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2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts Featured Articles

2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts

Last year, 2020, we witnessed many key developments in the SaaS industry. Excitement has been high owing to the introduction of newer technology in SaaS. These include even more powerful AI, machine learning, and the much anticipated 5G experience. Global SaaS trends indicate that in 2021 and beyond, we will witness a great increase in […]

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Number of Apps in Apple App Store in 2024: Demographics, Statistics, and Predictions

Number of Apps in Apple App Store in 2024: Demographics, Statistics, and Predictions

Number of Available Apps in the Apple App Store As of July 2020, the number of available apps in the Apple App Store is currently at 3,420,161. This number is higher than the reported 3,062,241 available apps in July 2019. While it is true that Apple—well-known manufacturer of computers and one of the pioneers in […]

Number of Netflix Subscribers in 2024: Growth, Revenue, and Usage

How many subscribers does Netflix have in 2021? Netflix had 203.67 million subscribers worldwide as of the fourth quarter of 2020 even as it expects an additional 6 million this first quarter 2021. It received 37 million new subscriptions in 2020. The United States makes up around 36% of the worldwide paid subscription numbers with […]

Number of Internet Users in 2024: Statistics, Current Trends, and Predictions

Number of Internet Users in 2024: Statistics, Current Trends, and Predictions

What is the number of Internet users in 2021? There are currently about 4.66 billion active internet users in the world out of the 7.83 billion global population. Of which, 92.6% access the world wide web using mobile devices. The estimated global penetration is at 59.5% as compared to internet penetration in the US, which is […]

Number of Email Users Worldwide 2024: Demographics & Predictions

Number of Email Users Worldwide 2024: Demographics & Predictions

How many email users are there in the world? There are 4 billion email users worldwide as of 2020. The figure is over half of the world’s population and shows no sign of slowing down. Growth is forecast at a steady 3% annual rate with the number of email users predicted to reach close to […]

Number of Gamers Worldwide 2024: Demographics, Statistics, and Predictions

Number of Gamers Worldwide 2024: Demographics, Statistics, and Predictions

How many active video gamers were there in 2020? There were 2.69 billion video game players worldwide in 2020. The figure will rise to 3.07 billion in 2023 based on a 5.6% year-on-year growth forecast. The global games market had $159.3 billion in revenues for 2020, almost half of which came from the Asia Pacific […]

Number of Smartphone and Mobile Phone Users Worldwide in 2024: Demographics, Statistics, Predictions

How many smartphone users are there in the world? There are over 5.22 billion smartphone users in the world, representing 66% of the global population. The population of users grew by 93 million in 2020 with an annual growth rate of  1.8%. As for mobile subscriptions, the number has exceeded six billion while the number […]

Number of Social Media Users in 2024: Demographics & Predictions

How many social media users are there in the world? In 2020, there were 4.14 billion social media users in the world. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than 4.2 billion social media users by the end of 2021. […]

20 Latest Web Design Trends & Forecasts for 2024 You Should Know

20 Latest Web Design Trends & Forecasts for 2024 You Should Know

What are the current trends in web design? The entry of 2021 comes with renewed optimism and a haul of exciting developments. Web design is headed to a change in both strategy and form. Upon navigating the events that transpired in 2020, which include COVID-19 and an ongoing community quarantine period, nascent ways to search […]

16 Entrepreneurship Trends for 2024: New Forecasts & A Look Into What’s Ahead

16 Entrepreneurship Trends for 2024: New Forecasts & A Look Into What’s Ahead

New technologies, evolving customer demands, societal shifts, and the COVID-19 pandemic are rapidly changing the business landscape. These factors paved the way for location-independent companies, niche markets, disruptive industries, as well as closely-knit global teams. However, to reap the benefits that these changes have to offer, you must keep yourself up-to-date on the emerging entrepreneurship […]

20 Current Augmented Reality Trends & Predictions for 2024 and Beyond

20 Current Augmented Reality Trends & Predictions for 2024 and Beyond

The concept of augmented reality (AR) is no longer new. However, it has certainly made some serious advancements in recent years with the release of applications such as Pokemon Go and products like HoloLens. What’s more, augmented reality trends show that the technology is fast disrupting various industries, from healthcare and gaming to insurance and […]

57 Essential Christmas Shopping Statistics: 2024 Market Share Analysis & Data

57 Essential Christmas Shopping Statistics: 2024 Market Share Analysis & Data

The holiday season of 2020 has definitely changed for both businesses and consumers. In light of the COVID-19 pandemic, the majority of shoppers have opted to purchase online, prompting retailers to offer ecommerce services. What is more, holiday retail sales statistics show that Christmas shopping began quite early in 2020, with brands offering promos as […]

16 Latest Sales Trends & Forecasts for 2024 You Should Know

16 Latest Sales Trends & Forecasts for 2024 You Should Know

A new version of this article, featuring the latest data and statistics, is available. Check out our report on Sales Software Trends for 2022/2023. You can’t travel to the future to find out what’s the next big thing in sales, go back in time, and pull the rug from under your competition. However, you can […]

12 Current AI Trends & Predictions for 2024 According to Experts

12 Current AI Trends & Predictions for 2024 According to Experts

Amid the lingering effects of the COVID-19 pandemic, artificial intelligence (AI) either promises unprecedented, sweeping solutions or threatens to supplant humanity in every imaginable way. We choose to focus on the first option, albeit with all the precautions about all the AI trends emerging from out of just about any lab furiously working to bring […]

6 Snapchat Trends and Predictions for 2024 According to Experts

6 Snapchat Trends and Predictions for 2024 According to Experts

Snapchat is taking the world by storm. It’s drawing in social media users by the millions through its quirky filters and unfiltered approach to online interactions. Consequently, it has become a useful tool for businesses that want to reach their target audience and communicate with existing customers. Furthermore, it is also used as a platform […]

20 New HR Trends & Predictions for 2021 You Should Be Thinking About

20 New HR Trends & Predictions for 2021 You Should Be Thinking About

A new version of this article, featuring the latest data and statistics, is available. Check out our report on HR Software Trends for 2022/2023. The march of technology seems unstoppable, which will be key to navigating a challenging job market that the COVID-19 pandemic has brought upon virtually all industries. HR trends indicate that talent experts […]

10 Top Analytics Trends & Forecasts for 2024 You Should Be Thinking About

10 Top Analytics Trends & Forecasts for 2024 You Should Be Thinking About

Advances in data analytics are changing the way business is done. The role of data analytics was also highlighted even more when the COVID-19 pandemic hit as practically all sectors had to rely on data and its interpretation to predict what the future holds. Analytics trends suggest that our reliance on these technologies—including the best […]

19 Higher Education Trends for 2024: Latest Forecasts To Watch Out For

19 Higher Education Trends for 2024: Latest Forecasts To Watch Out For

A diploma isn’t just a piece of paper that signifies the end of a student’s journey. Instead, it provides a gateway for fresh graduates to land a successful career in the corporate world, which entails higher income, more advancement opportunities, and better employment benefits. With a competitive job market affected by the pandemic, they can […]

15 Hospitality Trends for 2024: Future Forecasts According To Experts

15 Hospitality Trends for 2024: Future Forecasts According To Experts

Mention far-and-wide disruptions and the hospitality industry easily comes to mind. No aspect of the industry is left untouched by the COVID-19 pandemic, save for the basic principles of hospitality. Safe to say, today’s business models in the sector look like entirely different animals from their predecessors and there are many more hospitality trends, which […]

16 Mobile App Trends for 2024 and Beyond: Top Forecasts According to Experts

16 Mobile App Trends for 2024 and Beyond: Top Forecasts According to Experts

The COVID-19 pandemic has added much fuel to the world’s increasing reliance on smartphones, driving the growth of mobile applications at a frenetic rate. Mobile app development in 2021 is going to be much bigger and faster. This will be thanks to new technologies like 5G and edge computing, but it will also be because […]

10 Lead Generation Trends for 2024: Top Forecasts & A Look Into What’s Next Ahead

10 Lead Generation Trends for 2024: Top Forecasts & A Look Into What’s Next Ahead

A new version of this article, featuring the latest data and statistics, is available. Check out our report on Lead Generation Software Trends for 2022/2023. The COVID-19 pandemic unceremoniously shut the doors to lunch meeting rooms, conferences, and all those offline sales and marketing events that were essential to lead generation. What to do? This […]

11 Inbound Marketing Trends for 2024: Top Forecasts & A Look Into What’s Next Ahead

11 Inbound Marketing Trends for 2024: Top Forecasts & A Look Into What’s Next Ahead

Inbound marketing emphasizes the use of substantial content to induce relevant interactions and draw prospects to a business. When executed correctly, this marketing strategy can generate qualified leads and deliver high marketing returns-on-investments (ROI) in the long term. However, these benefits can be hard to come by, especially if you’re not up to date with […]

5 Reddit Trends for 2024: Current Predictions You Should Know

5 Reddit Trends for 2024: Current Predictions You Should Know

Can a website with a simplistic UI comprised of conversations and shared links ever make it big? Reddit is conclusive proof that it can. Since its foundation in 2005, the platform has become one of the biggest social media sites in the world. Naturally, it has also undergone modifications based on the changing demands of […]

12 Latest Customer Service Trends & Predictions for 2024

12 Latest Customer Service Trends & Predictions for 2024

A new version of this article, featuring the latest data and statistics is available. Check out our report on Customer Service Software Trends for 2022/2023. Pandemic or no pandemic, customers expect the best service, and they’re willing to spend more to get it. Businesses that don’t adapt to this market reality are likely to fail. But […]

257 Marketing Statistics You Must See: 2021 Data Analysis & Market Share

257 Marketing Statistics You Must See: 2021 Data Analysis & Market Share

A new version of this article, featuring the latest data and statistics, is available. Check out our report on Marketing Statistics for 2022. Like the engine to an airplane, marketing is to a business. Simply put, marketing is indispensable, and forward-thinking companies just cannot do without it. However, as important as it is, the world […]

8 Email Marketing Trends and Predictions for 2024 – A Look into What Lies Ahead

8 Email Marketing Trends and Predictions for 2024 – A Look into What Lies Ahead

A new version of this article, featuring the latest data and statistics, is available. Check out our report on Email Marketing Software Trends for 2022/2023. Not many people know that email is older than the internet. The very first email was sent by its inventor—in 1971. The internet did not do it until 12 years later. […]

7 Top Virtual Reality Trends & Predictions for 2024 According to Experts

7 Top Virtual Reality Trends & Predictions for 2024 According to Experts

Virtual reality (VR) has gone beyond its gaming and entertainment roots. The most current virtual reality trends show the technology being applied across various industries, including healthcare, education, entertainment, tourism, and business institutions. But more importantly, key players in the industry, especially in the marketing sector, are still exploring ways to tap into the immense […]

11 Best Accounting Software for Small Business for 2024 – Trends, New Forecasts & What Lies Beyond?

11 Best Accounting Software for Small Business for 2024 – Trends, New Forecasts & What Lies Beyond?

A new version of this article, featuring the latest data and statistics is available. Check out our report on Accounting Software Trends for 2022/2023. 11 Best Accounting Software for Small Business Freshbooks is often considered to be the best accounting software designed especially for small businesses. The software streamlines billing workflows, tracking billable hours and […]

14 Supply Chain Trends for 2024: New Predictions To Watch Out For

14 Supply Chain Trends for 2024: New Predictions To Watch Out For

Supply chains are the lifeblood of most, if not all, businesses today. Keeping all supply chain components running as smoothly as possible ensures that your business can provide on-time delivery of products and services, especially with changing consumer demands and supply chain disruptions brought about by the COVID-19 pandemic. Aside from reading up on the […]

6 New Online Shopping Trends & Forecasts for 2024 to Watch Out For

6 New Online Shopping Trends & Forecasts for 2024 to Watch Out For

Competitive pricing, ultimate convenience, and fast delivery are fueling the blistering growth of online shopping. For this, many well-known brands have paid the price. Yet the signs show that these new breed of businesses are just starting. Hence it pays to know where these online shopping trends are heading and how the COVID-19 pandemic has […]

11 New Elearning Trends & Predictions for 2024

11 New Elearning Trends & Predictions for 2024

A new version of this article, featuring the latest data and statistics is available. Check out our report on eLearning Software Trends for 2022/2023. Elearning first sprung to life in the 1990s as a method to augment face-to-face learning. Over the decades, elearning has metamorphosed into a trendy approach that outshines the method it was […]

39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share

39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share

Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]

8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For

8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For

Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]

99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share

99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share

Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]

8 Leading Social Media Monitoring Trends for 2024

8 Leading Social Media Monitoring Trends for 2024

Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]

13 Content Marketing Trends for 2024 & New Forecasts

13 Content Marketing Trends for 2024 & New Forecasts

Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]