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SEMrush Pricing Packages: What’s Included in Each Plan?

Category: B2B News

SEO tool SEMrush recognizes the benefit of having a website to promote business products or services. Businesses, however, will be mindful if they can afford the SEMrush pricing packages. They will want all the help to push optimized content on their sites, at costs within their budget.

As an SEO software, SEMrush offers the kind of digital marketing tools that you can easily use as the basis of an effective strategy to drive traffic to your website and increase your overall sales. It also allows you to monitor your competition and gives you a chance to overtake them in the search rankings.

In this article, you’ll discover what SEMrush has to offer you in terms of digital marketing. We’ll provide a detailed description of what SEMrush is all about and give you an analysis of each SEMrush pricing packages to help you choose the best plan that works for your business.

SEMrush pricing packages

If you’ve been in the ecommerce industry for a while, then SEO is probably a familiar buzzword to you. These days, putting up content on your website doesn’t guarantee brand exposure. Aside from a sound marketing strategy, you’ll need SEO-friendly content to expand your customer reach.

Let’s face it; having an effective SEO strategy is no easy task. It requires expertise in creating SEO-friendly content, and you’ll need to do keyword research and apply real-time data about your target audience. According to most experts, the most important factors for an SEO-friendly website are content, keywords, and backlinks. These are all to ensure that you are driving traffic to your website or online store.

It is easier said than done; however, as it is, the competition for Google search rankings is tighter than ever. According to relevant SEO statistics, 67% of all clicks go to the top five organic results on Google. Numerous studies have also noted how users prefer clicking on organic results as opposed to paid ads. This means that having an organic ranking can lead to higher quality traffic that is easily converted to a lead or sale.

Which Sites Do Users Click on the First Page of Search Results?

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Source: Zero Limit Web (2019)

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Without a proper tool to improve your search ranking, you’ll have a hard time driving traffic to your site, let alone beating your competition in the search battlefield. In this case, tools like SEMrush can help you achieve favorable results for your digital marketing strategies. Below, you’ll find out everything about SEMrush, its features, benefits, and pricing details.

Overview of SEMrush

SEMrush dashboard

SEMrush is an all-in-one digital marketing suite that helps businesses and marketing professionals boost website traffic and leads. It offers powerful SEO tools, backlinking, and other digital marketing features, allowing you to craft successful marketing campaigns for your business. It provides valuable analytical data that helps you understand your customers better and expand your reach.

For ecommerce businesses, the software’s SEO tools are extremely helpful in giving your content online visibility. By optimizing your content around your target keywords, SEMrush boosts your search rankings and ensures that customers can easily find you. You can also make use of the SEO writing assistant tool, which provides recommended keywords based on the nature of your content.


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For easy navigation, SEMrush provides an intuitive visual interface. It’s easy to understand what each visual element does. A few clicks are all you need to analyze domains and see what your competitions are up to. Once you decide which way to go with your content, an SEO-aware Writing Assistant helps you get there. Finally, you can set SEMrush to generate graphs automatically for further analysis.

Detailed SEMrush Review

Features of SEMrush

SEMrush provides tools to help you create an effective social media marketing strategy. As social media becomes a powerful platform for online businesses, maximizing your social media marketing can drive sales and growth of businesses. In this regard, SEMrush helps you by managing your social media and brand reputation. For instance, it gives you a complete view of your audience engagement levels, allowing you to keep track of vital social media and website analytics metrics.

Also, SEMrush monitors your rivals’ performance across various social media platforms, including Twitter, Instagram, Pinterest, YouTube, Facebook, and LinkedIn. This way, you’ll have a better idea about their marketing strategies, which you can also incorporate into your campaigns. There’s also a domain vs. domain tool, which allows you to set two different domains side-by-side and get a comparative analysis on both of them. With this tool, you’ll gain competitive intelligence and a chance to overrun your competition.

SEMrush is also handy in improving your PPC efforts. Its PPC checker provides the best keywords based on their volume, difficulty level, CPC, and other vital metrics. It also supports keyword grouping and eliminates duplicate keywords from your list. This ensures that your PPC campaigns are well-prepared and can drive excellent results.

You’ll also appreciate the analytics tools that SEMrush offers. The platform helps you understand your customer’s media consumption and shopping behavior with its traffic analytics tool. It provides valuable insights into user behavior, such as number of visits, number of pages per visit, number of unique visitors, bounce rates, and average visit durations.

Key Features of SEMrush

  • Position Tracking
  • Site Audit
  • Social Media Tracker
  • Brand Monitoring
  • Social Media Poster
  • OnPage CEO Checker
  • CPC Map
  • Domain vs Domain
  • My Report
  • KW Magic Tool
  • KW Difficulty
  • Market Explorer
  • Backlink Audit Tool
  • Content Analyzer
  • Organic Traffic Insights
  • PPC KW Tool
  • Backlinks
  • Product Listing Ads
  • Keyword Research
  • Traffic Analysis
  • Ad Builder
  • Organic Research
  • Display Advertising Tool
  • Audience Insights

SEMrush Subscription Plans and Pricing Packages

SEMrush offers monthly and yearly plans in various pricing packages. Depending on the unique needs of your business, number of users, and the additional tools you want, there are pricing plans you can choose from, namely Pro, Guru, or Business plans. Below, we’ll provide a more detailed analysis of each SEMrush package to help you choose the right plan for your business.

Pro Plan for Startups, Freelancers, and In-House Marketers

Position tracker in SEMrush

SEMrush has a position tracking tool that provides insights into your competition’s ranking in search engines.

SEMrush Pro is available for $99.95/month. This package is ideal for in-house marketers, startups, and freelancers who need to roll out their marketing strategies on a limited budget. It’s inclusive of the basic tools–keyword analytics, SEO, reporting–plus 40+advanced tools.

Of course, it has its limitations compared to the more expensive plans, but considering its starting price, this Pro version offers more than enough to kickstart your digital marketing campaigns.

For instance, SEMrush Pro lets you run your PPC, SMM, and SEO projects with its included features. It enables you to track a total of 500 keywords using the position tracking tool for all your projects. For this plan, though, you are only allowed to track the performance metrics of up to 3 site projects.

What’s included in SEMrush Pro package?

  • On-Page SEO Checker
  • Site Audit
  • Position Tracking
  • Brand Monitoring
  • Post Tracking
  • Backlink and Audit
  • Social Media Poster and Tracker

Guru Plan for SMBs, Growing Teams, and Marketing Agencies

SEMrush site audit function

SEMrush allows you to scan your sites for technical and SEO mistakes.

About 67% of SEMrush users choose this plan, and for good reasons. It lets you monitor the performance metrics of 15 different projects, track 1500 keywords, and follow and analyze 100 social profiles. This plan is perfect for SMBs and growing teams and marketing agencies. It costs $199.95/month, inclusive of all Pro features and more advanced tools.

Once you purchase SEMrush Guru, you’ll have access to SEMrush’s historical data from their domain analytics and keyword analytics database. This data dates back to 2012, enabling you to perform more accurate and detailed research on domains and keywords.

SEMrush Guru also offers an unlimited version of the topic research tool. This means you can generate as many topic ideas as you need for your content, unlike in the Pro version, where topic results are limited. By simply entering a topic in the search bar, SEMrush comes up with a number of relevant subtopics that you can include in your content. With this tool, you can streamline your content creation processes.

What’s included in SEMrush Guru package?

  • On-Page SEO Checker
  • Post Tracking
  • Backlink and Audit
  • Site Audit
  • Content Marketing Platform
  • Extended Limits
  • Position Tracking
  • Brand Monitoring
  • Social Media Poster and Tracker
  • Branded Reports
  • Historical Data

Business Plan for Large Enterprises

Content analysis in SEMrush

SEMrush analyzes your content and helps you take immediate action to improve your site’s visibility.

You can avail of the SEMrush Business plan for $399.95/month. This plan is ideal for large agencies, ecommerce projects, and businesses that have an extensive online presence. It includes all available SEMrush features, providing you with a wide array of advanced digital marketing tools that you can use to boost your campaigns and strategies.

The SEMrush Business plan offers maximum domain and keyword analytics capabilities. It can show up to 50,000 results per report and lets you handle 10,000 analytics requests per day. Moreover, it enables you to manage a maximum of 25 projects per account and allows you to simultaneously track a total of 5,000 keywords.

One particular feature that’s only available in SEMrush business plan is the product listing ad research tool. This tool lets you analyze an advertiser’s Google Shopping ad campaign, letting you in on your competitor’s performance metrics and target keywords. It also gives you a better idea of how a specific keyword triggers each of your competitors’ ads.

What’s included in SEMrush Guru package?

  • Social Media Poster and Tracker
  • Branded Reports
  • On-Page SEO Checker
  • Post Tracking
  • Google Data Studio Integration
  • Backlink and Audit
  • Site Audit
  • White-label reports
  • API access
  • Position Tracking
  • Sharing Options
  • Brand Monitoring
  • Historical Data
  • Content Marketing Platform
  • Extended Limits

Which SEMrush Plan Is Best for You?

To choose the perfect plan for your business, you’d have to consider several things: your needs, the features included in the package, and your budget. Before deciding on a purchase, it also helps to look at existing reviews and SEMrush pros and cons analysis. This way, you’ll have a complete picture of which key features you’ll be needing the most.

You may also consider how each plan stacks up against one another. For instance, SEMrush Pro offers only the basic tools enough for startup use, while SEMrush Guru is more capable of handling bigger projects for SMBs and marketing agencies. In case you need access to all available features, then SEMrush Business would be the best option for your organization.

The good thing about SEMrush packages is that you can upgrade or downgrade your plan as you wish. At any given time, you can easily switch between plans or cancel your subscription. This provides an advantage to users who have growing businesses. Even if you decide to start small, the product is easily scalable to cater for your increasing services. The vendor also offers a 7-day money-back guarantee if you’re not satisfied with the product.

In case you also want to learn about the differences between SEO and SEM and how they can benefit your business, you may read our guide to SEO and SEM here.


Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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