HubSpot vs. MailChimp: 2024 Comparison of Features, Pricing & Integrations

Today’s technology allows marketers to perform their jobs even better than they have before. This is mainly because marketing software and predictive analytics are becoming the norm in the marketing landscape. With the huge amount of customer data available, marketers are creating highly-tailored ads aimed at addressing the needs and behaviors of their customers.

Leverage what you can do in this modern marketing world by having the right tools to guide you. Read this HubSpot vs MailChimp article, and determine which tool is ideal for you and your team.

What would you consider when setting up a brand that will mark a good, lasting impression on your target customers? One could be your locality and what matters most to its people. Another could be a service or product that is highly desired by customers. This can establish your online presence, boost your sales, and attract more customers.

Having a multitude of accounts can be very exhausting and expensive, mainly because you will be compelled to hire a team to work on your business or social media accounts. Boosting your company should take place either on a specific platform, website, or social media.

You could save on your overall expenses through these mediums. They can help you to advance your business and always be one step ahead of your competitors.

But the number one benefit of these mediums is guiding you through your business marketing programs and gathering data from clients and customers that can instantly make ads of their likings or interests. They can be in charge of your inbox for email marketing that aids in looking for leads, customer support management, analytics, and more.

Overview of HubSpot and MailChimp

HubSpot

HubSpot is an advanced solution that helps sales teams bring all their marketing campaigns together and grow traffic and conversions. With this tool, you can create and alter visually pleasing websites on your own. You can also ensure that all pages are responsive no matter what device you are using.

Furthermore, HubSpot allows you to generate appealing and highly customized landing pages, and pass around static and dynamic HTML messages. It makes sure that all your data are well documented by helping you outline workflows whenever needed, prepare and plan content for publishing, and easily integrate information from other systems.

Besides website designing, HubSpot helps you plan and improve content, and have them read by the right audience. Generating traffic with little to no coding experience is possible as well.

Simultaneously, HubSpot is known for its compelling lead generation approaches, deciding which visitors can actually turn into qualified leads. You can then provide important leads with a customized avenue to buy and make them paying customers. After that, you can report the impact of that technique on sales.

HubSpot Marketing

Try out HubSpot Marketing with their free trial

MailChimp

MailChimp is an in-demand email marketing software that provides affordable plans for small and growing businesses. At the same time, this software can manage huge volumes of emails for big enterprises and organizations. Simple and convenient, MailChimp is a big name in the email marketing industry.

Make, implement, and study ad and email campaigns with MailChimp. By using this solution, you can handle subscribers, produce custom reports, see click-through and success rates, monitor your emails, and guarantee transparency of marketing efforts.

MailChimp offers a freemium plan to startups and companies. In this plan, you can send up to 12,000 emails every month to up to 2,000 subscribers. It is also inclusive of all the core features, which include ad campaign creation and marketing automation workflows access. Use its mobile app so you can send and monitor projects from any location.

Comparison of HubSpot vs. MailChimp

HubSpot and MailChimp are solid names in the marketing software market, yet there are a lot of variations in their features. In this HubSpot Marketing vs MailChimp section, we look at their strengths and weaknesses to guide you.

Core Features

Your marketing software could have a serious effect on the entire reputation of your company. And there are critical points that impact how well these tools can satisfy your marketing needs.

Social Media Management

As a whole, HubSpot’s social media solution is easy to use in terms of publishing and monitoring social media efforts, targeting certain audiences with customized messaging, overseeing social interactions, and analyzing the success of social media campaigns. Users can easily employ the publishing tool for content scheduling and optimizing every social media site. HubSpot’s social media tool can be also used to convert your content offers into social posts and monitor relevant keywords.

In MailChimp, you can connect on social media through organic posts, paid posts, and advertisements, among others. By using its ads tool, you can manage your Facebook ads and Google display ads. For theses ads, plenty of reports are at your disposal to bind your ad spend back to profit. You have to connect an ecommerce platform, like WooCommerce or Shopify, to your account for Facebook.

Lead Management

In HubSpot’s single database, you can manage all your lead records, access contact details, and follow up on leads. With it, you can view each detail and see a chronological timeframe of every touchpoint between your company and a contact, like content downloads, social media interactions, page visits, and more. The contacts database of HubSpot consolidates all of your lead touchpoints, from sales, marketing, customer service, to operations. You also get to identify the most qualified leads by automatically assigning lead scores. Contact intelligence is made easy as well to help you create targeted lists, automate email campaigns, and expand your database.

To generate leads in MailChimp, you can use landing pages and make opt-in email automation. MailChimp also offers a number of native integration with other apps. In this manner, you get to take advantage of advanced lead scoring.

Campaign Management

HubSpot’s campaign tools give you everything you need to create, manage, and work on campaigns from a single location. In this feature, you can track your campaign efforts, work seamlessly through the commenting feature, and have a bird’s eye view of your campaign projects, among others. Aligned campaigns help you speak with one strong voice, guiding your customers along the way, lessening friction and bringing in the best results. HubSpot also provides real-time campaign reporting, equipping you with the tool to measure, iterate, and improve campaigns based on real-time insights.

When you make a campaign in MailChimp, you will be provided with flexible features and design options. You will also get builder tools that will assist you through the process step by step. MailChimp has all the campaigns for all your business missions, be it an email campaign, ad campaign, or A/B testing campaign. You have options to send emails to all subscribed audiences, reach out to repeat customers, target new audiences on Facebook, and more. You can also monitor your campaign’s performance in your campaign report. These reports include email opens and clicks, social post shares, and ad impressions. You can even view purchase information if you link your store.

Email Marketing

MailChimp features a drag-and-drop email editor and custom-coded email templates in its email marketing. If you upgrade to a paid plan, you will have access to A/B testing and vital send times. You will also gain access to comparative reports to analyze data across campaigns and share what you have learned with your team. As to the template or theme, MailChimp uses two tabs to divide themes and layouts. The biggest advantage of MailChimp’s email builder is the convenience it affords. Quickly load in its color palette and brand font, and have your emails look and feel like your website’s extension.

HubSpot’s email marketing tool has everything that MailChimp has. Plus, it lets you draft an email for one-time sending, which is called a “regular” email (e.g., a monthly newsletter). Its templates and themes are all stored in a singular location. One remarkable thing about this software, though, is that you can add smart content to your emails. You can make distinctive subject lines depending on the profile of your addressee.

HubSpot’s email settings

The true power of HubSpot’s email marketing tool is its combination with CRM and the marketing automation platform. Based on the information you have collected within the CRM, you can make detailed email campaigns that offer a personalized experience to each contact.

Marketing Automation

The HubSpot CRM is a standalone tool that offers a wide range of marketing automation features. These features enable you to automate several tasks, such as putting up simple email workflows and establishing a sophisticated network of rules to serve specific users. It can also connect to outside applications, like Zoom, Salesforce, Zapier, and more.

HubSpot’s marketing automation works beyond just email. MailChimp ends with drip campaigns and automated kickback emails, while HubSpot grants you to handle your contact database, move around leads among your sales team, and even automatically make support tickets. Your automation can be also added with delays and conditional logic so you can tailor your workflows and meet your team’s needs.

MailChimp’s marketing automation platform enables you to set off marketing emails based on your contacts’ actions. You name it, MailChimp supports it. However, you are only allowed to use marketing automation to send emails. This compels many businesses to turn to other providers for other services.

Landing Pages

HubSpot’s landing page is another handy tool for businesses. Here, you can make properly designed pages in just a few minutes. Pick between building landing pages from scratch or referring to the software’s library filled with fully improved and responsive templates guaranteed to generate conversions. Other popular HubSpot landing page features are a WYSIWYG editor that simplifies the creation of professional-looking landing pages, intuitive personalization, analytics, and integration with HubSpot’s sales CRM or Salesforce for organized and updated documentation of customer records.

MailChimp has a drag-and-drop landing page that brings a simple editing experience, plus a forms solution. Its forms solution is instantly bounded back to a list, which streamlines form submitters follow-up.

Analytics

Both software’s paid subscriptions give you access to analytics—HubSpot just does it better in terms of quality and quantity.

MailChimp carries out four various reports on Automation, Landing Pages, Comparisons, and Campaigns. But with these reports, you just get data. Unless you are already adept in this field, you will most likely spend more time figuring out what the information is really all about. MailChimp only gives you data, not insights or recommendations.

HubSpot is more reliable in terms of analytics. It provides detailed information so that you will know what to do in the present and in the future. It also offers one Analyze tab that lets you compare all of the key metrics for your emails in a single location.

Integrations

If we are talking about the basics of integrating your campaigns with your social media initiatives, MailChimp has all of it. You can create Facebook and Instagram ads. This campaign framework helps you easily maintain your messaging and make the look of your emails and ads uniform with each other.

You can also try posting campaigns on certain social media platforms for free, but MailChimp notes that these posts may be subjected to extra fees.

Meanwhile, HubSpot delivers a full social media management feature, from publishing to tracking and collecting analytics. While its social media connection features are pretty costly, it will be worth all the money spent since a robust social media presence is now an integral part of any business’s success. This also means  you do not have to pay for another feature or subscribe to another marketing automation software.

MailChimp allows email and social media channels integration.

Pricing

Pricing is one of the most essential elements when looking for a stellar marketing automation platform. If you are deliberating about HubSpot vs MailChimp, look for their pricing and packages too.

HubSpot plans

HubSpot just started offering a free option for businesses recently. This is how their pricing works:

Free

• Forms
• Contact activity
• Contact management
• Contact and company insights
• Ad management
• Conversations inbox
• Team email
• Live chat
• Conversation bots
• Reporting dashboards

Starter (starting at $50/month)

The Starter plan is inclusive of all the Free features, together with:

• HubSpot branding eliminated
• Email marketing
• Lists
• Mobile improvement

Professional (starting at $800/monthly)

The Professional plan is inclusive of all the Free features, together with:

• Phone support
• Blog & content creation tools
• SEO & content strategy
• Social media
• Calls-to-action
• Landing pages
• Standard SSL certificate
• Subdomain availability
• Marketing automation
• Video hosting & management
• Goal-based nurturing
• Salesforce integration
• Smart content
• Attribution reporting
• A/B testing
• Teams
• Google Search Console integration
• Custom reporting

Enterprise (starting at $3,200/month)

The Professional plan is inclusive of all the Free features, together with:

• Custom event reporting
• Custom event triggers
• Predictive lead scoring
• Single sign-on
• Content partitioning
• CMS membership
• Email send frequency cap
• YouTube integration

MailChimp plans

MailChimp is noticeably way cheaper than HubSpot. Its pricing plans are basically based on the number of your contacts and the features you are hoping to use.

New Business Plan

The New Business Plan is free. With this plan, you can already create beautiful and professional-looking marketing automation and campaigns even if you do not have any design or coding background.

Growing Business Plan ($10/month)

This plan is inclusive of:

• Unlimited sending
• Access to support team
• Advanced testing tools
• Email delivery by time zone
• Predicted demographics

Pro Marketer Plan ($199/month)

The Pro Marketer Plan is an additional plan offering enterprise-level functionalities for huge-volume senders such as comparative reports.

Ease of Use

To stand out from your competitors, you need to carry out aesthetically pleasing marketing initiatives. Luckily, you cannot really go wrong with both HubSpot and MailChimp.

Both software have drag-and-drop features. You can easily place design items wherever you wish or modify colors with one click. The templates make editing fun and simple. It is safe to say that you do not need to hire a professional designer to make your campaign look elegant.

MailChimp has more templates, but HubSpot’s templates can better fit your customization needs. MailChimp is faster at completing designs, but HubSpot will help you come up with a more specialized branding because of its versatility.

HubSpot’s 45 templates

Getting Started

In HubSpot, it is easy to connect the CRM to your email. Once it is set up, all the emails you send and receive will automatically be located in your CRM. Then, you will have a contact record for each user. Eventually, you will get more contacts and will need a manner to arrange them by making filters. The next thing to do is to import contacts from your old system, followed by organizing your sales. Deals will help you track the progress of everyone as you walk through people in your sales processes. To make deals most useful, customize them in a way that they are matched with your sales processes. Aside from Facebook, your website is a place where you can connect to HubSpot CRM. Invite your team as soon as your CRM is all set up.

When signing up for an account in MailChimp, simply enter your name and email address. You will receive an activation email, and click the link to get your account activated. When you log in to the website, you will type in your profile information. You can connect your store to MailChimp if you are an online seller. Your setup details will also be used to generate your audience. Otherwise, a signup form will be automatically generated for your audience if you do not have contacts yet. Afterward, you can make your first campaign.

Use Cases

In the marketing software landscape, HubSpot is known for doing it all for small to large businesses—from providing a free CRM, landing pages, email marketing, consummate workflows, list segmentation, lead management, social media integration and management, and paid ad tracking, among others.

From the start, it was equipped with all the salient tools that marketing and sales professionals can use to best position their services or products. It helps make, introduce, and disseminate effective campaigns.

HubSpot boasts a drag-and-drop feature that lets you think up pleasing websites without the help of your IT team. This feature also ensures that all pages respond well.

Another specific thing about it is its ability to make winning CTAs and tailor messaging to fulfill customer needs. It is also reliable when it comes to contact forms and A/B tests, which reinforce impressive lead generation methodologies and determine which visitors can become leads.

HubSpot’s personalized marketing

What differentiates MailChimp from HubSpot is its bubbly and humorous construction. As well, it provides social media management, marketing automation, website management, ecommerce, and digital content management on top of its standard email marketing functions for small to large businesses.

Its other features are business-optimizing analytical functionalities and dynamic technology systems. These let you effectively use email to reach out to your clients and target customers, promote your services and products with accuracy and convenience, and transform leads into sales.

MailChimp also offers a vast array of pre-designed templates or you can make your own custom ones. Plus, it is mobile-ready.

MailChimp’s email editor

HubSpot vs. MailChimp Comparison Table

HubSpot vs. MailChimp: Which Is Better?

Still undecided over HubSpot vs MailChimp? Is HubSpot better than MailChimp? In the end, it all boils down to your financial capabilities, what kind of marketing software capabilities you are searching for, and your business goals.

MailChimp fits small businesses that want nothing but powerful email marketing software. It is also heading toward being a complete marketing solution. Stay tuned for its further innovations.

HubSpot, on the other hand, is ideal for those who want to have full control over their marketing emails and their customization, or marketing as a whole. This software is clearly a holistic digital marketing software that has everything you need. It’s also available for a test-drive, so make sure to check out its free trial offer.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.