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2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
Last year, 2020, we witnessed many key developments in the SaaS industry. Excitement has been high owing to the introduction of newer technology in SaaS. These include even more powerful AI, machine learning, and the much anticipated 5G experience. Global SaaS trends indicate that in 2021 and beyond, we will witness a great increase in […]
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20 New HR Trends & Predictions for 2021 You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on HR Software Trends for 2022/2023. The march of technology seems unstoppable, which will be key to navigating a challenging job market that the COVID-19 pandemic has brought upon virtually all industries. HR trends indicate that talent experts […]
10 Lead Generation Trends for 2024: Top Forecasts & A Look Into What’s Next Ahead
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Lead Generation Software Trends for 2022/2023. The COVID-19 pandemic unceremoniously shut the doors to lunch meeting rooms, conferences, and all those offline sales and marketing events that were essential to lead generation. What to do? This […]
11 Inbound Marketing Trends for 2024: Top Forecasts & A Look Into What’s Next Ahead
Inbound marketing emphasizes the use of substantial content to induce relevant interactions and draw prospects to a business. When executed correctly, this marketing strategy can generate qualified leads and deliver high marketing returns-on-investments (ROI) in the long term. However, these benefits can be hard to come by, especially if you’re not up to date with […]
12 Latest Customer Service Trends & Predictions for 2024
A new version of this article, featuring the latest data and statistics is available. Check out our report on Customer Service Software Trends for 2022/2023. Pandemic or no pandemic, customers expect the best service, and they’re willing to spend more to get it. Businesses that don’t adapt to this market reality are likely to fail. But […]
257 Marketing Statistics You Must See: 2021 Data Analysis & Market Share
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Marketing Statistics for 2022. Like the engine to an airplane, marketing is to a business. Simply put, marketing is indispensable, and forward-thinking companies just cannot do without it. However, as important as it is, the world […]
8 Email Marketing Trends and Predictions for 2024 – A Look into What Lies Ahead
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Email Marketing Software Trends for 2022/2023. Not many people know that email is older than the internet. The very first email was sent by its inventor—in 1971. The internet did not do it until 12 years later. […]
11 Best Accounting Software for Small Business for 2024 – Trends, New Forecasts & What Lies Beyond?
A new version of this article, featuring the latest data and statistics is available. Check out our report on Accounting Software Trends for 2022/2023. 11 Best Accounting Software for Small Business Freshbooks is often considered to be the best accounting software designed especially for small businesses. The software streamlines billing workflows, tracking billable hours and […]
14 Supply Chain Trends for 2024: New Predictions To Watch Out For
Supply chains are the lifeblood of most, if not all, businesses today. Keeping all supply chain components running as smoothly as possible ensures that your business can provide on-time delivery of products and services, especially with changing consumer demands and supply chain disruptions brought about by the COVID-19 pandemic. Aside from reading up on the […]
6 New Online Shopping Trends & Forecasts for 2024 to Watch Out For
Competitive pricing, ultimate convenience, and fast delivery are fueling the blistering growth of online shopping. For this, many well-known brands have paid the price. Yet the signs show that these new breed of businesses are just starting. Hence it pays to know where these online shopping trends are heading and how the COVID-19 pandemic has […]
11 Business Intelligence Trends for 2024: Latest Predictions You Should Be Thinking About
A new version of this article, featuring the latest data and statistics is available. Check out our report on Business Intelligence Software Trends for 2022/2023. There is no doubt, business intelligence (BI) has become an indispensable asset to organizations, big and small. Everyone wants to leverage every bit of available information and extrapolate possible future […]
10 Mobile Marketing Trends for 2021: Current Predictions You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Mobile Marketing Software Trends for 2022/2023. With COVID-19 upending global industries and causing many to tighten their belts, many are quick to assume that marketing is taking a huge blow. However, based on mobile marketing trends, […]
14 Video Marketing Trends for 2024: Latest Forecasts You Should Be Thinking About
Over the years, we’ve seen video marketing trends evolve from 30-second ads and viral videos to vlogs and live videos. Moreover, new technologies have paved the way for more engaging video formats such as 360-degree experiences, ephemeral videos, and shoppable videos. The only question now is: how do you incorporate these new video marketing tactics […]
10 Recruitment Trends for 2024: Latest Predictions You Should Be Thinking About
Recent technological advancements and the ongoing COVID-19 pandemic are forcing the modern workplace to evolve. From shifts in recruiting expectations to AI-powered hiring, disruptive recruitment trends continue to emerge. Are you prepared to succeed in competing for today’s best talent? Below are ten global recruitment trends businesses and HR professionals should be aware of in […]
10 Future Business Travel Trends & Predictions for 2024 and Beyond
Corporate travel remains a crucial aspect of a business. Despite advancements in technology, business travel trends indicate that there’s no substitute for face-to-face interactions. Travel can also support business initiatives for networking, skills development, and recruitment. However, the presence of COVID-19 has thrown a wedge at some of those travel plans, which prompts the importance […]
8 Latest Project Management Trends & Forecasts for 2024 You Should Know
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Project Management Software Trends for 2022/2023. Like most other fields, project management must dance to the tune of the massive digital transformations happening everywhere. Old approaches are no longer enough. And with the COVID-19 pandemic forcing […]
12 Experiential Marketing Trends for 2024: Top Predictions You Should Know
Brands are like people. They have stories, histories, “personalities,” and (customer) relationships. These relationships are based on experiences that a consumer has with a brand. Thus, experts emphasize that companies should make all touchpoints conducive to building a profitable relationship with their target audience. One way to do this is by organizing events. So, it […]
8 Future Collaboration Trends & Forecasts for 2024 – A Look into What’s Next
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Collaboration Software Trends for 2022/2023. As the pandemic forced organizations to choose between adopting remote work or shutting down, rushing to set up communication and collaboration tools became the order of the day. The sudden rush of […]
11 Current Small Business Trends & Forecasts for 2024 To Watch Out For
Before the pandemic, people’s outlook towards starting a small business seems to be on a high. Even Millennials and Generation Zers are trying to get into the action. There are many reasons for this and there are many implications as well. However, COVID-19 has caused an acute effect on public health and its impact on […]
13 B2B Trends for 2024: Future Forecasts You Should Know
The effects of the coronavirus pandemic were immediately felt among B2B industries. In general, 47% of them saw budget-related difficulties, including freezes on budgets and purchases. When asked which weak areas have the pandemic exposed, 56% of B2B companies pointed at technology infrastructure. More than anything else, the pandemic underscored the urgency of digital transformation. […]
8 Advertising Trends for 2024: Latest Forecasts You Should Know
With almost 8 billion people on the planet, one might think that just putting an advertisement out there is good enough. That couldn’t be further from the truth. Advertising trends shift each year and there’s a lot of factors involved. Change in preference and emergence of new technologies are just a few of them. Add […]
13 Current Marketing Trends & Predictions for 2021 You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Marketing Software Trends for 2022/2023. The pandemic caught many unprepared for the quarantines, lockdowns, and strict sanitary and social restrictions it spawned. It mercilessly exposed structural weaknesses in businesses. Nevertheless, human resilience prevailed, even if it […]
10 Important Job Trends You Should Know in 2024
The COVID-19 pandemic has brought forth a job crisis no country was prepared to face. Current job trends show that governments and employers are scrambling to respond to the shifts in the labor market and finding ways to transition operations and services online. The well-established 9-5 working world has been upended as work-from-home became the […]
76 Construction Industry Statistics You Must See: 2024 Market Share & Data Analysis
The rise of technology and the growing demand for ecommerce are helping fuel the growth of the construction industry. However, recent client preferences like green buildings–not the least the impact of the COVID-19 pandemic–will change the future landscape. Thus, if you are a construction professional, it’s better to keep up with construction industry statistics and […]
9 Amazon Trends for 2024: Top Forecasts & A Look into What’s Next
Amazon is one of the few businesses that got a major boost from the COVID-19 pandemic. For example, its Q4 2020 earnings of $125.6 billion soared past the $119.7 billion Wall Street forecast: for that period, the company saw a 42% increase in earnings (Motley Fool, 2021). These gains come at the tail of a […]
8 POS Trends for 2021: Latest Predictions You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on POS Software Trends for 2022/2023. The push for less human contact due to the raging pandemic has translated to the exponential growth of mobile point of sale transactions. Online retailers are cashing in heavily on escalating cashless […]
81 Important Food Industry Statistics: 2024 Data Analysis and Market Share
The food industry is continuously growing. But with so many competitors, you have to know how to stay afloat at all times. This is why it’s essential to keep an eye on relevant food industry statistics. To help you get an idea of what’s going on in the food industry, we put together some relevant […]
17 Branding Trends for 2024: Latest Predictions to Watch Out For
Branding—it’s what defines a business and sets it apart from competitors. However, in this era of digital distractions, a catchy name and a nice logo are no longer enough to pique the interest of modern consumers. Add to that the disruptions caused by the COVID-19 pandemic on society, industries, and consumers and you have a […]
101 Hiring Statistics You Must Read: 2024 Data Analysis & Market Share
Candidate hiring continues to evolve. Changes to the process are now focused on making job hunting much easier. Hiring statistics show that new tech will bring about changes in candidate recruitment. New talent acquisition methods will influence the way candidates decide about accepting jobs. But, of course, we cannot talk about recruitment without mentioning it […]
64 Cold Calling Statistics You Must Learn: 2024 Challenges & Data Analysis
Time and again we’ve heard experts say “Cold calling is dead” and that inbound is where the money is. However, is this really the case? After all, with omnichannel being a go-to strategy for sales professionals, utilizing calls is a must. To help you find out whether or not cold calling is still lucrative, we […]
12 Workplace Trends for 2024: New Predictions & What Lies Beyond?
The modern workplace is constantly evolving. With it, the way we hire and retain top talent is facing a slew of era-defining changes. Besides, the work environment is under siege by economic changes, technological developments, automation, globalization, and the COVID-19 pandemic. To keep up with these changes, business leaders must rise to the occasion and […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]