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2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
Last year, 2020, we witnessed many key developments in the SaaS industry. Excitement has been high owing to the introduction of newer technology in SaaS. These include even more powerful AI, machine learning, and the much anticipated 5G experience. Global SaaS trends indicate that in 2021 and beyond, we will witness a great increase in […]
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44 Essential Wikipedia Statistics for 2024: Data on Users, Readers, & Milestones
Anyone who has access to the Internet must have gone to Wikipedia at some point. As the most popular online reference source around, the online encyclopedia is powered by a wiki application, a robust collaboration software used by the majority of the public, enterprise, and personal wikis. Beyond its powerful engine, Wikipedia is run by […]
35 Latest Maintenance Statistics for 2024: Data, Adoption & Strategies
Maintenance is vital to many industries, particularly in manufacturing, real estate, hospitality, oil, gas, power, IT, and even food and beverage. There are two basic types of maintenance: reactive and preventive. Reactive maintenance is done when something breaks down unexpectedly. This is the type of maintenance you don’t want to find your team performing, as […]
78 Essential Fortnite Statistics: 2024 Users & Revenue Data
Fortnite by Epic Games made a splash when it was released in 2017. The online video game has players engaging in a competitive survival experience. Famed Fortnite game modes include Battle Royale, Party Royale, Creative, and Save the World. These have allowed Fortnite to amass a massive following. It also helps that Fortnite is available […]
50 Tinder Statistics You Must See: 2024 Usage, Demographics & Market Share
The COVID-19 pandemic may have been the biggest hurdle to people in search of romance. Although public health and safety protocols can prevent potential first dates from taking place, finding someone you can potentially connect with is digitally possible. Online dating apps like Tinder have been in existence for years, but there has been a […]
56 Relevant Employee Theft Statistics: 2024 Data on Perpetrators & Prevention
Is your company a victim of employee theft? It may very well be, considering that 95% of businesses encounter problems with employee theft. And it’s not just cash that’s being targeted. Company and customer data is also a hot item for insiders who want to steal from an organization. That’s why it has become necessary […]
80 Significant Apple Statistics in 2024: Finances, Market Share & Data
Established in 1976, Apple is a global technology company headquartered in Cupertino, California, USA. Back when it started, the company sold only a few units of their first computer. After several decades of continuous innovation and showcasing revolutionary technology, it eventually became one of the most powerful global brands. Today, it continues to gift the […]
150 Social Selling Statistics You Must Read: 2024 Data Analysis & Market Share
Social media has revolutionized the way we do business. It has accelerated the formation of a digital economy that spans the whole world. COVID-19, meanwhile, accelerated social selling as it forced people to stay at home. In response, many companies started using social media management platforms to engage their target audiences. These platforms not only […]
112 Employee Turnover Statistics: 2024 Causes, Cost & Prevention Data
Employee turnover, while completely normal for any business, can become problematic if left unchecked. A fast employee churn rate can lead to higher training costs, low employee morale, and operational inefficiencies. Eventually, it can reduce your profits and negatively impact your bottom line. As such, it is important for businesses to learn how to prepare […]
55 Webinar Statistics You Must Learn: 2024 Market Share & Data Analysis
The COVID-19 pandemic tested the resilience of both public institutions and private industries. It quickly showed that being digitally adaptable is a key component of survival in today’s world. Because of health and safety protocols like social distancing, organizations had to move their operations to the cloud. As well, many businesses had to reallocate their […]
37 Crucial Pokémon Go Statistics: 2024 Data on Downloads, Revenue & Usage
Pokémon Go took the world by storm when the game was launched in 2016. Even though its player base was considerably small when it was first launched, the game went to bring Niantic billions in revenue. Even in a pandemic, consumer spend on in-app purchases increased. This is consistent with mobile gaming statistics, which found […]
405 Freelance Statistics for 2024: Market Size, Profile Data & Salary Rates
At no point in human history are there more powerful forces at play than the ongoing ones unraveling before our own eyes. Take your pick: cutting-edge technologies from virtually every field, revolutionary digital transformation processes, an unheard-of rise of the freelance-based economy, or the ferocity of a raging COVID-19 pandemic. More tellingly, each one is […]
54 Essential Slack Statistics: 2024 Market Share Analysis & Data
Slack. If you look it up in the dictionary, it means “not using due diligence, care, or dispatch.” In other words, negligent. However, the word can be considered synonymous with productivity nowadays—thanks to a communications software of the same name. Once an internal communication tool of the founder’s previous company, Slack has grown to become […]
67 Zoom Statistics You Must Know: 2024 Market Share & Data Analysis
Zoom. The term has become synonymous with web conferencing just as Google is for online searches. This comes as no surprise, as the platform has risen meteorically in a short span of time. It was virtually unknown, especially to non-enterprise users. It was only when COVID-19 swept the world that the app became a household […]
5G Statistics You Must Read: 2024 Adoption Analysis & Data
5G is the much-touted wireless standard that is a step beyond 4G. There has been much buzz about 5G technology even before its full rollout in various regions. With all the improved features 5G has over 4G, it is quite understandable for the public to receive this new technology with much anticipation. 5G is even […]
40 Jobs Lost to Automation Statistics: 2024 Job Displacement Analysis
Business operations have been moving toward digital transformation for years now. But as the world embraces the advantages brought about by trends in artificial intelligence and machine learning technology, we have also been moving farther away from traditional practices, including manual jobs. The loss of employment has been exacerbated by the disruptions that came with […]
45 Interesting FOMO Statistics: 2024 Effects, Demographics & Marketing
Social media sure has helped us stay up to date with what’s going on in the world around us. However, posts from brands, influencers, and even your own connections, can also fuel FOMO or the fear of missing out. That said, FOMO is not entirely bad, particularly if you use social media management tools to […]
105 TikTok Statistics You Can’t Ignore: 2024 Usage, Impact & Concerns
We’ve come a long way in how we define our social media experience. Before, it was all snappy statuses and photos. And then came moments captured in 15-second stories, then memes. Now, with the rise of TikTok, social media is characterized by dancing and dazzling video transitions. The platform certainly expanded the way we enjoy […]
67 Remarkable Cyber Monday Statistics: 2024 Shopping Data & Consumer Behavior
For American shoppers, the Thanksgiving celebration does not end on a Thursday and neither does it close on a Friday. Since the dawn of online shopping and ecommerce solutions, Cyber Monday comes as its rewarding conclusion. The said occasion features some of the largest online discounts one would find all year. Although tech products are […]
86 Job Satisfaction Statistics for 2024: Data by Profession & Region
Job satisfaction, or being happy with one’s employment, is an important factor in overall life satisfaction. This, however, is not easy to obtain because there are numerous conditions that must be met first before one can achieve it. For one thing, all components are not just up to the individual. The workplace environment, especially the […]
26 Relevant Print Marketing Statistics: 2024 Ad Spending & Impact
Is print marketing dead? Most people would think so, especially at a time when we are increasingly stuck to our digital devices. Marketers and brands are swaying in favor of digital advertising utilizing tools like content marketing software due to the increasing usage of smartphones and similar devices. This is evident in the decline of […]
52 Business Ownership Statistics You Must Know: 2024 Demographics & Challenges
Businesses play a vital role in nation-building. Not only do they contribute to the economy, but they also benefit the community by providing jobs. Behind a successful business are hard-working individuals who not only have a vision but also the grit to follow through with their ideas. In this compilation of business ownership statistics, you […]
52 Email Subject Line Statistics: 2024 Trends & Effective Ideas
In business practice, subject lines can make or break a marketing or promotional email, a job application email, or a newsletter. They are so crucial that many research efforts have been made just to find the right formula for subject lines. In line with these, we have prepared the following email subject line statistics below […]
60 Social Proof Statistics You Must Read: 2024 Data Analysis & Market Share
Social proof applied to business is an integral part of marketing strategies that leverage the power of persuasion and conformity. The psychology behind social proof is rooted in normative social influence. This type of social influence capitalizes on individuals’ behavioral tendency to be swayed by other people’s actions in order to belong or fit in. […]
70 Intriguing WhatsApp Statistics: 2024 Usage Facts & Insights
Humans, by nature, are social animals. And thanks to technology, we can socialize even if our friends, peers, and family are not in close proximity. Messaging applications have made this possible, and among the first platforms that come to mind is WhatsApp. Currently the largest messaging app in the world, the app is home to […]
64 Viber Statistics You Need to Know: 2024 Market Share Analysis & Data
Viber came hot on the heels of Facebook Messenger to become one of the largest messaging apps. The mobile messaging app was founded in 2010 in Tel Aviv, Israel. A year after its launch, Viber had 19 million unique users. Since then, its user base only continued to grow. Social media statistics reveal that social […]
53 Compelling Local SEO Statistics: 2024 Strategies, Trends & Challenges
Local SEO has become critical to businesses in the last few years. With 46% of all Google searches in 2019 seeking local information (Birkett, 2020), you could be losing thousands of potential customers who are ready to make a purchase in your area if you are not optimizing your business for local search. Fortunately, digital […]
40 Gig Economy Statistics You Must Learn: 2024 Market Share & Data Analysis
In the past several years, a growing number of workers have turned gig economy—that section of the labor market that relies on short-term contracts—jobs into their main source of income. The growth in the number of gig economy workers has become even more apparent at the onset of the COVID-19 outbreak in 2020. With businesses […]
46 Critical Bing Statistics: 2024 Market Share Analysis & Data
Undoubtedly, Google has the lion’s share of the search engine market, edging out other players like Bing, Yahoo, and AOL. However, data confirms that users look up other popular sites like Google and Facebook through Bing. This only goes to show that Bing can be a useful tool for marketers and advertisers. As the Bing […]
57 Crucial eCommerce Fraud Statistics for 2024: Types, Cost & Protection Data
Even before the COVID-19 pandemic started, retail ecommerce revenue worldwide has been consistently growing since 2014. The pandemic just pushed the adoption of ecommerce software at a much faster rate. With consumers shifting their purchasing activities online, many businesses are now also actively investing in digital innovations. For example, 59% are investing in mobile apps, […]
34 Vital Facebook Live Statistics: 2024 Viewership & Marketing Use
Facebook Live allows people to share their thoughts in an instant with their friends and community. Individuals use it to broadcast what’s going on in their lives in real-time. On the other hand, brands and marketers use it to connect and engage with their audience, often, as a part of their social media management tech […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]