20 Best Conversion Rate Optimisation (CRO) Tools in 2024

In this day and age, many marketing teams are keen on prompting traffic toward websites. They strive for such traffic to be converted into leads for their sales teams to secure. But that is only the beginning.

Marketing is all about transforming your lead generation campaigns into conversions. And having the right conversion rate optimization software makes the complex task of improving conversion rate seem like a walk in the park. This article compares the best conversion rate optimisation (CRO) tools in the matter of key features, price ranges, and benefits, to name a few.

Good conversion rate optimisation efforts indeed save you time and money, but they also let you explore new fruitful strategies. They help you better understand the serviceability of your website, on top of providing you with customer behavior insights and suggestions on improving your UX.

For instance, a good conversion rate for a newly launched B2B website is 2.23%, according to a recent study. When it comes to the most sought-after service within the B2B landscape, legal services reap a 7.4% conversion rate.

The best conversion rate optimization tools listed in this guide will help you dig deeper into the customer journey, diagnose aspects of your website that need improvement, and acquire the most achievable conversions.

20 Best Conversion Rate Optimisation Tools

1. Freshmarketer

Freshmarketer is the first-placer in this year’s list of best conversion optimization tools. It suits marketing teams striving to offer more tailored customer experiences and foster a better relationship between marketing and sales. Its features, like behavioral targeting, behavioral segmentation, and personalization give insights into customer behavior and enable users to segment customers based on their actions and oversee configured campaigns.

As one of today’s best conversion rate optimisation (CRO) tools, Freshmarketer’s robust automation features also help fast-paced teams easily engage with customers across their whole life cycle. Users can automate conversations with the help of AI chatbots incorporated as chat widgets on their websites and instant messaging suites such as Facebook Messenger. At the same time, its CRM customization functionalities can instantly update contact, lead, and customer account profiles. Freshmarketer offers a free trial, a free plan, and paid plans, ranging between $19 and $299 per month.

Why choose Freshmarketer?

• Targeted marketing through analytics. Freshmarketer’s innovative features, including heatmaps, funnel analysis, feedback collection, and A/B testing, are implemented for targeted marketing. You can also collate insights into why customers visit your website and what their browsing attitude is like.
• Connect siloed teams. Freshmarketer also connects marketing and sales through its Freshsales integration. It connects siloed teams and delivers a program that is the one source of truth for marketing and sales professionals.
• Customer engagement. Freshmarketer’s AI chatbots and other automation features also help you keep up with your busy operations.

2. Unbounce

Unbounce is a superior copywriting and landing page system built to help small businesses widen their audience, generate more leads, and grow their sales. It offers user-friendly features that allow users to design stunning landing and web pages, even if they do not have a professional web developer on site. To date, it has piloted more than 1.5 billion conversions and 70,000+ customers, making it one of the best conversion rate optimisation (CRO) tools today.

Referred to as the Smart Builder, Unbounce’s most recent offering puts pressure on other vendors of top CRO tools. It enables users to maximize AI as they tap into over a billion data insights that will influence how they will make a landing page that can navigate high conversion rates. Meanwhile, when it comes to pricing, Unbounce offers a four-tier paid plan that caters to businesses in various stages of audience growth.

Unbounce

Try out Unbounce with their free trial

Why choose Unbounce?

• Smart Traffic. This feature studies your website visitor’s characteristics and quickly guides them to relevant landing pages. It can also test, predict, and optimize your campaigns.
• Landing page templates. Unbounce has over 100 templates of landing pages with top-conversion capabilities.
• Various integrations. Unbounce can also be integrated with major third-party suites. These include CRM, email marketing, databases, and more.

3. FACT-Finder

Omikron Data Quality GmbH puts up one of the top conversion rate optimization tools in the form of FACT-Finder. This error-tolerant conversion and industry-leading software serves midsized and huge enterprises across Europe. Its search function deploys a patented Worldmatch algorithm to bring precise results irrespective of the language.

FACT-Finder also leverages its AI to respond to click data, search, and navigation data. In this manner, the product semantic understanding, plus the product display element of the solution, is improved. FACT-Finder offers a free trial and a by-quote plan.

FactFinder

Try out FactFinder with their free trial

Why choose FACT-Finder?

• Easy to use. FACT-Finder was shaped from the ground up to be easy to apply and use. Right away, it works well with underlying applications, which include ready-made standard tools and in-house developments.
• Predictive Basket. One of the most conversion rate optimization tools, FACT-Finder also demonstrates powerful machine learning functionalities. It leverages AI’s power to project overall shopping lists, making it a perfect software for retailers.
• Solid conversion engine. FACT-Finder’s engine also lets users find the service or product they are searching for even when they commit typing errors while searching.

4. SE Ranking

SE Ranking joins the list of the best CRO tools of ecommerce. It is a comprehensive web- and cloud-hosted SEO marketing solution used by more than 12,000 SMEs and 4,000 firms all over the world. It offers a vast selection of SEO tools, including website ranking, keyword suggestion, SEO audit, competitor analysis, and more. The platform also offers features that allow users to harness their digital marketing campaigns and acquire better sales results.

SE Ranking carries out a range of distinctive value propositions, such as accurate ranking results for the majority of search engines with keyword grouping, sophisticated keyword analysis, Google Local and map results tracking, and the ability to display which of your website page is ranking. The software offers three paid plans.

SE Ranking

Try out SE Ranking with their free trial

Why choose SE Ranking?

• Comes with a marketing plan inclusive of SEO guides. If you are not familiar with SEO, SE Ranking comes with a marketing plan inclusive of SEO guides and checklists.
• Drives your competitive edge. With this CRO tool, you can track, filter, and disavow backlinks and learn short-tail and long-tail keywords. You can also make use of its SEO/PPC research feature to find out the keywords your competitor is using and its ads for organic and paid searches.
• B2B features. SE Ranking also provides B2B features that enable you to tailor it to whatever you wish it to be. It also provides white labeling features so that you can customize your SEO offerings.

5. Pecan

Pecan is deemed one of the best conversion rate optimization tools today. It forecasts mission-critical results for marketing, sales, operations, and business intelligence teams. It is the only low-code data science and predictive analysis tool in the world, helping businesses reach the full potential of predictive modeling and AI without the need to employ data scientists. Its foresight and accurate projections also improve conversion rates, customer lifetime value, retention, demand prediction, and other revenue-generating KPIs.

Moreover, Pecan was developed to generate business value straight out of AI. Its AI algorithms and automated data preparation let users train and optimize their predictive models to achieve more precise and effective outcomes. Pecan only offers a quote-based plan.

Why choose Pecan?

• Automatically builds and assesses predictive models. These features select the key performers and let you put your data to work quickly and unleash hidden opportunities.
• Individualized prediction explanation. For every predictive insight, Pecan also draws out an individualized prediction explanation to enable customized treatment. This lets you modify your KPIs and strategies as needed.
• Specifically created for non-data scientists. Pecan also allows any business to streamline the process of designing predictive models and taking out business-ready predictive analytics from raw data sets.

6. Hotjar

Hotjar is a feedback and analysis software that helps users understand their customers better. It provides them with full visibility and the big picture on how to mobilize their website’s user experience and grow performance and conversion rates. Users can swiftly access instant feedback from their customers, see how customers are using their websites, and implement the appropriate changes based on insights from the surface.

Hotjar’s feedback tools help users listen to what their customers say. Customers can speak their thoughts through the Incoming Feedback, Polls, Surveys, and Recruiters tools. On the other hand, its analysis tools let users observe and gauge customer behavior. It is inclusive of the Conversion Funnels, Heatmaps, Form Analytics, and Visitor Recording features. Hotjar offers a free trial period, a free plan, two priced plans, and one quote plan.

Why choose Hotjar?

• Studies vital customer insights. Hotjar not only shows you which aspects of your website drive heavy traffic and interaction, but it also allows you to view and test which page and stage your customer is leaving.
• Recruits test users. You can enlist participants from your own customer pool directly on your website. You can then give them a gift or voucher as a reward for their participation.
• Configurable pricing schemes. All plans from Hotjar can be used by unlimited users. It also promises speedy installation and localization support for over 40 languages.

7. Moz Pro

Moz Pro is among those CRO tools that host a complete toolset of SEO, which enhances search engine ranking and visibility. Using certified SEO metrics, like Page Authority and Domain Authority, it provides high-quality data so that users can get their job done. It also simplifies workflows and breaks down data for strategy formulation and better analysis.

Moz Pro automatically probes website errors and SEO opportunities and gives actionable insights to help users scale their design and content accordingly. It has multiple tools that help users keep abreast of fluctuations as well. Moz Pro offers a free trial and four different pricing schemes.

Why choose Moz Pro?

• Ranking module. It tracks weekly keyword rankings for your own website and even your competition. The keywords can be tracked for Google, Yahoo!, and Bing in over 200 countries.
• Access to more than 500,000 validated keywords. Moz Pro does precise volume estimates of keywords and access to more than 500,000 validated keywords. It also uses verified industry metrics to see and analyze web links that can reclaim broken links, look for new link opportunities, and find out unlinked mentions.
• Crawl diagnostics. These help detect SEO fixes and website crawlability issues.

8. Smartlook

Smartlook is a conversion rate optimization tool for mobile devices and websites specializing in qualitative analytics. It offers unique capabilities such as merging visitor session recordings and event tracking to present deeper insights into each activity of website visitors. It does not demand a complex setup process as it automatically activates the moment a user adds it to the website.

Smartlook’s four tools for conversion rate optimization are recordings, heatmaps, events, and funnels. Recordings provide real video recordings of customer sessions, events disclose how visitors and app users engage and interact with a website, heatmaps show where visitors click and scroll on a page, and funnels can be created from events to obtain detailed statistics. Smartlook offers a free trial, a free plan, two subscription plans, and a quote plan.

Why choose Smartlook?

• Tracks and records every movement. Smartlook automatically tracks and records every movement, which includes clicks or taps on a computer or phone, plus, typing text.
• See your customers’ POV. Smartlook also shows you how your customers use your website. What’s more, it also shows where they encounter glitches or bugs.
• Perfect for any business. Like many CRO tools, Smartlook is perfect for SaaS, ecommerce, services, education, healthcare, travel, and more. Currently, it is used by more than 200,000 businesses of any size and industry.

9. Sitechecker

Sitechecker establishes itself as an all-inclusive website auditing and SEO page application. Its extensive toolkit measures how websites are performing based on searches. It helps users discern which of their SEO initiatives are driving positive or negative outcomes. It fits startups and thriving businesses.

Sitechecker is composed of the following basic elements: a website SEO audit report, an on-page SEO checker, a keyword rank tracking functionality, a website SEO monitoring tool, and a backlink tracker. These elements cover the overall process of a search engine approach. Sitecheker’s plans start at $9 monthly.

Why choose Sitechecker?

• Catch sight of hidden SEO issues. Sitechecker can catch sight of current and possible SEO issues at the page and domain level. These are wrong redirects, broken links, wrong anchors, indexing issues, misaligned content methodologies, and SERP movement.
• Alerts you to suspicious activities. Moreover, Sitechecker alerts you when it detects something suspicious going on on your website.
• Helpful guides. Sitechecker has helpful guides based on Google Search Console instructions. Its knowledge base also includes guides from the basic to the most complicated, which cover topics from SEO tools to marketing.

10. Optimizely

Recognized as one of the most exemplary conversion optimization tools nowadays, Optimizely gives its users the chance to build and customize their business websites while streamlining their customer experiences to uplift their good reputation. In terms of online marketing, this app is all about effective customer service.

Customer behaviors change from time to time, and this is why Optimizely allows its users to track these changes so that they can build their websites in a more interactive and structured manner. While Optimizely is priced by quote, it also offers separate packages for every client.

Why choose Optimizely?

• Efficient analytics. Optimizely’s analytics help you to lessen bounce rate, generate more traffic, grow on-site time, and more. In turn, you can form better relationships with your customers.
• Helps you develop essential webinar traits. Furthermore, Optimizely can set up webinars for your customers. This makes you stand out among the competition and incorporate a personal vibe into your marketing projects.
• Testing kit. New users can also familiarize themselves with Optimizely with its testing kit.

11. Yoast

In the past few years, Yoast has gained massive growth as it increased its size to a highly talented team of 30 field professionals. As a conversion optimization tool, it makes websites usable and user-friendly to fully optimize them and establish their strong online presence among the competition.

It provides SEO services to secure the top place in search engine results, essential plugins for CMS-based sites, and troubleshooting both for technical and non-technical issues. Yoast offers a by-quote plan only.

Why choose Yoast?

• Plugins. These plugins add new capabilities to your website. They are easy to install and trim down a huge amount of work.
• Reliable team. Yoast’s team of experts delves into your website and evaluates each facet. This evaluation points out the weaknesses of your website and improves or eliminates such problem areas.
• Applies the right methodologies. With the right methodologies, Yoast shapes your website in an SEO-friendly manner.

12. Crazy Egg

Crazy Egg is a website optimization system that enables users to gather insights on their customers whenever they are on their websites. As a sales booster solution, it provides users with more authority to take over their business approaches by means of productive resources.

No technology background is required to use this tool as it is very simple and easy to use. Crazy Egg offers a free trial and paid subscriptions starting at $29 per month.

Why choose Crazy Egg?

• Heatmap tool. This tool allows you to see what your customers are currently doing. Like an infrared camera, it helps you identify which are the more well-liked sections on your homepage.
• Knows where your customers land from. You get to know where your customers land from. Be it your Facebook or other accounts, you get to know which of your social media platforms are performing well to increase traffic.
• Completely visual experience. This means that you can make sound decisions to optimize and build your web pages.

13. Pro Rank Tracker

Pro Rank Tracker gives the most up-to-date, user-friendly SEO ranking data on every website so that its users can achieve top-value insights. It helps boost the SEO and SEM initiatives of over 40,000 organizations, agencies, and enterprises across the world.

Pro Rank Tracker offers a free trial and three various pricing plans.

Why choose Pro Rank Tracker?

• Accurate algorithm. Its algorithm alters the manner you assess your search engine rankings. It has the most accurate and recent results on your website rankings.
• Cloud-hosted. You do not have to stay in front of your monitor all the time to track your rankings. You can access the system from any internet-connected device.
• Multiple language support. Interested users from various regions do not have to transfer to other platforms or rely on a third-party translator to understand Pro Rank Tracker’s insights and reports streaming.

14. Mixpanel

Mixpanel, an ultramodern analytics tool, was developed to enable companies to track and study customer behavior. It takes a new approach by gauging and studying people’s actions when they enter an application or system. This tool serves organizations of all sizes, from small to big, heavily financed ones.

Mixpanel offers a free trial, two free plans, two paid plans, and two quote plans.

Why choose Mixpanel?

• Simple yet direct interface. Mixpanel believes that data analytics does not have to be complex. Its simple yet direct interface permits you to probe how people behave while using your app.
• Event-centric. In Mixpanel, tracking is not recording and measuring clicks and pageviews. It assesses your app based solely on events.
• More targeted. Compared to other analytics service providers, Mixpanel is more targeted and its data has more possibilities to offer.

15. AdPage

AdPage is an extensive landing page conversion platform built for small businesses, freelancers, and agencies. It also aids in developing landing pages, quizzes, payment pages, and other small online websites. It provides a smart browser-hosted solution, where users can quickly design remarkable, completely white-label landing pages.

The software also has a smart interface that offers a fast overview of each landing page, letting freelancers and agencies take control of everything. AdPage offers a free trial period and three pricing schemes.

Why choose AdPage?

• 100% white-label landing pages. By using AdPage, you are letting your clients build their own landing pages. It can fully convert your customer’s website, meaning you can be certain that it is a 100% white-label landing page.
• Optimized for any device. You can also be certain that every page instantly adapts to fit any screen resolution.
• Speedy performance. AdPage is speedy yet light on your system. The usual loading time for each page is about 1 second.

16. UserTesting

UserTesting is a user research application that provides digital marketers with a wide range of techniques to see how their marketing efforts are doing. The data collated through it is used to plan marketing concepts to help enhance short- and long-term marketing methods.

This CRO tool offers a free trial and a paid plan at $49 per session.

Why choose UserTesting?

• Customized tests. You can customize tests and administer them on desktop, mobile, and tablet to see how your customers are responding. It records and monitors responses from real customers using your system.
• Fast results. UserTesting shows you results within an hour.
• UX improvements. UserTesting helps you improve your UX, and allows you to confirm design during the development stage.

17. KISSmetrics

KISSmetrics is a vigorous business intelligent solution that allows users to figure out, monitor, and improve their business metrics and other elements. It turns such information into actionable insights and uses it as a conversion rate optimizer at the same time. Simply put, it offers extremely flexible custom data, as well as a simple-to-connect API.

KISSmetrics offers two paid packages and a quote-based plan.

Why choose KISSmetrics?

• Deep data tracking. KISSmetrics compares crucial metrics and automates updates so that you know if you are close to achieving your business goals and what your customers are expecting from you.
• Improved lead generation. KISSmetrics improves your lead generation processes by storing and remembering all the information of all your customers, even if they have been involved only once with your services.
• People-focused. Having KISSmetrics means having a people-focused solution, where all insights are deep, accurate, and relevant.

18. Segmentify

What got Segmentify on the list of best CRO tools is that its conversion optimization features permit businesses to turn their content website and ecommerce visitors into real customers. It provides visitors with a personalized experience every time they check out a website and delivers smart and timely suggestions based on precise analytics. It comes with usable tools to enhance user engagement, leading to improved conversion rates and an immense drop in bounce rates.

Segmentify offers a free trial and a quote plan.

Why choose Segmentify?

• Better and more effective on-site marketing. Segmentify’s personalized experiences let you improve user engagement and learn more about your customers. This results in the outlining and implementation of better and more effective on-site marketing,
• Cart optimization. Segmentify carries out cart optimization features that can revamp your basket average value by as much as 23%. These features also stop your customers from abandoning their carts.
• Lead generation. Like many CRO tools for ecommerce, you can use Segmentify to segment customers based on their behavior and actions.

19. Google Analytics

Google Analytics is the most in-demand freemium web analytics suite, used globally by thousands of organizations. Since its introduction in 2005, it has been enforcing business intelligence standards, combining a range of premium analytical capabilities for conventional and mobile users. With functionality and quality in mind, it integrates with a variety of funnel visualization schemes and sums up data on top-level dashboards from where users can retrieve different types of reports.

Google Analytics is free to use for small businesses and also offers enterprise pricing on a by-quote basis.

Why choose Google Analytics?

• Advanced Reporting areas. To help you decide based on empirical data, and be at least 90% sure your efforts are paying off, Google Analytics lets you know who your audience is, how they stumbled upon your website, what they did while going through it, and if they converted or not.
• Behavior and Conversions report. Google Analytics presents a Behavior and Conversions report to explain why your website is performing well or poorly.
• Helps you invest wisely. Google Analytics can differentiate good practices from dysfunctional ones, helping you spend your finances wisely.

20. GetSiteControl

The best conversion rate optimization tools grow user engagement, increase the subscriber base, and generate leads—and this is what GetSiteControl exactly does. It authorizes users to add seven widget types to their websites. These include contact forms, live chat, email subscription forms, promo pop-ups and bars, social share and follow buttons, and survey forms. Most of these forms can be applied to a myriad of purposes, depending on the user’s goals.

GetSiteControl offers a free trial, a free plan, and two paid plans.

Why choose GetSiteControl?

• No coding experience needed. You can use GetSiteControl on any major website platform, even if you do not have any coding background.
• Access to one dashboard. You are provided with a host of easy-to-use and lightweight CTA forms. In one dashboard, you can make, edit, activate, deactivate, and review all of them.
• Integration opportunities. GetSiteControl can be integrated with Google Analytics to monitor marketing efforts, Slack to promote a better live chat experience, more than 20 email marketing tools to sort out data, and any Zapier-supported system.

What is the best conversion rate optimization tool?

CRO is still a new and progressing field. If you just kicked off your website, focusing on your optimization game plan should come next. If your website has been existing for already quite some time and your conversion rate is low, it is time to rethink your strategies.

No matter how long you have been in the business, we believe Freshmarketer can be of great help to you. It can improve your marketing by designing distinctive buyer experiences. Its features, such as personalization, behavioral segmentation, and behavioral targeting, can deliver insights into customer behavior and enable you to segment customers according to their actions and manage tailored campaigns.

To know more about the importance of ecommerce conversion rate optimization tools, have a look at our most recent business networking statistics.

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.