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What is Free Social Media Monitoring Software?

Social media monitoring software helps marketers to learn about customers’ preferences and feedback on social networks. Marketing units can utilize the solution to use effective keywords, respond to customer inquiries without delay, and learn precisely what users like and dislike. They can use this information to engage customers and keep them on board. Show moreThe main purpose of social media monitoring apps is to reduce the cost and time needed to extract useful information from social networks. Continue reading about the leading apps in the social media monitoring software category and check whether the current front-runner HubSpot Marketing Hub meets your expectations. Show less

How was this ranking made?

In order to devise this ranking of best Free Social Media Monitoring Software we have examined leading solutions currently present on the market, studying their features, how easy are they are to learn, customer support, available integrations and mobile support using our exclusive SmartScoreTM rating system. This ranking has been developed by Louie Andre, our software expert responsible for the Free Social Media Monitoring Software category.

List of Top 12 Free Social Media Monitoring Software

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1. HubSpot Marketing Hub

Our score: 9.5 User satisfaction: 98%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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2. MindMaple

Our score: 7.4 User satisfaction: N/A

A sophisticated and intuitive mind mapping software that you can use to organize information and ideas.

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3. Zoho Social

Our score: 9.0 User satisfaction: 100%

Zoho Social is a social media management software equipped with media publishing features to create engaging marketing content. This software lets you manage and monitor multiple social networks, schedule posts, monitor performance, as well as collaborate using a single dashboard. It also delivers real-time alerts for customer inquiries or feedback.

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4. Hootsuite

Our score: 9.0 User satisfaction: 99%

Hootsuite helps organizations streamline their social media management. It provides tools for managing social networks, scheduling messages, engaging your audiences, and measuring ROI. HootSuite helps organizations be on top of all their social media processes from listening to reporting. It has an intuitive user interface and is easy to use.

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5. BuzzSumo

Our score: 9.0 User satisfaction: 98%

BuzzSumo is a software that helps you get access to the most relevant and compelling content and assists your social media marketing efforts. It can also inform you about competitors’ strategies. Thus, you can match or even outdo them with intelligent campaigns.

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6. Mention

Our score: 8.9 User satisfaction: 89%

Mention is an online platform that specializes in business monitoring on the web, providing intelligent and insightful information for businesses in their brand awareness. It gives businesses a varied and rich data source that helps them identify the popular trends they can utilize for their campaigns.

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7. Mayple

Our score: 8.7 User satisfaction: 96%

An online marketing platform that lets you work with industry professionals. Mayple offers online consulting services with marketing experts who will help you formulate marketing strategies that fit your business' needs. Key features include digital campaign management, marketing edit, digital marketing strategy, and more.

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8. Bitly

Our score: 8.5 User satisfaction: 100%

Bitly is a simple online service that lets you easily save and share your favorite links from around the internet via multiple channels.

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9. Audiense

Our score: 8.8 User satisfaction: 100%

Audiense (formerly known as SocialBro) is a social marketing platform built on three core solutions - social insights, social marketing, and social advertising.

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10. InflueNex

Our score: 8.5 User satisfaction: 98%

InflueNex is an online solution for finding social media influencers for marketing purposes. It boasts a user-friendly design that lets businesses save time finding the right people. That is possible because of an intelligent search engine that filters results according to your criteria.

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11. SocialPilot

Our score: 8.7 User satisfaction: 100%

SocialPilot is an online social media scheduling and marketing tool for social media professionals, marketing agencies, social media and individual power users.

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12. Customer.io

Our score: 8.8 User satisfaction: 100%

Customer.io is a software app that automates behavioral messages which keep customers in perspective. It uses the data gained through the web to personalize and convert messages. This B2C platform links emails to mobile devices so you can send different content throughout different platforms.

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Free Social Media Monitoring Software Guide

Table of contents

Social media monitoring tools, as their name suggests, offer features that allow you to listen in on social media conversations. It can be regarding your brand or the niche you are in. You can use their social CRM capabilities to perform market research, collect customer feedback regarding specific products or your brand in general, gather insights on what products customers want to see in the future, and more. One of the most common uses of social media monitoring software, though, is alleviating negative customer comments. This buyer’s guide aims to give you pointers on how to select the best platform for your organization. Whether your business is just starting out, a small one, an established and growing entity, or a large enterprise, you can benefit from this.

Get to know each product with a free trial

Some social media monitoring software vendors offer either free, basic plans or free trials. At times, they provide demos of their platforms, too. Even if you are only looking to sign up for a free plan, you can still take advantage of costless trials. These will give you an idea of what the higher tier plans can provide. They can serve as a training phase for your social media CRM team as well. That is because the trial mode can help them become familiar with the interface and the solution’s many features. So, before you really sign up for a plan, you can try out platforms first, especially the ones with the highest SmartScore rankings and Customer Satisfaction ratings: HubSpot Marketing, Mayple, Influenex, Zoho Social, Hootsuite, BuzzSumo, Mention, Bitly, Audiense, Followerwonk, AgoraPulse, Klear, SocialPilot, InsideView, and Customer.io.

Targeted Businesses

Users of social media monitoring generally fall under the following categories:

  • Solo flyers and small companies – Individuals and small organizations may not need much in the way of CRM. However, they still need to have robust tools to connect with customers to grow their businesses. They are the users to whom free social media monitoring software is essential.
  • Marketing agencies and consultants – Marketing firms and freelance consultants can utilize social media monitoring applications to help their clients. These enable them to manage their reputations across various social media networks.

What are examples of free social media monitoring software?

The following examples are some of the best free social media monitoring solutions. Users highly trust and recommend these:

  • HubSpot Marketing – This all-around marketing software comes with robust social media monitoring tools. It can monitor social media mentions so that you can converse with your audience as soon as possible. Plus, it has a keyword monitoring function that lets you watch certain keywords that relate to your brand.
  • Mayple – The platform allows users to monitor marketing campaigns in different channels, including social media. While the software itself is not costless, it does offer a free marketing strategy.
  • Influenex – An intuitive marketing software whose main focus is helping organizations track and find influencers on YouTube. Using this, you can reduce the time spent looking for the right influencer to work with. Thus, you can concentrate on growing your audience instead.
  • Zoho Social – When it comes to social media monitoring, this software gives you the tools for watching several accounts. It has a keyword monitoring feature, too. The solution does the monitoring in real-time.
  • Hootsuite – One of the most popular social media management solutions that come with monitoring capabilities. You can gather intelligence by monitoring mentions of your brand or company name.

Types of Social Media Monitoring Software

There are many ways to categorize social media monitoring software. It can be by cost or by their main capabilities. How the software is deployed is also a way to classify solutions:

  • On-premise social media monitoring software. These are difficult to find nowadays, considering that many applications are now accessible online. But when there are, they are usually the most expensive, owing to the fact that they are license-based. Adding to the cost of the license would be the additional hardware or equipment necessary to run them in-house.
  • Software-as-a-Service (SaaS) social media monitoring software. SaaS solutions are those that you can access over the internet. These are complete software solutions that have economical payment schemes. Most have monthly payment plans as well as annual payment schedules.
  • Cloud-hosted social media monitoring software. These are software hosted in the cloud. Servers act as one to make these available to users. The vendor fully manages these on behalf of users or organizations. Similar to SaaS solutions, these have monthly and annual payment plans. They are also the ones most likely to offer free social media monitoring tools.

Key Features of Free Social Media Monitoring Software

Despite providing free social media monitoring, such software would still have these key features:

  • Web search – Social media monitoring has search tools that look for mentions of your company all over the web. These can assist you in combating false matches, updating old pages, and deleting duplicates.
  • Automatic responses – Social listening solutions empower you to create automated responses for your various social media accounts. Setting up responses assures your audience that you can get back to them at the times you indicated. You can take this chance to provide them with other means to contact you as well. This feature helps you lead customers to FAQ articles as well.
  • Internal collaboration – Social media monitoring software has a variation of message routing. This feature sends concerns to the right people to handle them.
  • Find influencers – While not all solutions have this feature, there are those that assist you in finding the right influencers for your brand. You can add your own filters and sift through lists easily to strike the best partnership.
  • Pertinent communities – Using your social media monitoring platform, you can discover communities related to your industry. You can engage with them to grow your audience and increase brand awareness.
  • Sentiment analysis – Public sentiment can be tricky to analyze without the right tools. Social media monitoring solutions provide those so you’ll have a finger on the pulse of the public.

Benefits of Free Social Media Monitoring Software

These are the benefits that you can expect when you sign up for social media monitoring software:

  • Benchmarking competitors’ social media campaigns. With a reliable social media monitoring software solution, you should be able to benchmark the campaigns of your competitors. It will provide you with relevant social mentions. In this way, you can gather intelligence you can utilize in your future social media marketing strategies.
  • Getting in touch with influencers. A software like this assists you in identifying influencers and how to get in touch with them. Once you strike up a deal with them, they can assist you in engaging a wider audience.
  • Improved social media reputation. Your social media reputation does not only hinge on your posts and in-comment interactions but on how you respond to queries on chat and in personal posts as well. Social media monitoring tools let you monitor mentions that can help you identify unhappy customers. Thus, you can mitigate issues and turn negative experiences into positive ones. Apart from that, you can keep your eyes open for positive mentions. You can show your gratitude to those customers simply by thanking them. But you can also take it further by offering vouchers to convince them to shop with you again.
  • Campaigns measurement. Gauge the effectiveness of your social media campaigns with a social media monitoring platform. You can compare your results with those of your competitors as well. Thus, you can find ways to improve your efforts in future campaigns.
  • Market research. Social media monitoring solutions are also effective in identifying emerging trends in your industry. By keeping an eye on these, you can plan campaigns correspondingly.
  • Generate more qualified leads. At the close of 2021, there were over 4.2 billion people active on social media sites. Among them are plenty of qualified leads that you engage and nurture.

These are the latest trends in free social media monitoring software:

  • Real-time tracking. Brands can monitor chatter about them in real-time. That is aside from tags and mentions. As long as posts or tweets make a reference to them by name or use a monitored keyword, then you can find out what social media users are saying. The software informs you of such happenings in real-time, too, so you can craft an appropriate response immediately. This is especially beneficial in the case of negative sentiments.
  • Community influencers. This trend may be familiar to you already because it has been around for quite a while. Despite that, it shows no signs of going downward. Rather, you can expect it to continue trending upward. Leveraging influencers is a good idea because they have the capability to sway the opinions of the buying public. Specifically, the audience that watches them.
  • Social support. Social media monitoring has another purpose aside from tracking public sentiment and negative mentions of your brand. It is also great for providing customer service. Even if customers do not post about their problems with your products or brand online, at least you can provide them with another support channel. These days, many consumers prefer social chat and live chat compared to email and telephone.

Potential Issues

These are the potential issues that you may encounter when you use a free social media monitoring solution:

  • Filtering negative mentions. If you focus only on positive mentions of your brand, you may miss the chance to get back in the good graces of unhappy customers. Plus, such mentions can actually be a way for you to improve your offerings.
  • Spam fighting. Bots exist even in the social media sphere. Because of this, you may encounter your fair share of spam from them. You may waste time battling them but it is best to exercise restraint. Instead, tell your social media officers to delegate most of their time to being productive with real consumers instead.
  • Integrations. Social data is a wellspring of opportunities for business improvement. However, you can only make the most out of the information when you connect with the right type of software. If not possible through out-of-the-box synchronization, then you can use integration solutions or do it manually.

List of Free Social Media Monitoring Software Companies

Order by:

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  • Newest
  • Score
  • User Score
Product name:
Category:
Smart Score:
Price:
User Satisf.
User reviews:
HubSpot Marketing Hub reviews

HubSpot Marketing Hub

Free Social Media Monitoring Software
9.5
free
98%
Mayple reviews

Mayple

Free Social Media Monitoring Software
8.7
$590
96%
InflueNex reviews

InflueNex

Free Social Media Monitoring Software
8.5
$39.99
98%
HubSpot Marketing reviews

HubSpot Marketing

Free Social Media Monitoring Software
9.5
free
-
Bitly reviews

Bitly

Free Social Media Monitoring Software
8.5
free
100%
Audiense reviews

Audiense

Free Social Media Monitoring Software
8.8
by quote
100%
Zoho Social reviews

Zoho Social

Free Social Media Monitoring Software
9.0
Free
100%
BuzzSumo reviews

BuzzSumo

Free Social Media Monitoring Software
9.0
$39
98%
Followerwonk reviews

Followerwonk

Free Social Media Monitoring Software
8.9
$29
100%
Agorapulse reviews

Agorapulse

Free Social Media Monitoring Software
8.9
$99
100%
Klear reviews

Klear

Free Social Media Monitoring Software
8.9
$249
-
SocialPilot reviews

SocialPilot

Free Social Media Monitoring Software
8.7
$10
100%
Mention reviews

Mention

Free Social Media Monitoring Software
8.9
$29
89%
SharpSpring from Constant Contact reviews

SharpSpring from Constant Contact

Free Social Media Monitoring Software
9.2
$450
98%
InsideView reviews

InsideView

Free Social Media Monitoring Software
8.6
$99
100%

Things to consider when you invest in a SaaS

SaaS software provides many benefits such as simple setup, access, and integration as well as data security. To pick the perfect system for your requirements, you need to do your groundwork thoroughly. To start, begin with the following hints to consider and analyze the various products:

Know your needs: First, be certain about your company’s needs and requirements. Why do you need to invest in a SaaS application? What tasks and goals do you intend to accomplish with the solution? If you are clear about your requirements, you can easily find an apt app that fulfills them.

Compare features and price: Make a shortlist of SaaS systems that offer the features you need and are within your budget. Browse online reviews of the shortlisted programs to get an idea of what each one offers.

Use the free trial and extend it if necessary: Subscribe to the free trials of the shortlisted apps and check out their features firsthand. This will help you to understand if the system offers what you need to enhance your company’s competence and productivity. Ask for an extension of the free trial if the time is too short to gauge the program’s effectiveness.

Talk to the vendor: Finally, talk to each provider about the help and support they can offer. Try to discuss the price and get discounts. Ask about the training and consultation they offer to help you to use the system effectively.

Frequently asked questions about Free Social Media Monitoring Software

What is the best free social media monitoring software?

The best free social media monitoring software is HubSpot Marketing. It is a versatile marketing platform that covers a lot of ground when it comes to digital marketing. Despite being an all-rounder, it does have robust tools for every avenue, including social media management and monitoring.

In that regard, it has tools that monitor social mentions. With these, you never miss an important conversation. You can also create keyword monitoring alerts, too. These allow you to catch tweets or posts that do not tag you but still refer to your brand by name.

On top of that, it connects social media interactions with real people in your database. If they are not there yet, you can create a profile for them.

What are the benefits of free social media monitoring software?

It is not easy to cut through the online chatter to find relevant mentions of your brand. That is why social media monitoring software exists. Apart from that, they are capable of helping you find out what your target audience needs. Then, you can use the insights you uncover to create new business opportunities. Other benefits you can enjoy with the use of social media monitoring solutions are the following:

  • Influencer identification. One research has shown that teenagers trust influencers more than celebrities. If your brand can fight the right one to partner with, you can penetrate niche communities and gain more leads.
  • Marketing campaign measurement. You can take advantage of the analytics and reporting features of social media monitoring software. These will allow you to find out how effective your social media campaigns are. With what you gather from the reports, you could craft campaigns that work best in various sites.
  • Identifying trends. In whatever niche, trends are mostly driven by people. One way you can find out what those are is by listening in on social media chatter. You can be in the front seat as soon as they emerge. Then, you can determine whether to ride that trend for your campaign to get the most out of it.
What are the features of free social media monitoring software?

Social media monitoring software goes beyond looking out for mentions of your brand. It has other features as well that can improve your reputation.
Sentiment analysis and scoring. Use this function to determine what people really think about and how they feel about your company.

  • Influencer outreach. You can find an influencer fit to be your brand ambassador with this feature.
  • Automatic responses. Social media managers can take advantage of this to answer FAQs. This is also helpful in letting people know there is no one available yet to attend to their inquiries. You can also take this time to give them other means to contact your brands such as telephone number and email.
  • Post scheduling. Planning ahead for campaigns is a good idea so your social media marketing can launch them on time. That does not mean someone has to constantly keep looking at the clock to press post or tweet at the designated time, though. Social media monitoring software, at times, comes with management tools that enable you to schedule posts ahead of time.
  • Analytics. Analytics tools allow you to analyze trends that are happening in your niche. These can aid you in measuring the success of your campaigns as well.
What is the easiest free social media monitoring software to use?

Intuitive tools are not hard to come by these days. Developers now keep that at the top of their minds when designing new software. Still, there are certain solutions that are a cut above the rest when it comes to user-friendliness.

  • Zoho Social. If you have multiple social media accounts, you can manage them all from this one platform. Even if you are only using the free plan, you can manage a single brand across seven different channels. The solution integrates with various social media platforms. This way, you can do your posting and monitoring from a single window.
  • Hootsuite. This is one of the first platforms that revolutionized social media management. It has a monitoring capability for different channels that lets you see mentions of your brand immediately. As well, you can update multiple social network accounts at once.
  • HubSpot Marketing. Not only is it a top social media monitoring solution because of its features, but it is also one of the easiest to use. Getting around its interface is relatively easy. The learning curve is not steep at all. Thus, your entire social media marketing team can get on board rather quickly.
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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