Search engine optimization or SEO software provides users with a variety of report types that can be used to track the progress of their optimization efforts. The most common report types include keyword ranking reports, backlink reports, and traffic reports.
While these are the most commonly used, not just in ecommerce SEO, but by all SEO experts, there are many other report types that can be generated.
In this article, we have listed 20 of the best SEO software based on their reporting features. Whether you’re measuring campaign performance, doing a site audit or planning content clustering, the best SEO reporting tools will surely help.
Best SEO Reporting Tools Table of Contents
Search engine optimization is constantly evolving as Google and other search engines update their algorithms. As a result, what worked to improve SEO last year may not be as effective this year.
For businesses that want to stay ahead of the curve, it is important to stay up-to-date on the latest SEO trends.
Last year, 93% of all online experiences began with a search engine query. And as we move into 2022, it’s clear that this trend is here to stay. With that in mind, let’s take a look at some of the most popular search trends for the year ahead.
First, Core Web Vitals are going to be big. These are a set of ranking factors that Google uses to see the overall experience of a user on a particular website. In other words, if your website scores well on Core Web Vitals, you’re more likely to rank higher in search results. And since this is becoming an increasingly important ranking factor, it’s something you’ll want to keep an eye on in the coming year.
Second, mobile search is also on the rise. More and more people are using their phones to search for information online, so it’s important to make sure that your website is optimized for mobile devices. If it’s not, you could be missing out on a lot of traffic.
Source: MOZ
Third, voice search is also gaining traction. With the advent of smart speakers like Amazon Echo and Google Home, more and more people are using their voices to search for information online.
Fourth, don’t forget “People also ask.” Out of 2.5 million queries, 48.4% of them were based on “people also ask.” This shows that searchers are looking for more than just a simple answer to their question–they want to know what other people are asking about the topic, and what experts have to say.
Fifth, when creating content, you want to follow the EAT principle: expertise, authoritativeness and trustworthiness. EAT is what Google uses to determine if a web page is providing quality content. To build authority with backlinks, make sure that your links are from high-quality websites that are relevant to your niche. Quality over quantity is key—a few well-placed links will do more for your SEO than a large number of low-quality links.
By keeping up with the latest SEO trends and considering the best SEO reporting tools, businesses can ensure that their website is being seen by potential customers.
Top 20 SEO Reporting Tools in 2022
1. SE Ranking
SE Ranking offers a reporting feature that gives users the ability to view and download data manually or automatically. The reports are white-label and customizable, meaning users can select which modules they want to include. Modules available for inclusion are rankings, traffic, competitors, social media, website audit, finance report, and marketing plan.
Users can also schedule when they want the reports to be generated and delivered. Reports can be downloaded in PDF, CSV, XLS or HTML format.
Likewise, users can choose the ranking period they want to analyze, compare and display in the report. This is a valuable tool for those who want to monitor their SEO progress on a regular basis.
Try out SE Ranking with their free trialSE Ranking
Other Key Features of SE Ranking
SE Ranking also features a Competitor Analysis tool, which provides you with a complete overview of your competitors’ organic and paid promotion strategies, allowing you to identify gaps and opportunities in your own plan. In addition, a Lead Generator tool can be used to generate qualified leads for your agency by installing the On-Page Checker widget on your site.
This widget provides potential customers with a quick and easy way to assess the quality of your on-page optimization, giving them an indication of the level of service they can expect from your agency.
The software also features a social media management tool that allows you to control your social media communications with scheduled publishing and monitoring tools. This ensures that your social media presence is consistent and professional, helping to build trust with potential clients.
Detailed SE Ranking Review
2. Semrush
Semrush is a comprehensive suite of SEO tools that offers users a wealth of features and reporting options. With over 55 different tools and reports, Semrush provides users with everything they need to track their SEO progress and find new opportunities for growth. The platform’s reporting tools are particularly robust, offering users a detailed view of their website’s performance.
From keyword ranking reports to analysis of organic traffic, Semrush’s reports offer valuable insights into how users can improve their SEO strategy.
Detailed Semrush Review
Other Key Features of Semrush
Semrush also offers a wide range of other features, such as keyword research, competitor analysis, and link building tools.
The keyword research tool can be used to uncover valuable insights about your website’s organic traffic. By analyzing your site’s access logs, Semrush can provide you with data about the keywords that are being used to find your site, as well as the average monthly search volume for those keywords.
In addition, Semrush can also give you information about the competitiveness of each keyword, and whether or not there is high demand for that particular keyword. armed with this valuable intelligence, you can then make informed decisions about which keywords to target in your SEO campaigns.
You can also explore more about this software, specifically which Semrush pricing package fits your needs.
3. MOZ Local
MOZ Local reporting tools provide a wealth of data that can be used to improve your online visibility and presence. The Visibility Index score measures your overall online visibility, while the Profile Completeness and Listing Scores help you identify which listings need attention.
Meanwhile, the Sentiment Analysis report tracks your online review performance, and the Traffic, Clicks, and Impressions report tracks how users found you online. By understanding how these reports work, you can make informed decisions on how to improve your online presence.
Detailed MOZ Local Review
Other Key Features of MOZ Local
Moz Local also offers a number of other valuable features, including free SEO tools, competitive research, domain analysis, and the MozBar browser extension, something that other Moz Local alternatives lack. Together, these tools can provide you with the data and insights you need to drive your SEO efforts and improve your online presence.
4. Serpstat
Serpstat reporting feature lets you create clear, customized reports with the most important KPIs on schedule, so you can minimize manual work and focus on other aspects of your business. With just a few clicks, you can generate a report on 20+ indicators, dozens of widgets and charts.
You can also customize report templates for individual clients or projects, and white label them with your company’s logo and branding. Plus, you can easily share ready-made SEO reports with colleagues or clients by sending them a link, or saving them as PDFs.
With Serpstat’s reporting tool, you’ll be able to work more efficiently and effectively, and deliver the insights your clients or team need to make informed decisions.
Detailed Serpstat Review
Other Key Features of Serpstat
Serpstat offers other key features for competitor analysis, keyword research, rank tracking, and more. With Serpstat, you can batch analyze a large number of keywords at once, allowing you to quickly identify trends and movements in the market. The platform’s text analytics feature also allows you to cluster similar keywords together, making it easy to find related terms.
In addition, Serpstat’s rank tracking tool lets you track your progress over time and see how your rankings are changing. And with the platform’s site audit feature, you can quickly identify and fix any potential SEO issues on your website.
5. Moz Pro
Moz Pro reporting tools allow you to build customized reports with ranking data, on-page optimization reports, and set reports that cover search rankings, site crawls, and competition. You can export the data to PDF or CSV, add your logo, and send reports automatically.
Moz Pro also provides templates so you can easily create reports that demonstrate the status, the impact, and the value of your work to your team, manager, and clients in a way each group can understand and appreciate.
Detailed Moz Pro Review
Other Key Features of Moz Pro
Moz Pro also helps you research keywords, track your rankings, and optimize your website. The keyword explorer tool lets you find the right keywords to target for your business, and the rank tracker tool lets you track your progress over time. The on-page optimization tool helps you to optimize your website for better search engine visibility, and the link explorer tool helps to you identify link building opportunities. Moz Pro also includes a number of other useful features, such as a site auditor, a social media tracker, and a campaign manager. Overall, Moz Pro is an extremely helpful tool for any business that wants to improve its SEO.
6. Ahrefs
Ahrefs is a well-known name in the SEO community, and for a good reason. The company’s reporting tools are some of the most comprehensive and user-friendly on the market.
With Ahrefs, you can easily get an overview of a website’s organic search traffic and backlink profile. You can also discover thousands of keyword ideas and evaluate their ranking difficulty and traffic potential.
In addition, Ahrefs allows you to monitor your rankings over time and chart your performance. Likewise, the company’s Content Explorer tool makes it easy to discover and analyze top-performing content in your niche.
Detailed Ahrefs Review
Other Key Features of Ahrefs
Ahrefs also offers a suite of other powerful SEO tools. Its webmaster tools, for example, help website owners to track their site’s performance and identify potential issues. The Ahrefs backlink checker, meantime allows users to monitor the backlinks pointing to their site and identify any that are broken or potentially harmful.
Likewise, the Ahrefs website authority checker is also a useful tool for assessing a site’s strength and reputation. And for those looking to optimize their content for YouTube or Amazon, Ahrefs offers keyword research specifically for these platforms.
Lastly, Ahrefs has a WordPress plugin that makes it easy to integrate its features into a WordPress site.
7. AgencyAnalytics
AgencyAnalytics allows marketing agencies to automate client reporting. It includes features such as customizable dashboards and the ability to access all of a client’s data in a single, intuitive interface.
Similarly, AgencyAnalytics can integrate a client’s marketing data with dozens of prebuilt report templates and dashboards. This makes it easy for agencies to create reports that show the results of their work in an engaging and visually appealing way.
Detailed AgencyAnalytics Review
Other Key Features of AgencyAnalytics
AgencyAnalytics also features tools for rank tracking and backlink monitoring. In addition, the platform provides site auditing and keyword research tools.
With these tools, users can easily track their SEO progress, identify potential problems with their website, and research new keywords to target.
Moreover, AgencyAnalytics offers a variety of features that make it easy to manage multiple clients and projects. For instance, the platform includes a CRM tool for tracking client contact information and a project management tool for keeping track of tasks and deadlines.
8. Raven Tools
Raven Tools reporting tools allow you to measure your marketing success across multiple platforms and visualize your progress with an intuitive drag-and-drop editor. You can create website analytics reports, social media reports, and PPC campaign reports.
Raven Tools also offers SEO, email, and call tracking reporting. Reports are white-labeled and branded so you can share them with clients confidently. Automate your reporting process to save time.
Detailed Raven Tools Review
Other Key Features of Raven Tools
In addition to its powerful SEO features, Raven Tools offers a number of other valuable tools for digital marketers. Google Data Studio allows users to easily create custom reports from their data, while the competitor domain research tool provides insights into what your competitors are doing online.
On the other hand, the keyword rank checker helps you to track your progress over time, and the backlink checker ensures that your links are high quality.
Lastly, the link spy tool lets you see who is linking to your competitor’s website, so you can identify opportunities for link building.
9. BrightEdge
BrightEdge reporting tools offer a comprehensive solution for monitoring and improving your website’s performance. With customizable dashboards, you can track all the important metrics in one place, including traffic, rankings, backlinks, and conversion rates. You can also see how your competitors are doing and identify new opportunities for growth.
The Search Opportunity Forecasting tool is particularly useful for keeping tabs on your progress and planning future campaigns. It allows you to see how your keywords are performing across different search engines, geographies, and devices so you can make the necessary adjustments to improve your ranking.
Detailed BrightEdge Review
Other Key Features of BrightEdge
BrightEdge’s other features include contentIQ, which helps marketers to optimize their content for search engines. Likewise, BrightEdge’s Daily Pulse gives users an overview of their website’s performance, and Data Cube provides detailed insights into keywords, traffic, and other metrics.
Another useful feature is Hyperlocal, which allows users to target their marketing efforts at specific geographical regions. Lastly, Intent Signal and Share of Voice help users to track their progress towards their goals, and Storybuilder makes it easy to create engaging visuals that tell a story about their data.
10. UpCity
UpCity reporting tools help you to manage SEO and social media reports, track keywords across campaigns, audit your site for issues or opportunities, and get alerts for new backlinks and reviews.
You can configure white-labeled PDF reports and deliver them straight to your clients automatically. You can also personalize dashboards and reports.
UpCity’s reporting tools are a valuable asset for any agency looking to provide SEO or social media reporting services to their clients.
Detailed UpCity Review
Other Key Features of UpCity
UpCity also provides small businesses with a suite of tools to help them grow online. Among these is content curation and posting, which allows businesses to easily find and share relevant content. This is coupled with workflow management, which helps businesses to keep track of tasks and deadlines.
UpCity also offers sales tools and lead tracking features, which helps businesses close more deals and stay on top of their sales pipeline. Furthermore, cross-campaign management helps businesses coordinate their marketing efforts across multiple channels.
11. Sitechecker
Sitechecker reporting tools provide a comprehensive view of your website’s keyword ranking performance, as well as the actions that led to any growth. The Rank Tracker report can be used as a KPI dashboard for yourself or your subordinates, allowing you to track progress and identify areas for improvement.
You can also add notes under each chart, so you can remember what changes you made on your website and when. Likewise, you can send branded reports to your clients, so they can see how you’re performing compared to your competitors. Plus, with the daily email report, you’ll always be up-to-date on the top keywords that are driving traffic to your site.
Detailed Sitechecker Review
Other Key Features of Sitechecker
One of the most useful features is the backlink tracker, which analyzes a website’s backlink profile and identifies opportunities to build new links. The SEO chrome extension is another valuable tool, which allows users to quickly check the SEO health of any website they visit. The site audit feature is also very useful, as it checks for common technical issues that can impact a website’s ranking. Finally, the site monitoring feature ensures that a website’s SEO performance is continuously monitored and any problems are quickly identified and rectified.
12. Conductor
Conductor features a powerful reporting tool that can help you measure the impact of your content on revenue and traffic. By automatically tying together search data, activity tracking, and analytics, Conductor gives you an up-to-date picture of how your content is performing.
You can use it to make connections between content changes and their effects on SEO KPIs, and drill down into page-level details to see what’s working and what isn’t.
Detailed Conductor Review
Other Key Features of Conductor
Conductor also helps users to research keywords, track keyword rankings, create winning content, and optimize site health. In addition to offering a comprehensive suite of SEO tools, Conductor also provides consulting services and training programs.
13. SearchMetrics
SearchMetrics reporting tools are designed to help enterprise SEOs increase sales from organic search. The company’s Searchmetrics Suite uses propriety data pulled directly from search engines around the world to uncover changes in market demand and identify the best opportunities for increased revenue. With this data, enterprise SEOs can create comprehensive plans to increase sales from organic search, and track their successes from SERP to sale.
Detailed SearchMetrics Review
Other Key Features of SearchMetrics
In addition to its flagship product, the SearchMetrics Suite, the vendor also offers a range of other services and products, including consumer insights, service and consulting, and solutions for retail. Each of these offerings is designed to help businesses improve their digital marketing efforts and reach their goals.
14. Yext
Yext features a reporting tool that allows you to analyze data from multiple sources. Its Report Builder lets you customize your reports and view data filtered by various dimensions.
Additionally, Yext provides a series of basic reports that are auto-populated in your account, with data from Google Search Console, Facebook Social Analytics, Answers, Google My Business and Search Tracker, for example. These reports can help you to analyze your data and extract insights from your experiences.
Detailed Yext Review
Other Key Features of Yext
Yext also features conversion tracking, which allows businesses to track and measure the performance of their online campaigns. Likewise, Yext provides competitive intelligence and search tracker tools to help businesses stay ahead of their competitors.
Review analytics and answers analytics are also offered, providing businesses with insights into customer sentiment and behavior.
Lastly, Yext integrates with BI tools to provide businesses with even more data-driven insights.
15. GrowthBar
GrowthBar reporting tools help you get the data you need to make informed decisions about your marketing campaigns. With billions of keywords and related long-tail searches, you can see what’s working for your competitors and adjust your strategy accordingly.
You can also generate reports on competitor keywords, backlinks, and Google ads, so you can identify opportunities and optimize your campaigns. Plus, GrowthBar’s Chrome extension makes it easy to get the data you need while you’re browsing the web.
Detailed GrowthBar Review
Other Key Features of GrowthBar
Complementing GrowthBar’s SEO features is an AI writing tool that helps you to write better and faster. It provides instant feedback on your writing, suggesting improvements and offering alternative word choices–all based on SEO insights.
Likewise, GrowthBar has a blog topic generator which makes it easy to come up with fresh ideas for your blog. In addition, GrowthBar offers SEO writing services to help you optimize your content for search engines.
16. SpyFu
SpyFu has a comprehensive suite of reporting tools that helps users to conduct competitor analysis, keyword research, rank tracking, and SERP analysis. The platform spans 7 billion results across 109 million domains, making it an invaluable resource for online marketers. With SpyFu, users can compare domains, track rankings, and research paid and organic competitors. The platform’s detailed SERP analysis helps users to understand the strategies used by industry leaders.
Detailed SpyFu Review
Other Key Features of SpyFu
SpyFu also offers a number of other features that can be useful to online marketers. For example, the platform can be used for PPC ad testing, Google Ads keyword advice, backlink recommendations, and custom list building. Additionally, SpyFu’s content marketing planning tool can be used to develop and track an effective content marketing strategy. While some of these features require a paid subscription, others are available for free.
17. Netpeak Software
Netpeak Software helps you to conduct website analysis, track your site ranking, backlinks, and content quality. It also allows you to perform keyword research and detect critical errors that impact search rankings. Additionally, Netpeak Software integrates sales and marketing to track ROI, conversions, and calls. It also provides a regular SEO audit to ensure that your website is meeting the necessary standards.
Detailed Netpeak Software Review
Other Key Features of Netpeak Software
One of the most useful features of Netpeak Software is the bulk index and cache checker tool. This tool allows users to quickly check the indexing and caching status of their websites, making it easy to identify and fix any problems. Another useful feature is the support for proxy lists and CAPTCHA auto-solving. This makes it easy for users to access blocked websites and avoid CAPTCHA challenges.
18. WooRank
WooRank is a digital marketing and SEO reporting tool that helps businesses assess their online performance and find opportunities for improvement. Its white-label reporting helps you to look professional and polished. And bulk reporting allows you to generate reports for multiple websites at once, which is a huge time-saver. Both features are available on its Professional and Enterprise plans.
As for data and insights, WooRank’s Keyword Tool helps you to identify keyword opportunities, while Competitive Analysis enables you to track your SEO performance against your competitors. The Complete Technical Analysis report provides a comprehensive overview of your website’s technical SEO health, while the Actionable SEO Tips report offers specific recommendations on how to improve your website’s performance.
Additionally, the Website Visitors report helps you understand your website’s traffic patterns and provides insights into who your visitors are and how they found your site. With WooRank, you can monitor your digital marketing and SEO health over time, allowing you to make informed decisions about where to invest your resources.
Detailed WooRank Review
Other Key Features of WooRank
WooRank also offers site crawl and lead generation features. The site crawl feature helps identify technical issues on your website, such as broken links and duplicate content. The lead generation feature allows you to collect contact information for potential customers. You can then use this information to follow up with leads and convert them into customers. Overall, WooRank is a valuable tool for any business that wants to improve its online presence.
19. Nightwatch
Nightwatch features a powerful drag and drop report builder that allows you to create visually pleasing reports with aggregated data. You can highlight your clients’ most important data, including your segments, configured graphs and overviews of your rankings, and backlinks or site audit information. Report on rankings in multiple cities across the globe and customize your reports to highlight your key data. Nightwatch reports are an essential tool for any SEO professional.
Detailed Nightwatch Review
Other Key Features of Nightwatch
Nightwatch has a state-of-the-art website ranking tracker. It provides users with an in-depth look at their website’s performance, including site audits and enterprise features. It also offers a variety of other features, such as keyword tracking, backlink analysis, and competitor analysis. With Nightwatch, users can get a complete picture of their website’s health and performance.
20. CanIRank
CanIRank reporting tools use AI to give you specific action recommendations rather than just data. With the CanIRank SERP Analysis tool, you can get detailed DIY instructions that are customized for your website. The keyword research tool collects hundreds of data points for every keyword, including leading paid SEO tools such as Moz and SEMRush.
You can also monitor the results regularly and receive notifications on any changes you need to make. In addition, the CanIRank platform includes a powerful link building tool that can help you build high-quality backlinks to your site.
Detailed CanIRank Review
Other Key Features of CanIRank
CanIRank also provides SEO consulting to help website owners rank higher in search engine results pages (SERPs). In addition to providing consultation services, CanIRank offers a suite of tools to help with website auditing.
Choosing the Right SEO Software
In order to choose the best SEO reporting tools for your needs, it is important to consider the various reporting features that are offered by each program.
Some programs may offer more detailed and comprehensive reports than others, such as Semrush and SE Ranking. So it is important to decide how much information you need in order to make informed decisions about your website’s SEO.
Likewise, some programs may offer customized reports, which can be tailored to your specific needs. All of our listed solutions here do so but at different allowable configuration levels.
Once you have considered all of these factors, you should be able to choose an SEO program that will provide you with the level of reportage that you require. Lastly, to further expand your search traffic, consider learning more about the difference between SEO and SEM strategies, and why you need both.
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