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2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
Last year, 2020, we witnessed many key developments in the SaaS industry. Excitement has been high owing to the introduction of newer technology in SaaS. These include even more powerful AI, machine learning, and the much anticipated 5G experience. Global SaaS trends indicate that in 2021 and beyond, we will witness a great increase in […]
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14 Video Marketing Trends for 2024: Latest Forecasts You Should Be Thinking About
Over the years, we’ve seen video marketing trends evolve from 30-second ads and viral videos to vlogs and live videos. Moreover, new technologies have paved the way for more engaging video formats such as 360-degree experiences, ephemeral videos, and shoppable videos. The only question now is: how do you incorporate these new video marketing tactics […]
8 Generation Z Trends & Predictions for 2024ーA Look Into What’s Next
Gen Zers are taking over Millennials as a leading market segment. Researchers spent years decoding Millennial behavior, whose technology-driven behavior transformed industries, entire economies, cultures, as well as our environment. Now, it’s time for the spotlight to shine on the newest stars, the first generation of truly digital natives. The latest Generation Z trends show […]
10 Recruitment Trends for 2024: Latest Predictions You Should Be Thinking About
Recent technological advancements and the ongoing COVID-19 pandemic are forcing the modern workplace to evolve. From shifts in recruiting expectations to AI-powered hiring, disruptive recruitment trends continue to emerge. Are you prepared to succeed in competing for today’s best talent? Below are ten global recruitment trends businesses and HR professionals should be aware of in […]
15 Latest Blog Trends & Predictions for 2024 – A Look Into What’s Next Ahead
The latest blog trends are still closely tied to how search engines direct readers to find useful content. In short, content creators and business bloggers have to develop an editorial plan and integrate SEO into that plan. Nothing new there … except: now, you have plenty of analytics tools to make data-driven decisions to target […]
10 New ERP Trends & Forecasts for 2024 – A Look Into What’s Next
A new version of this article, featuring the latest data and statistics is available. Check out our report on ERP Software Trends for 2022/2023. In the modern age, people won’t let inflexible system solutions get in the way of holistic digital transformation. This is true for most of them, including enterprise resource planning or ERP […]
10 Future Business Travel Trends & Predictions for 2024 and Beyond
Corporate travel remains a crucial aspect of a business. Despite advancements in technology, business travel trends indicate that there’s no substitute for face-to-face interactions. Travel can also support business initiatives for networking, skills development, and recruitment. However, the presence of COVID-19 has thrown a wedge at some of those travel plans, which prompts the importance […]
12 SaaS Trends for 2024: New Forecasts You Should Know
A new version of this article, featuring the latest data and statistics, is available. Check out our report on SaaS Software Trends for 2022/2023. As the driver of most modern business, how has the SaaS industry fared against the COVID-19 pandemic so far? In our latest edition of SaaS trends, we have gathered the relevant […]
8 Latest Project Management Trends & Forecasts for 2024 You Should Know
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Project Management Software Trends for 2022/2023. Like most other fields, project management must dance to the tune of the massive digital transformations happening everywhere. Old approaches are no longer enough. And with the COVID-19 pandemic forcing […]
12 VoIP Trends for 2024: Latest Predictions To Watch Out For
A new version of this article, featuring the latest data and statistics is available. Check out our report on VoIP Software Trends for 2022/2023. The global VoIP market has seen exponential growth over the last 20 years. With continued technological enhancements, government support, and business adoption, the industry shows no signs of slowing down. Even […]
8 New Voice Search Trends & Predictions for 2024 You Should Be Thinking About
People have been typing text to search online over the past several decades. But since it’s natural for people to talk than to type or click, voice search trends are becoming significant. With the onset of the COVID-19 pandemic, touchless technologies like voice-activated assistants help reduce or eliminate touch points and thereby increase safety. With […]
12 Experiential Marketing Trends for 2024: Top Predictions You Should Know
Brands are like people. They have stories, histories, “personalities,” and (customer) relationships. These relationships are based on experiences that a consumer has with a brand. Thus, experts emphasize that companies should make all touchpoints conducive to building a profitable relationship with their target audience. One way to do this is by organizing events. So, it […]
16 Latest Cybercrime Trends & Predictions for 2024 and Beyond
While world governments have their hands full dealing with the COVID-19 pandemic, shady cyberheist operators are busy working the other way creating a vast fortune, to the tune of $6 trillion by 2021 reckoning alone. If that total amount is a country’s GDP, it’s next only to the income of the US and China. As […]
8 Future Collaboration Trends & Forecasts for 2024 – A Look into What’s Next
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Collaboration Software Trends for 2022/2023. As the pandemic forced organizations to choose between adopting remote work or shutting down, rushing to set up communication and collaboration tools became the order of the day. The sudden rush of […]
12 Gamification Trends for 2024: Current Forecasts You Should Be Thinking About
Gamification is not a new technique but recently, the buzzword has gained overwhelming prominence. With engagement and retention rates dwindling because of the pandemic and consumer attention span taking a downhill trend, gamification is posing as a timely antidote to these cases. However, today, replicating game mechanics in business scenarios is a hard nut to […]
11 Current Small Business Trends & Forecasts for 2024 To Watch Out For
Before the pandemic, people’s outlook towards starting a small business seems to be on a high. Even Millennials and Generation Zers are trying to get into the action. There are many reasons for this and there are many implications as well. However, COVID-19 has caused an acute effect on public health and its impact on […]
9 Streaming Trends for 2024: Top Predictions You Should Be Thinking About
Forced to stay at home due to COVID-19 restrictions, people around the world suddenly found a new hobby—streaming content. Streaming trends indicate that the technology has been reaching new heights during the pandemic. The convergence of new technologies, Internet penetration, expanding mobile usage, and ubiquitous lockdowns are the driving forces behind this development. Current streaming […]
13 B2B Trends for 2024: Future Forecasts You Should Know
The effects of the coronavirus pandemic were immediately felt among B2B industries. In general, 47% of them saw budget-related difficulties, including freezes on budgets and purchases. When asked which weak areas have the pandemic exposed, 56% of B2B companies pointed at technology infrastructure. More than anything else, the pandemic underscored the urgency of digital transformation. […]
15 Current Instagram Trends & Forecasts for 2024 According to Experts
In 2021, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, Reels, and shopping. To start, the platform has innovated tools that enable users to create interactive and fresh content. Furthermore, the platform evolved to support its growing business accounts. There’s also the added context of more people stuck with their […]
8 Browser Trends for 2024: Latest Predictions You Should Know
When a new innovation emerges, most of us get overwhelmed by its sheer novelty. We tend to be overcome by new technologies that we sometimes disregard earlier works like web browsers. As such, learning browser trends can help you put things in proper perspective. The truth is, we spend most of our virtual lives using […]
10 Fintech Trends for 2024: Top Predictions According to Experts
The financial technology (fintech) industry—just like any other sector—is undergoing changes and facing its own unique challenges in this time of COVID-19. If you have yet to wrap your head around the idea of ordering everything from groceries to your latest gadget online, then brace for more radical transformations currently in the works in the […]
8 Advertising Trends for 2024: Latest Forecasts You Should Know
With almost 8 billion people on the planet, one might think that just putting an advertisement out there is good enough. That couldn’t be further from the truth. Advertising trends shift each year and there’s a lot of factors involved. Change in preference and emergence of new technologies are just a few of them. Add […]
10 New Call Center Trends & Predictions for 2024 — A Look into What’s Next
The COVID-19 pandemic hit the call center industry with a dramatic increase in difficult calls and an increase in customer service efforts. And with call center companies dealing with internal difficulties, including adjusting to remote work setup, dealing with outdated policies, and trying to keep the sales numbers afloat amid financial struggles, navigating through a […]
13 Current Marketing Trends & Predictions for 2021 You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Marketing Software Trends for 2022/2023. The pandemic caught many unprepared for the quarantines, lockdowns, and strict sanitary and social restrictions it spawned. It mercilessly exposed structural weaknesses in businesses. Nevertheless, human resilience prevailed, even if it […]
10 Future IT Trends & Predictions for 2024 You Should Be Thinking About
In a span of 59 years, our computing power has improved one trillion times. Space, military, and industrial research contributed to paradigm shifts. Meanwhile, unforeseen events like the COVID-19 pandemic forced selective adoption at scale. The cycle flows at divergent paths. As a result, IT trends are getting harder to keep up with. This article […]
10 Important Job Trends You Should Know in 2024
The COVID-19 pandemic has brought forth a job crisis no country was prepared to face. Current job trends show that governments and employers are scrambling to respond to the shifts in the labor market and finding ways to transition operations and services online. The well-established 9-5 working world has been upended as work-from-home became the […]
9 Amazon Trends for 2024: Top Forecasts & A Look into What’s Next
Amazon is one of the few businesses that got a major boost from the COVID-19 pandemic. For example, its Q4 2020 earnings of $125.6 billion soared past the $119.7 billion Wall Street forecast: for that period, the company saw a 42% increase in earnings (Motley Fool, 2021). These gains come at the tail of a […]
8 POS Trends for 2021: Latest Predictions You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on POS Software Trends for 2022/2023. The push for less human contact due to the raging pandemic has translated to the exponential growth of mobile point of sale transactions. Online retailers are cashing in heavily on escalating cashless […]
17 Branding Trends for 2024: Latest Predictions to Watch Out For
Branding—it’s what defines a business and sets it apart from competitors. However, in this era of digital distractions, a catchy name and a nice logo are no longer enough to pique the interest of modern consumers. Add to that the disruptions caused by the COVID-19 pandemic on society, industries, and consumers and you have a […]
12 Latest Logo Trends & Forecasts for 2024 You Should Be Thinking About
Logo transition can be as drastic as an image of Newton sitting under an apple tree changed to just an apple fruit with a bite. That is a true story by the way, based on Apple Inc. Brands themselves are changing so it’s not surprising that logo trends follow suit. Pretty much any company that […]
10 Restaurant Trends for 2024: Top Forecasts & What Lies Beyond?
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Restaurant Software Trends for 2022/2023. The restaurant industry was hit hard by the COVID-19 pandemic, with numerous stores closing down temporarily or folding up entirely. This has led establishments to ramp up their efforts online and apply […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]