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What is Social Media Management Tools?
Social media management tools are used by companies to engage prospects and customers on social media networks. The software can be used to track inbound and outbound brand mentions, social marketing campaigns, and the effectiveness of social media presence.Show moreBasic SMMS software enables a company to combine multiple social media accounts, and track and analyze conversations using a single dashboard. Web-based SMMS solutions enable automated and real time posting to multiple channels, and you can post the same content on LinkedIn, Twitter, and Facebook with a few clicks. These platforms allow companies to monitor social media chatter and learn about the preferences of customers. Start by checking our leader HubSpot Marketing, and other recommended solutions in this category.Show less
How was this ranking made?
In order to create this list of best Social Media Management Tools we have examined 415 popular solutions currently available on the market, analyzing their features, ease-of-use, client service, possible integrations and mobile device support with our patented SmartScoreTM rating system. This list has been created by Nestor Gilbert, our SaaS expert responsible for the Social Media Management Tools category.
List of Top 12 Social Media Management Tools
Order by:
Sponsored
- Sponsored
- Score
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1. HubSpot Marketing
Our score: 9.5 User satisfaction: N/AHubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
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2. monday.com
Our score: 9.4 User satisfaction: 99%An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.
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3. Birdeye
Our score: 9.0 User satisfaction: 97%A reliable reputation management and customer experience software designed to help businesses transform their customers into a powerful marketing engine. It allows businesses to analyze various customer feedback and reviews across major social channels, surveys, and review sites. Birdeye provides businesses a solid platform for review generation, monitoring, management, and marketing.
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4. Planable
Our score: 8.4 User satisfaction: 100%A platform that allows agencies and social media marketers to collaborate with their clients. It is a tool that speeds up the way social media campaigns are managed and makes planning, visualizing and approving social media posts easy and fun.
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5. Meta Business Manager
Our score: 9.4 User satisfaction: N/AFacebook Pages Manager is a mobile app that helps Facebook Page users manage their pages and everything in them using their smartphones and/or tablet. With this application, you can add media to your posts, boost traffic, create events, and engage users in real-time. It is a Facebook Marketing essential.
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6. Salesforce Marketing Cloud
Our score: 9.3 User satisfaction: 97%A connected marketing solution for personalized customer journeys across devices and channels.
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7. Postoplan
Our score: 9.0 User satisfaction: 97%A social media platform built to help businesses create, schedule, and post social media content and instant messages in one location. Equipped with a photo editor and graphics editor, it also has an analytics engine that provides insights into the performance of social media campaigns.
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8. Hootsuite
Our score: 9.0 User satisfaction: 99%Hootsuite helps organizations streamline their social media management. It provides tools for managing social networks, scheduling messages, engaging your audiences, and measuring ROI. HootSuite helps organizations be on top of all their social media processes from listening to reporting. It has an intuitive user interface and is easy to use.
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9. X Pro
Our score: 9.0 User satisfaction: N/AX Pro is the most powerful X tool for real-time tracking, organizing, and engagement. With the platform, you can schedule tweets, monitor profiles, track trends, and many more. It is a good collaboration app to manage X activities for small teams. Reach your audiences and discover the best of X.
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10. Zoho Social
Our score: 9.0 User satisfaction: 100%Zoho Social is a social media management software equipped with media publishing features to create engaging marketing content. This software lets you manage and monitor multiple social networks, schedule posts, monitor performance, as well as collaborate using a single dashboard. It also delivers real-time alerts for customer inquiries or feedback.
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11. Mediatoolkit
Our score: 8.0 User satisfaction: 100%Mediatoolkit is a media monitoring tool that tracks relevant mentions of your brand across the web and social media in real time.
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12. IFTTT
Our score: 8.4 User satisfaction: 100%Connect two apps seamlessly to complete a task on Android, iOS, Google and Windows.
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Table of contents
Industry Report - Social Media Management Tools for 2022
CloudRank™ system is a unique algorithm that our research team uses to evaluate Social Media Management Tools solutions in a detailed and accurate way. The Summer 2022 edition of the ranking was prepared by Nestor Gilbert, our leading expert in the field of Social Media Management Tools, who has authored 1380+ product reviews in this category. The goal of CloudRank™ is to present an unbiased, multi-layered perspective on Social Media Management Tools, considering a wide range of metrics and factors, and educating potentiala customers about both opportunities and challenges associated with each piece of software.
In order to achieve full objectivity the position in our CloudRank™ is based on:
- Expert Score: which involves extensive analysis by our internal team which carefully examined all key elements of each software and testing it in real-life situations
- User Score: which involves an aggregated opinion of actual users of each product whose identity was properly verified
- Market Position: which involves general recognition of a given vendor on the market and reflects its overall popularity and reach
What do the tiers in CloudRank™ mean?
We’ve calculated a score for each product based on the average experience shared by our users in their product reviews and arranged the list in three tiers. You can see the methodology below on how the calculations were made.
- Leaders: those with a User Score of 8.5 or higher; this tier includes products that are currently leaders on the market and are appreciated by both experts and actual users. They always represent the best of what the Social Media Management Tools market has to offer and are all worth trying out if you’re looking for a reliable solution.
- Contenders: those with a User Score between 7.5 and 8.5; this tier includes high-quality products that still have some minor drawbacks that prevent them from becoming leaders on the market. They always represent well-designed tools that, over time, will most likely develop into market leaders as the missing features are added.
- Rising Stars: those with a User Score between 6.5 and 7.5; this tier includes products that have high-potential but still lack some crucial features or services expected from a leading solution. They are products with solid foundations and a vision that makes us eager to see what they will become as their solution improves in the future.
Regardless of their tier, all products included in our CloudRank™ are popular, quality products considered top-performers by our team of experts. Make sure you read a more detailed review of each solution to find one that will work best for your specific needs and budget.
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MARKET POSITION
A score between 1 and 10 based on popularity and market reach of each product.
TOTAL score
A score between 1 and 10 based on the average of our Expert Score and User Score.
How does CloudRank™ work?
Market Position
A score between 1 and 10 based on popularity and market reach of each product.
Total Score
A score between 1 and 10 based on the average of our Expert Score and User Score.
CloudRank™ tier
Based on product's total score.
Rising Star
Contender
Front Runners
25 Most Popular Social Media Management Tools
Here is a list of all 25 Social Media Management Tools solutions evaluated with our CloudRank™ analysis. We have compared their features, user satisfaction, market presence and other key factors in an in-depth analysis you can find below:
1. HubSpot Marketing
8.92
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Score:8.92
Score:8.92
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Score:8.65
Score:8.65
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Score:8.51
Score:8.51
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Score:8.40
Score:8.40
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5. Constant Contact
8.34
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Score:8.34
Score:8.34
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CloudRank™
Score:8.33
Score:8.33
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100+
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Score:8.30
Score:8.30
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8. Meta Business Manager
8.30
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Score:8.30
Score:8.30
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Score:8.22
Score:8.22
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10. Sprout Social
8.15
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Score:8.15
Score:8.15
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CloudRank™
Score:8.15
Score:8.15
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100+
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CloudRank™
Score:8.11
Score:8.11
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100+
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Score:8.04
Score:8.04
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Score:8.03
Score:8.03
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15. SharpSpring from Constant Contact
7.98
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Score:7.98
Score:7.98
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CloudRank™
Score:7.93
Score:7.93
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CloudRank™
Score:7.79
Score:7.79
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CloudRank™
Score:7.78
Score:7.78
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}
CloudRank™
Score:7.76
Score:7.76
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}
CloudRank™
Score:7.64
Score:7.64
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CloudRank™
Score:7.61
Score:7.61
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CloudRank™
Score:7.52
Score:7.52
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23. Adobe Marketo Engage
7.50
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Score:7.50
Score:7.50
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24. Salesforce Social Studio
7.46
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Score:7.46
Score:7.46
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CloudRank™
Score:7.22
Score:7.22
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100+
Best features
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Our report covered 25 most popular products from the Social Media Management Tools category. We’ve analyzed their features, performance, integration, customer support, pricing, and several other key buying factors and combined it with feedback from user reviews to come up with the current list of best solutions:
- 2022 Social Media Management Tools Leaders: HubSpot Marketing, monday.com, Sendible
- 2022 Social Media Management Tools Contenders: Semrush, Hootsuite, Constant Contact, Buffer, MailChimp, Meta Business Manager, Zoho Social, Sprout Social, Birdeye, Agorapulse, Omnisend, SharpSpring from Constant Contact, Falcon.io, Loomly, Sprinklr, Onlypult, MeetEdgar, Brand24, Mention
- 2022 Social Media Management Tools Rising Stars: Adobe Marketo Engage, Salesforce Social Studio, Agile CRM
HubSpot is a well-renowned software developing company that offers a wide selection of products that aims to help businesses in handling tasks involved in customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support. The company was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology back in 2006 and has continuously grown to become one of the leading SaaS providers in the world. One of its products is HubSpot Marketing, an award-winning marketing software and is the leader in this CloudRank category.
On the surface, HubSpot Marketing is a comprehensive and powerful tool that helps your team grow traffic and increase conversions. However, this software is more than that because it is equipped with a plethora of robust features to handle all your marketing efforts into one place and can easily convert visitors into customers with landing pages, email, marketing automation, account-based marketing, and more. Additionally, HubSpot Marketing has the ability to track ROI with revenue attribution reporting which are all powered by the data collected from your customers and stored in your CRM to enable personalization at scale.
As a social media management tool, HubSpot Marketing enables its users to stay on top of what’s happening on all their social media pages. This software can monitor and prioritize conversations to promote engagement from your customers. Moreover, you can publish to social networks with the same tool you use to create campaigns.
Most users of Social Media Management Tools solutions confirm that in most cases these tools allow them to reach the following business goals:
- It assists us to respond quickly to customer complaints. [ 86.2% of users ]
- It enables us to manage multiple social media accounts on different channels. [ 86.8% of users ]
- It enables us to track our competition and social chatter about their brands. [ 86.0% of users ]
- It helps us get actionable insight on customer behavior and trends. [ 86.2% of users ]
- It helps us to collect important data from our social media customer base. [ 87.2% of users ]
How did we select products for this Social Media Management Tools report?
The Summer 2022 version of the report includes a total of 25 Social Media Management Tools products that were compared and analyzed by our team. We selected them based on the following factors:
- Popularity of a given brand in the SaaS market (based on our own market research)
- How popular a given brand is among FinancesOnline users (based on number of mothly readers for each review page)
- Availability of statistical data generated from user reviews of a particular product (we excluded products with not enough data to draw meaningful conclusions)
- The current listing reflects the state of our database and research as of June 2022. An updated version of the report will be released quarterly to keep data fresh and incorporate information about shifts and changing trends in the market.
What are the current Social Media Management Tools trends?
Social Selling
Social media platforms are a hotspot for potential leads which makes them a great place to increase your business’ sales. Furthermore, using the insights gathered by your social media management software of choice, you can leverage these to close in on your target leads and kickstart an interaction with them. With the right tools, many businesses use social selling for lead development, account research, and call preparation according to recent studies.
Source: 2016 CSO Insights Sales Enablement Optimization Study
User-Generated Content
User-generated content is also one of the key trends that are currently the buzzword in social media management. Some studies stated that the majority of customers or 71% post about brands on social media to inform fellow consumers about their experience with the company. This presents an opportunity for you to use your software’s insight tools to allow you to “listen” to what the people are saying about your brand and interact with them.
Strategic Social Media Posting
As the number of social media users continues to rise, it is no longer news that we are currently living in a social media-driven world. However, it is also a fact that competition online between businesses has never been more cutthroat. Employing strategic social media posting can get you ahead of the competition because it enables you to create a balanced social media feed that your followers won’t grow tired of. As such, improvement of the content management systems integrated well-within social media management software should be one of the priorities for SaaS developers.
Preferred Social Media Content of Consumers
Preferred Social Media Content of Consumers
Links to more information: 30%
Links to more information: 30%
Links to more information
30%Preferred Social Media Content of Consumers
Educational images and infographics: 18%
Educational images and infographics: 18%
Educational images and infographics
18%Preferred Social Media Content of Consumers
Videos : 17%
Videos : 17%
Videos
17%Preferred Social Media Content of Consumers
Text : 11%
Text : 11%
Text
11%Preferred Social Media Content of Consumers
Edited Photos: 7%
Edited Photos: 7%
Edited Photos
7%Source: 2018 Sprout Social Index
Designed bySocial media management tools (SMMS) help freelancers and companies to make the most of their social media presence and boost their publicity and brand image. However, choosing the right social media management tools for your needs is a headache as there are scores of equally good platforms available. Learn pointers and effective tips from this buyer’s guide to make a comparison of the features of this type of software to select a suitable one for your business and better understand what is social media management software in more detail.
Get to know each product with free trial
A good way to start your search is by signing up for the free trial offered by social media management tools providers. This will give you the chance to test ride their features at no cost, make educated comparisons, and gauge whether an application fits your needs. You can start by checking out if the following list of popular SMMS programs offers a free trial or demo: Tweetdeck, Facebook Pages Manager, Buffer, Hootsuite, and Sprout Social. We recommend these tools because they have received commendable rankings in our social media management tools reviews.
Targeted Businesses
- Social media agencies can make use of social media management tools to get an in-depth view of their clients’ social media campaigns.
- Small and medium-sized businesses can use social media management tools to stay in touch with their customer base.
- Large enterprises and multinational organizations can use advanced SMMS tools to ensure their social media efforts scale in size to keep up with their constant growth and expansion.
- Non-governmental organizations and non-profits can make use of these tools to raise awareness, engagement, and support for their causes.
What are Examples of Social Media Management Tools?
- Tweetdeck: Gives the Twitter experience more flexibility by allowing you to view multiple timelines in one simple interface.
- Facebook Pages Manager: Pages Manager helps admins connect with their prospects and followers and keep up with activity on multiple pages, all in one place.
- Buffer: Makes it very easy to share any page you’re reading.
- Hootsuite: Manage and schedule posts to multiple social media profiles on Facebook, Twitter, Instagram, LinkedIn, and more.
- Sprout Social: A social media management tool designed to help small business firms and large companies expand their social media presence.
Types of Social Media Management Tools
- Social Listening Software: This is used to learn what is said about your company, your competitors, and your category in social media. Top vendors include Crimson Hexagon, Meltwater Buzz, and Lithium.
- Social Conversation Software: It is used to respond efficiently to queries posed to your company in social media and find real-time opportunities to offer help. Key players include Argyle Social, Awareness, and Attensity.
- Social Marketing Software: You can use this program to create Facebook apps, manage creative assets on YouTube and other channels, and launch and run promotions. Top players include Buddy Media, Hearsay Social, and EngageSciences.
- Social Analytics Software: This type helps you learn how effective your social media efforts are, both overall as well as on specific networks. Popular vendors include Adobe/Omniture, Simply Measured, and PeopleBrowsr.
- Social Influencer Software: Helps you learn about social media followers who show a keen interest in or are influential about a specific subject. You can know about their spheres of influence and passions. Top vendors include Appinions, Klout, and GroupHigh.
Key Features of Social Media Management Tools
- Social Ads: You can publicize brand and community news and stories. Reach followers by social profile and activity and optimize your social ad campaigns in real-time.
- Social Sharing: You can add smart social share buttons to your content and campaigns. Monitor who is sharing your content and driving conversions.
- Social Campaigns: You can schedule automated posts to multiple social accounts. Integrate with URL shortening services and measure retweets, replies, comments, and likes.
- Social engagement: Social apps such as referral programs, sweepstakes, and polls can boost audience engagement on your emails, Facebook pages, landing pages, and websites.
- Social analytics: This feature helps to learn about customer sentiment, and you can identify trends to better serve the needs of your customers.
- Collaboration Tools: These allow users to concurrently work together on the system simultaneously. Also, platforms usually include a team management module for assigning tasks and managing people.
Benefits of Social Media Management Tools
- Get deep insight into customer behavior and satisfaction.
- Track your competition and the social chatter about their brands.
- Respond quickly and efficiently to complaints and criticism.
- Collect vital data from your social media followers and customer base.
- Manage multiple social media accounts on various networks.
- Keep up with social engagement by giving your customers full access to your direct channels.
- Manage customer relationships by giving a personalized response to each customer query. Track their conversation history to personalize each interaction and experience.
- Use an SMMS program to streamline team collaboration so that multiple agents do not reply to the same message. You can also ensure nothing falls through the cracks.
- Boost social accountability and ensure rogue employees and hackers do not publish damaging content that can affect your brand.
Latest Trends
Actual real-time engagement
Customers are increasingly expecting faster response times to their messages, especially their complaints. But in 2015, seven out of eight messages did not get replies even after 72 hours. Make sure your company responds to social media messages promptly by making use of advanced social listening and automation features offered by the latest SMMS apps.
Live streaming video is becoming popular
Customers want quicker access to real-time, offline events. Apps such as Meerkat and Periscope have made live streaming video popular for social media marketing. Live videos show an unedited and unfiltered view of your company’s world, which consumers are interested in knowing and, therefore, make use of them to boost your social media strategy.
Social commerce is the buzzword
Engaged customers give you more sales. Social influences can have a deeper impact on consumers’ purchase decisions compared to retail websites. In 2014, social media influenced sales of about $3.3 billion in the US. As a result, social networks are creating more commerce-focused tools for advertisers and marketers. Make sure you incorporate these tools into your content and social media strategies.
Potential Issues
Managing multiple social media accounts
Companies can have trouble managing their social media accounts on multiple networks. This is where accomplished SMMS suites are a big help as they can help you link and manage your Twitter, Facebook, Google+, LinkedIn and other accounts in a single place to save you plenty of valuable time.
Identifying areas that need improvement
To improve your social media profiles, you need to learn which areas require enhancement. There are tools available for this purpose. For example, you can use Likealyzer to evaluate your Facebook page and get an overall score. This app will provide you with helpful suggestions for improvement.
Where to find cool information and articles for sharing
This is a common issue. Use an RSS reader named Feedly to track your favorite blogs. It notifies you when a new blog post is created. You can subscribe to interesting blogs to stay updated on industry trends and share useful information and articles with your social media followers.
Pricing Schemes
Cost is an important factor to consider when purchasing social media management tools. It is central to your ROI. Also, price usually depends on pricing schemes or payment plans. Here are the popular plans available today.
- Free. Oftentimes, free social media management tools come in the form of open-source solutions. However, there are also freemiums that will allow you to use the tools you need and simply upgrade them at a cost once your business’ requirements change.
- Monthly Plans. Monthly subscriptions are the most common pricing and payment scheme. This is best used when starting out with a product as you can easily opt-out.
- Annual Plans. Yearly subscriptions are best for firms already committed to and are good at using a particular product. Annual plans are usually cheaper than monthly subscriptions.
The Bottom Line
We should treat adopting a social media management platform as an investment instead of a cost. And, like any other investment, businesses need to take care of their social media management tools investment. Meaning, one should mind, monitor, and increase the ROI from them.
Also, you don’t only invest in the software itself. You also invest in training and, maybe, additional staff. These require a lot of time and resources to pull off well. So, you must take into consideration the skill level of your team and the overall organizational culture.
Some companies are already primed for software adoption. Many organizations that use legacy systems, however, are less likely to have a smooth adoption period.
List of Social Media Management Tools Companies
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- Newest
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- User Score
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Things to consider when you invest in a SaaS
Pricing details are a key consideration when you evaluate SaaS vendors. Ask the provider if they offer price protection and contractual flexibility. “Shelfware” has become a major issue in SaaS licensing as buyers end up paying for more than they require. Plus, to get pricing predictability, buyers are forced to subscribe to long-term contracts. Make sure you don’t get saddled with long-term licensing and get locked in for a long time with a single vendor. Ask about easy exit policies that allow you to migrate to another vendor if you are not happy with the services provided by the current one. Select a vendor that offers a handy standard annual termination facility as well as long-term cost protection.
Another important factor to consider is whether the cloud vendor meets compliance and security requirements. Your firm is accountable to staff members, consumers, business partners, and regulators. Therefore, you should select a provider that has deployed a technically sound and comprehensive security system. Map your security control requirements such as availability, integrity, confidentiality, privacy, and accountability to the vendor’s capabilities. Ask the potential provider about the processes and systems they use to protect your private data. Do they meet general as well as industry-specific compliance and security regulations? Do they provide special measures to meet the unique security requirements of your specific industry? Get satisfactory answers to these questions before you make the investment.
Frequently asked questions about Social Media Management Tools
What is the best social media management tool?
The best social media tool is HubSpot Marketing. It helps marketers personalize their marketing messages and efforts on social media and other channels. It has a compact and ready-to-use marketing funnel to aid users to streamline their workflows. HubSpot Marketing provides you with analytics tools. It is mobile-ready as well.
With HubSpot, users will be able to improve on their social media presence. Also, they will be able to engage with their audiences easily under one hub. Plus, there are many collaboration tools available so teams can comfortably work together in the system.
What are the benefits of social media management tools?
There are many benefits of social media management tools adoption. However, you get specific advantages, depending on which solution you choose. However, there are general benefits that you can expect from adopting good software. Here they are below.
- Increase Social Media Engagement. Connect and engage with your audiences across multiple social channels effectively using one system.
- Improve Social Media Presence. Expand and enhance your community using targeted ads and content marketing.
- One Source of Truth. Keep project information stored like instructions, files, conversations, and other media in one place.
- Improve Teamwork. Have a system that supports concurrent collaboration.
- Analytics and Visualizations. Take advantage of easy-to-use analytics modules, complete with visualizations to form new insights about your social media audiences, processes, and ROI.
- Easier Management. These solutions provide managers with a platform to manage both task details and team members. This is all thanks to team management tools.
What are the features of social media management tools?
There are many types of social media management tools. However, they all share general features. Here they are below:
- Social Listening and Monitoring. These tools gather brand mentions and analyze audience sentiments.
- Intuitive Dashboards. They provide you with a quick overview of your social media presence and health like follower counts and unread messages.
- Usable Interface. Good social media management tools have a highly intuitive interface. With this, you can concentrate on the actual project rather than managing clerical tasks on the management platform.
- Automations. Platforms usually carry automation options. Automation saves you time and increases task accuracy.
- Integrations. Social media management tools usually integrate with most business software stacks.
What is the easiest social media management tool to use?
HubSpot Marketing, the best social media management solution, is also the easiest to use. It has intuitive controls and dashboards reminiscent of social media platforms themselves. You can easily find contacts, plan posts, add media, and analyze performance. You don’t need to be tech-savvy. Also, you don’t need to be an expert analyst to be able to understand metrics and streamline your efforts.
Besides, the software provider also makes learning resources available, such as an online knowledge base. Furthermore, there is a lively community of users that offer guides, instructions, and best practices online as well. These, combined with its intuitive interface, make HubSpot Marketing easier to use than other products out there.
What is a good free social media management tool?
A good free social media management tool is hard to find. However, you can find free versions of top solutions that are very comprehensive. One of them is HootSuite.
Its free plan supports three social profiles. Also, it allows you to schedule posts and integrate HootSuite with other free apps.
Plus, you get to have access to a self-service online Help Center. Of course, if you think you need more features, it is advisable to look for paid plans.
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