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2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
Last year, 2020, we witnessed many key developments in the SaaS industry. Excitement has been high owing to the introduction of newer technology in SaaS. These include even more powerful AI, machine learning, and the much anticipated 5G experience. Global SaaS trends indicate that in 2021 and beyond, we will witness a great increase in […]
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55 Important Password Statistics You Should Know: 2024 Breaches & Reuse Data
A password is a standard way of authenticating access to digital services and systems. It is supposed to be secret to ensure that only the account owner or those granted rights can view or modify important data. Unfortunately, there are individuals who can be lazy in safekeeping passwords, making their accounts vulnerable to hacking and […]
40 Notable Candidate Experience Statistics: 2024 Job Application Trends & Challenges
It’s a fact that a company’s greatest asset is its employees. This is why many companies compete to hire the best candidates. Employers even use tools like HR software and other platforms to get the job done. It’s now but a question of, how do you attract the best people to apply and work for […]
55 Instagram Stories Statistics You Must Learn: 2024 Demographics & Marketing Use
Everyone experiences a certain degree of FOMO or a fear of missing out. Be it about the goings-on at work, trending topics in your social circle, new food to try and places to visit, or milestones of your friends and relatives, no one wants to be kept out of the loop. This is precisely why […]
43 Crucial Retargeting Statistics: 2024 Strategies, Results & Challenges
Did you know that 97% of visitors that leave do not return to your website? After all, with all the information available online and the ads that one sees on a daily basis, it is easy for consumers to simply forget about your brand after only seeing it once. This is why retargeting is such […]
78 Yelp Statistics You Must Know: 2024 Market Share & User Profile Analysis
As recent customer reviews statistics show, consumers seek each other’s opinions on products and services before purchasing. Now, most of these reviews are on social media. And, one of the most popular social networks for reviews is Yelp. Founded in 2004 by former PayPal employees, the company quickly became the poster child of review sites, […]
64 Facebook Video Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Approaching three billion users, Facebook is unquestionably the biggest social media site on the planet. The platform has linked people together with unparalleled connectivity and its expansive breadth of content. As such, one of its biggest draws is its videos, which account for billions of views daily. In fact, Facebook has gone on to rival […]
83 Must-Know Resume Statistics: 2024 Data on Length, Cover Letters & Valuable Skills
Job hunting is challenging on any occasion but more so now because of the novel coronavirus pandemic. The impact of COVID-19 on employment is felt worldwide; many people are worried about losing their jobs and many more have lost their sources of income. But this 2021, employers are looking to hire workers. In that case, […]
44 Foursquare Statistics You Must Know: 2024 Market Share & Business Use
Foursquare has come a long way from its beginnings as a popular location sharing and check-in app. By refining its product offerings, it has shifted its focus to local search and recommendations and location-based campaign targeting. In addition, Foursquare has completed acquisitions in a bid to become the world’s leading independent location technology platform. In […]
55 Important Affiliate Marketing Statistics: 2024 Market Share Analysis & Data
For people on the lookout for a less taxing source of extra cash flow, having a passive income is a very attractive idea. Before the Internet became a thing, the first things that came to mind when “passive income” was mentioned were classic investments in rental properties, dividend stocks, and bonds. But not long after […]
648 Crucial Technology Addiction Statistics: 2024 Data on Internet, Video Games & Social Media
A steadily rising global internet speed means better access to all types of content on the world wide web. While technology development portends great things for small businesses, organizations, institutions, and individuals everywhere, it also comes with a caveat of its own: the rising cases of addiction around the internet and the video gaming, empowered […]
70 Compelling Customer Loyalty Statistics: 2024 Vital Facts & Data Analysis
When buying products, consumers often do not just center on form and function. Brand names matter, especially those that have been associated with quality. For this reason, we usually opt to purchase home products sold by a trusted company, be it food, clothes, gadgets, or automobiles. Customer loyalty is one of the most effective sales […]
111 Internship Statistics for 2024: Pay, Benefits & Trends
Internships have become a very important activity for students, especially those who are about to spread their wings and go out into the real world. Studies have revealed that students who undergo internship have a better chance of landing full-time positions and even better pay. After all, intern groups usually serve as excellent future sources […]
62 Compelling Hacking Statistics 2024: Data on Common Attacks, Impact & Prevention
Individuals and businesses today are embracing the acceleration of digital capabilities. However, there comes with it the risk of falling victim to a cyber attack. With the rapid shift to digital platforms brought about by the COVID-19 pandemic, hacking incidents have only become prevalent. Thus, it’s important for consumers and organizations to be aware of […]
183 Investment Statistics You Must Learn: 2024 Data on Stock, Commodities & Real Estate
The year 2020 was, to say the least, volatile in the sense that investor confidence oscillated from deep lows to soaring highs. The S&P index witnessed a -33.9% drop from February 19 to March 23, 2020. This was the shortest bear market in history. Then, March 24 ushered a new bull market, closing in August of […]
101 Significant Influencer Marketing Statistics: 2024 Perception & Strategies Data
As the number of social media users rises, influencers are seen to continue to play an integral role not only in how online content is being consumed but also in the way shoppers are making purchase decisions. Plus, more people are now glued to their online devices, especially as the COVID-19 pandemic has forced many […]
80 Crowdfunding Statistics You Must See: 2024 Platforms, Impact & Campaign Data
One of the biggest impediments to opening and operating a business is the lack of capital. For this reason, a lot of ideas, while profitable, never get to leave the realm of thought. After all, not everyone can afford the raw materials nor the equipment necessary. This is where crowdfunding enters the picture. Successful campaigns […]
50 Significant Referral Marketing Statistics: 2024 Data Analysis & Market Share
Unlike traditional word-of-mouth where consumers voluntarily share information about a brand or a product, referral marketing is created, prompted, and managed by companies with the intention of generating high-quality leads and retaining loyal customers by giving them rewards. Furthermore, referral marketing utilizes marketing software solutions that help ensure the smooth execution of referral programs. In […]
85 Crucial Networking Statistics You Need to Know in 2024
Communicating with each other is how humans were able to evolve as a species. It is the primary way for humankind to establish, develop, and maintain relationships. Being able to relay one’s thoughts is especially critical in business settings. But, of course, communication is not just speaking or talking, it also involves body language and […]
75 Cryptocurrency Statistics You Must Read: 2024 Market Share, Industry Growth & Adoption
In recent years, cryptocurrencies have proven to be a new, yet strong asset class. Certain cryptocurrency types continue to see extraordinary returns. With more stakeholders from different sectors now gaining interest in its potential, cryptocurrency is predicted to maintain its footing in terms of market growth. When one says or reads cryptocurrency, Bitcoin surely comes […]
61 Startup Statistics You Can’t Ignore: 2024 Data on Challenges & Success Rates
The stereotype of startups usually involves twenty-something founders dreaming of creating the next big thing. However, it takes more than sheer ambition to create a successful startup. Aside from having an innovative idea, one has also to successfully navigate hurdles along the way such as the onslaught of the ongoing COVID-19 pandemic. In this article, […]
30 Facial Recognition Statistics You Must Learn: 2024 Market Share & Data Analysis
Facial recognition is one of biometric technology’s monumental breakthroughs. From the time it was first conceived in the 1960s, it has gone through a remarkable evolution that has also advanced other technologies that incorporated it. Facial recognition, however, did not become mainstream until artificial intelligence software and machine learning solutions boomed in the 21st century. […]
45 Significant Business Networking Statistics: 2024 Conversion Rates & Challenges
No matter what stage you are at in your career, it’s always good to practice your networking skills. As you will see in these business networking statistics, not only does your professional connections matter when looking for a new job. They are also crucial in growing your business or helping your organization connect with the […]
60 Insurance Statistics You Must Read: 2024 Market Share Analysis & Data
An insurance policy provides the owner with peace of mind that his life, property, or business will be protected when a covered risk occurs. They can be assured that when something bad happens, they will not be at a total loss and that they can recover financially. Insurance coverage is even more significant as the […]
51 Critical Blockchain Statistics: 2024 Data Analysis & Market Share
While it has yet to achieve mainstream adoption, more and more businesses are realizing the value of transforming their businesses through blockchain technology. With the onset of the COVID-19 pandemic, businesses have used blockchain to accelerate their digital processes for critical use cases like contact tracing and patient record sharing in a secure, decentralized manner. […]
30 Facebook Messenger Statistics You Can’t Ignore: 2024 Market Share & Data Analysis
Mobile messaging has evolved quite fast in the past three decades. Nearly 30 years since the first text message was sent, we now live in the era of instant messaging software. Unlike the first-generation, 160-character limit, SMS technology could evolve into a well-integrated communication platform that basically changed how communication works. Among the game-changers in […]
172 Key Video Games Industry Statistics: 2024 Market Share Analysis & Data
The video game industry stands as one of the fastest-growing industries in the world. With billions of active gamers—spanning different generations—experts predict a steady growth in the next five years. Moreover, as application development software tools had become more accessible, the industry expects an influx of new entrants. Also, this led to the rise of […]
70 Customer Retention Statistics for 2024: Loyalty Programs & Strategies
Attracting new customers is costlier than retaining loyal patrons. That is why business pundits would emphasize the importance of having loyal clientele. This is not easy to achieve, though, because customers can be fickle. And in this age, their expectations have reached different highs. But with the right mix of strategies, using the right tools […]
50 Mobile Gaming Statistics You Must Know: 2024 Data Analysis & Market Share
The year 2020 will be remembered as the year that changed the course of business operations across various industries. But while many businesses have been negatively hit by the lockdowns caused by the COVID-19 pandemic, there are also those that have thrived during the global crisis. Mobile gaming is one of the industries that have […]
52 Women in Technology Statistics: 2024 Data on Female Tech Employees
The tech industry is always one step ahead when it comes to innovation, as technology trends show. However, there’s one thing the sector seems to be lagging behind on—gender diversity. Though women now make up almost half (47%) of the United States labor force, as women in technology statistics show, they are still underrepresented in […]
31 Crucial Insider Threat Statistics: 2024 Latest Trends & Challenges
When we talk about cybersecurity, we often think about hackers outside organizations trying to access private, sensitive data. However, threats from insiders are fast becoming a grave concern among businesses. As insider threat statistics show, these instances have been rising and an overwhelming number of businesses are not prepared to handle them. Implementing some of […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]