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51 Key VPN Statistics: 2019 Analysis of Trends, Data and Market Share

Category: B2B News

You’re not as safe online as you might think. Cybersecurity continues to be a major concern for many companies as well as individuals around the world. This is where VPN services come in. These tools serve as the last line of protection for most systems, making them practically invisible to cybercriminals. In this regard, it is imperative that you be aware of key VPN software trends and the top reasons for using VPN platforms. These data will help you put into context your need for VPN software and for choosing a particular solution.

vpn software

Cybercrimes Committed Against Businesses

For industries, the biggest reason for VPN use is still system protection, with more and more organizations depending on managed VPN systems to safeguard their information. This rise in VPN demand has resulted in more and more cybersecurity companies joining the fray, further expanding the market.

  • Ransomeware attacks to cost companies $11.5 billion in 2019 (
  • Average cost of a data breach for organizations worldwide is $3.6 million (Privacy Rights Clearinghouse).
  • Cryptojacking to rise in 2019 (Symantec).
  • As per Cybint, almost 60% of companies have experienced cyber-attacks such as DDoS attacks, phishing, and social engineering attacks. 60% of business organizations have experience cyber-attacks like phishing, DDoS attacks, and social engineering attacks. (Cybint)
  • $50,000 – the average dollar spent by organizations when dealing with denial-of-service attack. (Corero)
  • Healthcare is the most expensive data breach, costing around $6.45 million. (IBM)
  • 76 billion records were leaked in January 2019. (IT Governance)
  • $2 trillion – the expected global cost of cybercrime in 2019. (Juniper Research)

Problems Addressed by VPN Service

Aside from the ever-growing problem of cybersecurity, other complications continue to crop up all over the place. Problems brought about by issues like Internet censorship, BYOD (Bring-Your-Own-Device) adoption and cyber attacks have both individual and corporate users scrambling to protect their online presence and systems from external threats. Individual Internet users have also been seeking to hide their online presence as a way to go around Internet censorship and access restricted content. The following VPN services data will help you better understand these problems.

  • 71% of users in the US are more concern over the issue compared to violent crimes (
  • The average cost of a data breach will exceed $150 million in 2020 (Council of Insurance Agents and Brokers).
  • 73 percent of businesses are not ready for a cyber attack (
  • 93% of all the data breaches could have been easily prevented with basic data security efforts. (Online Trust Alliance)
  • The major issues related with online privacy are identity theft (63%) and banking / credit card fraud (45%). (VPN Mentor)
  • 93% of IT professionals are experiencing challenges with data privacy. (Compari Tech)

Data Privacy Concerns in the US (2019)


of Americans have limited their online activity because of privacy concerns


of Americans are very concerned about their online privacy


of Americans are more worried about their online privacy more than a year ago

Source: vpnMentor

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BYOD Adoption

BYOD (Bring-Your-Own-Device) adoption has its advantages, among them remote work, increased productivity and even adding to an employee’s value. However, downsides also come with the model, problems that are easily addressed with VPN use. The following VPN services statistics reflect security issues associated with businesses’ adoption of BYOD.

  • 72% of businesses say data loss and leakage are main security problems for BYOD. (Crowd Research)
  • 56% of organizations are concerned over unauthorized access to corporate data. (Crowd Research)
  • 56% of BYOD businesses make use of MDM and remote wipe to protect their systems (Bitglass)
  • IT theft cases in the office have been pegged at 23% (Kensington)
  • 54% of companies are worried about employees downloading unsafe content and applications. (Crowd Research)
  • 50% of them utilize device encryption while 46% make use of antivirus/anti-malware software (Bitglass)
  • 9% of BYOD companies have no idea how to protect themselves (Bitglass)

VPN Services Market Statistics

It is no surprise that the global VPN market has been thriving, with more and more users entering the fray. Concerns over cybersecurity, Internet censorship and access to restricted content have been contributing to this growth. This has resulted in the sector’s continued growth with NordVPN and Express VPN gaining the largest VPN services market share.

  • VPN services market is seen to reach $54 billion in 2024 (Global Market Insights).
  • Global mobile VPN market to expand at CAGR of 19.7% from 2018–2023 (
  • Global cloud VPN market to grow at a CAGR of 22.30% from 2017 to 2025 (Verified Market Research).
  • From 2016 to 2018, the VPN global market grew from $15.4 billion to $20.6 billion. (Statista)
  • The projected VPN market value will reach $27 billion by 2020, $31 billion by 2021, and $35 billion by 2022. (Go Globe)

Countries with Highest VPN Penetration Rate among Internet Users, 2018




Saudi Arabia


Source: vpnMentor

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VPN Use Statistics

Behind the market growth is the number of individual VPN users, which has been increasing at breakneck speed. Those in restricted countries and emerging markets lead the pack. Internet users make up the bulk of VPN users, significantly contributing to the market’s growth. Below are statistics that prove these developments.

  • A quarter of global Internet users report using VPN every day or nearly every day (
  • Asia Pacific (30%), Latin America (23%)  and the Middle East (19%) lead in VPN use (
  • Thailand (24%) and Indonesia (22%) users are most likely to use VPN to access entertainment content (
  • Younger generations (16- to 24-year-olds) and males (62%) top VPN user groups (
  • 62% of VPN users are male while 38% are female. (Geo Surf)
  • 77% of VPN users are buying digital content every month. (The Best VPN)
  • The countries with the least VPN users are Australia (4%), UK and USA (5%), and Germany (6%). (GeoSurf)
  • The number of VPN users grew by 165% in a span of one year (2017 to 2018). (Statista)

Reasons for Using VPN Services

Internet users utilize VPN services for a variety of reasons. These include online security and content access. However, there are a host of other factors behind the use of VPN services. Here are some VPN software facts that further explain them.


  • To access entertainment content (50%) and new services/social networks (34%)(
  • 29% of VPN users access Netflix every month (
  • 31% of Internet users use VPN to keep online anonymity (
  • 26 out of 65 countries have experienced a decline in Internet Freedom (
  • 33% of those who pay for VPN use it to download music while 27% use it to stream music. 27% are streaming TV or movie. (The Best VPN)
  • 17% of consumers use VPN to access a Tor browser. (The Best VPN)


Hootsuite’s 2018 Global Digital Report has revealed some interesting things about the way Internet users utilize VPN services in communication. Here are some of its  key findings:

  • 42% use VPN to stay in touch with friends.
  • 41% use VPN to stay updated with news and current events.
  • 37% use VPN to network with others
  • 25% of those who pay for VPN use it to communicate with their family and friends abroad. (The Best VPN)

Reasons for Global VPN Use (2018)


stay in touch with friends


stay updated with new and current events


network with others

Source: Hootsuite

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Reasons for Using Mobile VPN Services

Mobile VPN services have also caught the attention of Internet users who want additional security when going online. Developed to protect public WiFi users, these tools can prevent hackers from intercepting data being sent over public WiFi. The following figures from gleaned from VPN services research outline reasons for adopting mobile VPN software.

  • 61% of online transactions are made through mobile devices (Infosecurity)
  • Mobile attacks in the US have increased by 44% as opposed to the 24% uptick for the rest of the world (ThreatMetrix and LexisNexis)
  • 150 million mobile attacks were recorded during the first half of 2018 and 24 million of these were linked to mobile online banking (ThreatMetrix and LexisNexis)
  • 92% of mobile users using public WiFi ignore phone security warnings (CNBC)
  • 600% increase in mobile app fraud was recorded from 2015 to 2018 (RSA
  • There are 5.135 billion mobile phone users in 2019. That’s 4% higher compared to last year. (The Best VPN)
  • 4% – the expected mobile phone user penetration worldwide by 2019. (Statista)

The use of VPN tools has indeed risen in the world market, considering the current VPN services market size and as evidenced by the statistics that we have gathered. But more important than these are the reasons behind the massive adoption of these tools–corporate users’ push to secure their data and systems from breaches. These are all reflected in the VPN software charts provided in this article.

The other reasons for VPN services use are those espoused by individual users. They have been proven to be useful in circumventing Internet censorship, accessing entertainment content and maintaining online anonymity, which just about every Internet user needs. Considering these factors, the continued growth of the VPN services market is inevitable.

However, VPN services are but a part of larger IT security systems that help in countering the threat of cybercrime. Now, there are lots of VPN services out there, you must be careful if you are to choose the right one for you. Go for free trials, read user reviews and examine two or three platforms before you commit to a service.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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Digby says:

It's not even surprising as both NordVPN and Express works great. Used them both, now sticking with Nord, but basically only for the price

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