HubSpot CRM Comparisons With Its Most Popular Competitors

HubSpot CRM is considered to be one of the most robust and useful free apps not only among CRM solutions, but in the entire SaaS market. It gives you all core CRM functions and native integration to other premium tools, such as HubSpot Sales and HubSpot Marketing. Plus it’s available for free to an unlimited number of users, a benefit that’s hard to match in its category.

It’s built around three elements: contacts, tasks, and deals, which are fed into a sales pipeline with clear lead-to-conversion path. Whether you’re starting to implement CRM in your sales and marketing or you already have an existing structure, HubSpot can definitely deliver the goods.

The software is targeted at growing small business, but mid-sized and large enterprise are known to benefit from it as well. That’s because HubSpot is synonymous to inbound marketing, a field that businesses of any size recognize as a critical cog in their lead machine.

But HubSpot isn’t the only CRM available on the market. In this article we will compare it against its most popular competitors to give you a better understanding of how these top CRM solutions differ and what features they have in common.

Choosing a reliable CRM solution carefully is really important if you want to increase your conversion rates, especially considering the fact that only 22% of companies are found to be satisfied with their rates. But the software isn’t the only game-changer. In a study published in Journal of Strategic Marketing in 2016, researchers found that factors like “employees, leadership and specific know-how” impact on the success of CRM. Still, it pays to get an intuitive CRM solution with the least friction on user adoption.

HubSpot CRM vs Salesforce CRM

Quick look at Salesforce CRM interface

Both CRM solutions have comparable contact management capabilities. Aside from basic contact details the two apps let you save the contacts’ interactions, past activity, and purchases, if any. This allows you to get a fuller view of customers, which aids a lot in profiling customer types.

Similarly, both tools feature sales pipeline using clear timeline from lead to conversion. You can track deals across sales stages and quickly highlight opportunities or associate tasks along the way.

Both apps also boast native integration with their respective app line. HubSpot CRM syncs with HubSpot Sales and HubSpot Marketing for a comprehensive suite of salesforce, CRM, and marketing automation. On the other hand, Salesforce CRM comprises the vendor’s full suite of other sales solutions such as Service Cloud, Marketing Cloud, and Analytics Cloud.

However, when you compare HubSpot CRM vs Salesforce CRM, the obvious difference is in price. While HubSpot offers its CRM for free, Salesforce CRM pricing ranges from $75 to $300 per user/month. That’s a big factor if your budget is tight or if you run a small business.

That extra cost though comes with added value though. For the price you get customizable reports and dashboards, ticketing management, and unlimited apps and tabs in Salesforce paid plans. In cases when these features aren’t a necessity, HubSpot CRM should be more than enough for your company’s needs.

HubSpot CRM vs Hubspot Sales

HubSpot Sales integrates smoothly with HubSpot CRM

HubSpot CRM is designed to work seamlessly with HubSpot Sales. A strict HubSpot CRM vs HubSpot Sales comparison doesn’t really make much sense because their features complement each other. In fact, both apps use the same login account, UI, and database. The question is more about whether HubSpot CRM will be enough for your needs or if you should consider integrating it with HubSpot Sales to get the most out of the two.

If you’re using the free version of the Sales app you will need to upgrade it to Sales Pro to be able to access Prospects, an embeddable tracker code for your site. But you can still access it through the free CRM app.

Other than that, HubSpot CRM deeply integrates with HubSpot Sales in areas such as emails, API, documents, and calls. Many of these features are limited in both free apps, however. For higher caps, such as more call minutes or higher file size, you will need to subscribe to Sales Pro.

Both the free HubSpot CRM and Sales apps give you solid features at no cost. Through Sales, HubSpot CRM gets Gmail and Outlook integration, email scheduling, email open notifications, and email templates. CRM also gets to access Documents, where prospects can retrieve sales content in a centralized location. The free Sales app also offers limited number of calls you can place from the browser.

If you want to up the ante HubSpot Sales Pro charges you $50 per user/month. You get many extra new features, such as, Sequences and Meetings. The former lets you schedule personalized emails to targeted prospects, while the latter lets you share your calendar with prospects to help them book meetings on your open dates.

HubSpot CRM vs SalesforceIQ

Here’s how SalesforceIQ dashboard looks like

SalesforceIQ is the starter CRM pack of Salesforce targeted at small business. It comes in four paid plans charged on a per user/month basis.

Like HubSpot CRM, the software is easy to set up and navigate. Both apps’ contact management is quite advanced for a basic plan. In SalesforceIQ you can automatically populate contacts by syncing your inbound and outbound emails, smartphone calls, and calendar events. This has the same function as saving of pertinent customer data including LinkedIn page, associated company profile, and website  that can be found in HubSpot CRM.

Moreover, both apps offer robust self-service. SalesforceIQ uploads plenty of webinars and live trainings (some of these are paid), while HubSpot CRM has a robust and free knowledge base and community where you can access best practices and tips to improve your work with their tool.

Again, the obvious advantage of HubSpot CRM is it’s free. But comparing HubSpot CRM vs SalesforceIQ should go beyond just the freebies. Let’s take a look at a cost-benefit picture here. SalesforceIQ is charged by the number of users on a per-month basis and is billed annually. If you have plenty of users, you quickly rack up costs even if you’re using the base plan at $25. But with HubSpot CRM, you get always unlimited users.

However, if you believe advanced features are more important, then SalesforceIQ definitely offers more features. Its more expensive paid plans feature mass email, unlimited custom apps, and advanced pipeline reporting, with price ranging from $75 to $300 per user.

HubSpot CRM vs SugarCRM

SugarCRM offers lots of customization but may be too complex for less tech-savvy users

The first thing you’ll notice is both HubSpot CRM and SugarCRM have free editions. But that’s as far the similarity goes. HubSpot has an easy, intuitive format targeted at small businesses. SugarCRM’s free Community edition is an open-source CRM designed for developers, not users.

SugarCRM requires PHP, web server, and database care from you and supports Linux, Mac OS, Windows, Unix, and IBM. The advantage of open-source is you get to customize the app to match your company’s specific needs. And since you’ll be the one hosting the system, you can run it offline.

But unless you have a tech team to set it up and administer the free edition of SugarCRM can be difficult to manage. An option is to get the paid version starting at $40 per user/month billed annually. This plan gives you more features than the ones you’ll get from HubSpot CRM, including multi-currency support, extensive reporting and dashboard analytics, and deep customization levels.

The cost of paid SugarCRM can spook the budget though. A minimum of ten users is required and the fee is paid annually. You’re looking at $4,800 of upfront fees to start using the app. This setup works well with large enterprise and nonprofits. A mid-sized business may find the fees tight and choose HubSpot instead.

If you’re only looking for standard CRM processes with good contact and lead management and straightforward timeline tracking, HubSpot CRM will work well. You can use it with just one user or unlimited users if you like. So, when matching HubSpot CRM vs SugarCRM, keep in mind that chink in the latter’s armor.

HubSpot CRM vs Infusionsoft

Overview of Infusionsoft’s UI

Both CRM solutions cater to small businesses. You’ll notice at once that if you match HubSpot CRM vs Infusionsoft, the two apps have comparable intuitive UI, navigation, and CRM core functions such as contacts, tasks, and leads management.

Infusionsoft is known for its email marketing features and it doesn’t disappoint that it integrates this feature closely with CRM. For $199 per month you get to send to 2,500 contacts and 12,500 emails monthly for three users.

On the other hand, when HubSpot CRM is integrated with HubSpot Marketing, you also get email marketing and even more features such as blog analytics, integrated social publishing, and SEO. In short, an integrated HubSpot CRM revolves around the vendor’s core value propositions: inbound marketing. This is a more comprehensive suite compared to Infusionsoft. But it comes at a slightly higher price of $200 per month for 100 contacts.

Both solutions require one-time setup fee (granting you’re integrating HubSpot Marketing to the CRM). Both also provide a clear lead-to-conversion path with inline editing tools. You can associate the lead with the latest update as it’s moved across the sales pipeline. This gives you visibility and control over the lead cycle.

HubSpot CRM vs Pipedrive

Pipedrive offers a Kanban friendly interface

Making a useful HubSpot CRM vs Pipedrive comparison requires that you first decide on your priority. Both tools have its pros and cons and which one is the better app will depend on which aspects you’re looking at. For example, if you prefer laying out the sales pipeline on boards, following a kanban approach, Pipedrive has the slight advantage. In fact, this CRM’s main appeal is its visual pipeline that cues you in right away where the deals are going. Deals can be easily moved across sales stages with drag-and-drop.

HubSpot CRM also uses boards as an option, but the CRM software is better at using a table format, which suits a small business well enough if you’re not particular about your pipeline layout.

If budget is a big factor in your decision, HubSpot CRM is free. It features reliable contact and lead management and a basic pipeline to track deals and tasks. On the other hand, Pipedrive starts at $12 per user/month, giving you extra tools like smart email, chat/email/phone support, and API access.

Both CRM solutions are easy to set up and have a clean UI. Likewise, Pipedrive lets you capture leads off your site by embedding Web Forms. This is comparable to HubSpot Forms which is available in the Marketing plan.

Furthermore, associating contacts to deals, tasks, and other attributes that impact conversion is intuitive in both apps. Deals in HubSpot CRM automatically sync the lifecycle in the contact fields. In Pipedrive, deals are quickly created by simply clicking the Add Deal button and all pertinent customer data are linked.

Both CRM solutions also offer solid mobile apps, but Pipedrive has an Android version, which is a big plus for non-iPhone users.

Category: B2B News

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