
Score:6.10
Customers company size
No. of employees:
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100+
Best features
Worst features
Our report covered 25 most popular products from the SEO Software category. We’ve analyzed their features, performance, integration, customer support, pricing, and several other key buying factors and combined it with feedback from user reviews to come up with the current list of best solutions:
- 2022 SEO Software Leaders: Semrush, MOZ Local
- 2022 SEO Software Contenders: Google Ads, Ahrefs, SE Ranking, Moz Pro, Serpstat, Web CEO, AgencyAnalytics, Conductor, Yext, Act-On, Pro Rank Tracker, SpyFu, SearchMetrics, BrightEdge, WooRank, Raven Tools, Sitechecker
- 2022 SEO Software Rising Stars: Majestic, Netpeak Spider, ReportGarden, SEO PowerSuite, Opteo, ContentKing
Bagging the top spot in our CloudRank SEO Software 2022 Report is Semrush. This all-in-one marketing toolkit gives a unified platform for managing your SEO, PPC, social media, content marketing, and market research efforts. It packs many features, but it doesn’t get in the way of usability as users complement how Semrush is easy to use and set up.
But the areas where Semrush truly shines are in its on-page and content optimization capabilities. With its site audit, on-page SEO checker, and log file analyzer, users know exactly what aspects of their website they need to fix even if they’re not SEO professionals. On the other hand, reviewers have said that Semrush was helpful in getting their content to rank on Google search results pages and their Featured Snippets panel, thereby, bringing in more traffic to their site. To top it all off, Semrush has 14 years of industry experience and a helpful, knowledgeable customer support team. All these factors contributed to giving Semrush the much-coveted number one spot in our ranking, which is no small feat in a highly dynamic industry like the SEO software market.
Most users of SEO Software solutions confirm that in most cases these tools allow them to reach the following business goals:
- It enables us to engage customers with relevant content. [ 85.3% of users ]
- It gives us an adjustable solution that can manage changes in search engine algorithm. [ 85.3% of users ]
- It helps us to connect with customers through multiple devices (mobile and desktop). [ 84.7% of users ]
- It helps us to gain an edge over competitors. [ 85.4% of users ]
- It provides a steady flow of sales opportunities. [ 85.6% of users ]
How did we select products for this SEO Software report?
The Summer 2022 version of the report includes a total of 25 SEO Software products that were compared and analyzed by our team. We selected them based on the following factors:
- Popularity of a given brand in the SaaS market (based on our own market research)
- How popular a given brand is among FinancesOnline users (based on number of mothly readers for each review page)
- Availability of statistical data generated from user reviews of a particular product (we excluded products with not enough data to draw meaningful conclusions)
- The current listing reflects the state of our database and research as of June 2022. An updated version of the report will be released quarterly to keep data fresh and incorporate information about shifts and changing trends in the market.
What are the current SEO Software trends?
Voice searches trigger longer, specific queries
The steady consumer adoption of smart speakers and AI-powered assistants makes voice search one of the hottest SEO trends to watch out for. In the United States alone, about 24% or 60 million adults own a smart speaker, a 3% increase compared to 2018. This will impact how searches will be done, as voice searches require long-tail, specific keywords for users to find exactly what they need.
Source: NPR and Edison Research
Zero-click search results keep users within Google
Google is becoming adept at keeping users within the Google search results page. In fact, about 50% of browser-based searches on Google done in June of 2019 were zero-click searches. To achieve this, Google implemented design elements like featured snippets, People Also Ask boxes, and Related Questions that eliminate the need for users to click search result links. Thus, it’s important for marketers to structure and optimize their content for Google channels.
Source: Jumpshot (June 2019)
Search intent becomes more important than keywords
With the Bidirectional Encoder Representations from Transformers or BERT update, Google can now understand user intent. This allows users to conduct more conversational searches about what they want to do, whether that’s to get information, buy or compare products, or go to a website. With this, SEO professionals and digital marketers must determine user intent first and build keywords around these behaviors, and not the other way around.
SEO tools are used by individuals and businesses to improve the rankings of their website in search engine results. The trick is to select the best SEO tools for your specific needs. However, this can be a hard task given the scores of good quality programs out there. We help you by providing information on the features and factors to look for in your search.
Get to know each product with free trial
We recommend you start by signing up for the free trials or demo offered by some of the best SEO applications providers. This will enable you to check out each system’s features free of cost and learn whether it can be beneficial for your needs. You can visit the websites of these leading SEO tools to check if they offer a free trial: Moz Pro, SEMrush, Moz Local, Raven Tools, and Ahrefs. Read our detailed SEO software reviews to get a general comparison of these and other leading platforms in this category.
Targeted Businesses
SEO software tools are used by marketing and product executives and teams, as well as SEO experts to learn about areas where they can improve their web properties to get higher rankings in popular search engines.
Examples of SEO Software
- Moz Pro: You can improve rankings and search engine visibility with Moz Pro’s complete SEO toolset. The app is powered by SEO metrics such as Domain Authority and Page Authority to give you high-quality data to do your job.
- SEMrush: A leading marketing software used by more than one million global professionals to power their SEO activities. SEMrush is a versatile and robust intelligence suite for online marketing and offers tools for SEO, PPC, social media, and video advertising research.
- Moz Local: Moz Local SEO can help your business stand out in search engine results. It is also a paid business listing syndication and distribution service.
- Raven Tools: An online marketing product for SEO, PPC, content marketing, social media and more. The app provides data to make your work easier.
- Ahrefs: a system that offers users with the world’s largest index of live backlinks. The service provides businesses of all sizes and individuals with a reliable and solid backlink checker tool that delivers detailed backlink profiles for any URL or website
Types of SEO Software
The different types of SEO software are listed below:
- Link Building: Link building tools can assist you to automate the process of link building.
- Analysis of Backlinks: Backlinks analysis tools help to check the incoming links of a specific page. They also help in analyzing the quality of the links. Another advantage is this SEO tool can analyze the link building strategies of your competitors which you could use to improve your website’s ranking.
- Research of Keywords: Before the advent of keyword research tools, keywords were found manually. Today, keyword research is done by SEO software.
- Technical SEO: Technical SEO tools sweep your site and check it for inconsistencies. The tool looks at all the pages, links, status codes, and meta descriptions, and gives you a detailed report on what needs to be improved to make your site more effective.
- Tracking of Ranks: A rank tracking tool helps you to track where your links are in the results pages. This knowledge can help you improve your SEO campaigns.
- Optimization of Content: Content optimization tools provide new ideas to write about and ensure your content is fully optimized before you post it online.
Key Features of SEO Software
Assistance for keyword targeting
You don’t have to do the tedious keyword research on your own. SEO software can do deeper research with quicker and more detailed results. Features include keyword rank tracking, Return on Investment (ROI) prioritization, and keyword density analysis.
Competition analysis
You can find out about the SEO strategies used by your competitors and analyze them including their site architecture and the keywords they are targeting.
HTML validation and bad link removal
HTML errors and dead links can impact your page rank. SEO software can help you to find these on your site so that you can repair them quickly.
Website auditing
A site audit will analyze your site and offer suggestions to improve your rankings. It offers a great way to find out new opportunities to enhance your website.
Collaboration Tools
Most SEO platforms support multiple users to work in the system at the same time. These tools include collaboration essentials, ranging from commenting tools to task management features.
Benefits of SEO Software
Successful SEO strategy starts with starting early and sustaining the campaign with good focus and attention. As competition is intense in all industries, a website with good visibility and ranking in search engines has become essential for business success. Our in-depth comparisons indicate that SEO software solutions offer the following practical benefits:
- A constant stream of sales opportunities
- The chance to score over your competitors
- An adjustable solution that can withstand changes in search engine algorithm
- Connect with customers through multiple devices (mobile and desktop)
- Diversify communication channels and lead sources
- Engage customers through relevant content
- Global exposure for your online business
- Improve brand awareness
- Invoke authority, trust, and credibility
- Impressive high rankings for greater visibility and access
Latest Trends
Google’s AMP
Google has launched its Accelerated Mobile Pages (AMP) project to build a more user-friendly mobile web with this new standard for creating web content for mobile devices. In short, this new standard provides rules to form a simpler version of HTML. The advantage is pages created in compliance with AMP load much more swiftly on all mobile devices.
Personal branding
The internet is a crowded place and businesses are using personal branding strategies to stand out in the market. One effective method is the use of branded URLs which help you to make your business more personal. There are many benefits offered by personal branded URLs as they help your site score highly on Google’s search algorithms which boosts your SEO campaigns.
Artificial Intelligence
It seems AI has already invaded every industry. However, it has always been an integral part of search engines and SEO processes. And, in the near future, it would likely be doing more things for SEO professionals rather than just pointing out issues and showing relevant statistics. Sure, AI even recommends actions and policies for SEO. However, many experts feel that AI will take on more responsibilities like content creation itself.
Potential Issues
Low-quality tools
You need to do proper research and homework to zero in on a good quality SEO software solution. Otherwise, you may end up investing in a cheap product which may give your low-quality keywords, duplicate tags, and broken links.
Black hat SEO tools
Black hat SEO tools use techniques such as plagiarism through article spinning, link building using the same keyword, and increasing the keyword density in articles. These methods can boost your site’s search engine ranking instantly. But the gains are temporary because once search engines detect the malicious black hat activities, they will penalize your site, pull down its ranking, and block ad serving networks.
Payment Schemes
Everybody knows that price is an important factor to consider when purchasing a new product. In the case of SEO software, pricing usually depends on the providers’ payment schemes. Popular pricing plans stemming from these are:
- Freemiums. There are SEO tools out there that you can leverage for free. However, they are not comprehensive and often limited to basic functions. Software providers offer these free tools in the hopes of them becoming gateways to premium plans.
- Monthly Plans. Monthly plans are maybe the most popular type of pricing plan among SEO professionals. This is perfect for small businesses and freelancers. It’s because you don’t have to shell out a ton of money to gain access to premium features. Also, you can easily opt-out if you don’t like the service after trying for a while.
- Annual Plans. Yearly subscriptions erase the hassle of monthly recurring payments. What’s more, these are usually discounted and, therefore, cheaper than their monthly counterparts. However, this is best suited to businesses with ample budgets as the annual fee is paid only once. Also, it is harder to opt-out once you commit to an SEO software solution using this payment scheme.
The Bottom Line
Picking the right SEO software solution is a difficult task. There are many wonderful platforms out there with comprehensive tools and features. However, it’s prudent to always mind the bottom line.
You don’t really have to pick up the “best” tool out there. All you have to do is pick the one that best fits your operations, budget, skill level, and other requirements.
Success in SEO doesn’t really translate to profit outright. Thus, you need to find techniques and make use of tools to track the ROI of SEO performance.
List of SEO Software Companies
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Things to consider when you invest in a SaaS
Infrastructure plays a big role in a SaaS system. If there is downtime, you would not be able to access the system. So, you should pay good attention to the program’s infrastructure when considering SaaS vendors.
Many enterprises fail to ask their shortlisted SaaS providers questions about disaster recovery, service level agreements (SLAs), and security. These are key infrastructure features that need careful consideration when evaluating a provider.
SaaS is straightforward to subscribe to. All you need to do is go the website and purchase a suitable package for the required number of users. For this reason, many firms pay attention only to the rate of the package and not to infrastructure considerations. They may also think that careful evaluation is not necessary since it is so simple to get started quickly.
But you need to be prepared for situations as such as the SaaS provider going out of business or their website going down. You need to have contingency processes in place to tackle these situations to ensure they do not have a harmful impact on your organization. It is easy to subscribe to a SaaS system, but think about the effect on your business if the program is withdrawn by the provider.
Frequently asked questions about SEO Software
What is the best SEO software?
SEMRush is among the best SEO software solutions available today. It is a complete digital marketing tool being used by freelancers, SMEs, as well as large enterprises. This web-based tool is popular among digital marketers as it is packed with powerful features, including a CPC map, a content analyzer, and an ad builder.
What sets it apart is its range of features that can drill down into any issue, from technical SEO to audience behavior. Also, SEMRush has modules for social media marketing. It has features for performance tracking and social media posting. Moreover, the tool is very intuitive to use. And, its reports are easily understandable, thanks to charts and visualization.
SEMRush is a winner of our Supreme Software Award for 2019. You can see it in action first hand if you sign up for a free trial. Its paid plans start at $99.9 per month.
What are the benefits of SEO software?
Here are the general benefits of using SEO software solutions:
- Makes your brand easier to find. In the digital marketing world, it’s almost like you don’t exist if you are not searchable. Use SEO tools to help customers find your content and offerings easier.
- Establish authority. Find topics and niches in which you can establish authority for your company or brand. In many industries, success comes to companies that are seen as experts in their fields.
- Get listed high up on SERPs. Help search engines help customers find you. Increase the chance of potential customers stumbling upon your brand and content.
- Automate SEO optimization. Simplify technical SEO. Get the software to automatically audit your site and recommend actions and policies for you to get easily found online.
What are the features of SEO software?
There are different kinds of SEO software tools. Some specialize in just SEO. Others take on more features for extensive digital marketing. However, there are general features available on every good SEO tool. Here are the key features that you should be able to find.
- Traffic Analysis. This feature helps users know traffic to and away from your site. It shows you the breakdown of whether what percentage of your total traffic came from organic searches or from ads.
- Keyword Analysis. A tool to track which keywords are easily associated with your site. This also helps you with the direction of your content for SEO.
- Website Auditing. SEO tools help you check for weak points and issues on your site or single webpages. With this feature, you don’t only get to check your website’s health but also get recommendations for what to do to improve it.
- Competition Analysis. Know what your competitors are doing. Track which keywords they are strong in and find opportunities to exploit.
What is the easiest SEO software to use?
Most SEO software solutions are easy to use. The top ones just make complex optimization processes simpler. However, there are platforms out there that go above and beyond the normal level of intuitiveness and usability. Here are three of them:
- SEMRush. This is not only one of the most comprehensive platforms out there. It is also one of the easiest products to use. The developers have really struck the right balance between power and ease-of-use.
- Sitechecker. A popular web-based SEO tool because of its powerful features, it is also praised for how intuitive its controls and dashboards are.
- SE Ranking. Used by many SEO specialists and agencies, SE Ranking is known for its clean design and easy controls. Even novices would get a good intro to the intricacies of SEO by just continuous use.
What is a good free SEO software?
A good free SEO software is Google Analytics. Provided by the leading search engine in the world, you can never go wrong with using its site analytics tools to help guide you. With this, you can measure your campaigns and your SEO performance. Also, it can help you plan which keywords to use for your content.
Google Analytics helps you drill down into your data and even create advanced audience segmentation. It also generates complex reports without making it complicated. Reports range from social reports to map overlays. You can also customize dashboards so you can quickly gauge the health of your websites. Plus, you can configure it to send you timely notifications when changes happen.
Google also offers other SEO tools, such as the Google Search Console. This free tool allows you to enlist the websites you own and track their performance quickly.
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