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What is Website Builder Software?

Website builder software is utilized to construct websites without manual code editing. This type of software consists of two main categories. Online proprietary programs offered by web hosting companies. These can be utilized by users to build their private site. Some vendors let the site owner to install alternative commercial or open source tools. Complex solutions of this type are also called Content Management Systems. Show more Offline software operates on a computer and builds and publishes web pages on any host. These are regarded as website design software rather than website builders. Start by checking our leader Strikingly, and other recommended solutions in this category.Show less

How was this ranking made?

In order to develop this ranking of best Website Builder Software we have examined 204 trending systems currently available on the market, studying their features, ease-of-use, client service, possible integrations and mobile support using our patented SmartScoreTM rating algorithm. This list has been prepared by Louie Andre, our software authority responsible for the Website Builder Software category.

List of Top 12 Website Builder Software

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1. Strikingly

Our score: 9.0 User satisfaction: 96%

Strikingly is an online platform that enables people with zero coding skills to create beautiful websites and launch it on the go.

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2. Wix

Our score: 9.8 User satisfaction: 100%

As one of world's leading online website builders, Wix offers robust modules for marketing, ecommerce, and customer support and many more. Starting out as a basic, easy-to-use website builder, Wix expanded to become a total business solution for digital touchpoints.

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3. BigCommerce

Our score: 9.6 User satisfaction: 97%

An ecommerce solution that offers businesses the tools and functionalities to set up and operate an online store. Includes features for website building, product catalog creation, reporting, analytics, and even social media marketing, among others. A total ecommerce software solution.

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4. Shopify

Our score: 9.6 User satisfaction: 99%

A platform with a variety of features that enable you to build and operate online stores and sell products. Key features include payment gateway support, email templates, a web-based website builder, a full blogging platform, and multi-language support among others. This also has modules for analytics, marketing, and SEO.

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5. Weebly

Our score: 9.5 User satisfaction: 94%

Weebly is an online website builder tool that lets users create websites, ecommerce stores, and launch marketing campaigns from the same platform. It has a user-friendly drag-and-drop interface that allows users to develop unique websites and online stores. Weebly is also available for mobile devices, enabling users to create and publish web pages on the go.

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6. Squarespace

Our score: 9.4 User satisfaction: 96%

Squarespace is an awesome platform for individuals and small businesses that want to venture into online selling. It is a DIY website builder solution that allows you to create attractive and engaging websites. With an array of features and easy-to-use tools, it helps SMEs and individuals build an online presence.

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7. WooCommerce

Our score: 9.3 User satisfaction: 97%

WooCommerce is a powerful ecommerce toolkit developed to transform any WordPress website into a beautiful online store. Designed and constructed using WordPress best practices on the front and back end, WooCommerce is a highly reliable and robust ecommerce plugin that boasts of enterprise-level quality and features.

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8. Duda

Our score: 9.3 User satisfaction: N/A

A website builder that enables users to create professional, responsive, and mobile-ready websites, blogs and online stores. It is a comprehensive website builder primarily focused on enabling users to create mobile websites.

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9. Zoho Sites

Our score: 9.2 User satisfaction: 94%

A free and simplified drag-and-drop website creator with robust features that doesn't require coding knowledge and complex installations. Zoho Sites is part of Zoho’s well-known productivity suite. It is a simplified and free website builder that allows businesses and individuals to make professional and detailed websites in literally a few minutes.

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10. GoDaddy Website Builder

Our score: 9.2 User satisfaction: 93%

An intuitive website builder with eCommerce and digital marketing capabilities for boosting your online presence. GoDaddy Website Builder also offers a freemium plan that you can scale to more advanced and paid features.

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11. WebEasy Professional 10

Our score: 8.5 User satisfaction: 100%

WebEasy Professional 10 is a website builder software solution that you can use to design your website with drag-and-drop simplicity.

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12. Instapage

Our score: 8.5 User satisfaction: 91%

With tons of integrations and customization options, Instapage should be your first priority for landing page services.

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Similar Categories:

In the event you didn't find just the solution you were looking for here's a list of various categories similar to Website Builder Software that you might want to browse through:

Website Builder Software Guide

Table of contents

Industry Report - Website Builder Software for 2022

CloudRank™ system is a unique algorithm that our research team uses to evaluate Website Builder Software solutions in a detailed and accurate way. The Summer 2022 edition of the ranking was prepared by Louie Andre, our leading expert in the field of Website Builder Software, who has authored 1380+ product reviews in this category. The goal of CloudRank™ is to present an unbiased, multi-layered perspective on Website Builder Software, considering a wide range of metrics and factors, and educating potentiala customers about both opportunities and challenges associated with each piece of software.

In order to achieve full objectivity the position in our CloudRank™ is based on:

  • Expert Score: which involves extensive analysis by our internal team which carefully examined all key elements of each software and testing it in real-life situations
  • User Score: which involves an aggregated opinion of actual users of each product whose identity was properly verified
  • Market Position: which involves general recognition of a given vendor on the market and reflects its overall popularity and reach
What do the tiers in CloudRank™ mean?

What do the tiers in CloudRank™ mean?

We’ve calculated a score for each product based on the average experience shared by our users in their product reviews and arranged the list in three tiers. You can see the methodology below on how the calculations were made.

  • Leaders: those with a User Score of 8.2 or higher; this tier includes products that are currently leaders on the market and are appreciated by both experts and actual users. They always represent the best of what the Website Builder Software market has to offer and are all worth trying out if you’re looking for a reliable solution.
  • Contenders: those with a User Score between 7.2 and 8.2; this tier includes high-quality products that still have some minor drawbacks that prevent them from becoming leaders on the market. They always represent well-designed tools that, over time, will most likely develop into market leaders as the missing features are added.
  • Rising Stars: those with a User Score between 6.2 and 7.2; this tier includes products that have high-potential but still lack some crucial features or services expected from a leading solution. They are products with solid foundations and a vision that makes us eager to see what they will become as their solution improves in the future.

Regardless of their tier, all products included in our CloudRank™ are popular, quality products considered top-performers by our team of experts. Make sure you read a more detailed review of each solution to find one that will work best for your specific needs and budget.

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Rising Star
Contenders
Front-Runners

MARKET POSITION

A score between 1 and 10 based on popularity and market reach of each product.

TOTAL score

A score between 1 and 10 based on the average of our Expert Score and User Score.

How does CloudRank™ work?

Arrow top

Market Position

A score between 1 and 10 based on popularity and market reach of each product.

Arrow right

Total Score

A score between 1 and 10 based on the average of our Expert Score and User Score.

CloudRank™ tier

Based on product's total score.

Rising Star

Contender

Front Runners

25 Most Popular Website Builder Software

Here is a list of all 25 Website Builder Software solutions evaluated with our CloudRank™ analysis. We have compared their features, user satisfaction, market presence and other key factors in an in-depth analysis you can find below:

1. Wix

8.93
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.93
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Templates

%

Mobile optimization

%
Worst features

Custom domain

%

SEO optimization

%

2. Shopify

8.78
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.78
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Mobile optimization

%

Templates

%
Worst features

SEO optimization

%

Custom forms

%

3. Squarespace

8.73
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.73
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

Templates

%
Worst features

Mobile optimization

%

Custom forms

%

4. WooCommerce

8.57
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.57
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Mobile optimization

%

SEO optimization

%
Worst features

Templates

%

Custom forms

%

5. WordPress

8.46
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.46
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

Mobile optimization

%
Worst features

Templates

%

6. Weebly

8.35
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.35
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

Templates

%
Worst features

Mobile optimization

%

Custom forms

%

7. BigCommerce

8.17
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.17
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Mobile optimization

%

SEO optimization

%
Worst features

Templates

%

Custom forms

%

8. GoDaddy Website Builder

8.07
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:8.07
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

Templates

%
Worst features

SEO optimization

%

Custom forms

%

9. Zoho Sites

7.88
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.88
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

Templates

%
Worst features

SEO optimization

%

Mobile optimization

%

10. Jimdo

7.80
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.80
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

SEO optimization

%
Worst features

Mobile optimization

%

Custom forms

%

11. Duda

7.73
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.73
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

SEO optimization

%
Worst features

Mobile optimization

%

Custom forms

%

12. Tilda Publishing

7.67
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.67
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

Templates

%
Worst features

SEO optimization

%

Custom forms

%

13. Elementor

7.45
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.45
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Mobile optimization

%

Templates

%
Worst features

SEO optimization

%

Custom domain

%

14. Joomla!

7.27
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.27
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Mobile optimization

%

Templates

%
Worst features

SEO optimization

%

Custom forms

%

15. Webflow

7.25
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.25
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Mobile optimization

%

SEO optimization

%
Worst features

Custom domain

%

Custom forms

%

16. PrestaShop

7.22
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:7.22
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Templates

%

SEO optimization

%
Worst features

Mobile optimization

%

Custom forms

%

17. Bookmark Website Builder

6.98
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.98
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Custom domain

%

Templates

%
Worst features

SEO optimization

%

Custom forms

%

18. PageCloud

6.96
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.96
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

SEO optimization

%

Custom domain

%
Worst features

Templates

%

Mobile optimization

%

19. SITE123

6.90
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.90
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Mobile optimization

%

SEO optimization

%
Worst features

Templates

%

Custom domain

%

20. Shift4Shop

6.80
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.80
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

SEO optimization

%

Mobile optimization

%
Worst features

Templates

%

21. WebStarts

6.78
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.78
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Templates

%

Mobile optimization

%
Worst features

Custom domain

%

Custom forms

%

22. Beaver Builder

6.75
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.75
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Templates

%

Mobile optimization

%
Worst features

SEO optimization

%

23. HostGator

6.69
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.69
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Templates

%

Custom domain

%
Worst features

Mobile optimization

%

24. BentoBox

6.69
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.69
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Templates

%

SEO optimization

%
Worst features

Mobile optimization

%

25. Webnode

6.68
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Our score and features analysis:

Total User Satisfaction

Total Expert Score

Market Position

} CloudRank™
Score:6.68
Customers company size

No. of employees:

1-10 11-50 51-100 100+
Best features

Templates

%

SEO optimization

%
Worst features

Custom forms

%

Our report covered 25 most popular products from the Website Builder Software category. We’ve analyzed their features, performance, integration, customer support, pricing, and several other key buying factors and combined it with feedback from user reviews to come up with the current list of best solutions:

Wix takes the top spot in our website builder CloudRank 2022 report. From its establishment in 2006, Wix has come a long way and proved itself an innovator and tech disruptor in the website builder market, challenging some of the older and popular contenders such as WordPress and Weebly. Over the years, the platform’s technology has been able to adapt to and influence trends in the website development space, all while ensuring ease of use and reliability. After winning our Best eCommerce Software Award for 2019, it now dominates our ranking of website builder software.

As an artificial intelligence (AI)-powered website builder, Wix appeals to users in need of a no-code platform that will provide them with the freedom to design and manage their website easily and efficiently. These qualities translate to high user review and satisfaction scores, which can be considered directly related to the platform garnering significant usability and support quality ratings. Moreover, Wix’s efficiency and user-friendliness are also extended to its mobile applications, both of which received considerable ratings from their users.

Based on our thorough evaluation of its features in relation to user reviews, Wix’s strongest suit is its range of customizable and functional templates. Its outstanding support for custom domains and mobile optimization helped drive its ratings upward as well. In general, its lowest-graded aspect is SEO optimization, but this can be easily supplemented with organic strategies. Furthermore, Wix may do well to improve its integration capabilities. All in all, this drag-and-drop website builder that leverages AI to help users create a website faster and easier reflects what the market expects from the players in this software category.

Most users of Website Builder Software solutions confirm that in most cases these tools allow them to reach the following business goals:

  • It assists us to make our websites user-friendly to our visitors [ 87.2% of users ]
  • It enables us to create and manage websites at an affordable cost [ 86.6% of users ]
  • It enables us to create and manage websites without coding skills [ 85.4% of users ]
  • It helps us to control all aspects of our websites [ 86.3% of users ]
  • It helps us to create attractive websites [ 86.2% of users ]

How did we select products for this Website Builder Software report?

The Summer 2022 version of the report includes a total of 25 Website Builder Software products that were compared and analyzed by our team. We selected them based on the following factors:

  • Popularity of a given brand in the SaaS market (based on our own market research)
  • How popular a given brand is among FinancesOnline users (based on number of mothly readers for each review page)
  • Availability of statistical data generated from user reviews of a particular product (we excluded products with not enough data to draw meaningful conclusions)
  • The current listing reflects the state of our database and research as of July 2022. An updated version of the report will be released quarterly to keep data fresh and incorporate information about shifts and changing trends in the market.

What are the current Website Builder Software trends?

Increased Focus on UI and UX

According to research, every $1 invested in user experience (UX) results in as much as 9,900% of return on investment (ROI). Meanwhile, around 39% of website visitors will stop engaging if images take too much time to load or do not load at all.

Improving UX goes hand in hand with developing a seamless and engaging user interface (UI). Web designers are expected to combine creativity and functionality to ensure that users enjoy browsing through the website and ideally increase conversion rates. Furthermore, as mobile surfing continues to grow, the improved UX needs to reflect on both desktop and mobile websites. Mobile-responsive website elements, such as easy to find Call-to-Action banners, can help drive conversion.

Source: Invesp, 2018

Higher Demand for a Dark Mode Option

In a time when most users browse the internet using their phones, the dark mode trend is slowly becoming commonplace. Many apps provide the option to switch to dark mode. On average, it is predicted that 2 in 3 mobile users experience eye strain. Dark mode is thought to help with this as it makes elements more visible and screens easier on the eyes.

Adopting the dark mode trend in website design can not only make a website look ultra-modern, but also assist in the goal to improve overall UX. Dark backgrounds also highlight website elements, which could be especially useful to websites with interactive and dynamic functionalities.

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The Most Popular Color Used on Small Business Websites

The Most Popular Color Used on Small Business Websites
Blue: 57%

Blue

57%
The Most Popular Color Used on Small Business Websites
Green: 35%

Green

35%
The Most Popular Color Used on Small Business Websites
White: 32%

White

32%
The Most Popular Color Used on Small Business Websites
Black: 29%

Black

29%
The Most Popular Color Used on Small Business Websites
Red: 21%

Red

21%
The Most Popular Color Used on Small Business Websites
Yellow: 14%

Yellow

14%
The Most Popular Color Used on Small Business Websites
Orange: 12%

Orange

12%
The Most Popular Color Used on Small Business Websites
Gray: 12%

Gray

12%
The Most Popular Color Used on Small Business Websites
Purple: 10%

Purple

10%

Source: 99Designs Survey

Designed by

Use of Augmented Reality for Better Websites

As of 2017, there are about half a billion augmented reality (AR) users worldwide. This number is expected to grow to almost 2 billion by 2021. Furthermore, AR statistics show that there are more AR than virtual reality users as the former has become more increasingly available on mobile apps.

Integrating AR with website design makes for the ultimate interactive experience. Ecommerce websites have been leveraging the technology in recent years, letting customers “experience” a product even before they purchase it. In all, AR provides website owners with the opportunity to interact with their audience, ultimately aiding in improving UX. Furthermore, AR analytics can also help website owners understand their audience better based on how they utilize a website’s AR features.

Website builder tools can be used by individuals as well as businesses to create websites to promote their services and products. But it can be a hard task to do educated comparisons to select the best website builder software given the many available programs. You can use this buyer’s guide to learn about the main features and factors to look for in your search for the best website builder tools for your unique needs.

Aside from taking cues from our website builder software guide, we also encourage you to check out individual software reviews. These provide you with a summary of the key features and benefits offered by a particular software. Then, it will be in your best interest to subscribe to a software’s free trial to see if it fits your needs.

Get to know each product with free trial

We recommend you start by registering for the free trials offered by leading website builder software providers. This will enable you to do a comparison and learn which system is a good fit for your business needs. You can visit the websites of the following popular website builder software platforms to find out if they offer a free trial or demo: SquarespaceWixWeeblyOptimizePress, and Zoho Sites. We recommend these tools as they have been given high rankings in our website builder software reviews. 

After trying out these website builders through the free trial, you will be better equipped to choose which software suit your needs better. By having a hands-on experience using and navigating the software’s tools, you’ll be able to pick a software based on ease of use and functionality.

Targeted Businesses

  • Larger businesses can make use of advanced website builder software tools to create expensively programmed and custom-designed sites for their greater needs.
  • Smaller companies, solo entrepreneurs, and individuals can subscribe to a free open source solution to create simple yet attractive websites.

Whatever your needs and goals are, there’s a website builder software for you. But in order for your software search to be successful, you should also have a good understanding of what those needs and goals are in the first place.

Examples of Website Builder Software

  • Squarespace: An all-in-one app for those looking to create an attractive website. The vendor offers eCommerce, domains, hosting, analytics, galleries, and 24/7 support.
  • Wix: You can build a free website with Wix.com. Customize with the app’s free website builder without needing coding skills. Select a design, start customizing, and go online immediately.
  • Weebly: Weebly makes it easy to construct a high-quality website, online store, or blog. More than 40 million people use this platform to bring their ideas to life.
  • OptimizePress: The simple way to create sales pages, landing pages, and membership portals inside WordPress. You can build and edit your pages in real-time with the app’s LiveEditor system.
  • Zoho Sites: Create a free website for any business with Zoho Sites. Every free website comes with a business email, free blog, and unlimited Web hosting.

Types of Website Builder Software

Desktop WYSIWYG software

What you see is what you get (WYSIWYG) software enables you to create a website in a similar manner to using a word processing app like Microsoft Word. You can add elements such as tables, images, and buttons with a few clicks without needing to edit the HTML. Another advantage is you can select from a wide range of pre-built templates and adapt them for your needs. Popular packages include CoffeeCup Visual Site Designer, NetObjects Fusion, and Serif WebPlus.

Content management systems

A content management system (CMS) enables you to add content to your website quickly and easily. Leading free open source CMS solutions such as WordPress, Drupal, and Joomla are used by millions of websites.

Online website building software

This type of software is similar to the WYSIWYG systems, except that everything is done online and you are not required to install anything on your computer. The new breed of online website builders, such as Moonfruit, Squarespace, and BaseKit, is adaptable and ideal for small businesses.

HTML editors

It pays to have a basic knowledge of HTML as you can make use of a number of free or affordable HTML templates that you can download and use for your needs. Plus, with HTML knowledge you can save costs as you can make changes yourself and don’t need to rely on others.

Different types of website builder software appeal to different kinds of users and businesses. Even if a user does not have extensive website development skills, he or she can eventually find the right type of website builder software.

Key Features of Website Builder Software

  • Point & click editing: With this feature creating a website is as easy to write an email. Simply type and save to create your web page.
  • Customizable templates: Most tools offer hundreds of website design templates created for professional designers. You can select one that fits your business needs.
  • Useful business tools: Enrich your web pages with tools such as message boards, autoresponders, newsletters, photo albums and more.
  • Shopping cart: Online stores can make use of the shopping cart feature that offers calculators, shipping and tax, inventory management, integration with payment gateways and more.
  • Search Engine Optimization: Popular packages offer SEO tools to make your website more visible on search engines to attract customers.
  • Anywhere, anytime management: With online website builders, you can create your web pages from any internet-connected computer. All editing tools are online and there is no need for downloads or complex software.
  • Visitor tracking and stats: Advanced systems offer data on where your visitors are coming from and what they do on your website.
  • Image gallery: Photos are some of the most important elements of any website. Whether they’re product photos or featured images for blogs, your website builder should provide you with an image gallery where you can store and view images.
  • Form builder: Ideally, a website builder should also have a comprehensive form builder. Customizable forms can help you with different purposes such as market research.
  • Social media tools: Most website builders support integration with social media pages. They let you add sharing buttons that either lead readers to your social media page or allow them to share your content.
  • Blogging tools: Some website builders are primarily designed for blogging, so this is already a given. But for those that are not, you should also check if they have blogging tools as well. Blogging can help boost SEO and customer engagement. 

Benefits of Website Builder Software

No coding knowledge needed

The main advantage of website builder software is you don’t need coding skills to create a website. All the HTML and scripts are built in the app and you don’t have to write them. Plus, you don’t need to test to ensure all the inputs and parameters work properly.

You can create attractive websites

You need just a basic understanding of graphic design to create a visually appealing website. You can add images and graphs to the site to attract more traffic. Plus, you can use an online site to create your brand’s logo and upload it on your website to make it more interesting.

Create a user-friendly website

The website you create should be easy to use. If it is confusing or too sophisticated, visitors would not be able to interact properly and buy anything. You can select a template and customize it for your needs. Plus, ensure that both client-side and server-side functions work correctly.

The software is easy to use

With a good website builder, you can easily upgrade your content without needing to write code every time you wish to make a change to the website. Simply write text and add images in the back room area and they will be posted online where and how you want them. In short, using a quality website builder software solution is as simple as using word processing, spreadsheet, graphics, and other common programs.

Faster content updating

When you use a website builder software, adding and updating content is faster and easier. More often than not, you won’t need the help of a webmaster to upload new content every time.

Cost efficiency

Most website builder software are very easy to use and are practically plug and play. As a result, they help you create a website faster, helping you earn from the website faster, too. Furthermore, you can get started even without hiring a webmaster or website designer.

Responsive website design

Smartphones have become ubiquitous and for this reason, your website needs to the look the same on any device. For this reason, responsive website design is important so that your visitors can have a great viewing experience on their mobile devices.

Semi-flat design

This design type offers more clarity to the website viewer. It is a difficult technique but it has become a trend as it makes it easier for visitors to understand the website’s directions and cues. As a result, the entire website offers intuitive navigation. This style has been used by Apple and Android in their software releases and hence has become familiar to mobile users.

Minimalism combined with micro-interactions

Micro-interactions are enabled by the user and they provide guidance and control and make it a fun experience to view a website. The minimalist design ensures your website is uncluttered. Websites, therefore, need to combine these design trends to offer a great user experience that takes into account the short attention spans of visitors and their wish for quick gratification.

Single-page design

In this website design, all information is laid out on a single, continuous page. This makes the website more adaptable and responsive using different devices and platforms. Single-page websites are also generally lighter, so they load faster.

Potential Issues

Lack of control

You have minimum control over your site’s layout because you use pre-made templates. In the case of some website builders, you need to start afresh if you wish to change the template after having entered the content.

Unwanted Ads

Some web creators permit external ads on your website in important places. These can’t be avoided most times and if you wish to get rid of them you need to shell out extra money.

You need a good understanding of aesthetics and style

Though you don’t need coding skills to use website builder software, you still need a good understanding of style to create an attractive website as you need to select an appealing layout, imagery, button style, color palette, and other crucial elements.

Domain ownership

If you use the website builder software’s free subdomain service, the website is essentially not yours even if it shows your content and branding. So, if you decide to switch to a new software or buy your own domain, you might have to start over again. 

Website Builder Software Pricing Models

Below are the most common pricing plan models for website builder software.

  • Free plans: Some website builder software can be used for free, albeit with some limitations. For instance, you can build a website on Wix for free using free generic templates.
  • Per module or feature: Some website builder software offer scalable features and functions that you can subscribe to separately.
  • Based on scale of use: Some website builders are priced based on scale of use, such as individual or enterprise.

Choosing a Website Builder Software

When choosing a website builder software to use, remember to focus on benefits more than the features. Keep in mind that this kind of software should help you build a website easily, ideally, and quickly—not overwhelm you with features that you may not be able to maximize in the end.

So, when selecting a website builder software, evaluate your choices based on ease of use, customization capabilities, multi-platform compatibility, integration, and hosting support. Additionally, make sure you identify, assess, and consider your needs all throughout.

List of Website Builder Software Companies

Order by:

Newest
  • Newest
  • Score
  • User Score
Product name:
Category:
Smart Score:
Price:
User Satisf.
User reviews:
Excelkits reviews

Excelkits

Website Builder Software
8.5
$20
95%
Appkickstarter reviews

Appkickstarter

Website Builder Software
8.6
€79
96%
WooCommerce reviews

WooCommerce

Website Builder Software
9.3
by quote
97%
Webflow reviews

Webflow

Website Builder Software
9.2
$12
-
Dorik reviews

Dorik

Website Builder Software
8.0
$48
98%
ThunderVM reviews

ThunderVM

Website Builder Software
8.0
€2.99
94%
AllValue reviews

AllValue

Website Builder Software
8.0
$2.99
93%
Logo Design reviews

Logo Design

Website Builder Software
8.9
$14.99
93%
BlogHandy reviews

BlogHandy

Website Builder Software
8.0
$19
90%
Regxa reviews

Regxa

Website Builder Software
8.0
$2.49
99%
ElementsKit reviews

ElementsKit

Website Builder Software
9.1
$39
93%
UXtweak reviews

UXtweak

Website Builder Software
8.0
$99
-
Web Host Pro reviews

Web Host Pro

Website Builder Software
8.0
$6.95
93%
Vonza reviews

Vonza

Website Builder Software
8.0
$99
98%
EDO4 reviews

EDO4

Website Builder Software
8.0
$95
97%

Things to consider when you invest in a SaaS

Pricing details are a key consideration when you analyze SaaS vendors. Ask the provider if they offer price safeguards and contractual flexibility. “Shelfware” has become a major issue in SaaS licensing as buyers end up shelling out for more than they require. Plus, to get pricing predictability, buyers are forced to subscribe to long-term contracts. Make sure you don’t get saddled with long-term licensing and get locked in for a long period with a single vendor. Ask about easy exit policies that assist you to migrate to another provider if you are not happy with the services offered by the current one. Select a vendor that offers a convenient standard annual termination facility as well as long-term cost protection.

Another important factor to consider is whether the cloud vendor meets compliance and security requirements. Your company is answerable to staff members, customers, business partners, and regulators. Therefore, you should pick a provider that has deployed a technically sound and comprehensive security program. Map your security control needs such as availability, integrity, confidentiality, privacy, and accountability to the provider’s capabilities. Ask the potential provider about the procedures and systems they use to protect your private data. Do they meet general as well as industry-specific compliance and security standards? Do they offer special measures to meet the unique security requirements of your particular industry? Get satisfactory answers to these queries before you make the investment.

Frequently asked questions about Website Builder Software

What is the best website builder software?

With a SmartScore of 9.8 and a user satisfaction rating of 100%, the best website builder software as of this writing is Wix. It provides small businesses and individuals with tools that build beautiful and professional-looking websites but do not hamper their creativity with coding expertise. Furthermore, you can use Wix for free, but you can opt to improve your Wix website by subscribing to the website builder’s premium plans.

What are the benefits of website builder software?

There are several benefits to using a website builder software. These include the following:

  • Website builder software help you set up a website easier and faster.
  • Using one is cost-efficient, as it lets you get started even without the help of a webmaster or designer.
  • It gives you control and freedom when it comes to your website’s look and feel.
  • You can use a website builder software even without coding skills.
  • You and your team can make changes and updates anytime.
What are the features of website builder software?

Different website builder software may offer features unique to them, but the following are what you’re likely to find most helpful:

  • Easy to use and navigate interface
  • High-quality and customizable design themes and templates
  • Pre-formatted web pages
  • ecommerce tools and integrations
  • SEO and social media tools and integrations
  • Product catalog
  • Image gallery
  • Form builder
  • Blogging tools
  • Website reports and analytics
What is the easiest website builder software to use?

The easiest website builder software to use thus far is Weebly. It has a user-friendly drag-and-drop interface. It also offers third party integrations and marketing solutions under one hood. With Weebly, users can create a blog, online store, or business website.

What is a good free website builder software?

If you’re looking for a free website builder software, check out SITE123. This is designed for private and corporate users to create a website as easy as 1-2-3. The free plan gives you 500 MB of storage and 1 GB bandwidth, as well as free use of a subdomain, hosting, and web wizard.

Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Updated

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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