Recent technological advancements had forced the modern workplace to evolve. From shifts in recruiting expectations to AI-powered hiring, disruptive recruitments trends continue to emerge.
Are you prepared to succeed in competing for today’s best talent? Below are ten global recruitment trends businesses and HR professionals should be aware of in 2020 and beyond.
Amidst changes in the HR space, technology has given birth to a new breed of recruiters. These technology-empowered headhunters are pro-active, savvy, and highly strategic in hunting down the right talent for the job.
Recruiters are increasingly using social media posts, web-based job boards, and online job portals nowadays. However, some traditional methods continue to be effective until today, such as referrals and job fairs.
Yes, we’re now in an age where AI, augmented reality, and machine learning rule. Actually, finding the right balance between digital and traditional channels is key to recruitment success.
Aside from knowing the right recruiting mix, it is important for businesses and hiring managers to be aware of the current recruitment statistics.
For instance, unemployment in the U.S. is at its lowest in 50 years. Your recruitment strategy should adjust to keep your offers competitive.
Being on top of the workforce market’s current status and upcoming directions will be key in this evolving environment. This is why knowing these recruitment trends 2020 below is a perfect place to start.
In a highly competitive talent market like today’s, a compelling employer brand is key to attracting the best talents. Businesses with excellent employer brands receive 50% more qualified applicants. Having a great brand image helps in reducing hiring costs per candidate, as well.
A company’s reputation and popularity as an employer mainly comprise an employer brand. Another key element here is its employee value proposition or EVP.
An effective EVP integrates employee engagement with branding to support an efficient candidate attraction and retention approach. In the US, the top EVPs are an inspiring purpose, respect for people, and team-oriented work.
Employer branding strategies are becoming more crucial to creating a robust and attractive employer brand. In fact, over 75% of job seekers research employer brand and reputation before they apply. Businesses plagued with a bad reputation find it hard to attract new talents and to retain hired ones.
The effect of an employer brand is real and compelling. A robust talent brand helps in building a dynamic workforce and influences a brand’s success. An employer brand dictates if strong candidates will join you or your competitor.
Employees actually never stop asking for more from their organizations even after being hired. Aside from career growth opportunities, they want to know that they’re working for a company they can be proud of. It’s no wonder why employer branding will likely be a top recruitment trend for the years to come.
World's Most Attractive Employers%
Large sized employers%
Medium sized employers%
Small sized employers%
Source: Universum, 2019Designed by
Around 72% of employers predict that elements of their talent acquisition will be automated within the next decade. Integrating HR automation allows companies to cut up to 17% in hiring costs and 26% HR staff hours.
At the core of this trend are innovative recruitment automation solutions. In fact, automation and other digital recruitment trends have been around for a while. However, the new class of such HR automation tools transcends those of earlier generations.
Vendors now offer integrated HR recruitment platforms that include HRIS, recruitment marketing tools, and the best applicant tracking software.
HR automation tools are increasingly used by recruiters in their tasks. These integrated technology solutions help to find, attract, engage, nurture, and convert candidates to become applicants. By automating the hiring process, these tools help streamline recruitment, making it more efficient and faster.
An increasing number of firms are using AI in their recruitment processes as well. A recent survey found that 50% of firms use AI to source and screen candidates, in addition to using it to schedule them for interviews.
Businesses that still disregard the advantages of recruitment automation tools are likely to lose their candidates to tech-savvy competitors. On average, HR managers lose 14 hours a week, manually completing tasks that could be automated. That’s a considerable waste of time and productivity.
And to further ensure you’ll get ahead of your local competitors, go for the best HR software.
The use of data-driven metrics is one of today’s hottest recruiting trends. These powerful tools are new types of recruiting strategies where HR makes hiring plans and decisions based on data. Sources of these data include other technology tools like ATS and recruitment marketing platforms.
HR analytics enables users to gain insights by which areas of their recruitment strategies function well or otherwise. When recruiters can easily identify areas for improvement, appropriate changes can be quickly made.
Can this trend be just a case of using a popular tool without knowing its actual use? In a recent survey, 71% of companies have been found to prioritize people analytics. However, only 9% understand how talent management enhances their firms’ performance.
The proper use of HR analytics has been proven to enhance a number of key hiring metrics. These include quality-of-hire, cost-to-hire, and time-to-hire.
Businesses are turning to data-driven recruiting to drive their overall talent lifecycle. Organizations use people analytics to help them continuously enhance their recruitment strategy. These measures include skills gap analysis, workforce planning, assessment, engagement, and retention.
HR analytics use can be further optimized when utilized with efficient talent management software.
The US is experiencing a widespread skills deficit, which is expected to increase to a shortage of 29 million skills by 2030. Most of these missing skills will be soft skills. Thus, the ongoing recruiting trend for soft skills across all industries.
From today and the near future, around 66% of all new jobs will mainly rely on soft skills. Some of such top soft skills are collaboration, problem-solving, and communication.
This is why recruiters are increasingly focusing on hiring for soft skills. Many repetitive jobs will be automated soon. But those with the essential soft skills are ensured that their positions won’t be replaced.
Around ten years from now, workplace demand for social skills will increase in all industries. In the U.S., such demand will grow by 26%; in Europe, the growth will be by 22%.
This demand for important soft skills didn’t emerge in a vacuum. It really is part of the burgeoning skills shortage.
In the early 2010s, an ordinary employee tends to lack 1.2 of the essential skills that employers require for a particular position. Today, that number had risen to 18 essential job skills. This translates to 23 million skills shortages.
Recruiters had long been hiring for soft skills. What has changed is that hiring for these skills now involves a set of converging factors in the workplace. And these converging hiring trends are expected to hasten further.
Using talent pools could be the missing recruitment strategy you’ve been searching for. The truth is, dynamic organizations are turning to their own talent pools to successfully hire the best talents today.
In a highly competitive talent market, businesses must search from every possible source to address their skills shortage. And the best approach is through internal and external talent pools.
The traditional recruitment approach had been the focus of external hiring. But in today’s ballooning skills deficit, businesses simply have no choice but to search broadly outside and within their workplaces.
Offering your own staff current vacancies helps to further increase their company loyalty. Just make sure it’s a promotion. Simply making horizontal or vertical transfers without any corresponding increase won’t do much good.
Although talent pools are becoming popular nowadays, recruiters have been using them for a long time. However, it’s only recently that businesses understand how to properly use them to their advantage.
As today’s labor market experiences skills deficit, talent pools offer companies an effective way to address their labor needs. With competitors constantly providing irresistible offers, businesses simply can’t afford to lose any current talent.
Building and nurturing a warm talent pool of external and internal candidates is the best way to retain talent. Companies increasingly build talent pools:
Finding qualified experienced hires%
Identifying full-time talent with right skills%
Finding qualified entry-level hires%
Articulating accurate talent brand%
Onboarding employees in a timely fashion%
Ineffective recruiting technology%
Constructing appealing job offer%
Source: DeloitteDesigned by
Artificial intelligence has penetrated the HR hiring environment, and the initial outcomes are promising. Recruitment vendors and HR managers agree that AI technology is never meant to replace recruiters. It’s designed to vastly improve their roles.
Unlike people, AI doesn’t have any biases when screening and selecting new hires. But having such a highly objective recruitment process does take time to achieve. It depends on the most part on robust machine learning programming to minimize biases and to allow better candidate-job matching.
HR software vendors are also increasing their use of AI for candidate evaluation purposes. This entails the use of candidate data, NLP, and pattern recognition for gaining valuable insights into candidates.
The entry of AI into the recruitment space involves two major purposes. These are to leverage automation by removing manual tasks and improve the candidate experience.
The use of conversational chatbots is becoming a popular AI deployment in recruitment. These chatbots can now effectively engage candidates at the various contact points during the hiring journey.
At present, HR chatbots can do the rigorous task of pre-screening candidates with ease. They can monitor employee issues using real-time analytics and use sentiment analysis to solve these issues. They’re also becoming a staple in onboarding activities and employee online learning programs.
Source: Ideal, 2019Designed by
One of the most popular recruitment trends today is social recruiting. This HR strategy pertains to the various ways of using social networks for finding, attracting, and hiring talents.
Early on, who would have thought social media will become a powerful hiring channel? Aside from the extensive and easy access, social media-based recruiting offers the opportunity for one-on-one engagement. This approach makes candidates feel they’re valued and cared for.
With the vast advantages it offers, social recruiting has become one of the top 2019 recruitment trends. And looking at today’s social media statistics, this trend is likely to continue in the years to come.
The social platforms’ hiring efficiency is unquestionable. 84% of businesses are now using social media to hire new talents. From the remaining non-users, 9% are already planning to use these channels.
It’s simply clear that if you don’t use these channels, you’re allowing your competitors to out-recruit you. But social recruiting doesn’t only involve posting job vacancies on your company’s social account. You can do so much more with these channels.
You can use your free or premium Facebook or LinkedIn accounts to search for promising candidates. Once you’ve reached them, you can easily engage them towards building a relationship with your brand. Later, you can invite them to apply for your job vacancies.
By the way, essential to successful social recruiting is having a reliable social media management software.
Another type of CRM is making it big in the business scene. This time, it involves the HR recruitment space, and it’s called candidate relationship management. This CRM is becoming one of this year’s top recruitment trends.
This new recruitment strategy was specifically created to solve one of today’s most serious problems in HR–talent attraction. CRM is a strategic approach since 90% of HR professionals say today’s talent acquisition trends are mostly candidate-driven.
Candidate relationship management had been found to be effective when applied to three levels. These are with existing candidates, with previous candidates, and with potential candidates.
Recruitment marketing methods are increasingly used nowadays through recruitment marketing tools. These robust tools allow HR practitioners to easily implement CRM strategies in a candidate-centric approach.
As a result, this strategy significantly streamlines and automates the hiring process. Treating candidates as valuable “internal customers” elevates every hiring aspect to new heights. Thus, recruitment quality and outcomes become much improved.
Using this new CRM as a recruitment tool offers various hiring solutions. For one, it can be used for making engaging email campaigns. These can effectively provide interesting and relevant content to potential candidates.
CRM helps a lot in building stronger relationships with qualified candidates. It facilitates the expansion of HR talent pools as well.
Candidate experience pertains to the total perception of a candidate about an organization’s recruitment process. This key candidate element is now increasingly being used by companies in their recruitment practice.
This new factor helps in improving the hiring process, as well. Candidate experience combines several aspects. These include candidate attitude, behavior, and feeling during the hiring process.
A recruitment experience motivates 97% of candidates to refer other candidates. Over 50% of candidates would even share their positive experiences via social media. A poor hiring experience will result in adverse outcomes for the company.
The majority of business owners report that candidate experience can impact buyer purchasing decisions. A negative hiring experience would compel over half of candidates not to purchase a company’s products or services.
Cases on the adverse effects of a bad candidate experience are many. A notable one is that of Virgin Media, which measured that poor candidate experience costs them as much as $5.4 million a year.
The three key elements of building an awesome candidate experience are:
Yesterday’s recruiters’ role is different today and tomorrow. Armed with efficient technological tools and know-how, they’re more empowered to better engage with candidates and colleagues.
By shifting from reactive hiring methods, they’re now proactively sourcing from outside and internal talent pools.
These accessible, easy-to-use HR technologies are key to streamlining and accelerating the hiring workflow. Such innovative tools enable hiring managers and recruiters to have closer relationships as well. The resulting transparent, simple workflow helps to eradicate constraints to excellent talent pool management and internal candidate mobility.
With their enhanced capabilities, today’s strategic recruiters must thrive in a highly competitive talent market. And it’s becoming a totally distinctive environment of business enterprises.
In today’s talent market, 90% of the S&P 100 firms are hiring for 37 similar, in-demand jobs. And those 37 sought-after jobs comprise around half of the job postings of S&P 100 firms.
Strategic recruiters search outside and inside their companies to fill vacancies. They know that untapped talents abound internally. They’re proactively developing internal mobility and career paths, too.
These trends offer a wealth of applications for candidates and businesses. As companies search for talents, knowing effective strategies gives them a considerable edge over competitors.
These ten hiring trends show how technology has assumed a critical role in the recruitment process. These essential tools enhance the capabilities of HR professionals. Technology is meant to support, not to replace human recruiters.
No matter what hiring strategy or technology is trending, the ultimate objective remains the same. Businesses must attract the right talent in a way that enhances the candidate experience.
It’s crucial to note that technological support occurs at every stage of the hiring journey. These sophisticated HR tools will continue to advance in the years to come. Aside from these latest trends, it’s also good to know the leading career trends that’ll likely shape tomorrow.
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