Best SEO Software for Agencies in 2025

Search engine optimization (SEO) is the process of improving your site visibility through unpaid traffic. SEO agency software is used by agencies to improve the ranking of clients’ websites by not taking the typical route of paying for placement. By conducting an in-depth analysis of search trends, backlinks, and keywords, agency SEO software provides marketers with the tools that can help them identify the key strategies that improve ranking.

Aside from analyzing keywords and backlinks, SEO software for agencies also offers tools for competitor analysis, audience research, and reporting analytics. Most platforms for SEO used by agencies include industry and market analysis tools. The features of SEO software for agencies aim to improve the rankings of clients in leading search engines such as Google, Bing, and Yahoo. Paid search optimization, pay-per-click (PPC) advertising, conversion metrics, and ad placement analysis are also among the other features of SEO software for agencies.

We suggest that you avail of the free trials or demos offered by the best SEO agency software. By doing this, you will have the chance to check out each platform, how each feature works, and determine which SEO software for agencies offers the tools and features that can enhance your SEO strategy.

Also, for additional information, you can visit the websites of the leading SEO software for agencies to check if they offer a free trial: SE Ranking, Semrush, MOZ Local, Serpstat, and MOZ Pro. Check out our detailed SEO software reviews to get more information and compare the top platforms in this category.

SEO software for agencies is used by marketing agencies, advertising agencies, and other groups of SEO practitioners handling multiple clients. The platform is used to identify key strategies that can improve web properties and get higher rankings in widely-used search engines as a result.

• Small marketing teams can use SEO software for agencies to manage the online visibility of their clients. The platform will give them the capability to manage multiple clients without the need for additional manpower.
• Mid-sized or high-growth agencies will benefit from the wide range of SEO tools offered by SEO software for agencies. They will be able to accelerate their SEO business and manage their growing client base without sacrificing service quality.
• Large marketing firms can leverage SEO tools to deliver exceptional growth. The automated client reporting and pitching of SEO software, as well as the ability to create white-label client portals such as those offered by SE Ranking and Semrush, can significantly enhance the client experience.

1. SE Ranking. One of the best SEO agency software for agencies, this cloud-based app provides tools that personalize your SEO offerings geared for building trust and credibility with clients. Tools include the white label feature, auto-generated reports, and custom access for clients. In one unified hub, SE Ranking simplifies the SEO process and lets you focus on your strategies.
2. Semrush. This SEO software offers agency solutions, including automating client reporting and pitching and creating white-label client portals. You can also manage the entire client workflow with CRM and regularly get quality leads. It has a huge database that allows you to run technical SEO audits and analyze the backlink profile of any domain. Every day, Semrush tracks your SERP positions so you can consistently monitor your rankings.
3. MOZ Local. This SEO software also features a reputation management platform that enhances the management of online presence. It offers a suite of basic and advanced research functionalities, including tools for local SEO.
4. Serpstat. This platform for SEO provides an all-in-one comprehensive system that includes backlink analysis, rank tracking, keyword research, competitor research, and site audit. By conducting a complete search of SERP using advanced analytics, Serpstat ensures that you are able to deliver SEO-optimized websites to your clients.
5. MOZ Pro. For every page optimization requirement, this platform offers solutions. It offers keyword and link search, SEO insights and reporting, and technical site audits to be able to drive quality traffic to your website.

The different types of SEO software for agencies are tools for:

• Research of Keywords: Keyword research is one of the essential tools of SEO software for agencies. Keyword research is at the core of SEO, and identifying the exact keywords that help drive ranking is a tool provided by SEO software.
• Analysis of Backlinks: The tools for backlink analysis checks and analyzes the quality of incoming links. This tool also helps agencies identify the link-building strategies of specific businesses, giving them insights on how to improve the ranking of clients’ websites.
• Link Building: Tools for link building automate the process of acquiring links to your website from other websites. This impacts your ranking in SERPs.
• Tracking of Ranks: This tool helps you in tracking the position of your links on the results page. The information provided by the rank tracking tool helps improve SEO strategies.
• Technical SEO: Since online visibility is the objective of SEO, the software provides tools for technical SEO, which help in checking website health in terms of status codes, links, and meta descriptions. Technical SEO also delivers a detailed report that provides pointers on how to make your website more competitive.
• Optimization of Content: The SEO tool for content optimization delivers key pointers on how to step up content before posting online.

White label and branded reports

Send white label and branded reports to clients containing site audit, search analytics, link analysis, and position tracking.

Automated client reporting

Use the report generator and share the progress of projects with your clients. Ready-made templates are also offered by SEO software for agencies for various projects.

Competition analysis

Identify the SEO strategies of your clients’ competitors by using the competitor analysis tool that easily identifies the keywords they are targeting as well as the competitor site’s architecture.

Multi-user mode

Manage the entire client workflow and engage your clients for collaboration by allowing key staff to simultaneously connect to your platform so you can share insights and formulate strategies. Essential tools for collaboration such as commenting tools and management systems are part of the SEO platform for agencies.

Assistance with keyword targeting

SEO software for agencies automates keyword research and provides detailed reports on keyword density analysis, keyword rank tracking, and Return on Investment (ROI) prioritization.

Website auditing

This tool identifies the parts of your client’s website that work well and the parts that have issues that impact ranking. It conducts in-depth analysis to find new opportunities to enhance website performance.

HTML validation and bad link removal

This SEO software function helps you to find HTML errors and dead links that can negatively affect your client’s ranking. It helps you address these issues quickly to prevent them from harming your client’s website.

As businesses today compete in the digital landscape, having the right SEO strategy is crucial as it will determine your online visibility. SEO software helps agencies secure top ranking for their clients, which is a key determinant in business success. Our extensive evaluation of SEO software for agencies shows the following benefits:

• Grows with your business. SEO software for agencies easily adapts to accommodate changes in search engine algorithms. You can focus on providing the best service to your clients, minus the connectivity and scalability concerns.
• Keeps your clients connected. As clients outsource their SEO processes, they are confident that their SEO team is always accessible across mobile and desktop devices. The access provided by SEO platforms to your clients also ensures that they can check their website performance at any time.
• Sustains your client’s online presence. Where engagement is present, there is brand awareness. The keyword research tool helps you to create relevant content that engages your client’s customers. SEO tools enable agencies to increase their client’s visibility and sustain their online presence.
• Reporting that builds trust. The automated report generation of SEO software keeps your clients informed of their SEO performance which positively contributes to your CRM. When you are able to put your client’s ranking above the fold, it also builds trust, communicates authority, and establishes credibility.
• Consistent inflow of leads. SEO software focuses on website traffic and page visits, providing you with unlimited opportunities to grow your client’s customer base. Growing your client’s online presence also increases audience access to their products and services.

Google’s AMP

The Accelerated Mobile Pages (AMP) of Google aims to load content quicker on all mobile devices and requires the submission of a stripped-down form of HTML. The main premise is that fast-loading websites on mobile are more attractive to users, this will give an edge in terms of an online presence. This trend commands SEO-friendly AMP URLs to ensure discoverability.

Personal branding

To stand out in the digital world, personal branding is a growing trend. Branded URLs create a personal connection to audiences and accelerate ranking by boosting your site score on Google’s search algorithms. This has a significant effect on the overall improvement of your SEO campaigns.

Artificial Intelligence

The continuous improvement of AI capabilities means that SEO processes will continue to be enhanced by this technology. While AI has been a fundamental part of SEO platforms and search engines, the huge untapped potential of AI for SEO is still waiting to be uncovered. Experts predict that AI is poised to take on more roles in SEO.

Black hat SEO tools

Malicious black hat activities involve building links using the same keyword, plagiarism through article spinning, and increasing keyword density in articles. While these techniques may temporarily improve the search engine ranking of your site, once the search engines identify these malicious activities, your site will be penalized. This could result in your ranking being pulled down and blocking ad serving networks.

Inferior-quality tools

While there are many agency SEO tools that offer the right systems for the management of multiple projects, it is important that you take the time to evaluate whether an SEO platform is the solution that you are looking for. Focus on key capabilities and functionalities that can deliver value to your internal SEO processes as well as to the SEO campaigns of your clients. Do not decide based on price alone, but also consider the features of the SEO software against your requirements.

When availing of a product or service, the cost of a subscription as well as pricing plans is a major consideration. SEO software for agencies offers subscription options that can be paid monthly or annually. While every vendor has a unique pricing model, the most popular plans include:

• Freemiums. Some SEO software offer freemium plans that offer limited functionalities. This offer aims to encourage SEO agencies to try the platform and once they have started using the software, they will avail of premium plans to be able to perform extensive SEO management.
• Monthly Plans. Among SEO professionals, this is the most popular pricing model. Ideal for freelancers and small agencies, this subscription plan gives immediate access to premium features without requiring significant investment. In addition, you can easily opt out of this pricing model without any obligation.
• Annual Plans. Subscriptions that are billed annually are cheaper than subscriptions billed monthly. Aside from eliminating the hassle of recurring monthly payments, annual subscriptions are typically discounted. Compared to the monthly subscription, most annual subscriptions do not offer a refund should you decide to opt out early.

Choosing the right SEO software for agencies requires that you take into account the business context of every client, and also the extra costs that might be incurred due to unique work processes. Thus, it is important to choose the platform that will be able to deliver the most value to your customers and to your business as well.

An SEO platform that has the capability to scale with your business is ideal. It should also be flexible enough to connect with other business tools. When choosing an agency SEO software, identify your workflow, and pick the one that will best fit your operations.