20 Best Customer Experience Management Systems in 2024

Customer experience (CX) management is a very complex endeavor. When you think about it, every company decision, touchpoint, and process ultimately contributes to user experiences. Hence, managing CX seems to be intractable. But, even if it is impossible to curate every experience to the level you want, you can always optimize results by minimizing inefficiencies and improving other processes. However, to give you direction on where to start, a tool is necessary. And, this is what the best customer experience management systems are for.

In fact, they don’t only provide you with tools to know weak points and issues. The top customer experience management software solutions also provide tools to help you engage with your customers—to make corrections in real time. Because of this two-pronged offering, CX management software has become quite popular over the years. In this article, you will get to know the best ones you can find on the market. In this way, you will be able to know how they can help you improve your organization’s performance.

As businesses rush to mine customer experience management for all its worth, those well ahead of the pack recognize the need to raise the bar some more. Specifically, they detect some missed opportunities in KPIs that only cover discrete touchpoints. A developing approach is to include the customer journey point of view and the feelings and emotions involved rather than just satisfaction. For customer experience managers, this means delving into new algorithms, which could translate into new hiring criteria for this position.

As expected, this development is founded on solid footing: Based on 13 years of customer experience rankings, Watermark Consulting found that customer experience (CX) leaders outperformed the broader competition, generating a total return that was 108 points higher than the S&P 500 Index—or 3.4 times greater than that of the CX laggards.

The latest findings are just another addition to an already massive body of literature compiled by various research think-tanks and business organizations about the subject. While that is so, something will not change for new and old players alike: It would take the best customer experience management systems like those in this list to get to the top.

Best Customer Experience Management Systems in 2025

1. Zendesk

Zendesk is a comprehensive customer experience management system used by companies of different sizes across a wide range of industries. It offers end-to-end solutions, ranging from technical support tools to customer intelligence. Key features include omnichannel support, automated workflow, ticket management, screencasting, customer-facing web interface, knowledgebase, and reporting. Also, it is known for its business intelligence software tools, including advanced analytics and visualizations. Moreover, it has survey tools to help users understand their customers better. With these, users will be able to make better data-driven decisions as they go along.

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Furthermore, these features are fitted in an easy-to-use interface and are accessible with only a few clicks. Plus, thanks to its mobile apps, you can also access the platform on the go. Additionally, the software integrates seamlessly with other business tools. Hence, it can work in a frictionless manner with your current or planned software environment. It has built-in integrations for Google Apps, MailChimp, and Agile CRM among others. Lastly, pricing starts at $9 per agent monthly.

2. Alchemer

Alchemer, formerly SurveyGizmo, is a customer experience management solution known for its flexible survey and Voice of the Customer (VoC) platform. It is prized for providing easy-to-use customer intelligence tools that enable easy data collection and analysis. Also, the platform is customizable. This is why it is being used by a wide variety of businesses of different sizes. It is even used by freelancers and those in professional services. Key features include survey panel services, advanced survey options, SMS survey distribution, custom survey URLs, online surveys, embeddable surveys, mobile surveys, and phone surveys. It also provides kiosk survey capabilities as well. Furthermore, you can create, store, and manage survey questions in its intuitive question library.

With this, you can easily duplicate or modify surveys to suit your intelligence needs. Furthermore, it packs useful solutions for risk assessment and other employee experience management tools. The platform also works seamlessly with other tools including Salesforce CRM, HubSpot, Slack, and Facebook among many others. Lastly, pricing starts at $49 per month. It also has a free plan available with limited features.

3. Qualtrics CX

Qualtrics CX is one of the most popular customer experience management systems around. It has become a go-to solution for businesses that value customer intelligence. Qualtrics CX offers users a host of survey and data gathering tools to help them make data-driven decisions across a wide range of business functions. This is because seemingly disparate backend processes can affect customer experience. Take late deliveries for instance caused by manufacturing inefficiencies. Considered one of the best customer experience management systems around, Qualtrics CX helps you use customer intelligence to bring all of these together.

Key features include surveys, customer feedback tools, closed-loop follow-ups, and ticketing. Moreover, the platform is powered by machine learning. Thus, it optimizes its processes and workflows as it goes. Also, it is fitted with advanced analytics and customizable reporting tools with KPIs such as Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT) metrics. Moreover, the platform has text analysis, predictive analysis, statistical analysis, and key driver analysis tools as well.

Also, what’s great about the platform is that it has an open API. This means that you can connect it with virtually any software solution. And, it also has native integrations for other apps such as Workday, Salesforce, and Zendesk among others. Plus, you can access it via its mobile apps on iOs and Android devices. Lastly, it is only available via quote-based pricing.

4. Verified Reviews

Verified Reviews is a reviews and feedback management software solution for customer experience management. The product sports a clean and intuitive interface that is reminiscent of the level of usability of popular social media sites. Moreover, it is fitted with comprehensive features that allow users to manage their online reputation, gather customer opinions, and generate actionable insights. Key features include customer feedback tools, email customization, form customization, certificate creation, and statistical tools.

Furthermore, the platform allows users to leverage the power of positive reviews. It enables them to share these on their web touchpoints to show potential customers the value they provide. Additionally, Verified Reviews has native integrations with other business solutions. These include Bing, Zendesk, Yahoo, and Google. Lastly, pricing starts at $99 per month.

5. NICE inContact CXone

NICE inContact CXone is a contact center software known for its customer experience management solutions. What’s great about the product is that it combines both customer intelligence tools and customer service features into one software suite. It provides tools such as interaction channels, interaction analytics, AI chatbots, call recording, predictive dialer, and, of course, extensive customer satisfaction surveys. Moreover, it also has an intelligent workforce management module complete with workforce analytics.

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As a contact center software, it has optimized Voice as a Service (VaaS) feature ensuring the quality and reliance of calls. Moreover, it has automatic call distribution capabilities as well. This frees up time from manual routing. Additionally, the product works seamlessly with other platforms including Salesforce and NetSuite. Lastly, NICE inContact CXone is only available via custom subscription plans.

6. Tremendous

Tremendous is a free-to-use gamification platform primarily used by businesses to help create custom rewards and incentive programs that can add value to the customer experience. And, the platform is really easy to use. After signing up, users can quickly use it to manage campaigns and track overall spending. Moreover, it has an extensive catalog of incentives to choose from. And, it enables users to expedite the distribution of gift cards, cash, and prepaid cards. Furthermore, Tremendous is currently the only platform allowing cash disbursements using PayPal and bank/ACH transfers.

Other features include support for bulk ordering for rewards, customized campaign templates, reward restriction options, customizable reward emails and landing pages, team management, and reporting tools. And, as a free app, there is no monthly or setup fee. Also, it works seamlessly with other solutions such as Slack, Qualtrics, and SurveyMonkey among many others.

7. LiaCX

LiaCX, powered by Intouch Insight, is a customer experience management system enabling global brands to improve customer satisfaction, retention, and loyalty. It does this by providing a comprehensive set of powerful tools to boost brand reputation and improve financial performance. The software gathers and analyzes real-time data from a wide variety of sources, ranging from surveys to social media. This way, companies use this data to build a better data-driven story of their current situation vis-a-vis customer-related trends. And, thanks to its Action Campaigns, companies can quickly resolve issues or implement lasting customer experience management programs.

LiaCX when it comes to customer analytics is truly one of the best tools available. Key features include dynamic mobile forms, excel imports, customizable fields, custom scoring and weights, conversation-style history, and instant overviews. Moreover, it connects seamlessly with other apps as well, including Dell Boomi, Oracle, and NetSuite, among many others. Lastly, it is deployed according to your specifications. Hence, it is only available via custom quote.

8. SogoCX

SogoCX is a popular go-to customer experience management system. It is known for its easy multichannel feedback tools. These allow companies to gain customer insights on a wide variety of topics on all fronts. Thus, they will be able to form a better picture of customer profiles and needs and be able to respond in a data-informed way. Customer intelligence features include key driver analysis, trend analysis, statistical analysis, customer churn prediction, customer segmentation, and intelligent survey design.

Other features include pre-designed survey templates, results benchmarking, personalized engagement tools, report distribution, and report management. Additionally, SogoCX works seamlessly with other platforms, including Salesforce, Zapier, and Google Analytics. Lastly, the product is available via two-tiered plans both with custom subscription payment schemes.

9. Smartlook

Smartlook is a conversion rate optimization software widely used for improving customer experience across a wide range of industries. This is because of its comprehensive customer intelligence tools. Key features include funnels, heatmaps, visitor journeys, rage clicks, and anomaly alerts. Moreover, it has advanced filtering and always-on recording options for uninterrupted monitoring and data gathering. Also, it provides custom reporting tools, including event statistics and breakdowns.

Additionally, the platform integrates seamlessly with other tools such as Unity, Unreal, iOS, Android, and Slack. By connecting it with these apps, users will be able to record and gain insights from customer traffic and behavior. Also, the developers provide a free version of the software supporting up to three heatmaps and 1,500 sessions per month. Paid pricing plans start at $31 monthly.

10. Yotpo

Yotpo is a reputation management solution that is widely regarded for helping users improve their customer experience programs. It allows users to generate product reviews and leverage the best ones to maintain and build a positive reputation. Also, it is a plug-and-play app for social reviews and ecommerce. Yotpo collects verified reviews and provides customers with a smart mobile-first viewing experience.

Key features include powerful analytics, commenting, moderation tools, coupons, and social media integrations. Moreover, it supports more than 15 ecommerce platforms. Additionally, it integrates with other business apps. The list includes programs such as Zendesk and Freshdesk. Also, there is a free plan available with basic but very useful features. Paid plans are available via personalized quotes.

11. Podium

Podium is another popular reputation management system used to improve customer experience management. The platform offers users tools for omnichannel feedback, operation management, online reviews management, and facilitating customer interactions. It helps users manage multi-location listings and customer sentiments as well. Moreover, like other top reputation management software applications, it has great analytics tools, allowing users to gather data and form actionable insights for policies and campaigns. Also, you can access Podium via its iOS and Android app. Hence, you can take the platform on the go.

12. Contactually

Contactually is billed as a tool that turns business relationships into quantifiable results. Basically, the product is a customer relationship management platform that sports great CX and analytics tools. Moreover, it is designed for SMEs as well as freelancers. And, it is widely praised for the ease of use that it affords. Together with its comprehensive list of tools, its intuitive design makes it a go-to platform for many businesses across different industries.

Key features include pipelines, calendaring, drip campaigns, team management, social media tools, automated workflows, and contact management. The platform also has drip campaigns and bulk messaging capabilities. Additionally, the platform integrates seamlessly with other solutions such as Gmail, Zapier, and MailChimp, among others. Lastly, pricing starts at $45 per month.

13.Hotjar

Hotjar is a popular tool for customer experience management, thanks to its robust conversion rate optimization offerings. The platform offers two main toolkits: feedback and analysis. It helps users gather and measure intel. Then, it provides them with ways to generate actionable insights using analytics and reporting tools. Key features include polls, surveys, incoming feedback, heatmaps, form analytics, and visitor recording. Plus, it also has conversion funnels to help with preparing tasks.

Also, it has advanced features for sentiment monitoring, behavior logic, form analysis, one-on-one testing, and user behavior visualizations. Additionally, it works seamlessly with other platforms such as Omniconvert and HubSpot. It has a basic plan which is totally free, supporting unlimited users with a 2,000 page views limit. Lastly, paid plans start at $29 per month.

14. Appcues

Appcues is a customer experience management software specializing in customer onboarding. It provides users with a no-code platform to create product tours and walkthroughs. And, you can do this for desktop and mobile devices as well. Moreover, it has a full online deployment. So, users can easily access it wherever they are provided they have a working device and an internet connection. Furthermore, the platform is also known for being easy to use. It has a point-and-click editor for creating your projects.

Key features include audience targeting, personalization, behavioral targeting, A/B testing, flow analytics, unlimited flows, and advanced user permissions. Furthermore, it works seamlessly with other applications such as HubSpot, KISSmetrics, and Vero. Lastly, pricing starts at $69 per month.

15. InMoment

InMoment is another customer experience management solution known for its intuitive interface and powerful tools. The platform helps businesses make data-informed decisions for a wide variety of functions. This includes marketing strategy, customer service, product development, and many more. Key features include case management, text analysis, full web feedback integration, real-time alerts, and customizable dashboards. Moreover, it also sports video, voice, text, and active listening capabilities. Plus, it has a role-based reporting feature and provides users with personalized coaching opportunities.

Additionally, InMoment works seamlessly with other applications. These include Facebook, FourSquare, and many popular CRM solutions. Lastly, it is deployed according to your needs. Hence, it is only available via custom quotes.

16. WalkMe

WalkMe is a cloud-based guidance and engagement platform solution with enterprise-class features. The software helps companies simplify user experiences by providing tools to help “walk users through”. These include notification bars, pop-up balloons, and action buttons. After guidance, you can also set the platform to provide relevant and high-value recommendations. And, it is smart enough to anticipate user needs. So, it can automatically provide them with pertinent information that they need.

Key features include WalkMe Player, WalkMe Editor, WalkMe Analytics, ShoutOuts, Walk-Thrus, Onboarding, Launchers, Shuttles, and, of course, surveys. Integrations include Bing, Google, Desk, and Salesforce. Moreover, there is a free plan available with basic but powerful features. For enterprise-level deployment, WalkMe is available via custom quotes.

17. Salesforce Community Cloud

Salesforce Community Cloud is an online social solution that enables companies to create branded sites to connect with customers and foster great relationships. The product is great for hosting user communities, fans, and power users. Key features include branded community creation, personalization, knowledge base, Q&A, personal member scoring, ecommerce, case escalation, community groups, topics pages, and feed actions, among many more. So, with Salesforce Community Cloud, you can create your own social network. Additionally, the platform integrates with other Salesforce applications and third-party solutions. Lastly, it is available via quote-based pricing.

18. xSellco Feedback

xSellco Feedback is a member of the xSellco sales productivity suite. It complements the whole group of apps by providing feedback tools. With this, companies will be able to get the right feedback on the right products from the right customers. So, they can use these for quality reviews, new product roll-outs, and even testimonials. Key features include A/B testing, a multichannel feedback tool, automated feedback requests, Google Seller ratings, intelligent product targeting, star scores, and follow-up emails.

Additionally, it comes in full compliance with the feedback policies of popular marketplaces. It works with eBay and Amazon. Of course, you can integrate it with other xSellco software tools as well. Lastly, it has three pricing plans, starting with $49 per month.

19. Intercom

Intercom is a customer support software used to optimize customer experience management programs. The product provides easy-to-use customer intelligence and engagement tools. Key features include A/B testing, audience segmentation, behavior-triggered message, customer user profiles, issues resolution, user event tracking, and live user data. Of course, it has in-app communication tools such as a messenger and email composer. Moreover, you can access these features via its mobile app for iOS devices. Additionally, it integrates seamlessly with tools such as Zendesk and Marketo. Lastly, pricing starts at $53 a month.

20. Oracle CX

Oracle CX is a powerful customer experience solution designed to cover all information across customer journey junctions. With these, users can generate actionable insights and turn them into executable action plans to improve customer experience. What is also great about the platform is its unified sales and service interface. Hence, customer data and customer-centric processes will be available under one single hub.

Key features of this leading customer experience management platform include data management, analytics, marketing automation, B2B and B2C commerce, customer loyalty programs, and omnichannel service. Moreover, it stands on a CX foundation enabled by robust AI, testing, and personalization capabilities. Additionally, the platform integrates with other solutions, including SAP and Salesforce. Of course, it works seamlessly with other Oracle products. Plus, you can access the platform via its mobile application for both Android and iOS devices. Lastly, as it is deployed according to your needs, it is only available via quote-based plans.

What is the best customer experience solution for you?

Well, only you can answer that question. This is because you and your colleagues know the issues that you need to solve best within your company. And, of course, those that are specifically related to customer experience. As you can see, our list of the best customer experience management systems here includes different types of applications. This is because CX has a wide area of coverage—from intelligence and design to customer support and marketing. In fact, it covers every touchpoint.

If you want intelligence tools, the list includes products such as Alchemer and Qualtrics CX. These are top-notch data collection and analysis platforms. Should you need review management solutions, then you can do well with Verified Reviews. But, if you are looking for a general application that can help you improve a wide range of CX areas, then you may try Zendesk.

Zendesk is a complete customer-centric business solution used not only for intelligence but for managing customer issues and relationships. It rounds out its great intelligence solutions with customer engagement tools. And, the execution of its design and functionalities is so clean that it comes with a very high out-of-the-box usability rating compared to Zendesk alternatives. So, if you are looking for what you could try out first, Zendesk is worth considering.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."