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2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
Last year, 2020, we witnessed many key developments in the SaaS industry. Excitement has been high owing to the introduction of newer technology in SaaS. These include even more powerful AI, machine learning, and the much anticipated 5G experience. Global SaaS trends indicate that in 2021 and beyond, we will witness a great increase in […]
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2024 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
The year 2022 has been focused yet again on fine-tuning digital transformation in various sectors. Many businesses have acclimated to using online-based processes and managing remote or hybrid employees as part of their operations. However, like in the previous years, the adoption of SaaS is still increasing, albeit a little slower, as more organizations look […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]
8 Latest Search Marketing Trends for 2024 – A Look Into What’s Next Ahead
The “Great Resignation” post-pandemic does not only have implications for employers, but also for marketers that consistently strive to connect with consumers. This major shift in sentiments, which led to an increased focus on a sense of purpose, compelled marketers to rethink the way they converse with their audience, given the recent shift in customer […]
10 Key Marketing Automation Trends for 2024
Digital tools for businesses are everywhere and marketers are among those who regularly use marketing automation software to accomplish their daily tasks. With digital marketing and social media users on the continuous rise, it’s not surprising to find out that the global marketing automation market size is projected to reach $14,180.6 million in 2030, at […]
Cloud Computing Trends Your Enterprise Should Leverage in 2024
Cloud computing has become the new normal for modern businesses even if they are not from the IT sector. Why? Because of the advantages that this technology offers. From reducing expenses of heavy computing hardware to data storage, cloud computing had joined the infrastructure of almost 67% percent of companies across the globe by the […]
13 Latest Mobile Marketing Software Trends & Forecasts for 2024 and Beyond
Mobile phones have become an indispensable part of today’s digital lifestyle. With network speeds and coverage gradually increasing, mobile use will only continue to grow exponentially in the coming years. And while having a solid strategy is important, choosing mobile marketing software will aid them in making their business grow. To help you find out […]
8 POS Software Trends for 2024: New Predictions & What Lies Beyond
In light of the COVID-19 pandemic, online shopping is quickly becoming the new norm. To keep up with the current demands of highly techy consumers, most retailers had to migrate their businesses to the cloud, and the use of POS software has become more necessary than ever. Today, a cloud-hosted POS solution is no longer […]
7 HR Software Trends for 2024 Explained: Top Predictions According To Experts
An onslaught of HR software trends and industry-wide developments in the past year is keeping HR professionals on their toes as they witness recent political, sociological, technological, not the least pandemic-induced developments disrupt their way of business. Foremost, remote work is now a thing, and with it, training, engagement, workflows, etc. have to be re-evaluated […]
17 Relevant Sales Software Trends & Forecasts for 2024 You Should Know
Selling in the age of COVID has been tricky for some and exciting for those who dabble in tech. After all, the pandemic has proven to be the world’s biggest disruptor and has influenced consumer behavior. It taught sales teams to be more creative and to value customer experience to a greater extent. As such, […]
10 Latest Marketing Software Trends & Forecasts for 2024
Economic globalization and rapid technological advancements led to dramatic changes in the global marketing industry. Today, modern marketing puts the spotlight on customer satisfaction, placing consumers as the top priority in business operations versus sales and product quality. The myriad digital innovations existing today have also changed the way businesses bring value to their customers. […]
10 Accounting Software Trends for 2024: New Forecasts & What Lies Beyond
There was a time when the bulk of the work of accountants consisted of bookkeeping, data entry, and number crunching. Today, the modern accountant is faced with client demands that require one to do much more than these traditional services. Much of the evolution in the accountant’s role and in the industry, in general, are […]
15 Key CRM Software Trends & Predictions for 2024 and Beyond
With market competition growing tougher than ever, good customer relationship management (CRM) might be the only thing that can make a business stand out. However, businesses today may find that achieving good CRM is easier said than done. According to CRM trends, many CRM software solutions now integrate new technology, making it slightly more difficult […]
8 Current Collaboration Software Trends & Forecasts for 2024—A Look Into What’s Next
Collaboration software was the only software segment that posted a positive 6% growth during the onset of COVID-19 (BusinessWire, 2021). As organizations further embrace hybrid work, collaboration software trends continue to signal that growth is unstoppable as it is redefined the future of work teams. This is especially because only 29% of executives think that […]
10 Significant Restaurant Software Trends for 2024: Latest Forecasts You Should Know
The COVID-19 pandemic changed the way we dine. For a time, people were confined to their homes, relying on food delivery apps for their favorite restaurant fare. When economies finally reopened, food establishments had to implement safety protocols that promote sanitation and physical distancing. Some of these changes are bound to stick as societies embrace […]
13 Email Marketing Software Trends and Predictions for 2024 – A Look into What Lies Ahead
Having been around since before the birth of the internet, email has come a long way. Today, it is now one of the top three most effective marketing channels for 94% of marketers (Litmus, 2020). In fact, email marketing is so effective that four out of five marketers would choose it over social media (Litmus, […]
10 Project Management Software Trends & Forecasts for 2024 You Should Know
The heart of project management lies in applying one’s skills, methods, processes, knowledge, and experience to attain project objectives. The broadness of the discipline gives project management a vital role in almost any industry one can think of. With the right project management software, project managers and team members can rise to the many challenges […]
11 SaaS Software Trends for 2024: New Forecasts You Should Know
A decade ago, companies had to invest in on-premise infrastructure to enjoy the benefits of software such as CRM, business analytics, and even automation. Over the last few years, however, the rise of cloud technology made it possible to bring entire business operations offsite through Software-as-a-Service (SaaS) products. Organizations are now able to take advantage […]
11 Key Lead Generation Software Trends & Forecasts for 2024
Marketers are still reeling from the effects of the COVID-19 pandemic and the way it shut down conference halls, meeting rooms, and physical events—places where they would usually network and generate quality leads. So, to bridge the demand generation gap during this crisis, it seems lead generation trends are moving online. Digital tools like lead […]
11 Ecommerce Software Trends for 2024: Future Forecasts & Predictions
The COVID-19 pandemic has made a significant impact on how the world operates, especially in terms of selling and purchasing goods and services. With mobility and physical business operations heavily restricted, businesses were compelled to adapt to the situation by leveraging technology that mobilizes remote operations. But while other industries suffered from the effects and […]
10 VoIP Software Trends for 2024: Latest Predictions To Watch Out For
Communication is vital to any organization. Whether you have a small or large-scale business, you need to communicate with your clients and teammates on a regular basis. In such cases, using traditional phone systems can be quite costly and harder to maintain as your business grows. With the advent of VoIP technology, it is now […]
10 eLearning Software Trends for 2024: Latest Forecasts You Should Know
Online learning in the time of COVID-19 has proven to be a major hurdle to businesses and educational institutions. These challenges and limitations, however, spurred the adoption of new technologies at breakneck speed in response to unique learning needs. Since the onset of the pandemic, elearning software trends continue to revolutionize the way organizations and […]
11 Top ERP Software Trends for 2024: New Predictions & What Lies Beyond?
As businesses start to open after months of dealing with the COVID-19 pandemic, many now realize that the market is not what it used to be. Limited resources, tighter timelines, and increasing customer demands are just some of the challenges that even large corporations find hard to overcome. With new problems come new ERP software […]
20 Key Social Media Software Trends & Predictions for 2024
As the world starts to recover and adjust to the impact of the COVID-19 pandemic, social media remains a stalwart presence in people’s lives. In fact, the highlight of current social media trends shows that the number of active social media users worldwide rose 9.9% from October 2020 to October 2021 (Hootsuite, 2021). This amounts […]
13 Latest Customer Service Software Trends & Forecasts for 2024
Strong customer connections have always been a common denominator among successful companies. To maintain those connections means staying on top of the latest customer service software trends and checking how your organization’s customer service team is performing. Fortunately, technologies like customer support software are rapidly evolving to include modern features needed to level up a […]
17 Remote Work Software Trends for 2024: Current Forecasts You Should Know
With COVID-19 still plaguing societies worldwide, flexible work arrangements remain ubiquitous in the current business landscape. Even though some employees have returned to the office, a lot of enterprises are expected to rely on remote work until the pandemic is curtailed. This has caused a change in the way companies view work and their workforce. […]
7 Latest Customer Support Software Trends & Forecasts for 2024
Consumers have always been demanding when it comes to customer service. But the COVID-19 pandemic pushed their expectations to new heights, as the current customer support trends 2022 would show. This is why organizations need to stay on top of their game in providing top-notch customer support. To do that, companies need the help of […]
8 Business Intelligence Software Trends for 2024: Predictions You Should Be Thinking About
The COVID-19 pandemic has spurred technological developments and adoption worldwide and it’s no different in the realm of business intelligence (BI). With more people and businesses shopping online, working online, learning online, and generally moving a huge part of their daily lives online, BI has never been more swamped with data that quantifying the humongous […]
Top 2024 Trends in E-Signature Technology
Electronic signatures have been rapidly gaining adoption in recent years with major regulatory agencies and governments around the world. The e-signature technology itself has matured and evolved to facilitate the changing regulatory and business landscape. What has changed recently and how does it affect your choice of electronic signature providers? The most important changes in […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]