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Articles in B2B News

Why Use Collaboration Software: 3 Compelling B2B Advantages

Collaboration is an essential part of business, as the collective skills and efforts of just about everyone result to a better product and service. With the technology we now have, collaboration with colleagues, even those who are based several time zones away, is not just possible, but faster, easier, and […]

5 Cheapest CRM Options That Deliver Premium Business Performance

For many business owners, entrepreneurs, and managers, the idea of managing customer relations can be a herculean task right from the get go. It is one thing to market your business and sell whatever service or product you offer. Getting involved with customers, gathering their details, and understanding their spending […]

5 Learning Management Systems Every Small Business Owner Should Consider

Learning management systems, otherwise known as LMS, offer businesses, organizations, academic institutions and even freelancing entrepreneurs a centralized platform dedicated to the learning and development of personnel via content, training, and instructional manuals as well as the marketing of instructional materials such ebooks, videos and audio files, etc. Most learning […]

5 Paid Help Desk Software Options: Why Should You Go Premium

There is no denying that many businesses now rely on their IT systems to do transactions, deliver services, and market their products. With such setup now prevalent, every enterprise must then strive to keep their IT services available and operational for as much time as possible. That said, no IT […]

5 Collaboration Software Products: Top Features To Look For

The advent of powerful yet mobile computing tools such as the smartphones and tablets has changed the way people perform their jobs. A lot of today’s workers now bring their work with them and use modern communication technologies to relay messages, receive instructions, and share documents among others. In an […]

5 Popular CRM Software Products for Small Businesses

CRM software products are designed for businesses of various sizes. Small business owners need to carefully select a CRM application that matches their needs and company size. This article helps them out by reviewing the main top features of five top CRM software for small businesses and the benefits they […]

5 Robust Sales Software Apps That Go Beyond Sales

A solution can be called a sales software if it features two main functions: lead generation and salesforce automation. Lead generation can be as simple as scouring the Internet for prospects’ contact details and segregating them according to your preferences, or complex like going through your existing sales records and […]

5 Top Uses of Project Management Software: How To Benefit from Them

Choosing the right project management software depends on many factors including the type of project, your team, and your management style. For instance, you can be developing a simple software add-on or an entire system, using local staff or employing coders from Eastern Europe, while implementing a bottom-up approach (you […]

Top 5 Incredibly Cheap Help Desk Software Products You Should Try

How do you raise the efficiency in your business without costing an arm and a leg? Fortunately, there are a lot of good as well as cheap help desk software products out there. As a business owner or manager of an information technology department, it is important that you get […]

Top 5 Help Desk Software To Consider When You Start a New Business

So you want to start a new business this year. Well and good. But in order for you to compete with the harsh economic climate these days, you need to look for ways how you increase your efficiency in operations and at the same time, try to reduce the operational […]

5 Freemium Collaboration Software: What Features Can You Get With A Paid Version?

If you’re looking for collaboration software, the good news is this category has a number of vendors with freemium offers. Here are five collaboration software products that you can use for free. No credit card information is required, no strings attached, just subscribe with your email, social network credentials, or […]

5 Great CRM Software Services And Their Unique, Strong Points

Your goal is not to find the greatest app, but where the app is great at. That way you can leverage its strength to your specific need. In some instances, you may need two or more great CRM apps to engage and convert your customers. Here are five “great” CRM […]

Accounting Software Comparison: 5 Key Small Business Solutions

Accounting software products are as varied as they are designed for different business sizes, dynamics, industries, number of users… the list goes on. They are powerful business solutions, but only if they match your needs. For the small business owner who doesn’t have a team of accounting experts at hand, […]

McKinsey B2B Report Reveals The Key Factors In Effective Communication With Clients

New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, and search to reach customers. But their core messages often skirt the characteristics valued most by customers.

Google’s B2B Report Analysis: How Digital Evolution Transforms The B2B Industry

New research shows that potential business-to-business (B2B) consumers are increasingly utilizing digital channels to create opinions about their major purchases. The digital evolution is dramatically changing the B2B industry and transforming business practices, giving rise to a new challenge for B2B marketers to be present and active in various digital […]

How To Improve Your Sales By Recognizing Your Customers’ Expectations

This article reveals the different interactions customers expect in different stages of the buying cycle. It specifies the events that trigger them to buy. The article then clarifies how to improve your sales by using this information to perform more effective marketing. The Customer Buying Cycle The customer buying cycle […]

Insider’s Guide To The Challenges Of On-Demand B2B Marketing

There is no question about it: The dawn of on-demand marketing is here. It has been touted for several years, and finally, it is already right round the corner. It is a new world out there for businesses, and they should be ready to tackle it out and survive. New […]

Highly Efficient Strategies That Improve SaaS Marketing Conversion Rates

SaaS brands have many important performance indicators to evaluate the effectiveness of their marketing practices including free trial registrations, feature usage, and sales conversions. This article provides tips for brands to improve their SaaS conversion rate. 1. Free Trial or Freemium Offering Give customers a free trial of your offering […]

4 Netflix Alternatives: Is Amazon, iTunes or Hulu a Viable Option?

With roots tracing back to 1997, Netflix made its mark as a reliable DVD delivery provider, sending your favorite movies straight to your stone-age mailbox. When physical media started to fade as a result of movies and other media content becoming more accessible and sharable via the Internet, Netflix management […]

How To Create A Successful Blog Marketing Strategy For Your Saas Brand

Blog marketing is important for SaaS brands as it improves conversion rates, retention, and loyalty. SaaS brands should use a robust blog marketing strategy to gain more customers. They can use blog content to offer the right stories and information to sway potential customers. Thus, blogs can play a vital […]

Marketing Tools For B2B Companies: How To Build Trust & Nurture Your Leads

Content marketing can play a big part in the sales process of software companies. This strategy can be a robust tool for generating leads, and converting the leads into sales. First, software companies should draft a process and allocate resources to it. Then, they should use a tool to measure […]

B2B Marketing Strategies: How To Make Your SaaS Marketing More Effective

Software as a Service (SaaS) solutions are becoming popular among customers and enterprises. As a result, the SaaS market is growing fast with the high demand. This is not surprising given the many benefits of using this type of service. In this article, we provide effective tips for SaaS marketing […]

10 Crucial Factors That Can Influence Your B2B Marketing Strategy

Have you ever thought how a big company, say Coca-Cola, provides new computer sets for its thousands of employees? They would never ask an office manager to go to a computer shop to buy in bulk, but these transactions are important for the success of their business. Welcome to the […]

Looking Ahead: How To Make Better Management Decisions

Before organizations make a strategy, they need to make a critical evaluation of their environment first. What is the current environment for their organization? More importantly, what is the future like for your organization? No matter how grand your strategic decision making is, it will still fail if you do […]

B2B Decision Making Process: How To Address Your Customers’ Needs

Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making process and units are more complex. While a consumer purchase decision is made by one or two individuals, B2B decisions are made by several employees, each specializing in a different field. Second, B2B decision […]

Why B2B Marketers Need to Appeal to their Customers’ Emotions

To meet the demands of today’s competitive marketing scenario, business-to-business (B2B) marketers are focusing on becoming more customer-friendly, and improving their branding strategies. Should they also appeal to their customers’ emotions? This question is answered by a research survey conducted by Google in partnership with CEB’s Marketing Leadership Council. We […]