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51 Key VPN Statistics: 2020 Analysis of Trends, Data and Market Share

Category: B2B News

You’re not as safe online as you might think. Cybersecurity continues to be a significant concern for many companies as well as individuals around the world. This is where VPN services come in. These tools serve as the last line of protection for most systems, making them practically invisible to cybercriminals. In this regard, it is imperative that you be aware of key VPN software trends and the top reasons for using VPN platforms. These data will help you put into context your need for VPN software and for choosing a particular solution.

key vpn statistics

Cybercrimes Committed Against Businesses

For industries, the biggest reason for VPN use is still system protection, with more and more organizations depending on managed VPN systems to safeguard their information. This rise in VPN demand has resulted in more and more cybersecurity companies joining the fray, further expanding the market.

  • Ransomeware attacks to cost companies $11.5 billion in 2019. [1]
  • The average cost of a data breach for organizations worldwide is $3.6 million. [2]
  • Cryptojacking to rise in 2019. [3]
  • As per Cybint, almost 60% of companies have experienced cyber-attacks such as DDoS attacks, phishing, and social engineering attacks. 60% of business organizations have experienced cyber-attacks like phishing, DDoS attacks, and social engineering attacks. [4]
  • $50,000 – the average dollar spent by organizations when dealing with a denial-of-service attack. [5]
  • Healthcare is the most expensive data breach, costing around $6.45 million. [6]
  • 76 billion records were leaked in January 2019. [7]
  • $2 trillion – the expected global cost of cybercrime in 2019. [8]

Problems Addressed by VPN Service

Aside from the ever-growing problem of cybersecurity, other complications continue to crop up all over the place. Problems brought about by issues like Internet censorship, BYOD (Bring-Your-Own-Device) adoption, and cyberattacks have both individual and corporate users scrambling to protect their online presence and systems from external threats. Individual Internet users have also been seeking to hide their online presence as a way to go around Internet censorship, and access restricted content. The following VPN services data will help you better understand these problems.

  • 71% of users in the US are more concerned over the issue compared to violent crimes. [9]
  • The average cost of a data breach will exceed $150 million in 2020. [10]
  • 73 percent of businesses are not ready for a cyber attack. [11]
  • 93% of all the data breaches could have been easily prevented with basic data security efforts. [12]
  • The major issues related to online privacy are identity theft (63%) and banking/credit card fraud (45%). [13]
  • 93% of IT professionals are experiencing challenges with data privacy. [14]

Data Privacy Concerns in the US (2019)

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Source: vpnMentor

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BYOD Adoption

BYOD adoption has its advantages, among them remote work, increased productivity, and even adding to an employee’s value. However, downsides also come with the model, problems that are easily addressed with VPN use. The following VPN services statistics reflect security issues associated with businesses’ adoption of BYOD.

  • 72% of businesses say data loss and leakage are the main security problems for BYOD. [15]
  • 56% of organizations are concerned over unauthorized access to corporate data. [15]
  • 56% of BYOD businesses make use of MDM and remote wipe to protect their systems [16]
  • IT theft cases in the office have been pegged at 23% [17]
  • 54% of companies are worried about employees downloading unsafe content and applications. [15]
  • 50% of them utilize device encryption while 46% make use of antivirus/anti-malware software [16]
  • 9% of BYOD companies have no idea how to protect themselves [16]

VPN Services Market Statistics

It is no surprise that the global VPN market has been thriving, with more and more users joining the caravan. Concerns over cybersecurity, Internet censorship, and access to restricted content have been contributing to this growth. These have resulted in the sector’s continued growth with NordVPN and Express VPN gaining the largest VPN services market share.

  • The VPN services market is seen to reach $54 billion in 2024. [18]
  • Global mobile VPN market to expand at CAGR of 19.7% from 2018–2023. [19]
  • Global cloud VPN market to grow at a CAGR of 22.30% from 2017 to 2025. [18]
  • From 2016 to 2018, the VPN global market grew from $15.4 billion to $20.6 billion. [20]
  • The projected VPN market value will reach $27 billion by 2020, $31 billion by 2021, and $35 billion by 2022. [21]

Source: vpnMentor

Most Popular VPN Software

  1. NordVPN. A robust VPN software for business and individual users. It uses military-grade encryption and no-logging policy as its online protection protocol. Our NordVPN review will help you know more about this popular VPN solution.
  2. ZenMate. It offers high-speed, anonymous, and affordable internet access from any location and is available in numerous languages. This ZenMate review offers an informative discussion about its features and functionalities.
  3. ExpressVPN. Secure, fast, and user-friendly VPN for all major platforms and any device. With over 145 server locations located in almost a hundred countries worldwide. For more details, read our ExpressVPN review.
  4. Perimeter 81. A robust VPN service that streamlines secured remote access for field staff. Our Perimeter 81 review walks you through its offerings and pricing plans.
  5. Fast and reliable, system-agnostic VPN. Aside from its paid plans, it offers a zero-logging, ad-free free version. For more details, read our review.

VPN Use Statistics

Behind the market growth is the number of individual VPN users, which has been increasing at breakneck speed. Those in restricted countries and emerging markets lead the pack. Internet users make up the bulk of VPN users, significantly contributing to the market’s growth. Below are statistics that prove these developments.

  • A quarter of global Internet users report using VPN every day or nearly every day. [21]
  • Asia Pacific (30%), Latin America (23%), and the Middle East (19%) lead in VPN use. [22]
  • Thailand (24%) and Indonesia (22%) users are most likely to use VPN to access entertainment content. [23]
  • Younger generations (16- to 24-year-olds) and males (62%) top VPN user groups. [24]
  • 62% of VPN users are male, while 38% are female. [25]
  • 77% of VPN users are buying digital content every month. [26]
  • The countries with the least VPN users are Australia (4%), UK and USA (5%), and Germany (6%). [25]
  • The number of VPN users grew by 165% in a span of one year (2017 to 2018). [20]

Reasons for Using VPN Services

Internet users utilize VPN services for a variety of reasons. These include online security and content access. However, there are a host of other factors behind the use of VPN services. Here are some VPN software facts that further explain them.


  • To access entertainment content (50%) and new services/social networks (34%). [22]
  • 29% of VPN users access Netflix every month. [27]
  • 31% of Internet users use VPN to keep online anonymity. [28]
  • 26 out of 65 countries have experienced a decline in Internet Freedom. [29]
  • 33% of those who pay for VPN use it to download music, while 27% use it to stream music. 27% are streaming TV or movies. [25]
  • 17% of consumers use VPN to access a Tor browser. [25]


Hootsuite’s 2018 Global Digital Report[30] has revealed some interesting things about the way Internet users utilize VPN services in communication. Here are some of its  key findings:

  • 42% use VPN to stay in touch with friends.
  • 41% use VPN to stay updated with news and current events.
  • 37% use VPN to network with others
  • 25% of those who pay for VPN use it to communicate with their family and friends abroad. [26]

Reasons for Global VPN Use (2018)

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Source: Hootsuite

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Reasons for Using Mobile VPN Services

Mobile VPN services have also caught the attention of Internet users who want additional security when going online. Developed to protect public WiFi users, these tools can prevent hackers from intercepting data being sent over public WiFi. The following figures gleaned from VPN services research outline reasons for adopting mobile VPN software.

  • 61% of online transactions are made through mobile devices [31]
  • Mobile attacks in the US have increased by 44% as opposed to the 24% uptick for the rest of the world [32]
  • 150 million mobile attacks were recorded during the first half of 2018, and 24 million of these were linked to mobile online banking [32]
  • 92% of mobile users using public WiFi ignore phone security warnings [33]
  • 600% increase in mobile app fraud was recorded from 2015 to 2018 [34]
  • There are 5.135 billion mobile phone users in 2019. That’s 4% higher compared to last year. [26]
  • 4% – the expected mobile phone user penetration worldwide by 2019. [35]

The use of VPN tools has indeed risen in the world market, considering the current VPN services market size and as evidenced by the statistics that we have gathered. But more important than these are the reasons behind the massive adoption of these tools–corporate users’ push to secure their data and systems from breaches. These are all reflected in the VPN software charts provided in this article.

The other reasons for VPN services use are those espoused by individual users. They have been proven to be useful in circumventing Internet censorship, accessing entertainment content, and maintaining online anonymity, which just about every Internet user needs. Considering these factors, the continued growth of the VPN services market is inevitable.

However, VPN services are but a part of larger IT security systems that help in countering the threat of cybercrime. Now, there are lots of VPN services out there, and you must be careful if you are to choose the right one for you. Go for free trials, read user reviews, and examine two or three platforms before you commit to a service.



  1. ^Global Ransomware Damage Costs Predicted To Hit $11.5 Billion By 2019
  2. ^Data Breaches
  3. ^Internet Security Threat Report
  4. ^Cybint
  5. ^DDoS Attacks Can Cost Organizations $50,000 Per Attack
  6. ^Cost of a Data Breach Report highlights
  7. ^List of data breaches and cyber attacks in January 2019
  8. ^The Future of Cybercrime & Security
  9. ^Cybercrimes Remain Most Worrisome to Americans
  10. ^Annual Global Data Breaches Could Cost $2.1 Trillion By 2019
  11. ^Hiscox Cyber Readiness Report 2018
  12. ^Online Trust Alliance
  13. ^VPN Use and Data Privacy Stats for 2020
  14. ^VPN statistics: What the numbers tell us about VPNs
  15. ^BYOD and Mobile Security Report 2016
  16. ^How to Do the Impossible and Secure BYOD
  17. ^Kensington IT Security & Laptop Theft Survey
  18. ^Virtual Private Network (VPN) Market to hit $54bn by 2024
  19. ^Mobile VPN Market Overview
  20. ^Size of the virtual private network (VPN) market worldwide from 2016 to 2022
  21. ^The State of VPN Usage – Statistics and Trends
  22. ^VPN Usage Around the World
  23. ^GlobalWebIndex
  24. ^Statista
  26. ^VPN Statistics and Usage
  27. ^29% of VPN users accessing Netflix
  28. ^Anonymity on the Internet: The State Of Virtual Private Network Usage
  29. ^The Rise of Digital Authoritarianism
  30. ^The global state of digital in 2018—from Argentina to Zambia.
  31. ^Cybercrime Trends Toward Mobile Bots, Report Says
  32. ^Fraud and Identity Management
  33. ^Your smartphone could be hacked without your knowledge
  34. ^RSA Report: Mobile App Fraud Transactions Increased Over 600 Percent in Three Years
  35. ^Number of mobile phone internet users in the United States from 2017 to 2023
Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

Digby says:

It's not even surprising as both NordVPN and Express works great. Used them both, now sticking with Nord, but basically only for the price

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