20 Best Video Editing Tools in 2024

Over half of the world’s population has moved online in the past decade, establishing this period as truly digital. Technology has slowly permeated every industry, from academia to medicine to the arts. While technological advancements have profoundly affected all of these areas, business marketing has truly embraced the digital age. To reach a wide audience, many businesses have begun to embrace video marketing, which has become one of the most popular forms of online promotion in recent years. You may think video marketing is too expensive for your growing business, but several excellent video editing tools are available on the market that you may actually want to try out.

Expert video editors could command salaries that might easily wipe out a startup’s cash. On the other hand, the best video editing tools will not only help you to save time, but they could end up saving you quite a bit of money as well. Moreover, the idea of video marketing is daunting because of the time and effort required to develop a video. Video editing software comes in handy here because it simplifies and speeds up the otherwise laborious process of making video assets. The list below explores platforms that can assist you in creating movies and clips.

While blogs and similar content are still the bread and butter of digital marketing, the rise of video platforms, from YouTube to TikTok has pointed the future of marketing towards moving pictures. In the United States alone, 244.4 million people watched digital videos in 2020. Even while this expansion was fueled by both the young and the old, the most recent numbers still show that young adults make up the largest demographic of digital video users. In fact, of the American population aged 12 to 44, more than 90% are digital viewers.

As a result, businesses and marketing experts are taking notice. In 2022, about 86% of businesses, large and small, are taking advantage of videos as a marketing tool. Similarly, about 92% of marketers say that video is an important element of their campaigns.

With a better understanding of the medium among audiences, it is not surprising that video marketing trends and campaigns are providing businesses with revenue. About 87% of marketing teams say that video gives them a positive return on investment in 2022. This is significantly higher than 33% back in 2015. More than audience impact, this increasing ROI can also be attributed to better tools for tracking and quantifying the performance of the medium.

If you have yet to start a video marketing campaign or are interested in using videos as a business tool, the list of products below can help you narrow down your options.

Best Video Editing Tools

1. Final Cut Pro

Apple’s Final Cut Pro is designed for both professionals and prosumers who need more advanced tools for their video editing tasks than those iMovie provides. Amazingly, it manages to successfully connect these two settings. Once lacking professional functionalities like multicam editing, XML imports, and support for external monitors, it now has them all. In addition, several new features have been included, such as 3D titling and the stunning flow transition, which eliminates the need for abrupt edits. In addition to a plethora of smaller changes and increased capabilities, stability, and corrections, version 10.4 introduced rich support for 360-degree VR material, updated color grading tools, support for HDR, and support for HEVC.

Final Cut Pro’s clip editing and organization capabilities are excellent in their precision and ease of use. Both the timeline and the clip’s iMovie-like source entry allow for trimming and splitting. Any parts of a video can be marked as Favorites for easy access. To access the Precision Editor, simply double-click a clip. A simple click and drag will allow you to trim either end of the clip, and if you change your mind, the removed segment will still be there when you drag back the opposite way.

2. Adobe Premiere Pro

Adobe Premiere Pro is the gold standard for video editing because of its intuitive nonlinear editing interface, comprehensive toolkit, and robust features. Every new version of Adobe’s professional video editing software comes with a refined user interface and cutting-edge features. Veterans of nonlinear digital editing will feel right at home with Premiere. The platform provides cutting-edge technologies that can facilitate organization and editing, such as Auditions, Connected Clips, and a Trackless Timeline.

It’s easy to see why Premiere Pro is so popular: its user interface is sleek and adaptable. The startup view provides quick access to open documents, new projects, and Adobe Stock footage searches. You can make your videos stand out against the black background. Previously, you could choose between workspaces dedicated to assembly, effects, color, editing, audio, and titles. It has been simplified to just three buttons: import, edit, and export. You can alter these, make brand new ones, and remove individual panels to place wherever on your screen.

3. Filmora

Those without professional video editing experience can nevertheless make polished, interesting videos with Filmora‘s help. The software has a user-friendly interface and is packed with capabilities that will please video editors of all experience levels and organizations of any size. Whether your goal is the straightforward assembly of clips or the development of intricate video material, you will find that creating appealing pieces is a breeze. Transitions, screen recording, visual effects, and voice editing are all solid foundations included in the platform. There are other high-end editing features available within it as well. Its keyframing functionality, for instance, allows you to incorporate unique animations that suit the context and improve the work’s visual appeal.

In addition to recording high-quality video, it also includes action cam editing features like trimming and merging, as well as a motion-tracking capability that locks in on a specific subject. Furthermore, the program has a video stabilization feature that helps correct shaky recordings. You can add some motion and close-up focus to your shots by panning and zooming. This allows for the creation of sport and travel-themed material to be more steady and polished. Filmora ensures that your projects will have properly balanced audio, a feature that artists often neglect. It allows you to adjust the loudness and transition speed of individual clips using an audio ducking feature.

4. iMovie

iMovie is a video editing software that comes preinstalled on Apple devices. While it hasn’t evolved much in recent years, it’s still superior to what’s available in Windows. You can use its helpful features to create professional-quality digital movies, from arranging and editing your media to adding special effects like green screen, narration, and soundtracks. Put simply, iMovie is the best software available if you want to quickly and easily create a professional-looking movie from a collection of video clips and still photographs. It’s tailor-made for iPhone video shooters who wish to create a visually beautiful product from their footage and stills.

The user experience in iMovie just displays the tools you’re currently using rather than showing you every option. Even when not in Dark Mode, the app’s interface is dark, with two primary tabs at the top for Media and Projects. Inserted clips can be easily dragged to new positions in the timeline and will adhere to their immediate neighbors. Rather than letting the computer handle all of the creative decision-making on its own, you can have it use a Theme to guide its decisions. The rousing symphonic score in the Trailers section is another highlight. The true value of Trailers, however, lies in the fact that it instructs players in the fundamentals of filmmaking by having them create a framework, storyboard, and shot list that details when specific types of shots should be used and for how long.

5. Nero Standard 2018

Nero Standard 2018 is a comprehensive multimedia suite that allows you to easily create, convert, organize, burn, and play your media files from any device, anywhere. The system relies on Nero’s MediaHome, a robust platform for managing and keeping tabs on all of your media files in one convenient location. It’s a technological gem that lets you get the most out of all your media files and discs. The software included in the bundle is an excellent collection of tools for working with and playing back various media formats. With Nero QuickStart, you may quickly access the most used features for playing back multimedia with just a single click.

Additionally, the Nero Launcher, which allows for quick and easy access to the suite, will wow you. The launcher provides access to the many features in an organized and straightforward fashion. It’s essentially a long welcome screen that’s been broken up into manageable chunks. There is one centralized hub from which to access all the primary features. In addition, centralized file-dropping areas and streamlined dashboards across all apps mean you can breeze through any task.

6. WeVideo

WeVideo‘s compatibility with several media types (including video, audio, still photos, and graphics) makes for a streamlined editing experience. Furthermore, it provides a suite of tools that makes it simple to make professional-quality films in a matter of minutes. It’s a video editing and sharing suite that’s accessible from anywhere, thanks to cloud computing, making it ideal for usage in classrooms, workplaces, and independent productions. The software was developed specifically to capture, create, watch, and share high-definition videos. It’s a robust, feature-rich app that completely changes the game for video editing with its innovative JumpStart technology. The software is user-friendly enough for novices and experienced editors alike to produce professional-quality results. It has a clean interface with both basic and powerful tools, so you may unleash your imagination with complete freedom.

With this, you and other collaborators can work together to edit the same video in multiple ways. Thanks to its cloud storage and universal app support, you can access your files from any device and operating system. It allows for the simultaneous use of locally stored media and previously uploaded media. There’s also no need to worry about compatibility issues; the program runs well on Macs, PCs, iOS devices, Android phones and tablets, and even Chromebooks.

7. Promo.com

Promo.com is a web-based video production business that aims to aid small and medium-sized enterprises in making professional-looking videos to support their digital advertising campaigns and streamline their digital marketing efforts. The vendor accomplishes this by focusing on the video maker at the product’s center and adding capabilities beyond what other vendors offer. Use Promo.com’s cutting-edge video creation technology to advertise your business in any sector, including the tourism industry, digital marketing, rental properties, recruitment, health and fitness, and more. It’s a breeze to produce video advertisements and campaigns that spread the word about your product or service, increase awareness about your brand, attract more potential customers, get them interested in what you have to offer, and increase user engagement while decreasing your CPC.

The platform is best suited to online video production because of its easy-to-use video and video ad creators. The video creator is a quick and easy way to build high-quality videos for your brand’s marketing needs. Simply navigate to the central hub, select a suitable video (or upload your own), and edit it with the professional tools provided (text, colors, styles, and brand logos). And in just three easy steps, you’ll have a film you can share with the world.

8. DaVinci Resolve

Anyone familiar with video editing should have no trouble picking up DaVinci Resolve. It is a robust program that provides access to a wide variety of features. The software is adaptable to a wide range of formats, from high-definition 4K camera footage to standard-definition home movies shot on an old VHS camcorder. You can take advantage of the quick and easy multicam editing option when using more than one camera. Timecodes, audio, or in/out points can be used to perfectly sync all of your videos. Clips can be synced using sound to provide real-time editing, which is both efficient and effective.

Its trimming tool is one of any editing program’s simplest and most effective features. If you want to use the trimming tools, you can do so directly from the main editing window without learning any shortcuts or opening a separate window. Using Davinci Resolve is a breeze because the program’s tools adapt to the location of the timeline cursor, eliminating any guesswork. The cutting function can be used on numerous clips simultaneously, giving you even more flexibility. Because of this, even editing newbies can get a taste of the professional suite using this tool.

9. HitFilm

Independent filmmakers and do-it-yourself moviemakers who don’t want to shell out money for a professional editor will find HitFilm an excellent video editing and visual effects solution. The free video editor and VFX program are compatible with both Windows and Mac computers, and it comes with tutorials that teach users how to recreate Hollywood-style footage and VFX. The iconic HUD from Iron Man can be replicated in HitFilm Express with the right lighting and framing. Because of this and the software’s capacity to animate guns with muzzle flash and portal effects, it’s ideal for producing spectacular science fiction action sequences.

Even if it’s available at no cost, users shouldn’t assume that this program is out of date just because it’s open source. No, the most recent enhancements aren’t a game-changer, but they are good to have. The Crop/Pan and Zoom feature lets you gradually zoom in and out of a picture or video. It’s wonderful to have it added to the roster because competitors have had it for years, if not decades. The Track Select Tool is one of our favorite new features; it lets you select a section of a track and then highlight anything to its right or left. Plus, you can pick between the audio and the video depending on where you click.

10. VEGAS Pro

VEGAS Pro is a high-end video editing program for making and adjusting videos of all kinds, including films, TV shows, video presentations, music videos, and more. An effective and versatile video editing application, this program is part of Magix Software’s suite of products used to create high-caliber videos. VEGAS Pro’s robust processes and capabilities make it possible to author DVDs and Blu-rays, as well as create video and audio projects in record time.

The video editing app streamlines the process of editing video clips and footage. Timeline editing functions allow users to easily rearrange video clips and apply effects in real-time. They can, for instance, quickly overlap clip events to apply a crossfade, an animation technique used in film and video editing to make a smooth transition from one picture or frame to the next. It also facilitates the production of high-quality audio and video projects by providing users with a steady stream of video effects and filter plugins. Thus, they will be able to incorporate novel approaches and additional visual effects into their videos. The program is compatible with OFX plugins or Open Effects.

11. Movavi Video Editor

Because of its extensive filter library and user-friendly interface, Movavi Video Editor makes it easy to create professional-quality movies. The platform’s Transition Wizard guides you through the process of inserting transitions and allows you to customize many aspects of each one, such as the transition’s duration, the addition of a pan and zoom effect, the incorporation of music, and the insertion of a voice file. You can also add a mini-screen to the video like those featured on YouTube gaming channels and select from a wide variety of visual effects. The effect templates include the title, backdrop, transitions, and stickers.

Integrating the Movavi Suite into the editing platform significantly expands its capabilities. The Movavi Screen Recorder is a useful tool for capturing movie clips or footage from video streaming sites and its functionality as a video editor. The suite also includes a video converter, which is useful for making your video compatible with mobile devices. It supports over 180 video and audio formats, and it has presets for over 200 different mobile devices. Video quality can be adjusted to HD or 4K with Movavi Video Editor, so sharp images can be easily achieved. The software can help you become a filmmaker by allowing you to create high-quality cinematic videos.

12. VideoPad

NCH Software’s VideoPad is a powerful video editing application with all the features required by professionals but laid out in a way that makes it accessible to beginners. All of the features and tools are clearly labeled, and the interface provides a straightforward workflow, so even those with no prior experience in video editing should be able to put together compelling content. You can save your projects in a number of different file formats, burn them to C.D.s and DVDs, or upload them directly to sites like YouTube and Vimeo.

You won’t be disappointed with VideoPad’s extensive set of tools as a professional video editor. Clips can be edited for color and contrast, chroma green screen can be applied, effects and transitions can be tweaked, text overlays can be added, soundbites and voice narration can be recorded, and audio mixers can be used. The platform also allows for the use of third-party plugins and the creation of 3D and 360-degree videos. As a result, real estate agents, engineers, and interior designers can use the software to create virtual showrooms for prospective clients. Similarly, YouTubers can use these features to create more engaging and interactive travel vlogs.

13. Windows Movie Maker

Windows Video Maker is perhaps one of the most popular free video editing tools out there. A simple program that is great for novices, this is preinstalled on most Windows PCs, but it has everything you need to get started. The program makes use of standard features found in most professional video editing software. However, it provides a user-friendly interface that even inexperienced editors can master. The timeline in the interface is a streamlined take on what you’ll find in a full-fledged video editor. The timeline’s clips are distinguished by their lengthy thumbnails and user design.

The program also comes with a variety of aesthetic options to apply to your movie if you feel the need for that. This system provides the resources necessary to achieve any desired visual effect, be it a cinematic one or simply the conversion to black and white. Options for sepia tones, fade effects, and modern themes are included for your enjoyment. Though not as extensive as what’s provided by paid services, the presented themes are straightforward and tasteful. When compared to other editors, the number of available adjustments is low, but the variety of available effects is appealing and only requires a single click to apply. The solution also provides user-friendly tools for things like audio track fading in and out, clip rotation, and the addition of music, captions, end credits, and animated opening titles. The animation menu displays a variety of smarter transitions than regular users are accustomed to.

14. Magisto

Magisto is a well-known web-based video editing suite made to make creating videos easier. The intelligent video maker provides a simple method for converting media files into polished motion pictures. It’s a handy program that helps you easily to generate entertaining videos. The platform allows you to make professional-quality videos in just three easy steps. The process begins with you selecting the videos and photos you want to use, followed by the editing style and music you prefer. The high-tech AI engine selectively applies expert video editing techniques to your footage, picking out the most exciting moments to showcase.

The ease with which videos can be captured on smartphones is remarkable. Magisto’s mobile app makes it easy to make, modify, and share videos from virtually anywhere, at any time. The best part is that you can keep working on your videos even when you’re out and about because you can download the apps for free. Simple steps can be taken regardless of whether you are using a desktop computer, laptop, or mobile device. It stands out from the competition because of its unique ability to host and distribute videos across multiple platforms. Because of its built-in media player, you can embed videos directly onto your website. Additionally, the videos are easily disseminated because they are optimized for various distribution channels like email, social networks, video ads, and content marketing.

15. Fastreel

Movavi’s Fastreel is a user-friendly online video editor. Products like these are great for whipping up quick clips, vlogs, and presentations for use at home or the office. Everything about the system can be accessed from any internet-connected device. Therefore, there is no need to download anything. It’s a simple video editor, but it has all the features you need to make your videos shine. You can edit the text, add royalty-free music, and make use of expertly crafted layouts. With the help of the provided templates, you can produce professional-looking videos in a fraction of the time. They are a time-saver when making animations and other visuals.

When you need a video with a consistent theme, using a template is a great time saver. There are currently 38 pre-made clips available in the template gallery, which is regularly updated. A good example can be found in almost any scenario. Each template can be modified in several ways, including slide order, additional scenes, text with adjustable font and size, music overlay, and aspect ratio. Unfortunately, when working with a template, you’re limited to the default color scheme. It only takes a few clicks to do things like cropping your footage, changing the colors, speeding up the video, and cutting video online, as previously mentioned.

16. Camtasia

With Camtasia, businesses, startups, and educators can easily create tutorials, advertisements, marketing content, and other types of instructional videos by recording and editing their screen activity. It is an easy-to-use video editing software that works on both Windows and Mac computers. The software has basic but effective video editing tools to help you to quickly make polished videos. It comes equipped with pre-made animations that can be easily modified, making it a breeze to add effects and polish your videos. Add videos to the timeline and rearrange their order with the simple click of a mouse using the drag-and-drop feature. Additionally, Camtasia allows you to edit and rearrange audio recordings, screen captures, subtitles, and more.

The software can be easily integrated with Microsoft PowerPoint to produce a high-quality video from a presentation. Camtasia makes it easy to convert a PowerPoint presentation into a finished video lesson or instructional material with perfectly matched effects, transitions, and audio narration by simply dragging the presentation into the editing timeline. The ripple move, which inserts a pause after each PowerPoint slide, is another useful tool for timing your videos just right. Camtasia is also one of the most widely used screen recording tools today, and it can be put to many different kinds of uses besides just recording screen activity. Camtasia’s straightforward interface makes it easy to record your screen with just a few clicks. It’s as simple as pressing record, tweaking the video’s recording settings, and getting it ready to be exported.

17. Wave.video

Wave.video combines a video editor, video host, content calendar, and landing page builder into one convenient package for video marketers. Users who need a solution to promote their brands through innovative video content, such as small businesses, bloggers, or marketers, will find it useful. The program has many tools for making commercials and other short promotional videos, as well as for reusing and embedding them. It allows users to both create and host videos, with the former’s progress being automatically saved to the user’s cloud storage. To begin making videos with Wave.video, you also don’t need any sort of pre-recorded footage. The program provides a stock library containing millions of free photos, short videos, and music tracks that can be used to create videos from scratch.

Auto-generated captions and user-created subtitles are both supported by the app, allowing you to expand your audience and encourage interaction with your videos. The platform’s built-in auto-captioning function can accurately transcribe spoken words and produce subtitles for your videos. Wave.video is compatible with the .vtt and .srt caption formats in case you prefer to use your own subtitles. The software grants you full command over your video hosting, letting you design a player that perfectly reflects your company’s aesthetic. You can easily modify the player’s appearance by changing its display and color scheme or by selecting a different thumbnail to give your videos the best possible first impression. Furthermore, Wave.video allows for ad-free hosting and does not allow any external links.

18. Moovly

Moovly is a user-friendly video editing software that anyone can use to make and publish online videos for personal, professional, or educational use. Since it is web-based, there is no need to download any software to get started with the free version. It can be used with any browser without installing any additional software. It’s designed with a simple drag-and-drop interface to make making videos a breeze. The options for your video range from whiteboard videos in which you draw and write by hand to cartoon filters, footage-based docudrama styles, animated illustrations, or a combination of these. Despite its high-tech features, using it is a breeze, thanks to the pleasant and straightforward interface. Users can trim and split videos in Moovly as well as resize, rotate, crop, and adjust the volume.

To get started on a new project quickly, select a template from the options provided. It’s easy to make changes to the premade elements and add media. Styles, photos, music, and video clips can be combined in countless ways to create unique videos. Over 1.3 million images, illustrations, stock video files, motion graphics, music, and sound loops are available for reuse in Moovly’s library. To further personalize your project, you can also use animated clips that are open to editing. In addition to the built-in media assets, iStock Getty Images is also readily available within the application. Blending in user-generated content with library items creates a truly unique and personalized video. As soon as the video is complete, Moovly can publish it to sites like YouTube, Vimeo, and Facebook. You can also upload videos to the Moovly User Gallery and then share the link with your viewers. On top of that, you can add a video to your WordPress posts with a simple plugin. In addition, users can download videos in standard, high, or full definition in the portable multimedia file format (MP4).

19. BeeCut

BeeCut is helpful to both individuals and small and medium-sized businesses. Using the video editor’s drag-and-drop interface, you can effortlessly add media, filters, layers, and other creative masks. Moreover, it includes tools to assist you in accurately cutting frames, erasing segments, and merging video clips, making it a great option for users with no previous experience with video editing. BeeCut makes it simple to further enhance videos and fix any lingering issues. It supports decelerating, accelerating, and flipping video clips, and users can adjust color schemes and other visual effects as needed.

Additionally, BeeCut also enables users to make picture-in-picture videos and to add personalized masks to their videos, making it simple to adjust the focus, add emphasis, or hide content. It also includes a video stabilization tool. In this way, you won’t have to worry about camera shake ruining your video. The application is compatible with both Android and iOS devices, so users can edit videos even when they’re away from their computers. Users who shoot videos on their phones can benefit greatly from this, as can marketers who want their events to get quick coverage and posting. It eliminates the need to transfer media to a computer. This makes it possible for them to edit videos on the go without sacrificing quality and to share their finished products directly from their phone.

20. StoryXpress

With StoryXpress Recorder, you can quickly capture your screen or webcam activity and transform it into high-quality videos. Record your thoughts on video, give them a polished look, and then distribute them to clients, potential investors, and team members as a means of internal communication. Having this option means you can swap out time-consuming methods of communication like email and text for faster methods like sending a video message. You’ll be able to refine your sales pitch, close deals quicker, and keep in constant contact with clients and colleagues with ease. It’s a fantastic online tool for managers, salespeople, marketers, and anyone who needs to communicate better with stakeholders through screen-webcam recorded videos.

The robust analytics built into StoryXpress allows you to find the most engaging videos quickly and easily. See how many people are watching your video, how they are interacting with it, and in real-time with heatmaps. Determine the typical viewing duration, playback speed, and user actions per viewing session. To improve the making and sharing of videos, use all these statistics. Keeping tabs on results allows one to see clearly what is and isn’t resonating with specific demographics. Plus, it aids in enhanced performance. StoryXpress videos are integrated with many popular apps and tools, such as Freshdesk and Zendesk, making them easy to find and share. Zapier, Intercom, Mailchimp, and many other commonly used applications across departments (such as customer service, sales, and marketing) are just some of the integrations it supports.

Boost Your Marketing Performance with Videos

Video is increasingly becoming a viable marketing tool, on par with content marketing, advertisement, and more. The rise of video-sharing platforms, like YouTube, Vimeo, and TikTok, has made it easier for anyone to share videos, from funny clips to ads. Among the numerous video editing tools on the market, Final Cut Pro is proving to be the best of the lot. With its professional-grade features and easy-to-use interface, it has become a standard for any videographer or video marketer.

Indeed, video marketing is a great addition to your other marketing efforts. It improves your website’s SEO while boosting conversions and sales. Similarly, it attracts mobile users to your brand, which increases brand awareness. That means the tools described above should be included as one of your marketing software. Whether you are a solopreneur or a small business aiming to reach a wider audience, you can take your pick from the solutions above that will match your needs and capabilities.

Key Insights

• Video Editing Importance: Video marketing is crucial for businesses aiming to reach a wide audience, as it is one of the most popular forms of online promotion.
• Cost and Time Efficiency: Expert video editors can be costly, but top video editing tools can save both time and money, making video marketing more accessible for businesses.
• Tool Variety: There are numerous video editing tools available, catering to different skill levels and requirements, from professional-grade software like Final Cut Pro and Adobe Premiere Pro to more accessible options like iMovie and Movavi Video Editor.
• Rising Trend: The number of digital video viewers has significantly increased, with young adults making up the largest demographic, indicating a strong market trend towards video content.
• Business Adoption: A large percentage of businesses are now using video as a marketing tool, with a reported high return on investment (ROI) from video marketing campaigns.
• User-Friendly Options: Many video editing tools offer user-friendly interfaces and features, making it easier for individuals and small businesses to create professional-quality videos without needing extensive editing knowledge.

FAQ

1. What is the best video editing tool in 2024? The best video editing tool in 2024 is Final Cut Pro, known for its powerful features and easy-to-use interface, making it ideal for both individuals and businesses.
2. Why is video marketing important for businesses? Video marketing is essential because it allows businesses to reach a wide audience effectively. Videos are highly engaging and can significantly boost conversions, sales, and brand awareness.
3. Are video editing tools expensive? While hiring expert video editors can be costly, many video editing tools are affordable and offer various pricing plans to suit different budgets, making video marketing accessible even for small businesses.
4. Can beginners use video editing tools? Yes, many video editing tools are designed with user-friendly interfaces and features that cater to beginners, allowing them to create professional-quality videos without prior experience.
5. How does video marketing benefit SEO? Video content can improve a website’s SEO by increasing user engagement, reducing bounce rates, and providing additional opportunities for keyword optimization, which can lead to higher search engine rankings.
6. What trends indicate the growing importance of video marketing? The increasing number of digital video viewers, especially among young adults, and the high percentage of businesses adopting video as a marketing tool, indicate the growing importance and effectiveness of video marketing.
7. What features should I look for in a video editing tool? Key features to look for include ease of use, a variety of editing tools (such as trimming, splitting, and adding effects), support for different media formats, and the ability to export videos in high quality. Advanced features like multicam editing, motion tracking, and audio editing can also be beneficial.
8. Can video editing tools integrate with other software? Many video editing tools offer integrations with other software, such as cloud storage services, social media platforms, and productivity tools, allowing for seamless workflows and easier video sharing and collaboration.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."