Fairtrade Coffee Campaign 30 Sept - 13 Oct 2013

Independent Business?
Selling Fairtrade Coffee?
Want to sell more Fairtrade Coffee?

Read on to find out how…

WHAT IS THE CAMPAIGN?

A 2 week consumer-facing campaign to drive sales and grow understanding of the impact of Fairtrade, using engaging video stories direct from Fairtrade farmers.

To win a once-in-a-lifetime trip to Peru, consumers must purchase Fairtrade coffee from participating outlets and engage with impact content on our online platform. This unlocks clues to pinpoint the whereabouts of a Fairtrade consumer and celebrity who are hiding in a coffee origin – the consumer with the closest guess wins the prize.

The Fairtrade Foundation will be promoting the campaign to attract consumers, through online and print media, with a media spend twice that of Fairtrade Fortnight 2013.

WHY GET INVOLVED?

Help your independent customers grow sales through Fairtrade, increasing footfall and purchase.

Increase the loyalty of your trade customers through enabling their participatation in a unique and engaging marketing campaign.

Help your customers communicate the added-value of Fairtrade to their consumers: why choose it, what’s the impact, what’s the benefit to me?

HOW TO GET INVOLVED

Help your customers promote the campaign in their outlet (coffee shop, restaurant, hairdressers etc) by using the Point of Sale materials provided.

Distribute marketing materials* to your trade customers containing the promotional codes that give consumers the clues that they need to progress in the competition.

Contact us directly to get more information.

*Marketing materials with the appropriate codes will be provided ready-printed to make things easy for you and your outlets. There is no need for you or them to register with the campaign or spend time negotiating codes.

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.