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What is Social Media Monitoring Software for Small Business?

Social media monitoring software helps marketers to learn about customers’ preferences and feedback on social networks. Marketing units can utilize the solution to use effective keywords, respond to customer inquiries without delay, and learn precisely what users like and dislike. They can use this information to engage customers and keep them on board. Show moreThe main purpose of social media monitoring apps is to reduce the cost and time needed to extract useful information from social networks. Continue reading about the leading apps in the social media monitoring software category and check whether the current front-runner HubSpot Marketing Hub meets your expectations. Show less

How was this ranking made?

To create this list of best Social Media Monitoring Software for Small Business we have analyzed popular systems currently available on the market, contrasting their features, ease-of-use, client support, available integrations and mobile device support using our unique SmartScoreTM rating algorithm. This list has been developed by Louie Andre, our SaaS expert responsible for the Social Media Monitoring Software for Small Business category.

List of Top 12 Social Media Monitoring Software for Small Business

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1. HubSpot Marketing Hub

Our score: 9.5 User satisfaction: 98%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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2. Semrush

Our score: 9.7 User satisfaction: 99%

An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.

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3. SharpSpring from Constant Contact

Our score: 9.2 User satisfaction: 98%

A software solution that makes marketing automation powerful yet affordable for businesses, small and mid-sized. Features include modules for dynamic forms, lead engagement, behavior-based email automation, and many more. It is also known among users for its powerful and insightful analytics.

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4. Zoho Social

Our score: 9.0 User satisfaction: 100%

Zoho Social is a social media management software equipped with media publishing features to create engaging marketing content. This software lets you manage and monitor multiple social networks, schedule posts, monitor performance, as well as collaborate using a single dashboard. It also delivers real-time alerts for customer inquiries or feedback.

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5. Hootsuite

Our score: 9.0 User satisfaction: 99%

Hootsuite helps organizations streamline their social media management. It provides tools for managing social networks, scheduling messages, engaging your audiences, and measuring ROI. HootSuite helps organizations be on top of all their social media processes from listening to reporting. It has an intuitive user interface and is easy to use.

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6. AdRoll

Our score: 9.0 User satisfaction: 97%

AdRoll is a digital marketing platform that specializes in retargeting to achieve results in your digital marketing efforts. With this, you can reach audiences on Instagram, Twitter, and Facebook. On top of that, it aids you in creating the best ads for social media platforms.

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7. BuzzSumo

Our score: 9.0 User satisfaction: 98%

BuzzSumo is a software that helps you get access to the most relevant and compelling content and assists your social media marketing efforts. It can also inform you about competitors’ strategies. Thus, you can match or even outdo them with intelligent campaigns.

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8. Qwaya

Our score: 9.0 User satisfaction: N/A

Qwaya is a powerful Facebook ads tool. It helps you create the best ads for optimum audience engagement and then aids you in building an effective marketing campaign. It even integrates with Google Analytics to provide you with spot-on numbers regarding your marketing efforts.

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9. Mayple

Our score: 8.7 User satisfaction: 96%

An online marketing platform that lets you work with industry professionals. Mayple offers online consulting services with marketing experts who will help you formulate marketing strategies that fit your business' needs. Key features include digital campaign management, marketing edit, digital marketing strategy, and more.

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10. InflueNex

Our score: 8.5 User satisfaction: 98%

InflueNex is an online solution for finding social media influencers for marketing purposes. It boasts a user-friendly design that lets businesses save time finding the right people. That is possible because of an intelligent search engine that filters results according to your criteria.

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11. ActiveTrail

Our score: 9.1 User satisfaction: 100%

A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.

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12. Talkwalker

Our score: 8.9 User satisfaction: N/A

Addressing to the needs of a large range of businesses, Talkwalker is the social media analytics service to go for.

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Social Media Monitoring Software for Small Business Guide

Table of contents

One of the primary functions of social media monitoring for small business is to help you to be in the know of the conversations about your small business. Other than this, you can also use the software for promoting products, conducting market research, gathering customer feedback, locating communities you can engage with, monitoring trending conversations, tracking your competitors’ activities, spotting leading influencers in your field, alleviating customer criticism, and many more. Using this buyer’s guide, you can learn how to perform educated comparisons of software features and select the best social media monitoring tools for your small business.

Get to know each product with free trial

Take advantage of free trial versions in order to experience using your top social media monitoring solution picks. You can also research if some of the vendors offer a free demo if not a free trial. By getting a demo or using a free trial version, you can get a good grasp of whether the software is a good match for your business needs.

When selecting a social monitoring solution to test out, you can look to our SmartScore rankings and customers satisfaction ratings. Currently, the ones with the highest reviews are the following: HubSpot Marketing, Semrush, Mayple, InflueNex, and SharpSpring from Constant Contact.

Targeted Businesses

Businesses looking for social media monitoring for small business typically fall under the following categories:

  • Best-of-breed Customers. Solutions for businesses under this category are equipped with advanced analytics and features. The downside to this kind of solution is they may not integrate seamlessly with third-party applications, especially enterprise-grade ones.
  • Small Businesses and Solopreneurs. Users under this category may opt to use less expensive or free solutions in lieu of a robust CRM system. Free software programs that integrate with one another or with other existing systems are especially ideal for small businesses and solopreneurs.
  • Marketing Agencies and Consultants. Social media monitoring software is a must for firms and freelance marketers that need to take care of their clients’ reputations online.

What are Examples of Social Media Monitoring Software for Small Business?

  • HubSpot Marketing. An all-in-one digital marketing solution powered by a CRM with a powerful social media monitoring feature.
  • Semrush. Advanced SEO software that can help you craft the best marketing strategies with reports and analytics.
  • Mayple. A marketing solution that allows you to monitor campaigns across various platforms and hire top-notch professionals to improve your marketing strategy.
  • InflueNex. A marketing software that can help your small business find and assess influencers to help boost your marketing campaigns.
  • SharpSpring from Constant Contact. An email marketing platform that can be used to track incoming sales and prospects.

Types of Social Media Monitoring Software for Small Business

Social media monitoring software can be categorized based on cost, as there are some vendors that offer free and basic suites, while others offer ultra-costly and highly-accurate solutions.

Features can also be another categorization criterion. Some programs are very limited in terms of what capabilities they can offer. For a social media monitoring software, the least you can expect is a program that counts social media mentions. Many others in the market offer much more than this; they allow marketers to listen and analyze sentiments and improve the overall customer experience.

Another factor that one can look into when categorizing social media monitoring software is how they are deployed. There are three categories based on deployment:

  • On-Premise Social Media Monitoring. You need to acquire a single license to start using this software on your own local server. Of the three, this is the most expensive as it will require complex setup, hardware installation, and maintenance.
  • Software-as-a-Service (SaaS) Social Media Monitoring. In this option, the vendor is responsible for installation, updating, and maintenance. All you have to worry about is paying your monthly bill.
  • Cloud-hosted Social Media Monitoring. Software products under this category are good options for small businesses as most have free basic plans. These products offer opportunities for small businesses to access features that can help them scale and grow.

Key Features of Social Media Monitoring Software for Small Business

Here are some common features that you should look for when choosing your social media monitoring software:

  • Analytics and Searching. With these features, you can scour the web for new data. You can also remove ads, spam, duplicates, false matches, out-of-date pages, and navigation text from your searches so you only get information that is useful and actionable.
  • Automated Responses. Social media monitoring tools allow you to automatically respond to messages received from your website and other channels. This is a highly time-saving feature that you wouldn’t want to miss out on. Using automated responses, you can provide real-time feedback to customers looking for information about your products.
  • Internal Collaboration. Collaboration tools allow you to track and route messages to the right person or department. It can also be used to identify whether a communication trail with a client has been closed.
  • Spot Influencers. Easily identify people with great influence over your brand. Know which ones people tweet the most, engage readers in the best manner, and have the highest number of followers. By connecting with influencers, you can boost your brand image and visibility.
  • Spot Communities. Not only can you spot influencers, but you can also spot communities pertinent to your brand. Engaging with them can help you improve both your products and brand performance.
  • Sentiment Analysis. You need this feature to gauge how the general public feels about your products and services. A social media monitoring tool makes use of data from social media channels to analyze and improve public sentiment.

Benefits of Social Media Monitoring Software to Small Business

There are a number of benefits that come with using a social media monitoring platform. Here are some examples of how it can help your small business:

  • Improved marketing strategies. Social media monitoring solutions provide you with live social intelligence. It also allows you to benchmark competitors’ social media campaigns. Guided by these data, you can develop better marketing strategies to better serve your customers and beat your competitors.
  • Improved influencer marketing. Social media monitoring solutions allow you to rank influencers based on social reach, understand the importance of their social media presence and association with your brand, and develop a relationship with them to increase your brand awareness and sales performance.
  • Better response times. Using a social media monitoring tool, you can respond to customers from various channels in a timely manner. You can manage both positive and negative social mentions, allowing you to build an image of your company based on trustworthiness and professionalism.
  • Enhanced campaign monitoring. With social media monitoring software, you can quantify the effects of your campaigns and even the those of your competitors. Because of this, you are fully informed of how social media affects branding and how you can use it better for your brand in the future.
  • Enhanced market research. You can use your social media monitoring solution to stay updated with emerging trends. Consumer’s perceptions and feelings about your brand may change over time and you need to be able to respond accordingly. With accurate information from your social media monitoring solution, you can create relevant campaigns and control your social media presence.
  • Improved lead generation practices. Billions of people around the world are using social media platforms and the number of users is only expected to grow over time. For this reason, you should find ways to maximize social media lead generation. One way to do that is by investing in social media monitoring for small business.
  • Real-Time Tracking. Social media monitoring software today is packed with features for companies to detect tags, mentions, and conversations around their brands. As soon as someone mentions certain keywords, companies will be automatically notified. This capability allows companies to manage their brand image. They can now leverage positive mentions and mitigate issues associated with negative mentions.
  • Community Influencers. It is important for companies today to find and build connections with influencers in their field; they can do this with a social media monitoring solution. Influencer marketing is a relatively new marketing strategy, but its impact on consumers’ buying decisions is undeniable as can be seen in the latest influencer marketing statistics. By using a social media monitoring app, companies can assess which influencer connections would bring the most ROI.
  • Enhanced Support and Service. Other than preventing negative mentions about your company, you can also use your social media monitoring solution to know the problems and issues your customers are encountering with your products and services. You can have a customer service representative reach out to them to help them solve issues. By gathering and leveraging data through social media monitoring software, not only can you provide better customer service but you can also improve your company offerings.

Potential Issues with Social Media Monitoring for Small Business

  • Filtering negative mentions. It is smart for small businesses to track negative mentions so long as they are also addressing the root of the problem. Focusing on eliminating the negative mentions alone can be counterproductive. Small businesses should use the data available to them not only to improve brand image but also to improve their products and services.
  • Fighting spam. Social media bots and fake profiles can be a problem that businesses with social media monitoring solutions may encounter. It can be very time-consuming to investigate if the accounts or mentions are in fact coming from real people. This can take valuable time and effort from actual prospects and customers.
  • Integrating with third-party applications. Small businesses need to find a way for their existing solutions to work with their social media monitoring software. It is especially important that their marketing and customer support tools are compatible with their product of choice. If not, switching between apps can be troublesome and downright inefficient.

List of Social Media Monitoring Software for Small Business Companies

Order by:

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  • Newest
  • Score
  • User Score
Product name:
Category:
Smart Score:
Price:
User Satisf.
User reviews:
HubSpot Marketing Hub reviews

HubSpot Marketing Hub

Social Media Monitoring Software for Small Business
9.5
free
98%
Mayple reviews

Mayple

Social Media Monitoring Software for Small Business
8.7
$590
96%
InflueNex reviews

InflueNex

Social Media Monitoring Software for Small Business
8.5
$39.99
98%
ActiveTrail reviews

ActiveTrail

Social Media Monitoring Software for Small Business
9.1
$7
100%
HubSpot Marketing reviews

HubSpot Marketing

Social Media Monitoring Software for Small Business
9.5
free
-
Zoho Social reviews

Zoho Social

Social Media Monitoring Software for Small Business
9.0
Free
100%
BuzzSumo reviews

BuzzSumo

Social Media Monitoring Software for Small Business
9.0
$39
98%
Meltwater reviews

Meltwater

Social Media Monitoring Software for Small Business
8.9
by quote
89%
Agorapulse reviews

Agorapulse

Social Media Monitoring Software for Small Business
8.9
$99
100%
Qwaya reviews

Qwaya

Social Media Monitoring Software for Small Business
9.0
$149
-
Geofeedia reviews

Geofeedia

Social Media Monitoring Software for Small Business
8.2
by quote
-
Talkwalker reviews

Talkwalker

Social Media Monitoring Software for Small Business
8.9
$9600
-
Sendible reviews

Sendible

Social Media Monitoring Software for Small Business
8.9
$59
97%
Mention reviews

Mention

Social Media Monitoring Software for Small Business
8.9
$29
89%
SharpSpring from Constant Contact reviews

SharpSpring from Constant Contact

Social Media Monitoring Software for Small Business
9.2
$450
98%

Things to consider when you invest in a SaaS

There are lots of cloud-based SaaS programs available in the market and this makes it hard for a company to select a suitable app for their needs. The first thing to consider is usability. Be clear about the changes required for your team’s processes and workflow when you implement the software. Purchase a solution that adapts to your processes and not the other way around.

The second factor to consider is the user interface. It should be simple and easy to use so that your staff members get the hang of it quickly. Get them involved in the selection and usage process, and assess their daily needs to find a good fit. Make the users view the demos and try out the free trials and get their feedback.

The third important element is scalability. Select a system that can grow with your business. Though many SaaS providers offer enterprise packages, these are costly for a lot of businesses. So, check if the platform allows you to export your data and migrate to another software if required. In fact, choose a vendor that allows you to export your data as you can trust their honesty and they are the correct type of SaaS brands you should look to associate with.

Frequently asked questions about Social Media Monitoring Software for Small Business

What is the best social media monitoring software for small business?

The best social media monitoring software for small businesses is HubSpot Marketing. It is packed with powerful features to help you track and manage brand mentions on social media sites. With it, you can also start meaningful conversations with your prospects and customers.

HubSpot Marketing allows you to focus on consequential interactions by filtering spam. It also allows you to automate engagement tracking in real-time, so you know the impact of your posts, replies, and comments. Given this data, you can refine your social media strategy and increase customer engagement.

What’s more, HubSpot Marketing can help you qualify and score leads. You can note which ones will generate the most profit. As a result, you can also boost your sales and increase your ROI.

What are the benefits of social media monitoring software for small business?

There are a lot of benefits that come with investing in social media monitoring software. With it, your small business can filter social media noise and find content relevant to your brand. You can also use it as a research tool for finding out the needs of your target audience. Other than these, a social media monitoring solution brings the following benefits to the table:

  • Influencer Identification. Social media is filled with people looking to influencers for the next products to buy. This is why finding the right influencer is key to generating and converting more leads. With a social media monitoring tool, you can find the most relevant influencers and assess them based on the revenue they can generate for your small business.
  • Marketing Campaign Measurement. The best social media monitoring solutions are packed with analytics and reporting features that you can use to measure the success of your social media campaigns. By leveraging the data generated from your social media monitoring tool, you can identify which strategies work best for which social media platforms.
  • Trend Identification. When using social media to boost brand awareness and visibility, it is important to stay in the know of trends. You can use your social media monitoring software to identify subjects that most people talk about and create campaigns that are in line with those subjects.
What are the features of social media monitoring software for small business?

The main function of a social media monitoring tool is to track mentions and conversations. But more than that, it also has the following features to offer:

  • Influencer Identification. With this feature, you can identify people who have a huge influence over your brand and find ways to work with them.
  • Sentiment Analysis and Scoring. Find out people’s perceptions and feelings about your brand and respond accordingly.
  • Post Scheduling. Create and publish posts at optimal times throughout the day.
  • Automatic Responses. Respond to messages received via your website or social media in real-time.
  • Analytics. Track the success rate of your campaigns and identify trends to help you create ones that will be most effective for converting leads.
What is the easiest social media monitoring software for small business to use?

User-friendliness is one of the qualities you should look for when choosing your social media monitoring software: Here are some of the platforms we can recommend based on these criteria:

  • Zoho Social. This platform allows you to link to multiple social media accounts so you can save time signing in and out.
  • Sprout Social. Other than social media monitoring, you can also collaborate with social media and marketing staff using this platform.
  • Hootsuite. This solution has an intuitive interface packed with features that can help you throughout the social media monitoring process, listening to reporting.
What is a good free social media monitoring software?

Small businesses typically have a limited budget for software. Thankfully, they don’t have to sacrifice quality as many social media monitoring solutions come with a free version. Here are some examples:

  • HubSpot Marketing. Aside from being known for its comprehensive toolset, this platform also has a free version. Although it offers three other paid plans, you can get so much from its free version already, including features for email marketing, list segmentation, ad management, and a shared inbox.
  • Influenex. This influencer marketing platform offers four free tools that you can use for YouTube, namely Live Subs Count, Analytics Extension, Video Analytics, and Monetization Calculator.
  • Zoho Social. The free edition of this social media management software allows one marketer to oversee one brand and publish it on seven channels. It also comes with ​​zShare Browser extension.
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Updated

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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