Best Cloud-Based Legal Practice Management Software in 2024

With the digitization of management processes, the use of performance metrics is now top-of-mind for legal leaders. This is because revenue generation largely depends on the timely recording and evaluation of key performance indicators (KPIs). This is where solutions like cloud-based practice management software come in handy. These software applications offer tools that manage the legal practice from end to end, from delegating tasks and organizing case documents to billing clients and monitoring day-to-day operations.

This article provides a list of the best cloud-based legal practice management software for law firms. For every cloud-based legal practice management software solution on the list, the unique features and offerings are identified. Where available, the subscription cost is also mentioned. If you are looking for the best platform to enhance your legal practice, this list will give you the information that you need to make the right choice.

A recent survey cited optimizing processes and workflow as the second most important priority for global legal departments, as identified by 84% of respondents. As technology continues to change the legal industry, law firms are beginning to see the benefits of technology as applied to practice management. The cloud-based legal practice management software for legal firms market is projected to reach $4019.3 million by 2028 at a CAGR of 12.7% from 2022 to 2028, and the adoption of this type of software is increasing as legal professionals begin to see how it streamlines operations and workflows.

Having a practice management platform is incredibly helpful to legal professionals of today, who are often on the fly, meeting clients and attending case-related events. In fact, remote access software and contacts software are the most adopted types of solutions in 2021 , with 60% of respondents from an American Bar Association survey, saying that they have used cloud computing for work-related tasks.

Using cloud-based legal practice management software for law firms allows legal teams to access all their data at any time on any device. Legal case management software provides solutions that can increase productivity and improve revenue levels. For your legal practice management needs, check out the following list.

Best Cloud-Based Legal Practice Management Software in 2025

1. Zola Suite

Zola Suite is a cloud-based practice management software that offers end-to-end practice management for solo law practitioners and legal officers. It is designed to manage every aspect of the legal practice while at the same time providing the team with a 360-degree view of operations. This eliminates the need to set up third-party integrations and allows law firms to focus on case management with streamlined operations.

Your firm can securely store and access all your documents from the Zola Suite platform. Easily capture crucial information such as personal client details, contact information, and appointments. Your clients can also access your dashboard to ensure that you are always on the same page when it comes to discussing matters. To keep things organized, the platform includes a calendar management tool and advanced note features. Zola Suite easily connects with other business tools such as Microsoft 365, GSuite, Imap, OneDrive, NetDocuments, Office 365, and Google Calendar.

Price Range: Billed annually, the Core Plan starts at $59/user/month, which includes all the essential practice management tools.

What is unique about Zola Suite?

1. Robust reporting. With Zola Suite, you can generate key analytics and comprehensive reports any time, or as scheduled. You can easily check other reports on clients, compensation, and even productivity.
2. Automated billing and accounting. The system offers more than 10 different ways to automatically create time entries. The financial tools of Zola Suite maximize efficiency and revenue.
3. Email and matter management. Intelligent email management automatically associates files and matter-related contacts to the relevant matter. The system automatically converts emails into tasks, which also activates time tracking.

2. Bilr

Bilr is a legal billing platform that helps law firms and even solo legal practitioners to automate tasks and track time for accurate billing. It is a cloud-based solution that helps in revenue protection and delivers high-profit margins through the use of AI, machine learning, and powerful data analytics.

Once you input consultations, Bilr automatically processes invoicing and performs validation against the client’s SLA before advancing to the next step. The result is accurate billing that is compliant with industry standards. Bilr easily integrates with LawPay, QuickBooks, Filevine, and Lawmatics, and also offers custom API integration.

Price Range: The Standard License costs $24.94/user/month while the Custom License is offered for firms with over 250 users.

What is unique about Bilr?

1. Voice-enabled timekeeping. Offering a mobile app for both Android and iOS, this software solution lets you record time with your voice, which increases work efficiency. Simply speak to your device and Bilr will transcribe your voice into text.
2. Invoice auto-review. Using AI and machine learning, Bilr automatically reviews your invoices against billing guidelines. This ensures compliance before sending the billings to clients.
3. Custom APIs. While the platform easily integrates with other business apps, you can also request custom API integration to bridge in-house law firm software with Bilr e-billing tool.

3. Practice Panther

Practice Panther is a software solution for legal practice management that also includes billing software. It caters to solo law firms, as well as large law firms in the legal services sector. It provides lawyers with an easy-to-use platform that includes tools for time tracking, billing, expense management, payment processing, and calendaring.

This all-in-one, mobile-friendly software helps legal practitioners save time in performing repetitive tasks, and focus instead on managing their practices. Retainer fees are automatically created and sent to clients. Practice Panther easily connects with Gmail, Office 365, QuickBooks, LawPay, Box, and Google Calendar.

Price Range: Starts at $49/user/month for the Solo plan, which comes with all essential tools, including automation and accounting.

What is unique about Practice Panther?

1. Simplified billing. For invoicing, time tracking, and payment transactions, this platform automates workflows and enables your team to track time and expenses from anywhere. You can also generate invoices in batches for improved efficiency.
2. Efficient case management. The case management tool allows you to access case details using any device at any time and anywhere. You can also manage contact and data from a central platform.
3. Strategic automation. This platform provides automated client reminders that get your invoices paid on time. You can also edit legal documents through the batch creation tool and use innovative tagging to uncover data insights.

4. Clio

Clio is a cloud-based legal practice management software that offers tools for case management, document management, billing, client management, accounting, and calendaring, among others. It helps legal practitioners manage their practice through streamlined operations.

Clio has a dynamic and comprehensive platform that also takes care of time and expense tracking, including task management and online payments. It includes a client portal that allows you to communicate and collaborate with clients and an insights dashboard that you can check anytime to know how your firm is performing. Clio easily connects with other business apps such as Office 365, Google Suite, QuickBooks, Zoom, and DropBox.

Price Range: Subscription starts at $39/user/month, which includes tools for tracking time, getting paid online, and automated billing.

What is unique about Clio?

1. Custom billing. With Clio, you can easily create automated payment plans and custom bills. You have the option to use the secure client portal in sending invoices or send it through email. Click-to-pay links are also provided.
2. Automated client intake. Potential customers can access your calendar and set up appointments with just a few clicks. There is no need for back and forth correspondence in facilitating client intake.
3. Over 200 integrations. The Clio App Directory offers more than 200 business tools that you can integrate with the platform. This means you can connect your tools such as calendar, email, and video conferencing platform with the Clio system.

5. MyCase

MyCase is a complete practice management solution that offers an all-in-one platform for the management of clients, cases, documents, calendars, and billing and payments. Designed for all firm types, MyCase offers robust tools for client communication, client intake and lead management, and document automation.

This cloud-based solution gives legal professionals flexibility as they can access important client data from anywhere, any time, allowing them to accomplish more in less time. It has a client portal and built-in messaging system to ensure consistent communication with clients. MyCase easily integrates with Google Calendar, Gmail, Outlook, Office 365, and Dropbox.

Price Range: The Basic plan costs $49/user/month, which includes essential tools, plus end-to-end billing and online payments.

What is unique about MyCase?

1. Client lead management. This platform offers customized customer intake and gives you a complete view of your prospective client pipeline. You can also automate the creation and signing of retainer agreements.
2. Advanced case management. Keep track of every case detail, including calendaring, communications, and case reporting. You can easily generate, edit, and access documents, and connect with clients through a secure client portal.
3. One hub for billing and payments. Simplify your billing and payment processes with MyCase. The platform delivers streamlined time tracking, billing, invoicing, and payment collection.

6. Bill4Time

Bill4Time is a software that provides time tracking and invoicing solutions for legal practice management. It functions as a complete management suite that aims to improve productivity by making business functions more efficient, including accounting and reporting.

Bill4Time takes care of the management side of the legal practice. It easily centralizes processes with intelligent management systems for case management, task management, and document management. You can also customize invoices and generate detailed billing statements for your clients. This platform easily connects with QuickBooks, NetDocuments, NexFirm, Box, and Uptime.

Price Range: Pricing starts at $27/user/month for the Time and Billing module while the Legal pro, which streamlines legal practice management, starts at $45/user/month.

What is unique about Bill4Time?

1. Firm metrics dashboard. View how your firm is performing in real-time with a dashboard that provides utilization rates, AFAs, and other essential metrics. You can track month-over-month performance, set utilization targets, and develop competitive billing rates.
2. Advanced project management. This management tool helps you to organize, plan, track, and ensure that your overall business operations are efficient and able to maximize resources. You can also create custom email notifications and collaborate with other practitioners on the platform.
3. Access your documents from anywhere. The document management system allows you to search and find essential documents for clients and is designed to keep files organized. The file tree also allows you to upload and download client files to specific folders.

7. Timesolv

Timesolv is a legal time tracking and billing solution that provides a powerful set of tools for streamlining the financial workflow of legal professionals. By keeping track of all expenses, you can ensure that every billable minute is input into the system, which increases overall revenue.

As an expense and billing platform, Timesolv also facilitates seamless payments as it can be easily integrated with credit card processing services. Clients are also provided a portal where they can make payments, replenish trust funds, review transaction history, and more. For seamless data transfer, Timesolv connects with QuickBooks, Xero Accounting, Microsoft 365, NetDocuments, and Dropbox.

Price Range: For TimeSolv Legal, pricing starts at $39.95/user/month for up to four users. For teams with more than 15 users, the subscription is $35.95/user/month.

What is unique about TimeSolv?

1. On-the-fly time and expense tracking. Wherever you are, you can track time and expenses with the mobile app. Even when your device is offline, you can create entries and upload expense receipts from your mobile device.
2. Accelerates your cash flow. The TimeSolvPay offers best-in-class credit card and ACH processing. Arrange client payments automatically and get paid faster. The invoicing software comes with an integrated portal that is secure and convenient to use.
3. Advanced data encryption. All your data is backed up every 10 minutes in two different locations. Timesolv uses highly encrypted 256-bit SSL for data transmission between your browser and the TimeSolv data center.

8. Firm Central

Firm Central is a cloud-based online legal case management software that integrates matter management, calendar management, document management, email monitoring, scheduling, and invoicing in a central platform. It simplifies legal practice management by providing streamlined time and billing, 24/7 access to information, and a built-in accounting system.

The highly secure database of Firm Central follows strict security protocols. It fully integrates with Westlaw, an online legal research platform, with the online document assembly tool Westlaw Form Builder, and Practical Law.

Price Range: The Core plan, which includes all the basic tools starts at $40/user/month.

What is unique about Firm Central?

1. Deadline assistant. This tool helps you manage court deadlines based on applicable federal, state, and local court rules. The information is directly added to the Deadline Assistant calendar.
2. Legal tracker. This tool is for matter and spend management, e-billing, and benchmarking analytics. This is specially designed to meet the complex needs of corporate legal departments.
3. eBilling hub. This electronic billing software assists in preparing, submitting, tracking, and managing electronic invoices. It helps you to streamline the billing process, eliminates errors, and allows you to collect payments faster.

9. ActionStep

ActionStep is a practice management solution that covers both front and back-end operations. This cloud-based platform offers an integrated approach to the management of legal practice by providing flexible tools for running, automating, and growing the firm. ActionStep firm management system provides a flexible configuration so it scales with you as your firm grows.

In one platform, you can do document assembly and storage, matter management, time and billing, trust and office accounting, and reporting. It allows you to automate your workflows so you can focus on strategizing on your cases. ActionStep easily integrates with Office 365, Gmail, Xero, NetDocuments, DocuSign, and InfoTrack.

Price Range: For small practice firms, pricing starts at $49 per user per month, billed annually.

What is unique about ActionStep?

1. Efficient client and matter management. Workflow lets you customize a unique set of steps and tasks for each matter type. You can also automate the assigning of tasks as well as the collection of information.
2. Automated document management. The document templates that you can create with ActionStep automatically populate with client and matter data. This allows you to reduce errors and save time and helps you stay on top of all your documentation-related tasks.
3. Full bank and front office functionality. The built-in accounting system lets you run your billing from your matters, which is automatically posted on the general ledger. It also offers financial reporting, plus multi-currency and multi-divisional features.

10. Rocket Matter

Rocket Matter is a platform for legal professionals that takes care of matter management, and legal billing, including reporting and analytics. For an efficient and profitable practice, Rocket Matter gives lawyers total control of managing the firm, including the management of invoices and schedules.

By boosting productivity, Rocket Matter enables lawyers to provide a higher level of service to clients. It also builds trust by enhancing the accuracy of invoices. It easily integrates with Microsoft Outlook, Google Calendar, Office 365, DropBox, Box, and ImagineShare.

Price Range: Pricing starts at $39 for the Essentials plan, which includes matter management, time tracking, and billing.

What is unique about Rocket Matter?

1. Robust case management and reporting. This platform has an easy-to-use interface that lets you access all your matter and client information in one place. You can check emails, documents, tasks, and billable activity from a single dashboard.
2. Advanced analytics. More than basic reporting features, Rocket Matter provides actionable data from reports that can significantly assist in developing your practice.
3. Intuitive time and billing functionality. The Bill-As-You-Work technology of Rocket Matter ensures a seamless accounting process. It also allows you to create customized billing rules and complete monthly billing in batches.

11. CosmoLex

CosmoLex is a cloud-based legal practice management software that employs a matter-centric approach to managing matter, documents, and emails. It takes care of legal billing and payments and law office accounting. The end-to-end electronic payment processing improves cash flow without compliance worries.

CosmoLex ensures that every activity is properly tagged to its proper client matter, including all tasks, events, documents, and billable items. You can create custom workflows and streamline your legal operations. It easily integrates with other business tools such as OneDrive, NetDocuments, Gmail, and Microsoft 365.

Price Range: Billed annually, a subscription for CosmoLex starts at $85/user/month.

What is unique about CosmoLex?

1. Solid paper trail. The task management tool automatically connects every entry to the exact client matter, facilitating a clear and transparent paper trail. This ensures that you will have the capacity to settle every client dispute.
2. Seamless client experiences. Communicate quickly with clients as well as create reminders and appointments. Let clients generate, send, and pay invoices easily.
3. Advanced reporting. Extract insights from matter activities, understand revenue flow and pinpoint profit centers by analyzing the reports. Make informed decisions while staying compliant with standards and regulations.

12. Legodesk

Legodesk is an all-in-one legal practice management software that offers tools for case tracking, case management, legal notice automation, and online dispute resolution. It is a mobile-ready platform that streamlines the complex administrative tasks of law firms and corporate legal teams. It facilitates collaboration, enhances productivity, and improves decision-making.

Organize, track, and handle litigation and non-litigation cases with Legodesk. Use the calendar tool to promote efficiency in managing resources. It also has an intuitive client portal where you can collaborate with clients and communicate important case details and progress updates. Legodesk integrates with Zapier, which connects the platform to NBFCs, banks, FinTechs, and law firms.

Price Range: The vendor provides pricing on a by quote basis and also offers a 30-day trial.

What is unique about Legodesk?

1. Automated legal notice issuance. From encoding contract information to sending notices and generating reports, Legodesk automates the work processes of legal teams and lets them spend time on practice-related tasks.
2. Integrated reports and analytics. Remain on top of crucial metrics and get real-time insights from the reporting tool of Legodesk. It includes an analytics functionality that can inform your legal strategy.
3. Online dispute resolution. This platform assists clients in resolving issues. The alternative dispute resolution (ADR) method facilitates settlements quickly so you can collect what is due efficiently.

13. PCLaw

PCLaw is a customizable legal software for practice management. It improves collaboration, information-sharing, and workflow processes by delivering adaptable solutions. The result is increased efficiency and enhanced client, matter, and document management.

Designed for legal firms of any size, PCLaw is a management software for legal practice that provides lawyers and their teams with a central platform for all documents, information, processes, clients, schedules, contacts, and financials. It updates all information in real-time and allows legal professionals and their clients seamless collaboration. PCLaw integrations include Microsoft Outlook, The Conveyancer, Amicus Attorney, Time Matters, QuickBooks, and Juris.

Price Range: The vendor provides pricing on a by-quote basis.

What is unique about PCLaw?

1. Customizable legal software. The highly customizable features of PCLaw allow you to configure the software based on the needs of your law firm. Let your business process dictate your system design and enhance your operations.
2. Integrated billing and accounting. Track billable and non-billable time with PCLaw. You can also organize your invoicing process and create customized invoices.
3. Manage trusts properly. There are built-in safeguards to prevent overdraws in trust management. Easily allocate fund transfers to individual invoices and create trust checks within the platform.

14. LawGro

LawGro is an AI-based automated timekeeping software for lawyers that instantly captures every billable minute. It is a time tracker designed for legal practice and its related activities. As you interact with clients or work on specific cases and matters, LawGro works in the background and seamlessly captures all activities for each specific case or project.

Offering a full suite of tools, including complete legal CRM, invoicing and trust accounting, cloud-based management, time and expense tracking, team collaboration, and task management, LawGro works with your existing business apps such as Gmail, Casetext, Office 365, Outlook, RingCentral, FastCase, legal practice management apps, and various court websites.

Price Range: Pricing starts at $39/user/month, for up to three team members and up to 15 hours of time per week.

What is unique about LawGro?

1. Automatic timekeeping. You can file time directly to your legal CRM, capture every activity, and collaborate with team members. Increase collection rate by customizing your timekeeping rules.
2. AI-powered workflow. The real-time prediction of activities that may or may not be billable improves your utilization rate. AI learns from the way you work, which keeps on improving every day.
3. Secure platform. LawGro is compliant with EU, US, and Swiss-US Privacy Shield framework. The fine-grained permissions ensure active user access controls.

15. Case.one

Case.one is a practice management software solution that provides tools for the management of cases, projects, tasks, reports, and documents in a single interface. This platform is simple and intuitive and effectively assists in managing court cases, contracts, inspections, claims, and penalties.

With Case.one, you can track changes across all cases and tasks quickly. You can also securely transfer cases between lawyers, and at the same time have the ability to monitor productivity. Case.one easily integrates with Microsoft Office 365, DropBox, Gmail, and Outlook.

Price Range: Case.one is free for up to 10 cases, the pay-as-you-go is 0.99/active case/month, while Package pricing starts at $35/month.

What is unique about Case.one?

1. Secures your data. Your data is protected with AES-256 encryption, which is considered military-grade security. Whether your data are stored on the cloud or on-premise, Case.one keeps your client data secure.
2. Convenient interface. The simple and easy-to-navigate user interface of Case.one makes onboarding a breeze for employees. Routine operations can be easily delegated to the platform in a few clicks.
3. Easy to set up. You do not need programmers to set up the Case.one platform. You can easily customize directories, data blocks, case cards, invoice templates, and documents for your business processes.

16. The Legal Assistant

The Legal Assistant is a software application for the management of legal practice that offers tools for increasing productivity and client satisfaction. In one easy-to-use package, it streamlines both your incoming and outgoing messages by organizing them, completely eliminating the labor-intensive process of scanning and filing documents.

Across all your case files, The Legal Assistant keeps track of key dates and notifies you through the dashboard and email of upcoming deadlines. It offers email integration just as you would connect any regular email client by connecting to any IMAP/SMTP mail provider. You can also seamlessly connect it to MS Word for editing your documents.

Price Range: The Legal Assistant follows the pay-as-you-go model. Subscription starts at $63/user/module.

What is unique about The Legal Assistant?

1. Modules for specific practice areas. Aside from the generic case module, which is a standard feature, this platform offers various modules for specific types of cases you are handling. This brings convenience as you can handle different case types within the same centralized database.
2. Advanced document management. Hundreds of prewritten forms and templates are provided by the platform so you can run your practice efficiently. Generate your letters and distribute them via email, with just one click.
3. Automatic email monitoring. The system quickly scans incoming emails and assigns them to the right case files. All the relevant staff in your team will be notified of the new email, ensuring that all case activities are tracked and monitored all the time.

17. FirmVO

FirmVO is a platform that provides a virtual law office for all legal practitioners, including other management tools that they need to thrive and adapt to the new normal. It gives legal teams and solo practitioners the ability to securely manage time-sensitive emails from anywhere. FirmVO also has live legal receptionists and safe offices located at prestigious central business district addresses.

At a fraction of the cost, FirmVO allows legal professionals to continue managing their practice by providing a platform that automatically sends an email notification as soon as an email is received. For simple call management, law firms are also provided with local or toll-free numbers, as well as a cloud-based business phone system.

Price Range: You may contact the vendor to request pricing.

What is unique about FirmVO?

1. Supports your growing practice. The low overhead of FirmVO can significantly cut your operating costs. You will benefit from the flexible pricing plus the advanced automated processes.
2. Helps increase productivity. The state-of-the-art meeting rooms are equipped with high-speed internet connection. This enables legal professionals to focus on managing matters and cases and growing their practice.
3. Gain client trust. The virtual office address, which is in a prime location, plus the dedicated legal receptionist both create a professional identity. This helps you to build a brand that clients can trust.

18. GrowPath

GrowPath is an online case management software that helps maximize revenue using lead scoring, client intake, case management, and office optimizer tools. The features of GrowPath can be used for lead generation and marketing, case resolution management, evidentiary collection, and settlement.

Using neural networks and machine learning, GrowPath scales your firm with maximum efficiency through automation and advanced analytics. It easily integrates with Office 365 and your existing live chats and web forms.

Price Range: The vendor provides pricing upon request.

What is unique about GrowPath?

1. Law firm CRM. The client intake tool of GrowPath lets you sign in new clients and helps you to find prospective clients. This is done through lead scoring using patented scoring algorithms to find the most qualified leads, and leveraging buzzwords.
2. Lead scoring tools. The AI-powered dynamic real-time lead scoring identifies high-value cases based on your defined lead scoring metrics. You can also set up alerts and notifications for this functionality.
3. Best practice analytics. The dashboards of GrowPath include the settlement posture dashboard, the case distribution dashboard, and the comparison dashboard. Each of these uses unique metrics to measure efficiency and productivity.

19. Osprey Approach

Osprey Approach is an all-in-one legal practice and case management solution that integrates powerful case management, client management, and legal accounting tools. Providing a centralized legal management platform, this app improves productivity, efficiency, and profitability.

From initial query to completion, Osprey Approach oversees the case management process and helps reduce human errors by providing an end-to-end system that has a comprehensive suite of features. It easily connects with Office 365, DocuSign, InfoTrack, Coadjute, SearchFlow, and Lexis Smart Forms.

Price Range: Pricing for this software may be requested from the vendor.

What is unique about Osprey Approach?

1. In-depth reporting. The legal reporting tool comes with a business intelligence feature that gives you 360-degree visibility of your firm’s performance. In this way, you can always make data-driven decisions and strategies and grow your practice.
2. Risk and compliance management. The workflows include features that are specific to compliance management that help meet best practices. This also ensures that your team complies with the required criteria for a wide range of legislative regulations and accreditations.
3. Secure web portal. Share data, documents, and other updates with your team and with your clients via a secure portal. It is the single source of truth when accessing case details where you can also easily see the progression of every case.

20. ImmiCompliance

ImmiCompliance is a cloud-based immigration case management software that lets you collaborate seamlessly with clients and work from anywhere from any device. This affordable, enterprise-grade software solution covers front and back office operations, case management, and communications.

The case manager tool of ImmiCompliance features up-to-date immigration forms and smart questionnaires. It also includes advanced contact management and inquiry management. The document management tool includes document assembly. ImmiCompliance integrates with Google Calendar, QuickBooks, and Outlook.

Price Range: For unlimited access, the subscription cost is $39/user/month which is billed annually. You may also opt for the pay-per-case plan, which is priced at $49.

What is unique about ImmiCompliance?

1. Professional pay-by-case plan. While other cloud-based practice management software requires you to subscribe per month, ImmiCompliance offers a pay-by-case plan. This makes it an affordable and flexible alternative to other cloud-based legal management software.
2. Custom software. You may ask ImmiCompliance to design a platform based on your unique work processes. This ensures easier migration, plus the digitization will deliver improved productivity and increase revenue.
3. White labeling. Customize your documents and billings with your own logo.  This also includes site integration and custom email templates.

Choose the Right Cloud Legal Practice Management Software

The growth of cloud-based legal practice management software shows that the legal industry is catching up in terms of technology application in case management and practice management. While initially, software adoption in this field only focused on document assembly and records management, today reporting and analytics also play an important role in overall strategy and revenue generation.

The best product we have identified is Zola Suite for its set of tools that covers every aspect of case management, from intake to completion. In providing tools that maximize efficiency, the vendor offers affordable Zola Suite pricing with its best-in-class email and matter management, robust reporting, and advanced billing and accounting. You may sign up for its 10-day free trial to know more about the advanced features.

The pandemic has led the legal industry to more technological changes. It is clear that as the world transitions to the new normal, technology will continue to shape the legal industry and cloud-based practice management software will pave the way for optimized operations that will redefine the playing field.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."